lugano consult limited
TRANSCRIPT
LUGANO CONSULT LIMITED
LUGANO CONSULT LIMITED
Incorp. Cert. Reg. No. 114332
“A deal is not a deal unless it’s a good deal for both parties,” Cecil B. Day, founder Days
Inns of America.
Your Image. Our Business.
Mr. Imani LwingaMA (Mass Comm); PGD (Management of Foreign Relations); BA
(Hons); Dipl. (Journalism)
Managing Director
About usAbout us
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Lugano Consult Limited is a company engaged in public relations, amongst its other core activities.
Our head office is based in Dar es Salaam, Tanzania. We are able to execute our campaigns across the whole country. Our goal is mainly aimed at building, strengthening & protecting
the organization’s corporate identity, image and reputation. Lugano offers all round communications consultancy,
specialising in strategic planning and counsel, media relations, event management and stakeholder engagement.
The company is also an integrated marketing communications agency based.
We develop powerful, strategic brand messages for our clients across a variety of media.
Our purpose is to help establish and enhance your brand, increase market share with a loyal customer base and bring about great success–and that means making our clients more reputable and profitable.
To do this we create integrated marketing communications across all existing and emerging media utilizing our experience.
We are experts at finding and translating vital information into creative and effective brand communications.
Company ProfileCompany Profile
About Public Relations
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Public Relations
• Public relations is an integral part of corporate & marketing communication. We know image is much more than a logo or trademark and is based on a company's ability to effectively communicate with the community, protect its brand and issues related to their industry.
• Failure can lead to a tarnished image and negative reputation. The actions a company's leadership takes today can affect the company's image for many years to come. We develop convincing and relevant public relation campaigns that reflect the current and future goals of the company's leadership and the chance to expand the business and provide quality products and services to the people who really matter.
Stakeholder Relations Corporate Communications Internal Communication Message Management Crisis /Issues Management Events Management Liaison /Logistics
ApproachApproach
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Publicity, Marketing & Advertising today are more important than were ever before. Competition from all over the world is making it more difficult to differentiate your products and services from your competition.
Our mission is to create publicity and advertising that satisfies the needs of our clients and delivers success.
Our goal is to always exceed customer expectations.
We can do anything you need to publicize or advertise anything you want anywhere your desired audience is located.
Because we can do everything you need and we can do it better than anyone else.
Our publicity & advertising campaigns are designed to increase your bottom line achievement.
Our Team
Lugano Consult Limited has a strong team of public relations experts, including journalists who have worked extensively in the broadcast and print media in Tanzania.
We understand what makes news and maintain a high level of media awareness and an excellent network of contacts throughout Tanzania and beyond.
Lugano Consult Limited offers clients a total package of communication management solutions, through the following services:
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Our Services Our Services 6
Strategic Communication and Planning
Well-defined communication plans that tackle key issues and assign results driven PR and Media Activities for each stakeholder and audience group in both the brand and corporate arena.
Issue/crisis management plansQ&A documents for complex and
difficult issuesStrategic analysis and counsel for all
aspects of communication
ServicesServices7
Media RelationsValue adding media relations programmes
that project continuous positive messagesCrisis media communication managementIn house Press Office – secondments to
clients when requiredMedia material – press releases, press kits,
speechesMedia Monitoring – industry evaluation of
print and electronic and online monitoringMedia Training and PR Skills Workshops
Services
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Event Management Event management for corporate events
such as AGMs. Brand Event Management – that focuses on
the key brand benefits in the event theme and concept.
Launches – company, brand, product, service etc.
Tradeshows and Exhibitions Press conferences and media tours Corporate events – lunches, dinners,
cocktails etc. Conferences, seminars and training sessions
Destination meetings and retreats Family days and team building activities
ServicesServices9
Media Training and PR Capacity Development Half day to one day media training workshops – how to work
with the media and how to perform in a media interview Sessions on understanding the media, effective communication,
positioning and Strategy and key message delivery - the sessions are designed to improve the performance and build the capacity of in-house PR departments
Stakeholder Engagement and Government Relations Guidance, recommendations and planning for CSR projects Government lobbying and relationship building for strategic
alignment Stakeholder mapping and intelligence Policy development
Content Production Development of corporate and brand material copywriting and
design for brochures, annual reports, newsletters and advertorials.
Production of corporate and brand video material – video news releases, corporate videos
Photography
ServicesServices
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Digital Media Lugano Consult Limited is also actively engaged in
the digital space. With blog sites, forums, social networking sites
such as Twitter and Facebook, companies and brands are being discussed, criticized and praised.
Consumers are talking about brands and issues online and companies need to leverage new media to listen and ultimately build stronger relationships with their consumers.
Lugano monitors online coverage and also builds connections and rapport with key bloggers.
We are able to help our clients manage their reputation online as well as in the traditional media space of newspapers, TV and radio.
ServicesServices
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Media Planning and Buying We recognize that your media budget must
contain as much purchasing power as possible. We buy the right media to fit your budget. Benefits of our Planning Services include: Preparation of media strategies in line with
the objectives and budget Comprehensive media budget and
flowcharts for your review Rate negotiation with media properties Value-added services negotiated to further
stretch your dollars and order preparation Monitoring of buy once placed and Contract
review, approval & reconciliation
LUGANO CONSULT LIMITED
Contact: Managing Director, Lugano Consult Limited, Banana Area - near Julius Nyerere Intl.
Airport, P.O. Box 42570, Dar es Salaam, TANZANIA.
E: [email protected]@gmail.com
T: +255 655 428 282 T:+255 785 428 282T:
T:+255 777 733 999 Blog: www.luganotz.com
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Your Image. Our Business.
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THANK YOU