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TRANSCRIPT
Major Events International
Copyright © 2013 Major Events International Ltd.All rights reserved.
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Major Events Export Opportunitiesand
Government Agency Support
Wednesday 26th February 2014
Welcome and Introductions
Copyright © 2013 Major Events International Ltd.All rights reserved.
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Piers Lawson
Client Relationship Director
Programme
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2.45-3.15 PM GOVERNMENT EXPORT SUPPORTStephen Phipson (Home Office) and Simon Everest (UKTI DSO)
3.20-3.40 PM WORKING WITH TRADE ASSOCIATIONSBob Rose (ADS)
3.45-4.05 PM BREAK AND NETWORKING4.05-4.25 PM BRAZIL: CURRENT SITUATION AND OPPORTUNITIES
Dennis Mills and Marco Alves (MEI)4.30-4.45 PM IMMERSIVE SIMULATIONS FOR GLOBAL CRISIS AND
SECURITY TRAINING: THE MIDDLE EASTBrian Mitchell (Crisis Cast)
4.50–5.05 PM COMPANY SUPPORT SURVEY AND THE WAY FORWARDDennis Mills (MEI)
5.05-5.15 PM CLOSING SESSIONSir Brian Burridge (Finmeccanica)
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Stephen Phipson CBE, Director Security Industry Engagement TeamHome Office (HO SIET)
Simon Everest, Senior Security Adviser Defence and Security Organisation UK Trade & Investment (UKTI DSO)
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Good Afternoon
• Role of respective teams– Background– Objectives– How are we achieving the objectives
• Where we work together• Our key messages about UK industry• How have things changed• Priorities for 2014 • Questions
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SIET background
• Security Through Technology White Paper, February 2012
– Arrangements not ideal between government and industry – Strengthen strategic relationships– Increase UK share of the global security export market– June 2013, Senior Responsible Owner appointed
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SIET mission & objectives
MISSION
To promote and support innovation and delivery of the UK’s security industry capability, both domestically and in priority countries in support of HMG objectives.
1. High level targeted overseas engagement
2. Coordination across Whitehall
3. White paper commitments
4. Build trust and influence relationships
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SIET meeting objectives (1)
1. High level targeted overseas engagement – Developing relationships at Department of State level– Promoting security industry expertise and innovation within the CONTEST framework– Offer access to UK government know-how– Capabilities of UK operational agencies– Use success of London Games as a catalyst
2. Coordination across Whitehall– Championing industry capability in central government– Lead cross-government meetings (Security Exports Board)
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SIET meeting objectives (2)
3. White paper commitments– Procurement– Coordination– Brand– Relationships– Exports
4. Build trust and influence relationships– UK industry and trade associations– Security Service– Foreign governments– Whitehall departments
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UKTI DSO mission and objectives
MISSION
UKTI DSO helps the UK defence and security sectors succeed internationally.
1. Build relationships with overseas governments
2. Provide overseas customers with access to government specialist support
3. Support specific industry-led overseas marketing campaigns
4. Identify export opportunities at an early stage
5. Assist SMEs and other new-to-market companies understand how to do business overseas
6. Provide support to campaigns in aid of wider objectives
7. Support industry through presence at major exhibitions and events
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UKTI DSO meeting objectives (1)
1. Achieved by building relationships with overseas governments to maximise UK prospects in established and emerging markets
2. Organise, with trade associations, UK industry attendance at overseas exhibitions
3. Utilise UKTI network of UK based and locally employed staff in British Embassies and High Commissions
4. Law enforcement and cyber security specialists in DSO London office
5. Production of annual security statistics
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UKTI DSO meeting objectives (2)
6. Lead on export market work undertaken by cyber growth partnership
7. Engagement with trade associations
8. UKTI DSO security sector advisory group
9. Undertake market research
10.Maintain KAM relationships with industry
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SIET & DSO – Integrated working
• Security Exports Strategy– Maximise HMG efforts to increase security exports– Hold Government to account– Focus on key capability areas– London Games legacy
• Engagement, building confidence – Inward and outward visits, trade missions– Industry and trade associations – Geographical responsibilities– Strengthen support for SMEs
• Government 2 Government negotiations– Deeper dialogue with markets– MOUs– LOMIs
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Our key messages about UK industry
• 11,500 companies & 165,000 highly skilled employees
• World leaders in fields including:– CNI– Cyber– Policing & CT– Major event security– Border security– Offender management– Services
• The world’s most diverse and innovative companies• Forefront of developing and implementing
• UK industry can safeguard your future
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How have things changed? (1)
• SRO within Government– One of less than 10 Directors across Whitehall who has come from industry– Dedicated Directorate staffed and operational
• Cross-Whitehall dialogue and relationships
• Bringing security focus to wider agendas
• Ownership for security exports
• Regular meetings of the Ministerial level Defence and Security Exports board
• Regular meetings at official level related to security exports and industry engagement
• Security Exports Board
• Selling the UK security industry at the most senior levels overseas
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How have things changed? (2)
• Enhanced two-way communication between government and industry
• Inward and outward visits resulted in tangible negotiations– define requirements – commercial opportunities
• Promotion of London Games legacy - increased interest in our experience– Brazil, Japan, Qatar and others
• Ministerial mandate leading to UK security brand
• Security and Policing, Farnborough – increased number of targeted international delegations
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Priorities for 2014
• Publish and implement the Security Exports Strategy• Security Growth Partnership• UK security brand and innovation centre• Increased engagement with industry, especially SMEs
• Look to develop existing and new G2G relationships• Run industry briefings with Ambassadors overseas
• Deliver a successful British Business House at the Glasgow 2014 Commonwealth Games
• Look at HMG’s approach to procurement of security
• High Value Opportunities (HVOs)
• Supporting UK industry in a time of market change
• Increase security export opportunities for industry
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Who’s who
Name RoleStephen Phipson Director, Security Industry Engagement
Ben Fletcher Deputy DirectorClaire Willerton International and SGPClare Beamish London Games Legacy
Name RoleRichard Paniguian Head of UKTI DSOSimon Cholerton Operations Director
Simon Everest Senior Security AdvisorRichard Freeman / Mark Goldby Law Enforcement Advisors
HO SIET
UKTI DSO
Brazil – a Local Perspective
Aim
To provide an insight into running a security business in Brazil, the local security situation, the opportunities and support available.
Marco Alves
Associate Director Security
MEI
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Brazil – My Journey
Background: • 1 Year of working with Pernambuco Security State
Government in NE Brazil, as security coordinator providing foreign expertise in the program Pacto Pela Vida
• 2.5 Years of working with Geos Group – Sao Paulo, as Project Manager and Researcher
• 2 Years with Velours International - Sao Paulo, as Project Manager and responsible for the Investigation and Research and the business grew from £0 to £ 1.8 million in 2 years.
• Now in UK working with MEI to help companies & organisations in Brazil. Being asked to quote for Drivers, Guards, Convoy movement, VIP protection etc.
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Brazil Security Situation
• The traditional safety and security risks in Brazil:– High murder rates close to 50 000 homicides in 2013– Robbery and personal safety issues – Lack of key enabling support tools (vehicles and command and control systems)– Corruption and quality of policing– Legal systems – 5% of murders only are resolved– Lack of training for Police and multiple types of police forces – Poor quality private sector security providers– (SEE HOTSPOTS SLIDE)
• Opportunities:– 16% per year growth in security demands and 2016 a key driver (20.6% grow for security devices)– Oil and gas etc will continue to see this increase and city modernisation– North East Brazil booming in an area of the most violence– Shortage of core competences: Cyber, Crowd Movement, training, niche technologies etc– UK expertise is in demand post London 2012 but a hotbed for other nationalities also who want to enter the
market– Foreign companies are being encouraged to grow a business in Brazil (change of the law)– Some of the most obvious customers may be your routine customers who will visit and need your support– Lessons from 2014 will inform 2016 needs – need to prepare to act now
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Tips for Getting Established in Brazil
• Be prepared! Sounds obvious but………… We are here to advise you.• Prior to a visit, work out who you want to see, why and what are you offering and why.• You will need a partner but this is full of risks so due diligence, reputation / background
checks are essential and the same for key staff members• Competitive intelligence to assess competitors needed – including international companies• Local market contact and connections also essential and we have a network there. • Watch co responsibility in Brazil and their and UK anti corruption act.• Site surveys for hotels and offices a service which you may wish to use if you want a
permanent local presence.
Key Messages:
1. Preparation
2. Caution
3. Seek the right support in country and from here in UK
4. Be proactive but be prepared for a sustained campaign to get this right
5. Come and see us in Waterloo to discuss how to get you moving in Brazil
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Simple Mobilisation Plan
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Acquisition
FormalJV
Local Partnership
Supply Chain
StandAlone
company
Pre MissionWorkshop
Awareness Seminar
Mission or
Expo
Debrief&
Evaluate
Your are here
Market Your OfferObjectivesResources
Target customers UKTI
Go aloneMEIBuild
programme around it
EvaluateAssess
Next steps
UKTI ITA
BriberyAct
Cash Movement
Import Duty
Tax
EmploymentLaw
Local Support
Major Events International
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Brian Mitchell
Managing Director
Crisis Cast Ltd
Survey and Way Forward
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Future MEI Events 2014
MEI Security Event,15 or 16 April (tbc),Twickenham
Rugby World Cup 2015 focus
MEI SRB, 30 April, CT Expo, Olympia
Seminar, discussion and networking
MEI SRB, 26 June, Tech UK
Cyber and Technology threat
MEI SRB, Sep, Selex ES
Lessons on major event security delivery
Speaking and exhibiting opportunities available at all events
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MEI Shared Stands 2014
Counter Terror Expo, 29-30 April, Olympia, London• Shared Stand, £2,000 - £2,500 (tbc)• Base and logo, £500
Soccerex, 6-10 September, Manchester• Shared Stand, £3,800• Base and logo, £700
Rugby Expo, 13-14 November, Twickenham, London• Shared Stand, £2,200• Base and logo, £600
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Closing Session
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Sir Brian Burridge
VP, Strategic Marketing
Finmeccanica
Major Events International
Thank you
www.majoreventsinternational.com
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