lss'09 mobile panel yellix
DESCRIPTION
Mobile – The Future of Apps is Bright This panel is all about apps – in particular social and local apps (and some mapping which is of course a key part of local)… Phones started out as social devices – we made voice calls. Then we had SMS (text) and then email (think Blackberry). Now we have smart phones, iPhones and Gphones – personal mobile devices. What does the present and future hold for “local social” on Mobile? How does the rise of the iPhone and emergence of Android change the game? We will examine the fast growth of and impact of applications (and app stores). We may also see some wicked demos, discuss new business models and view what an ‘augmented’ real local world might look like. - Claudia Poepperl, Founder & CEO at adaffix/YellixTRANSCRIPT
3 November 2009Claudia Poepperl
Founder & CEO adaffix
• adaffix is a Call 3.0 company. We enrich the phone call experience by adding contextually relevant social and local content to calls in real time.
• Flagship service YELLIX – free to the user.
• Users in over 100 countries worldwide.
• We believe that adding relevant content to calls in real time is the most natural evolutionary element to add to telephony, and brings the whole experience of phone calling into a new era.
• Founded in 2009
• HQ in Vienna, development center in Farum
• Patent pending technology
• Privately funded
About us
Winner of the T-Mobile Android App Contest 2009 “YELLIX is Best Android Application”Nominated for Mobile Peer Awards 2010 (Mobile Monday)
Imagine you could add local content & advertisers to some of these calls…
• Over 4 billion mobile subscribers worldwide• 12 calls/ user/day (incoming + outgoing)• approx. 48 billion calls per day
• 17,52,000,000,000 billion
calls per yearWe tap into this existingcall traffic & add relevantlocal and social content to calls.
Caller ID for unknown numbers while the phone is ringing
Missed call notification
Caller ID & missed call infoidentifying unknown callers
1 2
Found in Yellow
Found in Yellow
Alternative suggestions to the caller if a business does not answer a call (e.g. disconnected number, busy, no answer, answering machine)
Alternative suggestionsAfter unsuccessful calls to businesses
Found in Yellow
Call same business again?
3 alternatives in the same area
Facebook content onincoming call whilethe phone is ringing
Missed call notificationwith Facebook content
My Top 5 Callers onFacebook
YELLIX with Facebook
1 32
• Now 250+ supported models• 6 operating systems
– Symbian 3rd edition
– Symbian 5th edition (Touch)
– Blackberry 4.5
– Blackberry 4.7 (Touch)
– Android (1.0, 1.1 & 1.5)
– Windows Mobile (5.0, 6.0, 6.1 & 6.5)
– Browser
– iPhone (coming soon)
Supported phones
Operating systems
YELLIX downloads• 47% Nokia• 33% Android• 7% Windows Mobile• 3% Blackberry
Source: admob
Apps distribution
Partner sites
Questions
• How apps and mobile generally have changed your thinking about your online and/or traditional medium (if applicable) and how people may be differently using the mobile app vs. online
• What's surprised you about the mobile app and user interaction with it; how your thinking about mobile may have evolved in the wake of adoption of your app(s)
• Any data you can share about what's popular or how/when/where people use the app
• Your thoughts about the mobile Web vs. apps and any predictions about the future development of the "mobile Internet" vis-a-vis the browser vs. apps
• What about the majority of people who don't own smartphones or have access to apps?
Distribution channelsExample: Austria – we distribute the app via multiple channels
m.yellix.comwww.yellix.com online banners mobile banners
HTC
social networksdirectory partners carriers app stores pre-install
Supported phones & technology
Application• More than 250+ smartphones supported• Mobile Operating Systems supported
– Android, BlackBerry RIM, Windows Mobile, Symbian S60 3rd and 5th edition– iPhone currently neither supports 3rd party applications running in the background
nor does it give access to calls. We will launch a “manual version” soon.• app size: Symbian 90kb, Android 70kb, Windows Mobile 380kb, BlackBerry RIM 80kb• runs in the background, auto-starts, user never has to actively switch it on• very low battery and CPU usage. App is in stand-by mode. Becomes active only for
incoming and outgoing calls.• works in 2G, 2.5G and 3G (3G is required for Caller ID on incoming calls)• multi language (English, Spanish, French…according to language settings of the phone)
Client-server system• patent pending technology platform• highly scalable client-server system handling vast amounts of transactions in parallel• ultra fast processing capabilities adding content to incoming and outgoing calls in real
time