los angeles jds --am
DESCRIPTION
One day boot camp for LA area schoolsTRANSCRIPT
ONE DAYSOCIAL MEDIA
BOOT CAMP
Buckle up!
Lisa Colton
Chief Learning Officer,
See3 Communications
President, Darim Online
@darimonline
@lisacolton
THE FOUNDATIONS
OF SOCIAL MEDIA
FOR JEWISH
DAY SCHOOLS
wifi name: St-guest
password: templeguest
Mini Social Media Boot Camp
• Foundations of Social Media• Finding Your Voice• Toolbox• Strategy: POST• A Primer on Networks• Social Media Policies & Guidelines
Traditional Mindset: Hub & Spokes
Network Mindset
“connect and collaborate” rather than “command and control”
Characteristics of Social Media
• Participatory: It blurs the line between producer and consumer, media and audience.
• Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth & strength of communities around a particular shared interest.
• Connected: Thrives on being connected, rather than being territorial and proprietary.
EXAMPLE: JEDLAB
• What is this?• Open, conversational, participatory,
communal, connected…• What should we ask?
Attention EconomyBe SocialAdd ValueBe RealStrengthen the Network
5 New Rules of the Game
#1 THIS IS AN ATTENTION ECONOMY
#2 ListenAnd…
Temple Israel, Memphis Facebook Page
… Be Social
Temple Israel, Memphis Facebook Page
#3:
ADD
VALUE
Social Content is Social Capital
• Social Capital is the value of connections between and among nodes in social networks.
• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
• 12:1 ratio of adding value.
Your Unique Value
#4: BE REAL
Voice: Sixth & I Synagogue in DC
Make it
Personal
FIND YOUR VOICE
#5: Work To Improve The Health of the Network
Families,
and parenting,
are changing.
John Fitch’s Steam Engine
John Fitch’s Steam Engine
IT’S NOT ABOUT TECHNOLOGY
NEXT…
Lunch (mmmmm)
Your Toolbox
POST Social Media Strategy
A Few Words on Networks
Conversational Skills
Social Media Policies & Guidelines