mydex opentech2010

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OpenTech 2010

David Alexander Mydex Community Interest Company

It’s a question of when, not if

Wherever possible, we believe that personal data should be controlled by individual citizens themselves. UK Conservative Party Manifesto, 13 April 2010

The Case for Personal Information Empowerment The rise of the personal data store

Society is facing some big challenges   Information flow about people is increasing

–  This happening between corporations, NGO’s, government departments, countries, individuals and communities, much without control or approval

  Information exchanged is broadening and deepening –  Basic demographics, preferences, relationships, future plans, financial status, views and opinions,

transactions, education, career, medical history

  Accuracy of information on individuals is decreasing –  Cost of maintaining data is too high, dilution occurs through sharing and exchange

  Speed of information exchange is nearing real-time levels –  Impacting decisions, pricing, targeting, access and mobility

  Privacy is a central issue for people around the world –  Control over who has access what information and for what use is increasingly sensitive

  Proving identity and prevention of its theft are constant challenges –  Becoming a daily and time consuming challenge, determining how and what to verify is becoming

confusing

  Acquiring and proving trustworthiness is increasingly complicated and error prone


Individuals and organisations are facing real but different challenges

Individuals   How to administer and manage

personal data, preferences and relationships

  How to minimise time required for benefits gained

  How to secure value from sharing information

  How to meet their legal and contractual obligations and protect their rights in a cost effective, efficient manner

  How to protect their identity and verify it to the level required

Organisations   Trust is eroding between individuals

and organisations   Customer churn increasing,

perception of value offered is decreasing

  Cynicism is increasing and apathy and complacency declining

  Customers sourcing their own solutions not waiting to be targeted

  Data volumes growing exponentially   Analytics and insight are not

delivering fast enough   Privacy laws and data protection

legislation is increasingly demanding and costly


Personal Data Stores offer a practical answer   It’s where people can store information securely about any aspect

of their lives

  It’s a mechanism for sharing information which allows people to choose who can…

…and explicitly and finely control what information is available to whom

  It’s their master record that can feed and maintain other records

  It provides individuals with means of realising value from their information

  It creates a networked ecosystem for service providers to develop new services


PDS Framework of Policy, Standards, Processes, API’s, Commercials

A Personal Data Store ecosystem provides fertile ground for innovation

Oct-1-10 Mydex CIC All rights reserved 5

Personal Data Stores – Hosted by certified PDS Service Providers

Core services operation API’s and routing

Service Provider

Service Providers Subscribers Members Aggregators

Content Providers

Service Providers Subscribers Aggregators

PDS Data Feeds

Supermarkets Credit Cards Educators

Exam Boards iTunes

eBay eTailers Telco / ISP

Developers will make the difference

 Build out the ecosystem platform

 Deploy the reference architecture

 Create innovative applications


Mydex is focusing on making it happen

 Developing key components for the ecosystem –  Standards –  Trust Frameworks –  Data Model

 Delivering a core reference platform  Bringing it alive through community prototype  Providing education and awareness  Operating as a social enterprise with a legally

enshrined social purpose to empower people


Personal Data Stores

it’s a question of when not if

Discussion, questions

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