Debbie Jevans CBEChief Executive, Rugby World Cup 2015 & formerly Director of Sport at LOCOG

DELIVERING MAJOR SPORTING EVENTS

Stand Out moments

Debbie Jevans CBEChief Executive, Rugby World Cup 2015 & formerly Director of Sport at LOCOG

Delivering major sporting eventsStand out…..

….Moments

Resulted in……Legacy

Debbie Jevans CBEChief Executive, Rugby World Cup 2015 & formerly Director of Sport at LOCOG

Delivering major sporting eventsLegacyLegacy

Key Lessons

•Vision•Hire Great People•Plan, Plan and Test•Inspire and Engage the Country

The Tournament at a Glance• 8th Rugby World Cup

• Third largest global sports event

• Global Television Audience of over 4 Billion

• 2 million + Tickets

• 400,000 + International Fans from over 100 countries

• Potential economic impact to the UK approx. £2.1bn

• 48 Matches

• 13 Venues

• 11 Host Cities

A celebration of Rugby and its unique values, exciting and inspiring our

nation and the world to play

and support the Game

VISION

Welcome the world to Rugby and to

England

PROMISE

Everyone is invited

pectator experience

KEY DELIVERABLES/DIFFERENTIATORS

onnecting with audiences ugby at heart

nforgettable memories

ore than a Tournament

Path to 2015

2013WorkforceBudgetVenues &CitiesScheduleServicesTicketing Strategy

Inform

Plan

2014OverlayTechnologyProcurementVolunteer LaunchTicketing Launch

Engage

Mobilise

2015TestTrainRefineSell outCountdownWelcome

Celebrate

Deliver

VIDEO

WWW.RUGBYWORLDCUP.COM/SIGNUP

QUESTIONS