jds academy: twitter
DESCRIPTION
TRANSCRIPT
Today…
• Mobile, Attention• Basics, Vocabulary• 5 Twitter Strategies
– Content & Storytelling– Conversation & Hashtags– Live Tweeting– Personal Learning Networks– Individual vs. School Accounts
MobileConciseConversational
About Twitter
• History• Billion+ users• 100 million daily active users• 60% of users access through mobile• 30% millennials (15-34) and rapidly growing
THIS IS AN ATTENTION ECONOMY
Twitter Vocabulary
@ denotes username
RT = “ReTweet”
MT = “Modified Tweet”
DM = Direct Msg
# denotes hashtag
CONTENT
Create
Curate
Updates, news, Photos, Vine videos, announcements
Links to useful articlesRetweet content you see from others
Share News
CURATE
CURATE
CURATE
JDS in SeattleMOSTLYCurates!
Cross Platforms: Wrong Idea
Cross Platforms: Right Idea
Know where you’re going, and that it’s a blog
Know where you’re going, what’s there, and that it’s useful
Empower others to share their engagement with you and to promote you!
Conversations:Listen, Ask, Reply
Listening on Twitter:Mentions
When people are talking TO you or ABOUT you.
Based on your settings and tools, you’ll get a notification when someone mentions you
When people are talking TO you or ABOUT you.
Based on your settings and tools, you’ll get a notification when someone mentions you
HASHTAGSAnyone can start one!Check first!
Keep brief, and intuitive.Use in tweet, or add to end
#jedchat #JED21 #FF#NAEYC#NJECN
Live Tweeting: SAR ACADEMY
ACCESSIBILITY:
Convenience of today’s online social
tools
VALUE:
Resources, answers,
insight, inspiration.
SOCIAL:Relationships, dialogue,
community
PERSONAL LEARNING
NETWORKS
Personal…Networks
Example of Hashtags,
#JED21(Jewish Education in the
21st Century)
Twitter Chats: #jedchatWed nights9-10pm
PERSONAL vs. BRAND
Clear who it is. You’d do the same when you answer the phone, right?
I statements feels personal. Human connection.
Asking for help is personal and will get more responses.
Person vs. School
Dashboard: HootSuite
Who do you want to reach and engage with?
How can Twitter be as asset for connecting with your community, and reaching new audiences?
IT’S ALL ABOUT THE NETWORK