Make a Name for Yourself

Branding and Social

Marketing

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Agenda

•What is a brand?

• How do you create one?

•What does it look like?

•What do I need to do?5/13/10 Kathryn Gorges

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Social Media—Here I come!

• Facebook wall entry: 1-2 sentences• Twitter: 140 characters• Blog: 4-5 paragraphs• YouTube: 1-3 minutes

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What will you write when you face the proverbial blank page?

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Who are you?

• How do people remember you?

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Are you how OTHERS experience you?

• Are you what you think you are?

• How do they know who you are?

OR

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What is a brand?

Shorthand for

identification

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Identification with what?

• Experience• Value• Inspiration• Resource• Favorite• Reference

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•See•Hear•Touch•Taste•Smell

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Branding Yourself

• What are your talents and strengths?

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• What inspires you?

• What value do you think you give?

• What experience do you think people have of you?

• What experience do you want them to have?

How do YOU want to be remembered?

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Know Your Impact

• Friends• Coworkers• Family• Acquaintance

s• Strangers

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Strengths, weaknesses, count on, summary words

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Inspiration

Talents

Wants

Needs

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Value

• Personification of your brand => what you are known for

• Experience of your value• Credibility for your universal selling

proposition or value proposition

=> Brand

=> Persona

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Bringing YOU into Social Media for Visibility

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Social Media Branding

• Cohesive and reflective of your value

• Image: personable, professional

• Platform: where is your community?

• Role: Resource? Inspirer? Coach? Teacher? Critic? Connector?

• Content: Carries your value

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Photo Blog

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Personal Brand Blog

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Main Web Presence Blog

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WordpressContentMgmt

Recipe

Free

Open

Many add-in features

Lots of layouts — easily customized

Website platform

5/13/10 Kathryn Gorges

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Your Social Media Strategic Plan

• Identify your brand and persona

• Develop a cohesive look and tone for your brand persona

• Choose social media platforms based on your desired connections

• Take on a role: Resource? Inspirer? Coach? Teacher? Critic? Connector?

• Create content that carries your value—and supports your brand

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Stay Focused on WHO YOU ARE

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©Brian Solis

Social Networking

Interest

Personal vs Public

Medium

Choose based on your business type

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Social Media Marketing Mechanics

1. Website2. Blog3. Email4. LinkedIn5. Facebook

6. YouTube7. Twitter8. Flickr9. Delicious10.Digg

Identify your target market, find out where they hang out,

go there and engage!

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Keys to Success

• Consistent• Present• Persistent• Contribution• Participant• Integrity

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