BRANDSTORM 2013Timothy Mark, Callie Pak

Schulich iBBA, 2012

Timothy Mark,Marketing Trainee

Callie PakCommercial Trainee

Joanna SilvaMarketing Intern, Redken

National Champions, L’Oréal CanadaBrandstorm 2012

XSENSETEAM

Who are we?

Agenda

#1 Introduction

#2 Pre - Case

#3 Briefing Days#4 National Comp.

#5 International Finals (Paris)

Building Your Team

Finding the right combination

Look for diversity:

• Backgrounds• Specializations• Gender • Strengths &

Weaknesses

At the end of the day, you want to be able to have a team with different perspectives and experiences

Other Factors ofConsideration:

• Commitment• Extra-curricular• Recruiting• Exams• Exchange

**Do you have TIME?

What about working with friends?

Brandstorm Timeline

OCT NOV DEC JAN FEB MAR APR MAY JUN

Brandstorm Info Session

Pre-Case

Briefing Days in Montreal

Working with your team & the agency

Perfecting the Presentation

International Finals

National Finals

Pre-Case

Important:• Primary Research• Secondary Research• Analysis• Make $ense with

numbers• Be well-versed and

well-rehearsed• Be presentable

Aim to BE THE BEST!

Briefing Days

Make your idea BETTER

Find a BETTER idea

Learn to Work with an AGENCY

UnderstandingProducts/Categories

National Finals

Working Together

12 HoursTime Difference

11,470 km apart

Research & Analysis

Ad Agency Collaboration

The Work:• Strict Timelines• Constant

Communication• Feedback• Revisions,

Revisions, Revisions• Final Product

International Finals

Final Tips

1) Do not settle for mediocre ideas2) Be honest if you don’t agree with each

other3) Lose only if your idea is inferior4) Make Canada and Schulich proud!

GOOD LUCK!!