ma marketing strategy - university of ghana business...
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MA Marketing Strategy
|Step Into Excellence |
Due to the exigencies of work, family commitments and other duties, many interested and qualified people are not able to pursue a two year full time programme is therefore designed to enable such people access high quality education, while at the same time attending to their respective duties effectively. This is a sandwich programme.
This course aims to enable students understand and apply marketing concepts and techniques at an advanced level. The course helps to develop critical marketing management skills needed to fill more senior roles within various organizations. It also enables students to develop and enhance the marketing orientation of their organizations.
The programme is spread over two (2) long-vacation periods, representing two (2) modules
The teaching method for this programme will include lectures, case discussions and seminar presentations
Graduates of the MA Marketing Strategy programme will develop the capacity to perform at strategic marketing levels within their various organizations.
This programme is offered over a period of 3weeks in June every year. Lectures are held from Mondays to Friday at 7:30am to 6:00pm.
A good first degree (not below a 2nd Class
Lower) from a recognized university with a
minimum of 2 years’ experience.
*Applications for admission into this
programme are opened from November for
every year and closes in February.
Programme Coordinator
Email: [email protected]
Phone: +233 244 313 518, +233 303 964 338 +233 303 964 478
Head of Department
Email: [email protected]
Phone: +233 242 117 272
Secretary
Email: [email protected]
Phone: +233 303 963 736
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Programme Overview & Objectives
Admission Requirements
Contacts
Lecture Periods
Semester I Semester II Code/Course Title Credits Code/Course Title Credits MAMS 613 Strategic marketing management
3 MAMS 622
Strategic management
3
MAMS 603 Marketing Research methods
3 MAMS 608
Social marketing strategy
3
MAMS 617 Electronic marketing strategy
3 MAMS 606
Integrated marketing strategy
3
MAMS 615
Relationship marketing strategy
3 MAMS 610 Seminar Presentations
3
MAMS 605
Human resource management
3 MAMS 630
Special topics in Marketing
3
MAMS 630
Special topics in Marketing
3
Electives Electives
MAMS 620
Political marketing strategy
3 MAMS 620
Political marketing strategy
3
MAMS 612
Brand Management strategy
3 MAMS 612
Brand Management strategy
3
MAMS 618
Tourism Marketing Strategy
3 MAMS 618
Tourism Marketing strategy
3
TOTAL CREDITS 18 TOTAL CREDITS 21
Course Structure
