losing sheen of newspapers

8/12/2019 Losing sheen of newspapers

1/13

Newspaper ecomingExtinct

G


2/13

Newspaper in IndiaThe first newspaper in India was James Augustus Hickeys Bengal Gazetteor Calcutta General Advertiser published in 1780 in Calcutta

The first newspaper in an Indian language was the Samachar Darpan in

Bengali.

The first Hindi newspaper, the Oodunt Marthand began in 1826

The oldest existing English daily is the Times of India (1838)

In 2011, India led the world in terms of newspaper circulation with nearly330 million newspapers circulated daily.

The Times of India is the largest circulated English-language dailynewspaper in the world

Dainik Jagran is Indias Largest selling newspaper with 16370000 dailycirculation

Currently there are 12511 newspaper publishers


3/13

Newspaper Readership Statistics of India

0 2000 4000 6000 8000 10000 12000 14000 16000 18000

Dainik Jagran

Dainik Bhaskar

Hindustan

Malayala Manorama

Amar Ujala

The Times of India

Daily Thanthi

Lokmat

Rajasthan Patrika

Matrubhumi

Daily Circulation of Indias Leading Dailies

Recent Trend in Indias Mass M

4.0%0.8%

5.2%8.9%

0

100000

200000

300000

400000

500000

600000

700000

Media Press TV C&S Radi

Reach and CAGR of Media

Q2 Q3 Q4 %CAGR (Q

0200040006000800010000

12000140001600018000

Readership of Indias leading Dailie

Q3 Q4

All Numbers in 000. All figures are for the year 2012. Source: IRS 2012 Q4 Top line Findings

60%17%

8%7%

8%

Language Wise Distribution of Top TenNewspapers

Hindi Malayalam Tamil Marathi English
http://mruc.net/index.php?option=com_frontpage&Itemid=1http://mruc.net/index.php?option=com_frontpage&Itemid=1


4/13

Aug-12Total Unique Visitors (000) 40,044

Total Visits (000) 259,686

Average Daily Visitors (000) 7,042

Average Minutes per Visitor 31.6

Total Unique Visitors (000) 40,044

0500

1000150020002500

Magazine Readership (in 000)

Q3 Q4

0 2,000 4,000 6,000 8,000 10,000 12,000 14,000

The Times of IndiaYahoo!-ABC News Network

HT Media LtdIndia Today Group

India.com SitesAbout

Jagran SitesNDTV

OneIndia.com SitesThe Economic Times

Online Unique Visitors (in 000 ) 51%

45%38% 36%

02,0004,0006,0008,000

10,00012,00014,000

Share of Audience (in

Unique Visitors (000) from O

Unique Visitors (000) from I

% of Audience From Abroad

Magazines are having same fate!! Readership of Online NewsYoY Comparison

Source: comScore Media Metrix
http://www.comscore.com/Insights/Press_Releases/2013/10/Indias_Daily_Readership_of_Online_News_and_Information_Jumps_34_Percent_in_the_Past_Yearhttp://www.comscore.com/Insights/Press_Releases/2013/10/Indias_Daily_Readership_of_Online_News_and_Information_Jumps_34_Percent_in_the_Past_Yearhttp://www.comscore.com/Insights/Press_Releases/2013/10/Indias_Daily_Readership_of_Online_News_and_Information_Jumps_34_Percent_in_the_Past_Year


5/13

Trends in other countries

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

2011 2010 2009 2008 2007

Newspaper Readership Statistics in the UK

The Sun Daily Mail Dai ly Mirror Evening Standard Daily Telegraph

1,4371,4521,4571,4561,457

1,468

1,360

1,380

1,400

1,420

1,440

1,460

1,480

2000 2002 2004 2006

Newspaper Reader Statistics in t

Another Indicator showing decline in the popularity of newspapers (AdvertisementFall)

Source: Wikipedia Source: Newspaper Association of Ame

Source: Daily Newspaper Circulation Trends 2000-2013
http://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_Kingdom_by_circulationhttp://www.naa.org/Trends-and-Numbers/Circulation-Volume/Newspaper-Circulation-Volume.aspxhttp://media-cmi.com/downloads/CMI_Discussion_Paper_Circulation_Trends_102813.pdfhttp://media-cmi.com/downloads/CMI_Discussion_Paper_Circulation_Trends_102813.pdfhttp://media-cmi.com/downloads/CMI_Discussion_Paper_Circulation_Trends_102813.pdfhttp://media-cmi.com/downloads/CMI_Discussion_Paper_Circulation_Trends_102813.pdfhttp://www.naa.org/Trends-and-Numbers/Circulation-Volume/Newspaper-Circulation-Volume.aspxhttp://en.wikipedia.org/wiki/List_of_newspapers_in_the_United_Kingdom_by_circulation


6/13

The only thing increasingin the newspaper industryis the number of

newsroom layoffs!

Data shows continuous declinein the popularity of newspaper.


7/13


8/13

What Lies Ahead?I really dont knowwhether well be printingthe Times in five years,and you know what? Idont care either. The

Internet is a wonderful place to be, and wereleading there.

New York Times Publisher Arthur Sulzberger,

Feb.2007 - Emarketer.com


9/13

What caused this failure?

Reasons

Operating model: With news breakingevery other second, newspapers couldntkeep pace with its once a day model.

Cost: Freely available news on theinternet dont encourage readers tospend on buying newspapers.

Accessibility: Web and mobile technologyhave given luxury to get news on themove

Environmental concern: Papers used forprinting have raised severalenvironmental concerns

100 trees are choppof ne

3000 Litres of watsingle sh

Advertising Trends: Advertisers findtelevision and internet more suitable asadvertisements are dynamic and detailed


10/13

Newspapers 1605 20??

RIP

Is it nearing end?


11/13

Ross Dawsons Prediction

Ross Dawson AnAustralian Author,futurist and entrepreneur

Predicted Social Mediarevolution in 2002 in hisbook Living Networks

Published Newspaperextinction timelineframework in 2010

Source: Ross Dawson Frameworks
http://localhost/var/www/apps/conversion/tmp/scratch_8/Ross%20Dawson%20Frameworkshttp://localhost/var/www/apps/conversion/tmp/scratch_8/Ross%20Dawson%20Frameworks


12/13

The future for

Isthereone?


13/13

losing sheen of newspapers

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