2021 rates & specs

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2021 Rates & SpecsDefining Data, Developing Media, Delivering More

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WHY BRIEF?

Dear Valued Partner,

Brief Media was founded to fill a desperate need in the veterinary space—useful clinical content that could be digested during a veterinarian’s busy schedule. We sought to fill this need with the creation of the peer-reviewed journal Clinician’s Brief and Plumb’s Veterinary Drugs, prestigious, market-leading brands.

Today, we remain committed to strengthening the lives of practicing veterinarians by providing educational content in our same brief format across expanding digital platforms. Not only are our content and products curated using 300 data points per audience member to expand their skills and provide the tools and solutions they need anytime, anywhere, but we are also supported by a team of practicing veterinarians who are in the trenches every day.

We are as committed to providing satisfaction and success to our industry partners as we are to providing quality resources and tools that veterinarians can’t practice without. Our media and marketing services teams are focused on bringing your initiatives to life—whether your goal is awareness and branding, education and thought leadership, or building loyalty.

With our team and our unrivaled data capabilities, we can help you connect the right audience with the right message to build relationships and lifelong advocates for your brand and products.

We look forward to collaborating with you to build a better veterinary world.

Sincerely,

Elizabeth Green Indu Mani, DVM, ScDCEO & Founder Chief Veterinary Officer & Editor

ELIZABETH GREEN INDU MANI, DVM, ScD

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A Decision Made Almost a Decade Ago Becomes Essential in 2020The pivotal decision to website gate created an impossible-to-imitate industry data set based on real, tracked engagement, not assumptions or extrapolations from historic information.

Data Experts

2012Brief website gate is

established

NOWAlmost a decade's worth

of first-party data

Way back when Brief made a big decision to gate the cliniciansbrief.com website with a sign-in requirement.

No other media company in the veterinary industry has made the same choice―in fact, few media companies

across all industries have chosen to gate their websites.

CONTENTBrief’s content is in such high demand that veterinarians are willing to sign-in to access it

PRIORITIESBrief prioritizes data to deliver a custom user experience for veterinarians, unlocking advanced targeting capabilities for you

AUDIENCEWe align our audience’s experience with the most relevant information, resulting in higher-quality engagement with your content

Why is cliniciansbrief.com the only gated website in veterinary media?

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Real-time conversion of small animal veterinarians—your target buyers—using insight directly from our audience of veterinary practice owners and leaders on how they want to be sold to. Users interact with a series of custom developed educational content offerings and are nurtured into warm leads ready for virtual or face-to-face sales meetings.

GOAL: SALES MEETING GENERATION Starting From $95,000/ 6-Month Run

NEW 2021 PRODUCTSHand Raiser

Showcase timely, data-driven thought leadership through sponsored polls. Questions are posed to our engaged audience, then the insights delivered in bite-sized visual summaries. Option to add remarketing and retargeting to engaged prospects.

GOAL: AUDIENCE INSIGHT & LEAD WARMING Starting From $7,250

Infopolls

Create an engaged learning environment where users walk step-by-step through a case, testing themselves along the way. Interactive elements can include quizzes, video, images, and gamification elements. Option to add remarketing and retargeting to nurture potential leads.

GOAL: ENGAGEMENT & LEAD WARMING Call for Pricing

Interactive Case

Engage the audience across different platforms to reach all learning styles. Select a topic and ask the audience to read an article, watch a webinar, and listen to a podcast. Cross-promote to encourage engagement with all elements, then remarket to engaged prospects.

GOAL: CROSS-CHANNEL ENGAGEMENT Starting From $12,500

Read, Watch, Listen

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NEW 2021 PRODUCTS

Align with the Clinician's Brief veterinary team in their production of a quarterly best practices report focused on prevention, treatment, and more of today's most pressing topics in veterinary medicine. An aggregation of Clinician's Brief content and sponsor provided content, we will follow up each report with a virtual roundtable discussion and retargeting programs to nurture leads. Exclusive and multi-sponsorship opportunities available.

GOAL: CLINICAL AUTHORITY & AUDIENCE INSIGHTS Multi-Sponsorship $20,000 Exclusive Sponsorship $85,000

Clinical Quarterly

Become a presenting sponsor of topic-driven CE intensives curated by the Clinician's Brief veterinary editorial team. Topics include:

GOAL: GENERATE CLINICAL AUTHORITY Exclusive Sponsorship: $5,250 per CE Hour + Option to Purchase Registrant List $5,000

CE Intensives

• Cardiology Diagnostics• Cardiac Arrhythmias• Congestive Heart Failure• Cardiopulmonary Emergencies

• Orthopedic Trauma• Traumatic Wounds• Hemoabdomen Secondary to Splenic Causes• GI surgery

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ONPOINT EMAIL Email your message to a select audience in Brief's Database

Templated creative fee (if needed)

Custom creative fee (if needed)

1 email, 20,000 social impressions, 50,000 extended impressions

1 email, resends to unopens, 40,000 social impressions, 100,000 extended impressions

2 emails, resends to unopens, 60,000 social impressions, 150,000 extended impressions

Deploy your message to a targeted audience of 1,000-25,000+

ONPOINT EXTEND Delivers your message to a consistent target audience across multiple digital platforms, wherever they browse the internet

ONPOINT SOCIAL Reach your target audience via social media channels

DATA SERVICESOnPoint Suite

Click here for detailed specifications and guidelines.

DataMatch Target new prospects and identify database growth opportunities

Investment: $5,000

Avoid redundant & unqualified leads

Data Suite

DataAppend Append your database with missing demographic information

Investment: $0.65 per record appended

Add valuable context to your existing incomplete prospect list

DataAccelerate Achieve rapid database growth with custom nurturing programs

Investment: Based on program scope

Supercharge your database efforts with lead generation at scale

$500 CPM, MINIMUM SPEND $2,500

STARTING AT $2,750/MO

STARTING AT $1,500

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$85 - $150 CPM IMPRESSIONS

BANNERSLeaderboard and rectangle ads are placed in premium positions to command attention

NATIVESeamlessly integrated into content to match the look and function of Clinician’s Brief content

RECTANGLE BANNER, 300x250 $85 CPM, ROS 300x250, JPG, GIF, PNG, HTML5 supported, third party support

MOBILE LEADERBOARD 320x50 $85 CPM, ROS 320x50, JPG, GIF, PNG, HTML5 supported, third party support, high resolution image/html of 640x100 preferred

WEBSITE NATIVE AD $120 CPM, ROS Headline: 6-8 Word Max, Summary: 30 Word Max, $150 CPM, Topic Associated Image: 620x372 px, Provide a URL

LEADERBOARD, 728x90 $85 CPM, ROS JPG, GIF, PNG, HTML5 supported, third party support

WEBSITE

STANDARD ROS

EXPANDABLE BANNER $85 CPM, ROS Tap to expand banner ads. Supported sizes: 320x50 to 320x320, 728x90 to 728x315, and 300x250 to 600x250. JPG, GIF, PNG (non-transparent).

PREMIUM

DESKTOP POPUP 940x300, JPEG, GIF, PNG only. Close feature in the MOBILE POPUP upper right of ad, Headline: 6-8 Word Max; Summary:

30 Word Max, Associated image 620x372 (static ONLY, JPG, JPEG, GIF, PNG) Client/Product Logo

PENCIL PUSHDOWN $5,250/ Month 940x30 ad, expands to 940x300; JPG, GIF, PNG supported.

HOMEPAGE TAKEOVER $5,775/ Week 300x250, 728x90, 320x50, Website Native, Pencil Pushdown, and Yeti


$5,775/ Week

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$2,000 - $3,500 BASED ON NEWSLETTER & SOV

PODCAST NEWSLETTER Delivered to 150,000 veterinary professionals monthly

Newsletters

CE NEWSLETTER Delivered to 150,000 veterinary professionals monthly

EXCLUSIVE CLINICIAN'S BRIEF NEWSLETTER 100% SOV, Delivered to 65,000 veterinary professionals daily (Monday-Friday)

CLINICIAN'S BRIEF NEWSLETTER PLACEMENT Ad Delivered to 65,000 veterinary professionals daily (Monday-Friday)

Process // Deliver your post-ready artwork or work with our content development team

Timing // Go live within 5 days of space booking

$3,500 PER POST

Social Media

Native Specs // Headline: 6-8 Word Max; Summary: 30 Word Max, Provide URL Native 1 Specs: 1080x648, text allowed within image Native 2 Specs: 540x170, no text allowed within image

Exclusive Specs // Headline: 6-8 Word Max; Summary: 30 Word Max, 300x250 (static ONLY, JPG, JPEG, GIF, PNG) Logo, Provide URL

Ad Banner Specs // 300x250 (40 KB); JPG, JPEG, GIF, PNG only

200,000+ FACEBOOK FOLLOWERS

Facebook Post Specifications

• Copy is recommended to be no more than 90 to 110 characters (approx. 20-25 words)

• Post image should be 1200x628 pixels

• Post image cannot be more than 20% text, although it can contain a logo

• Text to Image ratio on post image is 1.9:1

• All submitted material is reviewed by Brief Media before posting, and is subject to internal review and/or modification based upon Brief Media standards and practices for posts.

• Detailed posting rules and guidelines can be found at: https://www.facebook.com/policies/ads/

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$2,625- $13,125 BASED ON PLACEMENT

Podcasts

Digital Placements Due 15th of the Month Prior to Flight• Creative and copy for any website (mobile / standard / native / ROS, etc.) or newsletter placement is due on the 15th of the

month prior to the campaign start date.(ex: Campaign start May 1st, creative due April 15th)• Custom email creative (externally designed and coded) is due on the 15th of the month prior to deployment. (ex: Deployment

on May 9th, creative due April 15th)• Facebook creative (image / copy / URL) is due on 15th of the month prior to the post. (ex: Post on May 9th, creative due April

15th)• If design and/or coding is required; please add an additional week prior to any due date.

EPISODE SPONSORSHIP $13,125 Custom podcast with KOL on sponsor topic

AUDIO SPONSOR MESSAGE $5,250 Recorded audio message within podcast episode

EPISODE EMAIL $5,250 Sponsored message, deployed to 10,000

LANDING PAGE ADS $2,625 Ads on podcast landing page on CliniciansBrief.com


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2-PAGE SPREAD $21,945 Bleed: 16.25” x 10.875” Plus 0.125" bleed on all sides with crop marks

FULL PAGE $10,185 Bleed: 8.125” x 10.875” Plus 0.125" bleed on all sides with crop marks

1/2 PAGE, HORIZONTAL $6,300 Bleed: 8.125” x 4.75” Plus 0.125" bleed on all sides with crop marks

1/2 PAGE, VERTICAL $6,300 Bleed: 4.75” x 10.875” Plus 0.125" bleed on all sides with crop marks

1/3 PAGE, VERTICAL $4,725 Bleed: 2.75” x 10.875” Plus 0.125" bleed on all sides with crop marks

1/4 PAGE, VERTICAL $2,885 Non-Bleed: 3.25” x 3.875”

MARKETPLACE, FULL PAGE $5,250 Non-Bleed: 7.125” x 8.25”

MARKETPLACE, 1/2 PAGE (H) $3,675 Non-Bleed: 7.125” x 3.875”

MARKETPLACE, 1/4 PAGE (V) $2,625 Non-Bleed: 3.5” x 3.875”

RATE RANGE $1,315 - $21,945

MARKETPLACE, 1/8 PAGE (V) $1,315 Non-Bleed: 1.625” x 3.875”

PRINTPrint Due DatesDue the 15th of the month before the scheduled run


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JOURNAL HIGH-IMPACT UNITSRATE BASED ON UNIT SELECTED

CONTACT YOUR ACCOUNT REPRESENTATIVE FOR MORE INFORMATION REGARDING IMPACT UNIT PRICING AND AVAILABILITY.


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PRINT AD STUDYJAN 2021

Editorial Calendar*

Feline Medicine // Feline Pain Management, Feline Internal Medicine 12/10/20 12/15/20

FEB 2021 Wellness & Preventive Care // Chronic Disease Management, Preventive Medicine Suite

MAR 2021 Parasitology // Heartworm Disease, Parasitic Infection Case, Clinical Pathology of Parasites

APR 2021 Orthopedics // Orthopedic Exam in Cats, Surgical & Novel Orthopedic Treatments

MAY 2021 Behavior // Geriatric Behavior, Management of Stress Behaviors

JUN 2021 Dermatology // Skin Therapeutics, Dermatology Case, Topical Therapy Options

JUL 2021 Nutrition // Emergency Nutrition, Essential Case Studies, Nutritional Therapy

AUG 2021 Emergency Medicine/Critical Care // Emergency Case Study, Gastrointestinal Emergency

SEPT 2021 Surgery // Reproductive Surgery, Surgical Pain, Bite Wounds

OCT 2021 Infectious Disease // Therapeutic Options, Critical Care for Infectious Disease

NOV 2021 Endocrinology // Algorithm Series: Thyroxine Levels, Case Study, Therapeutics

DEC 2021 Dentistry // Dental Procedure, Diagnostic Imaging, Dental Quiz

More Featured Content // Canine Anxiety Behaviors, Urinary Tract Diseases, Cancer Diagnostics

More Featured Content // Leptospirosis, Ear Disease, Feline Degenerative Joint Disease

More Featured Content // Food Allergies, Neurology Case Study, Palliative Care

More Featured Content // Clinical Pharmacology, Integrative Medicine, Canine Behavior

More Featured Content // Eye Diseases, Dentistry Case Study, Soft Tissue Surgery

More Featured Content // Respiratory Disease, Diagnostic Imaging, Toxicosis Case

More Featured Content // Pain Management, Urinary Tract Health, Integrative Therapeutics Quiz

More Featured Content // Zoonoses Review, Clinical Pathology, Ophthalmology Case

More Featured Content // Infectious Disease Review, Gastrointestinal Health, Cardiology Diagnostics

More Featured Content // Orthopedic Emergency, Toxicosis Case, Internal Medicine Quiz

More Featured Content // Ectoparasites, Cancer, Soft Tissue Surgery

More Featured Content // Therapy Options for Eye Care, Feline Cardiology, Neurologic Internal Medicine

*Content and print frequency subject to change. Contact your account director for the most up-to-date information.

Indicates a month containing a print issue of Clinician's Brief.

CLOSE AD DUE

2/10/21 2/15/21

3/10/21 3/15/21

5/10/21 5/14/21

6/10/21 6/15/21

8/10/21 8/16/21

9/10/21 9/15/21

10/11/21 10/15/21

PRINT AD STUDY

DIGITAL AD STUDY

PRINT AD STUDY

PRINT AD STUDY

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CRM STRATEGY & DATA MATCHINGStrengthen your database with Brief's

data-matching product

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Marketing and editorial services to create educational content delivered to the audience you want. CUSTOM CONTENT

Comprehensive event management and clinical content creationVIRTUAL EVENTS

Offer your CE content through a variety of interactive options—from webinars to quizzesINTERACTIVE CE

MARKETING SERVICES

Our team of in-house veterinarians can help you create content that will resonate with veterinariansVETERINARY EXPERTISE

Our team of in-house veterinarians can review your messaging, or help craft it to ensure you're packaging your content in a high-impact way that will resonate with the market.

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NATIVE ARTICLE $15,225 - $23,625 Custom advertorial crafted by DVMs with your brand’s educational message

LANDING PAGE/ MICROSITE $15,750 - $21,000 House your sponsored content within Brief’s gated website with interactive elements

WEBINAR $15,750 - $21,000 Create a custom CE webinar to attract & convert leads

PODCAST $13,125 - $18,900 Create custom podcast content to diversify your reach

MARKET SURVEY $8,400 - $15,750 Collect actionable market intelligence

NEWSLETTER $10,500 - $15,750 100% SOV topic-specific newsletter, includes archived advertorial

EBOOK $10,500 - $15,750 100% SOV topic-specific ebook, includes archived advertorial

SOCIAL CALENDAR $6,825 - $10,500 Custom social calendar for veterinarians to share with pet owners

BRANDED SUPPLEMENT $31,500 - $89,250 Clinical Notes, Clinician’s Forum, Clinical Applications, Clinical Brief, Partner Brief

$6,825 - $89,250 BASED ON PROJECT

CUSTOM CONTENTWork with our veterinarian-driven content development team

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Digital SpecificationsDigital Placement Notes• Brief Media does not support Flash files for web or any other digital media.• Please refer to next section for detailed guidelines.• Any further questions on digital specs, please contact Jeremy Long ([email protected]).

Additional Website Ad Guidelines• All audio must be muted by default, and have Mute/Unmute controls.• All video must be muted by default and have Play/Pause controls. (15 second auto play, 2 minute user-initiated)• 15 seconds max, 1.1 MB max file size allowed for initial video. 2 minute max length (user-initiated, hosted externally by client)• All ad expansion must be 1 second 'hover' delay and/or 'click to expand' on user initiation.• “Close X” on expanded ad (min 8 pt / 11 px text).• “Expand” on collapsed ad (min 8 pt / 11 px text).• Timed retraction on mouse left must be enacted on 'hover to expand'.• 1 second delay is required for mouse rollover trigger.• Initial File Load: creative files that load along the host page files.• Polite File Load: creative files that withhold loading until the host page files are loaded.• User Initiation: willful act of a user to engage with the ad. Action is triggered by touch, mouse rollover.• Brief Media strives to be as compliant to IAB standard as possible, found here:• IAB Specs: https://www.iab.com/new ad portfolio/

IAM Portfolio Specs https://www.iab.com/wp-content/uploads/2017/08/IABNewAdPortfolio_FINAL_2017.pdf

HTML5 ADS• HTML5 ads should not function as an individual document, but as an element of a webpage.• Exclude <html>, <body>, <head>, <title>, and <meta> tags from the unit.• Wrap the unit in a parent <div> element.• To avoid code conflicts, prefix all custom ID and Class names with an unique identifier e.g. #ad-261-header, .ad-261-title.• Avoid importing external style sheets and scripts by directly including them within <style> and <script> tags.• Enclose all JavaScript within a closure function.• Prefix all JavaScript variables with the “var” statement (global variables are prohibited).• All HTML5 units submitted will undergo a code review to expose potential conflicts and ensure quality.

THIRD PARTY AD TAGS• Banner Ads (300x250, 728x90)• Expandable Ads (300x250 or 728x90)• Brief Media will endeavor to test and implement the tags, however we are not able to troubleshoot third party tags.• Please provide a tracking pixel and URL for backup in case the third party tags do not work.

Audience Extension SpecificationsSUPPORTED FILE FORMATS JPG/PNG/GIF (non-animated)

THIRD PARTY AD TAGS• Sizmek tags not supported• Client hosted only, no site served tags• Must follow rules on creative file format (no HTML)• Subject to approval from vendor

SUPPORTED SIZES• 300x250• 728x90• 160x600• 320x50• 970x250• 300x600

MAX FILE SIZE (ALL FILES)150kb

REQUIREMENTS FOR AD CONTENT• Must not promote or depict the sale or use of illegal, prescription, or recreational drugs.• Must contain client logo/text that matches landing page/destination URL.• Ad must clearly match landing page content, no misdirection.

REQUIREMENTS FOR URL• No URL redirects• URL must be the exactURL destination• Google UTM codes accepted• No geolocation redirection

REQUIREMENTS FOR LANDING/DESTINATION URL PAGE• MUST have privacy policy and terms and conditions clearly linked on page. Can be in the footer of the page.• Must have a link back to client home page, or main page of advertiser. Can be in the footer.• Website must be fully functional, and load immediately.• Cannot contain gated material. Must be immediately accessible to all users.• No popups of any kind on the landing page.

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SUBSEQUENT MAX POLITE FILE SIZE LOAD 400 KB

MAX INITIAL FILE LOAD SIZE 200 KB

WEBSITE AD GUIDELINES

SUBSEQUENT MAX USER INITIATED FILE LOAD SIZE 2.2 MB (Standard Display Only)

SUBSEQUENT MAX USER INITIATED STREAMING FILE SIZE No Limit (Standard Display Only)

MAX ANIMATION/VIDEO FRAME RATE 24 FPS

MAX ANIMATION LENGTH 15 Sec

MAX VIDEO LENGTH 30 Sec

AUDIO INITIATION Muted by default, user initiated

HOT SPOT ¼ ad area max; 1-second delay; must not initiate audio

Z-INDEX RANGE 0-4,999

EXPANSION Z-INDEX RANGE 5,000+

MAX "AVERAGE CPU" USAGE 20%

VIDEO/EXPANDABLE MAX "AVERAGE CPU" USAGE 30%

FALLBACK Standard image file (GIF, JPG, PNG) required when submitting a HTML5 creative

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EMAIL GUIDELINESHTML FILE (AS AN ATTACHMENT)• This file should be created in pure HTML code, with no external .CSS Style Sheets used. • Tables are strongly preferred as opposed to DIVs. • Creative made with programs such as Microsoft Word, Microsoft Publisher, or Adobe GoLive are not supported. There are several pure

HTML editing software programs in the industry such as Microsoft FrontPage, DreamWeaver and Ektron eWebEditPro. Creative made with any of these programs will help ensure that more of your audience will be able to properly view the e-mail.

• Files should not be wider than 600px, due to the sizing within the email preview pane. • We strongly suggest that design be mobile-friendly (responsive).

RECOMMENDATIONS• We suggest emails with a low Spam Score. Text to image ratio should be approximately 60:40 • Creative consisting of a single image file (.jpg or .gif) is not recommended and will increase the chance that your creative will be filtered

as spam or have an extensive download time. • We strongly suggest testing your creative before submission• Test eBlast on Outlook 2007 and newer (2010 and 2013), Gmail, and Yahoo. • Testing can be done through MailChimp, Litmus, and Email on Acid.

ADDITIONAL COSTS• Images should be hosted on your site. If you’d like us to host the images, there will be an additional charge.• HTML should be submitted ready to deploy. If any changes are warranted by our team, an hourly rate will be applicable, with a one-hour

minimum.

WE CAN DEVELOP YOUR HTML FOR YOU (ADDITIONAL CHARGE)• Total Design/Code Package.• Design or Coding ONLY, Please provide a list of URLs as well as any desired images you wish to incorporate in high resolution

DEPLOYMENT REQUIREMENTS• Subject Line: What will appear in the subject line when the e-mail is sent. • From Line: This will be your company name, but please let us know how you would like it to appear. See policy below.• Test Names: A list of email addresses to receive test deployments for review. Please check all links are working properly and directed to

the correct landing page when test is received. Three tests are included. An additional cost is associated with each additional test. • Final Approver Name: Once the final approver approves the eBlast, the eBlast is approved and scheduled for deployment. • Seed Names: Anyone on your team who you would like to receive the actual deployment. • Opt-Out Lists: In order to be CAN-SPAM compliant – If you have a list of email addresses that have previously opted out of your mailings,

please provide us with those email addresses in a csv (comma delimited file) and we will suppress them from your mailing.• Deployment time: Once approval is received, we can normally deploy within 24 hours. In addition to desired date, please let us know

your preferred deployment time, or we will set it as 7:00 am CST. • Mobile Consideration: More and more customers are reading their email on their mobile device, which is why it is imperative that your

eBlast be responsive. For tips for mobile email marketing and simple ways to make your eBlast more interesting for our audience, please check out this resource.

"FROM" LINE POLICY• To preserve the editorial credibility of Brief Media products, and to maintain Brief Media and its clients within ethical marketing

practices, any advertising content distributed by Brief Media cannot be labeled as a Brief Media publication in the “from” line in email communications. Requests for communications to be labeled as or with some variation of “Clinician’s Brief,” “Veterinary Team Brief,” or any other Brief Media product will be declined; however, any Brief Media title that is developed specifically for the promotion or marketing of products or brands (eg, “Brief Partners”) may be used as an effective alternative. Brief Media aims to prevent the appearance of product endorsement, implied or otherwise, and preserve the reputation of both the advertiser and publisher.

TARGETED LIST RENTALS• Our clients also have the option to purchase the use of a targeted list from our reader database. • Please ask your Brief Media Account Sales Manager for more details, availability, and pricing.

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Print Guidelines & Notes• All photos must be 300 dpi, placed at or near 100%• Export as high resolution or PDF X-1a file (300 dpi, include .125” bleed on each side and crop marks

[offset @ 6 points])• Photoshop layers must be flattened, fonts rendered, saved as .pdf or .jpg.• Illustrator documents should be saved as .pdf or exported as .jpg.• All print placements 1/3 page and greater (excluding practice marketplace) require crops and bleeds (.125");

keeping all live matter .375" from the trim (.375" in from all sides also equates to the live area)

PRINT GUIDELINES

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TERMS & CONDITIONSPRINT TERMS AND CONDITIONS Specific terms and conditions must be adhered to in reference to all Insertion Orders submitted to Brief Media by an Advertiser or its Advertising Agency. All 3rd party Insertion Orders shall specify the publication for placement, size and requested position of placement, agreed upon rate, campaign start and end dates, and contact information. Advertiser shall deliver the content, graphic images, and other materials for the placement in a form and manner as stated in the Print and Digital Specifications. The Publisher will not be required to publish any advertisement that is not received in accordance and reserves the right to charge an Advertiser at the rate specified in the Insertion Order for inventory held by the publisher pending receipt of acceptable materials, or to publish in substitution any advertisement previously submitted by the Advertiser.

Sponsored specialty print cover placements (cover-tips, bellybands, etc.) will not prohibit the purchase or production of non-competitive sponsored outserts, nor will sponsored outserts prevent the availability of non-competitive sponsored cover placements. Both parties will be informed prior to publication should this occur.

Cancellation Policy: Standard print placements may be canceled 7 days prior to the issue close date, with written notice. For limited inventory units such as cover placements or high-impact inserts, 30 days written notice is required.

Except as otherwise expressly provided in Insertion Orders, position of advertisements is at the sole discretion of the Publisher (Educational Concepts, LLC dba Brief Media).

All placements and their content are subject to approval by the Publisher, who reserves the right to reject or cancel any campaigns at any time for any reason whatsoever. In the event of such occurrence, the Publisher shall return to the Advertiser the booked value amount as sole remedy for claims of loss or damage arising from such rejection or cancellation.

Upon purchase of specialty production units, the advertiser acknowledges the risk for production imperfections due to glue-tipping, perforating, binding die cut inserts, etc. Brief Media is not responsible for any known specialty production imperfections that may occur.

Invoices are rendered on the publication date of each print issue. All payments are due 30 days from the date of invoice. All past-due payments may be re-invoiced directly to the Advertiser, who will be held fully responsible for payment. A 2% late fee will be assessed every 30 days from the due date of the invoice.

I have read and understand the terms of this agreement and have the authority to execute the same and in doing so accept full responsibility for payment of advertising under the terms of this contract and rate card attached.

DIGITAL TERMS AND CONDITIONS Specific terms and conditions must be adhered to in reference to all Insertion Orders submitted to Brief Media by an Advertiser or its Advertising Agency. All 3rd party Insertion Orders shall specify the digital platform requested, amount of inventory to be delivered (impressions), agreed upon rate, campaign start and end dates, and contact information. Advertiser shall deliver the content, graphic images, and other materials for the placement in a form and manner as stated in the Print and Digital Specifications. The Publisher will not be required to publish any advertisement that is not received in accordance and reserves the right to charge an Advertiser at the rate specified in the Insertion Order for inventory held by the publisher pending receipt of acceptable materials, or to publish in substitution any advertisement previously submitted by the Advertiser.

Cancellation Policy: Digital placements may be canceled 30 days prior to the run or start date, with written notice. Cancellations or failure to provide approved creative within 14 days of the reserved run or start date will be billed as-is with the run or start date rescheduled for a later time.

Except as otherwise expressly provided in Insertion Orders, position of advertisements is at the sole discretion of the Publisher (Educational Concepts, LLC dba Brief Media).

All placements and their content are subject to approval by the Publisher, who reserves the right to reject or cancel any campaigns at any time for any reason whatsoever. In the event of such occurrence, the Publisher shall return to the Advertiser the booked value amount as sole remedy for claims of loss or damage arising from such rejection or cancellation.

The Publisher is not responsible for monitoring any off-label product comments on social media sponsored posts.

To preserve the editorial credibility of Brief Media products, and to maintain Brief Media and its clients within ethical marketing practices, any advertising content distributed by Brief Media cannot be labeled as a Brief Media publication in the “from” line in email communications. Requests for communications to be labeled as or with some variation of “Clinician’s Brief,” “Veterinary Team Brief,” or any other Brief Media product will be declined; however, any Brief Media title that is developed specifically for the promotion or marketing of products or brands (eg, “Brief Partners”) may be used as an effective alternative. Brief Media aims to prevent the appearance of product endorsement, implied or otherwise, and preserve the reputation of both the advertiser and publisher.

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Invoices are rendered on the publication date of each digital newsletter, eBlast or digital edition of a journal. All payments are due 30 days from the date of invoice. All past-due payments may be re-invoiced directly to the Advertiser, who will be held fully responsible for payment. A 2% late fee will be assessed every 30 days from the due date of the invoice.

I have read and understand the terms of this agreement and have the authority to execute the same and in doing so accept full responsibility for payment of advertising under the terms of this contract and rate card attached.

CUSTOM TERMS AND CONDITIONS Cost estimates are based on the items outlined within the proposal. Pricing reflects the cost to develop, distribute, and archive the elements outlined herein. These prices are valid for 60 days. Any changes to project specifications (eg, multiple rewrites, change in approval staff, incorporating additional material, additional approvals) can necessitate a change in pricing based on an hourly rate of $100/hr. All changes to this agreement shall be in writing and signed by an authorized representative of both parties. Educational Concepts, LLC is not liable for delays outside of our control caused by authors, sponsors, or their agencies.

Billing for the project will include 50% upon acceptance and 50% upon delivery of the project. The project will be placed in queue upon receipt of a signed agreement, with work commencing upon issuance of an approved purchase order. No work will be completed until a purchase order number is received and deliverable timelines will be adjusted as necessary. Projects that are terminated before completion or have had production stopped for more than 45-Days will be billed for all work completed. If Educational Concepts, LLC has fulfilled the entire contractual obligation and the project is placed on hold by the client, payment will be due in full. If you require a purchase order, please attach and return with the signed agreement. Terms are Net 30 from the date of the signed agreement and final invoice. A 3% late fee will be assessed every 30 days from the due date.

Worldwide copyright is held by Educational Concepts, LLC dba Brief Media, and may be re-published in any future Brief Media publication.

Brief Media assigns royalty-free usage permission of the final approved piece for educational purposes, print and digital, as follows. All usage must reference the original publication or website (Clinician’s Brief, Plumb’s Therapeutics Brief and/or Veterinary Team Brief).

A. Use internally by the sponsor, this includes print, digital and website distribution. B. Use externally within your current or prospective customer base.C. Use in-part or entirety as hand-outs or training materials.

All other usage requests will be reviewed by Brief Media on a case-by-case basis.

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2021 rates & specs

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