2016-01-14

Veckans Affärer is the first choice for business: We reach nearly 300 000 skilled and affluent decision makers in the Swedish business community via our magazine, web/mobile and newsletters. With Veckans Affärer, our readers receive the new knowledge, new ideas and new opportunities that they require to make smarter and more profitable business. Veckans Affärer is for the new economy and the nation’s youngest business magazine with an average age of 46 years. Business sector innovators rely on Veckans Affärer to keep up to date on what is happening globally - today and in the future.

REACH & CIRCULATION

OUR READERS

75 % is an officer, director or the senior leadership team 33 % earn over 500,000 Swedish kronor a year 9 % earn over 1 million a year 71 % are male The average age is 4679 % work in the private sector 66 % are college educated

* Prior bilageplanering, ask your sales representative for the current edition.

Source: Orvesto Näringsliv 2014

MAGAZINEOrvesto Näringsliv 2014 35 000Orvesto Konsument 2014:1 64 000TS-circulation 2013* 16 500

DIGITAL Unique visitors, week 45 2014 132 000PVs, week 45 2014 527 000Newsletter subscribers 54 000VA Case an exclusive newsletter 10 000

Source: KIA-index 2014

VECKANS AFFÄRER

2016-01-14

NEW BUSINESS

Veckans Affärer identifies, describes and examines the changes that create new business opportunities - so our readers know what is about to happen before it happened. What are the business strategies they are going to copy or avoid? How is their industry of technology development and increased globalization?

NEW PEOPLE

Who are the leaders who dare to break new ground and how they run their business? How do they navigate through the changes and how they meet the challenges? With Veckans Affärer, you will meet new thinking are that sets the agenda for tomorrow’s business. We portray the business leaders, entrepre-neurs, scientists and politicians are showing the way to new business.

BUSINESS MAGAZINE FOR THE NEW ECONOMY

NEW IDEAS

What new ideas are changing the way of doing business? What new values affect the way companies operate? Where is your business opportunities in a rapidly chan-ging world? Veckans Affärer find trends that will help readers make better decisions.

2016-01-14

TEXT MATERIALS

MATERIAL SUBMISSION

CLASSIFIED

4th Cover: 205 x 250 SEK 52 1002nd or 3:d Cover 205 x 275 SEK 47 9001:st Spread 410 x 275 SEK 87 400

Spread410 x 275 mm

SEK 69 900

Full page205 x 275 mm

SEK 41 700

Half page horizontal

205 x 135 mmSEK 28 600

Half page vertical

98 x 275 mmSEK 28 600

Advertising and inserts, classified and supplement

Jonas Pettersson, +46(0)73 558 65 57jonas.pettersson@va.se

Henric Holgersson, +46(0)72 230 85 17henric.holgersson@va.se

Material required: Digital material as a high resolution PDF, with images and fonts included.Trim size: 205 x 275 mmBleed: +5 mm bleed on each sideFourth cover: 205 x 250 mmResolution: 300 ppiColour variations: Black + 1–3 coloursColours: Euroscale (CMYK)Printing: OffsetBinding: Glued

1/4 horizontal

205 x 67 mmSEK 17 900

Delivery via website: annonsmaterial@va.seAd service: +46(0)8 409 320 30

Supplement, technical questions: Ad service: +46(0)8 409 320 30

MAGAZINE RATES AND SPECS 2016

1/4 2-column92 x 58 mmSEK 2 500

3/4 2-column92 x 186 mmSEK 7 400

1/4 horizontal

190 x 58 mmSEK 5 000

1/2 vertical92 x 250 mmSEK 10 000

1/2 2-column92 x 122 mmSEK 5 000

1/2 horizontal

190 x 122 mmSEK 10 000

2016-01-14

PUBLICATION SCHEDULE 2016

SCHEDULE FOR MAGAZINE

VA CASE AN EXCLUSIVE NEWSLETTER

PUBLICATION SCHEDULE FOR MAGAZINE

ISSUE WEEK RELEASE DATE BOOK CLOSING DATE MATERIAL CLOSING DATE

1605 5 2016-02-04 2016-01-14 2016-01-211607 7 2016-02-18 2016-01-28 2016-02-041610 10 2016-03-10 2016-02-18 2016-02-251613 13 2016-03-31 2016-03-10 2016-03-171615 15 2016-04-14 2016-03-22 2016-03-311617 17 2016-04-28 2016-04-07 2016-04-141619 19 2016-05-12 2016-04-21 2016-04-281622 22 2016-06-02 2016-05-12 2016-05-191625 25 2016-06-22 2016-06-02 2016-06-091635 35 2016-09-01 2016-08-11 2016-08-181637 37 2016-09-15 2016-08-25 2016-09-011639 39 2016-09-29 2016-09-08 2016-09-151641 41 2016-10-13 2016-09-22 2016-09-291643 43 2016-10-27 2016-10-06 2016-10-131645 45 2016-11-10 2016-10-20 2016-10-271647 47 2016-11-24 2016-11-03 2016-11-101649 49 2016-12-08 2016-11-17 2016-11-24

PUBLICATION SCHEDULE FOR VA CASE

1601-3 1-3 2016-01-21 2016-01-181604 4 2016-01-28 2016-01-251606 6 2016-02-11 2016-02-081608 8 2016-02-25 2016-02-221609 9 2016-03-03 2016-02-291611 11 2016-03-17 2016-03-141612 12 2016-03-24 2016-03-211614 14 2016-04-07 2016-04-041616 16 2016-04-21 2016-04-181618 18 2016-05-04 2016-05-021620 20 2016-05-19 2016-05-161621 21 2016-05-26 2016-05-231623 23 2016-06-09 2016-06-071624 24 2016-06-16 2016-06-131626 26 2016-06-30 2016-06-271627 27 2016-07-07 2016-07-041632 32 2016-08-11 2016-08-081633 33 2016-08-18 2016-08-151634 34 2016-08-25 2016-08-221636 36 2016-09-08 2016-09-051638 38 2016-09-22 2016-09-191640 40 2016-10-06 2016-10-031642 42 2016-10-20 2016-10-171644 44 2016-11-03 2016-10-311646 46 2016-11-17 2016-11-141648 48 2016-12-01 2016-11-281650 50 2016-12-15 2016-12-12

2016-01-14

The only thing we know about tomorrow’s business is that they change. Veckans Affärer describes, examines and maps the changes that affect the way companies operate. We portray the people who lead the way, describe the trends that challenge the prevailing business models and capture the ideas and topics that upsets and concerns. Veckans Affärer is the obvious first choice for business decision makers. Every other week in the magazine or VA Case an exclusive newsletter, every day on the site, and every time in our seminars.

WEB RATES: VA.SE

CONTACTAdvertising and inserts, VA.se

Jonas Pettersson, +46(0)73 558 65 57jonas.pettersson@va.seHenric Holgersson, +46(0)72 230 85 17henric.holgersson@va.se

Alcohol related advertising

Peter Edvall, +46(0)70 791 07 85peter@businessfactory.se

Anders Gimner, +46(0)70 865 36 03anders@businessfactory.se

FORMAT & PRICES 2016Format Web PricePanorama 1100 x 210 px 320 cpmRectangle 1 500 x 240 px 250 cpmRectangle 2 500 x 500 px 320 cpmWidescreen 1 250 x 400 px 150 cpmWidescreen 2 250 x 600 px 200 cpm Mobile PriceTop panorama 600 x 300 px 320 cpmRectangle 600 x 240 px 250 cpmBottom panorama 600 x 240 px 250 cpm

cpm = cost per mille (cost per thousand page views in SEK)

RECTANGLE

WIDESCREEN

PANORAMA

IMPORTANT! For ads to appear on both the site and the mobile phone, you have to supply material for both desktop and mobile as www.va.se is responsive.

2016-01-14

WEB RATES AND SPECS

FLASHVersion: Create and save SWF file for as low flash version as possible to get as much range as possible. (If the ad is saved for the last version, it will not seen by visitors who have earlier versions of Flash Player).

Fallback: Attach a fallback ad in GIF / JPG for those visitors who do not have Flash Player or lower versions of the player and to visitors using tablet or mobile phone.

CPU load: Consideration must be given to the CPU load. To prevent the flash file prolongs the download time / takes too much CPU power from the user’s computer. Ensure that the FPS (frames per second) is set to the correct values. Adobe recommends 15-18 FPS on all flash format.

External file loading: Loading of files heavier than the specified size limit is only permitted if they are activated by clicks (if the file does not contain the sound is ok when charging on-mouse-over with a delay of at least 1 second). The advertisement must include the stop / pause button.

Audio: Can only be activated when clicked - not mouseover. Sound must have an on / off button.

DELIVERYAll materials must be sent to Veckans Affärer no later than 3 days before the start of the campaign, unless otherwise agreed. Send material to digitalannons@bbm.bonnier.se, type VA, advertisers, promotional programs, and the current week of the campaign in the subject field.

BROWSERSThe ads will work in all current versions of the browsers listed below, which are tested and ensured by ad producer:

• Internet Explorer • Mozilla Firefox • Safari (SWF append backup) • Opera • Google Chrome

CONTACTdigitalannons@bbm.bonnier.se

THIRD PARTY SCRIPTWe accept JavaScript. We seek to measure clicks on ads delivered via third party. If possible, please implement the following click macro: klickmacrot http: {% c%} and times-tamp is replaced with {% r%}

For more details contact digitalannons@bbm.bonnier.se

FORMAT Format Web Panorama 1100 x 210 px Rectangle 1 500 x 240 px Rectangle 2 500 x 500 px Widescreen 1 250 x 400 px Widescreen 2 250 x 600 px Mobile Top panorama 600 x 300 px Rectangle 600 x 240 px Bottom panorama 600 x 240 px

IMPORTANT! For ads to appear on both the site and the mobile phone, you have to supply material for both desktop and mobile as www.va.se is responsive.

Maximum Size: 100 kBImportant! The maximum size refers to the total size down-loaded to the visitor’s computer.File formats: GIF, animated GIF, JPG, HTML, SWF and JavaS-cript

TERMS• All ads must adhere to our stated size, measurements and delivered on time. • The advertisement producer is responsible for the material’s functionality and design. • The material may not be designed in such a way that the ad can be mistaken for editorial content.

2016-01-14

NEWSLETTER AND VA CASE AN EXCLUSIVE NEWSLETTER

Veckans Affärers newsletter contains the latest stock news and stock recommendations. In addition, readers peruse the latest in Veckans Affärers second niche topics - leadership and sustainability. The newsletter goes out to 54 000 subscribers twice daily.

VA Case is a digital newsletter distributed to all of Veckans Affärers subscribers. (10 000 subscribers). It is published every second week, opposing the publishing of the magazine, detailed information in the publishing plan.

PRICES PER WEEK 2016 Size PriceRectangle 1 500 x 200 px 14 000 krRectangle 2 500 x 300 px 18 000 krSmall 500 x 100 px 10 000 kr

TECHNICAL INFORMATIONAd formats: Rectangle 1 500 x 200 pxRectangle 2 500 x 300 pxSmall 500 x 100 px

File formats: GIF (no animated GIF) JPEG and PNGSize: max 100 kb/bannerMaterial: All materials must be with VA no later than 3 days prior to the start of the campaign, unless otherwise agreed.

CONTACTAdvertising and inserts

Jonas Pettersson, +46(0)73 558 65 57jonas.pettersson@va.seHenric Holgersson, +46(0)72 230 85 17henric.holgersson@va.se

Alcohol related advertising

Peter Edvall, +46(0)70 791 07 85peter@businessfactory.se

Anders Gimner, +46(0)70 865 36 03anders@businessfactory.se

CASE

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SMALL

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SMALL

NEWSLETTER VA CASE