L’OREAL BRANDSTORML’OREAL BRANDSTORM

Since its creation in 1993, more than 23,000 students have taken part in this exciting marketing competition, revamping international L’Oréal brands:

2006 figures: Over 4,400 students 176 universities 32 countries

1993 1 country (France) 1997 7 counties (International) 2003 18 countries 2004 26 countries 2005 31 countries 2006 32 countries

A unique international marketing competition that givesyou the opportunity to take on the role of a marketing brand manager and revamp an existing L’Oréal brand.

54 teams registered from 16 universities

30 pre-cases submitted – active participation: Nottingham Trent, Warwick and Cambridge

7 finalist teams from 5 universities:

– 2 teams - Nottingham Trent University– 2 teams - Warwick University– 1 team - Bath University– 1 team - Cambrigde– 1 team - Manchester Metropolitan University

BRANDSTORM 2007BRANDSTORM 2007UK FIGURESUK FIGURES

WHAT’S IT ABOUT?????

Get the real life experience of being a brand manager

Learn about the intriguing cosmeticcosmeticss market market

Discover a passion for products

Confront your ideas with top L’Oreal executives

LIFE AS A BRAND MANAGERLIFE AS A BRAND MANAGER

Develop an original concept: brand positioning, coherence with its values

Launch aa new range of products new range of products, packaging and communication campaign

Work with a global global communication & design communication & design agencyagency

UnleashUnleash your creativity!!!your creativity!!!

TURN IDEAS INTO PRODUCTSTURN IDEAS INTO PRODUCTS

Unique human adventure: interact with people from different backgrounds and walks of life

Become part of the L’Oréal Brandstorm L’Oréal Brandstorm CommunityCommunity

Live an unforgettable experienceunforgettable experience

MELTING POT OF DIVERSE CULTURESMELTING POT OF DIVERSE CULTURES

PRIZES

Present at the Tate Modern before a prestigious Jury

Interact with other teams, L’Oreal managers, Human Resources managers…network

The winning team will be invited to Paris to compete in the International Finals. The team will have the opportunity to represent both its country and its university at this worldwide event

NATIONAL FINALSNATIONAL FINALS

1st prize

Choose an artistic capital of the world and your

team can travel for a total value of €10,000

Win the L’Oréal Brandstorm CUP for

your University

2nd prize

Your team wins a trip worth €5,000

3rd prize Your team wins a trip worth €2,500

INTERNATIONAL FINALSINTERNATIONAL FINALS

INTERNATIONAL FINALSINTERNATIONAL FINALS

Best Communication CampaignA renowned worldwide advertising agency awards

prize for the Best Communication Campaign