jds academy najds2013

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Strengthening and Leveraging Networks to Expand Your Audience Lisa Colton Chief Learning Officer See3 Communications / Darim Online [email protected] @lisacolton @darimonline

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2012-13 cohort gathering at NAJDS2013

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Page 1: JDS Academy NAJDS2013

Strengthening and Leveraging Networks to Expand Your

AudienceLisa Colton

Chief Learning OfficerSee3 Communications / Darim Online

[email protected]@lisacolton @darimonline

Page 2: JDS Academy NAJDS2013
Page 3: JDS Academy NAJDS2013
Page 4: JDS Academy NAJDS2013

THIS IS AN ATTENTION ECONOMY

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NETWORK BASICS

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DefinitionsNodes: entities in a network, usually individuals.

Periphery: Outer part of a network, individuals who are only connected to the core through one or two people.

Core: center of a network with denser ties. Though most don’t know all others, they can access through direct connections.

Hubs: People who are well connected to others.

Clusters: Sets of individuals who are similar in some way, and tend to interact frequently. Often have own jargon, practice, culture, etc.

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NETWORK WEAVERS

A Network Weaver is someone who is aware of the networks around them and explicitly works to make them healthier (more inclusive, bridging divides).

Network Weavers do this by connecting people strategically where there’s potential for mutual benefit, helping people identify their passions, and serving as a catalyst for self-organizing groups.

June Holley

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Roles of Network Weaving

ConnectorCatalyst

GuardianCoordinator

FacilitatorBuilds trust, makes connections,

gets network building started

Identify needs, set up systems, offers support

Convene people to grow more explicit and focused

network

Help coordinate self-organized projects

Who leads these responsibilities in your organization?

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• Value earns attention

• Focus on shareable content

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1. VALUE EARNS ATTENTION

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Value Added

Examples:

Content Curation

on Twitter

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PromotingConnections

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2. Focus on Shareable Content

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Create Content The Others Can Use

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Pinterest: Uber Shareable

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• Social Media Experiment• Social Fundraising Experiment• Social Media Policy

• Webinar curriculum• Private coaching• Sharing opportunities