magazine of the future assignment
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COM100 AssignmentTRANSCRIPT
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”“ Shreds
MEDIA KIT 2015
HOME
STYLE
ARTS &ENTERTAINMENT
TRAVEL
My aim is to put down on paper what I see and what I feel in the simplest way.
E R N E S T HEMINGWAY
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MISSION STATEMENTShreds caters to the stylish & artsy mind of the
emerging adult. Forging their path through life, indie magazine Shreds readers thrive through creative, practical & applicable living solutions. With a sense of light-heartedness, humor, & fun, Snippet epitomizes the freehearted & optimistic sense of its readership.
Through the elements of Style, Home, Arts & Entertainment & Travel, the young readership of Shreds is the perfect companion to a young adult’s life, with features on real men & women with creative solutions to life’s day to day.
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READERSHIP- Men & women, 18-35
- College students & recent college graduates
”“Adults 18-24 are more
likely to be in the top quintile of magazine readership – the most avid or “heaviest”
readers of all.” M A G A Z I N E .
ORG
”“Since Facebook was
founded, magazines gained more than one million young adult
readers. POWEROF
MAGAZINES.COM
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2015 EDITORial calendarStyle: Winter weather wear at thrift store pricesHome: Clutter-free living solutionsArts & Entertainment: New introductions: new music artists, film, etc.Travel: City trekking spots
Style: Lists of trends we love/hateHome: How to turn refurbish & turn around home items; from hate to loveArts & Entertainment: Features on music we love/hateTravel: Travel spots by region in U.S. (Southeast, Midwest, Northeast, etc.)
Style: Highligh celebrity musicians’ current fashion stylesHome: How to incorporate music into the homeArts & Entertainment: Major feature on popular/up & coming artistsTravel: USA map with landmarks of musical sites/deals & road trip ideas
Style: Spring Fashion IntroHome: Gardening through regions, featuring crisp garden photosArts & Entertainment: Feature on budding photographersTravel: Museum hotspots/travelling artwork
Style: “Inspired by...” features on red carpet fashion worldwide & applicationsHome: Internationally inspired decorationsArts & Entertainment: Hot musicians/artists/movies worldwideTravel: Idealistic & dream location spot feature on international travel
Style: Dressing for the heat, men & women’s stylesHome: Sustainable & affordable solutions for home cooling & cleanlinessArts & Entertainment: Summer music featureTravel: Affordable beach & vacation spots
J A N U A R Y : S t a r t i n g P o i n t s I s s u e
F E B R U A R Y : L o v e / H a t e I s s u e
M A R C H : M u s i c a l B r e a k t h r o u g h s I s s u e
A P R I L : P h o t o g r a p h y I s s u e
M A Y : I n t e r n a t i o n a l I n f l u e n c e I s s u e
J U N E : S u n s o f S u m m e r I s s u e
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ShredsStyle: Fashion inspired by the past; past vs. present stylesHome: Ways to use thrift store items to make your home vintage & cool Entertainment: Classically influenced musical artists of yesterday & todayTravel: Feature vintage travel posters & feature the travel craze of the 1960’s
Style: Landscape-inspired photo shootHome: Nature-inspired decorArts & Entertainment: Feature on landscape photographyTravel: Finding the beauty in all living settings (urban, suburban, etc.)
Style: Feature on the fashion scene spread through the InternetHome: DIY ideasArts & Entertainment: Internet social media music & film craze featuresTravel: Using social media around town (foursquare, find my friends)
Style: Edgy Halloween costume ideasHome: Outdoor decorating ideasArts & Entertainment:Travel: Feature on pumpkin patches
Style: Kick-off winter fashion ideasHome: Embracing Arts & Entertainment: Feature on the lyrics of popular artistsTravel: Thanksgiving ideas for families and couples
Style: Christmas/New Years’ party ideasHome: Seasonal decoratingArts & Entertainment: Holiday music/filmsTravel: Regional holiday attractions
J U L Y : V i n t a g e I n s p i r a t i o n
A U G U S T : P i c t u r e s q u e I s s u e
S E P T E M B E R : L i v i n g S o c i a l
O C T O B E R : S p o o k s I s s u e
N O V E M B E R : T h a n k f u l l y I s s u e
D E C E M B E R : H o l i d a y I s s u e
( S o c i a l M e d i a I s s u e )
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ADVERTISING RATE CARD4-Color1 page....................................................................................... $160,000 2/3 page....................................................................................$140,000 1/2 page....................................................................................$120,000 1/3 page......................................................................................$95,000
Black & White1 page........................................................................................$143,000 2/3 page....................................................................................$130,000 1/2page.....................................................................................$107,000 1/3 page..................................................................................... $84,000
Digital ratesTabletSlideshow................................................................. $160,000 Scrolling Ad.............................................................$140,000 Moving Animation...................................................$120,000
WEBBig box....................................................$2,000/mo.Rectangle..................................................$500/mo.Leader.....................................................$750/mo.
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Digital rates
POSSIBLE ADVERTISERS- Urban Outfitters- H&M- Forever21- Target In general: beauty product companies, fashion companies, music producers, etc.
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ShredsLIVING IN THE CITY
SPRING FASHION:THRIFTING IN THE CITY
P.18
indoor gardening solutionsP.63
ON THE STREETSphotographers hit the city
P.32
city museum treasuresP.52
APRIL 2015
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P.18
indoor gardening solutionsP.63
P.32
P.52
APRIL 2015 ShredsHOME
STYLE
ARTS &ENTERTAINMENT
TRAVEL
”“My aim is to put
down on paper what I see and what I feel in the simplest way.
E R N E S T HEMINGWAY
creative, intuitive
living with style,in style
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Madison MargesonCOM100F
PHOTO CREDITS:http://www.viewfrom5ft2.com/wardrobe/a-little-bite-of-the-big-apple/http://powerofmagazines.com/get-the-facts.htmlhttp://pinetothepacific.blogspot.com/2011/04/apartment-tour.htmlhttp://alovelyescape.blogspot.com/http://thestylester.com/street-style/mens-streetstyle-in-london/http://ruffledblog.com/ http://fashion.melissaesplin.com
REFERENCES:- Foam Magazine- Teen Vogue- Redbook- The New Yorker