jds academy: integration

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INTEGRATION March 20, 2013

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INTEGRATION March 20, 2013

TODAY’S  PLAN  

• Time  for  the  next  level!  • Crawl,  Walk,  Run,  Fly  • Sharing  your  work  

3  MAJOR  STAGES  

1.  DEVELOP  CHANNELS  –  FB,  TwiLer,  Youtube,  fundraising,  etc.  

2.  STREAMLINE  &  REFINE  –  Policy,  staffing,  measurement,  engagement  

3.  SOCIAL  BECOMES  NATIVE  –  IntegraVon  into  curriculum  – Professional  learning  networks  for  staff  – Transparency  and  collaboraVon  normalize  

Crawl,  Walk,  Run,  Fly  

•  Inconsistent  use  of  social  media  •  Resistant  to  change  •  Lack  communicaVons  strategy  

NEED  TO:  •  Create  strategy  •  Create  Social  Media  Policy  •  Leadership  conversaVons  •  Develop  listening  paLerns  

Crawl,  Walk,  Run,  Fly  

•  Using  social  media  tools  consistently,  but  not  strategically  

•  Good  tacVcs  •  StarVng  to  listen  and  measure  

NEED  TO:  •  Go  deep  on  specific  things  to  see  

results  •  Don’t  spread  yourself  too  thin  •  Small  low-­‐risk  pilots  to  

demonstrate  value  in  working  in  networked  ways  

•  Low  cost  capacity  building  

Crawl,  Walk,  Run,  Fly  •  Using  tool  strategically  •  Staffing  maturing  •  More  people  parVcipaVng  internally    

•  Network  acVvaVon,  engagement  •  Governance  buy  in  and  use  •  Integrates  new  tools  •  Explicit  professional  development  

   NEEDS  TO      Mature  measurement      Increase  staffing/roles      Work  on  scaling  efforts  

SAR  ACADEMY,  TwiLer  

Crawl,  Walk,  Run,  Fly  •  Internalized  running  •  Culture  of  learning  •  Culture  of  openness  and  transparency  

•  Works  with  their  network  •  DocumentaVon  and  sharing  

NEEDS  TO  •  ConVnue  evaluaVon  of  tools  and  

processes  •  ConVnue  to  invest  in  and  expand  

network  •  ConVnue  to  develop  and  support  

networked  and  social  strategy  

Example:  Admissions  

MJGDS  

MJGDS  

MJGDS  

April  17,  1-­‐2pm  eastern:  Evalua?ng  Shiny  Objects    

Also  April  17:  9-­‐10pm  eastern:  #JEDCHAT  Jewish  EducaVonal  Leadership  with  Soul  With  Rabbi  Marc  Baker  of  Gann  Academy