Man Of Steel – Marketing Campaign

Trailers• http://www.youtube.com/watch?v=-cYR5MFb8Rc&feature=c4-overview-vl&list=PLbrWkBUez-ObT-bXSF8TWyj0A3olhJYya• http://www.youtube.com/watch?v=jgrvm6OI_9Q• http://www.youtube.com/watch?v=KVu3gS7iJu4• http://www.youtube.com/watch?v=T6DJcgm3wNY• http://www.youtube.com/watch?v=NlOF03DUoWc&feature=c4-overview-vl&list=PLbrWkBUez-ObT-bXSF8TWyj0A3olhJYya• http://www.youtube.com/watch?v=dwYatpwrs8s

There are a number of different official trailers for the man of steel, these are posted over the year to until the official released date of the film. This is to built suspense and persuade the audience to go and see the movie once its released into the cinemas. These trailers start from the very basic one then gets very more in depth and then get adrenaline rush through the 6 movie trailers. The trailers are posted throughout the year so that the people who are wanting to watch the movie once its released can learn more about the film and have something to look forward to before the official film The trailers were put onto YouTube as YouTube is a very popular common video site that the majority of people use when looking for videos to watch.

Movie PostersThere are a number of different official movie posters for the man of steel. These are very similar in the way they look, this is because the audience need to notice which movie it is for as soon as they look at it. All the posters are quite dark, this represents the mystery of the man of steel as people know a basis storyline of the movie through the trailers, however they don’t know the full storyline as they haven’t watched the full movie yet. The shots used on the posters include a medium long shot, a medium shot, a long shot and an establishing shot. These shots are used because they show the superman logo, this is so everyone knows it’s a superman film as when the audience sees the logo the automatically think of superman.

Magazines

The superman actor is on the front cover of many popular film magazines. This is so the audience who see the actor on the front cover automatically know that the film article is going to be about superman. This is also done for popularity as people will know the actor and may decide to watch the film because they like the actor in the film. The superman logo is very clear on the front cover, this is because it is very recognizable because even if people haven’t seen the film, they most likely know what the logo looks like. The superman actor is on the front cover of well known film magazines, this is because if the audience see superman on a popular magazine then they will think that the film is very good and may decide to go and see it.

Official Website http://manofsteel.warnerbros.com/index.html?home

Man of steel also has its own website, this is where the audience can get access to exclusive footage/details, get access to the twitter and facebook pages, find out more about the film, see their partnerships, buy tickets, etc. the film has its own website because this allows the audience to keep up with the film whilst the trailers and the official film isn’t released. The colours and the layout of the website is very dark and basis so the storyline of the film isn’t very clear therefore this persuades the audience to go and see the film once its came out in cinemas because it leaves the audience wondering what the film is about because the website is very mysterious.

Facebook https://www.facebook.com/ManOfSteelUK?brand_redir=1

The film has a facebook page, this is where people can keep up with the latest news and trailers on a social networking site. This is because facebook is a very popular site which is used by millions worldwide and all different ages, therefore using facebook would allows them to reach a large target audience quickly and easily. By using facebook to help promote the film, this allows them to see how many people are interested in the film by the number of likes it has. Using facebook allows them to keep in touch with the audience and see their views on the trailers, film and the latest news.

Twitter

The film has a twitter page (@ManOfSteelMovie), this is where people can keep up with the latest news and trailers on a social networking site. This is because twitter is a very popular site which is used by millions worldwide and all different ages, therefore using twitter would allows them to reach a large target audience quickly and easily. By using twitter to help promote the film, this allows them to see how many people are interested in the film by the number of likes it has. Using twitter allows them to keep in touch with the audience and see their views on the trailers, film and the latest news.

https://twitter.com/ManofSteelMovie

Games http://metropolismayhem.manofsteel.com/

Man of steel has an official game that fan of the film and others can play while they are waiting for the film to be released. This allows people to keep connected with the film without the film being released. This also allows other people to know about the film and there is a link to visit the official site for the film at the bottom of the page. This allows people to have a further look into the film if they like and this would encourage more people to go and watch the film because if they enjoy the game then they may think they will enjoy the film.

AppsThere are a number of different apps for Apple that people can download for the man of steel. This is so the man of steel is well promoted and so many people know about it. Some of these apps are free therefore more people are more likely to download them because they don’t cost. However some of the apps you do have to pay for therefore this allows people to know that these apps will be better than the free ones and bigger fans of man of steel are more likely to buy these apps.

Partnerships

Man of Steel has a number of different partnerships including Kellogg's, nokia and sears, this is because partnerships help promote each brand with would allow each brand to get more popular and more known. These partnerships are very common well known brands that are usually around the majority of the working class people as well as the lower and upper class people too, in their own home or see in a regular basis. This helps promote and advertise Man of steel more because the partnerships usually hold competitions and advertise the movie therefore more people will become aware of the new film and allow people to keep connected to the film and it will become very popular.

http://manofsteel.warnerbros.com/index.html?partners

Merchandise http://www.shopdcentertainment.com/category/code/smmos_dcshop.do?ref=SITEMOS

Man of steel has an online shop that fans of the movie can buy official merchandise, that people can wear. This is a free way of promotion as the consumers will wear the tshirt with the known superman tshirt on and other people on the streets will see the logo and know that it is something to do with superman and may decide to look it up and may even buy the products themselves or go and watch the film.