luis alves monteiro...by delivering experiences that customers simply can’t live without. that’s...
TRANSCRIPT
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Luis Alves Monteiro Head of Integrated Markets & Communications
Xerox Developing Markets Operations
I would like to start with two facts & two questions
First, facts…
•My name is Luis Alves Monteiro
• I love Marketing!
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Now, questions…
Question 1
What vehicle brand has the highest safety ratings?
November 19,
2015
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But Volvo is universally chosen for “safety”
Question 2 What brand was awarded best mobile device in 2015?
Dell Venue 8
Source: Best of CES Awards, 2015
But Apple dominates perception in the category
Engendering Loyalty By delivering experiences that customers simply can’t live without.
That’s why I love Marketing… It starts with the Brand…
Brand is not an ad.
A brand is not a logo.
A brand is not a product
A brand is not a symbol.
A brand is not a name..
Man is not subservient
to machine
A brand is a belief…
What is a brand? A brand is a promise. It’s more than just the products and services we offer. It’s an overarching vision. It’s who we are today. It’s where we’re heading tomorrow. Every strong brand depends upon a clear, compelling articulation to explain its unique nature. That narrative is what we call the enterprise brand platform.
Delivered to customers through a holistic, unified experience.
Employe
es
Places
Social
media
PR
Collateral
Mobile
Ad
How
products
&
services
perform
Packaging
Trade
show
Call
center
Website
Employee
s
Places
Social
media
PR
Collateral
Mobile
Ad
Products
&
services Packaging
Trade
show
Call
center
Website
The Xerox brand is worth $6.0 billion
Source: Interbrand’s Best Global Brands, 2015
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Xerox - Business Services
6,033 $m -9%
What is Xerox?
Is Xerox a technology or process?
Is Xerox an incubator for innovation?
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Is Xerox a document technology company?
Is Xerox a business services company?
Xerox is all of these things.
©2015 Xerox Corporation. All rights reserved. Xerox® and Xerox Design® are trademarks of Xerox
Corporation in the United States and/or other countries.
Today, there’s agreement that the nature of work is changing rapidly… …but there’s debate over how much progress we are actually making in the world
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At Xerox, we believe that the next frontier of progress will come from improving the work itself.
Work Can Work Better
© 2015 Xerox Corporation. All rights reserved. Xerox®, Xerox and Design® and “Work Can Work Better” are trademarks of Xerox Corporation in the United States and/or other countries.