lss'09 mobile panel yelp
DESCRIPTION
Mobile – The Future of Apps is Bright This panel is all about apps – in particular social and local apps (and some mapping which is of course a key part of local)… Phones started out as social devices – we made voice calls. Then we had SMS (text) and then email (think Blackberry). Now we have smart phones, iPhones and Gphones – personal mobile devices. What does the present and future hold for “local social” on Mobile? How does the rise of the iPhone and emergence of Android change the game? We will examine the fast growth of and impact of applications (and app stores). We may also see some wicked demos, discuss new business models and view what an ‘augmented’ real local world might look like. - Miriam Warren, Regional Director YelpTRANSCRIPT
“Yelping in London” “Yelp comes to London”
“Review site Yelp is coming to the UK – and bringing the
parties
January 2009
Coming up on our 1-year anniversary
Page 3
Why Yelp exists:
to connect people with great local businesses
Business Categories
Business Categories
Page 4
Over 25 million consumers consulted Yelp in last 30 days
Monthly Unique Visitors
Source: Google Analytics Page 5
Yelp Mobile Timeline
iPhone launch July 2007
significant uptick in traffic to m.yelp.com
Yelp for iPhone app
launchJuly 2008
iterate
iterate
iterate
And innovate…
Monocle Live Demo*
*Cute girl not included in this demo
Yelp Blackberry App
Yelp Palm Pre App
August 2009: The month of new mobile apps