brandstorm 2016
TRANSCRIPT
BRANDSTORM 2015
Najlae Bouzanih - Roxane Grimart Ruozhang Liu - Damaris Ramos Vuylsteke
PART 1 : THE MARKET• THE BRAND• WEAKNESSES• THREATS• STRENGTHS• OPPORTUNITIES
Positioning :Proven
effectiveness, clinically verified
Mission : « Better life for sensitive skin »
Image :Recommended
by dermatologists
Values :« Prevention - Protection
- Checking »
THE BRAND
WEAKNESSES WCommunication
Sales points
THREATS
57%31%
6%7%
L'OréalPierre FabreBiodermaNuxe
Market share
T
STRENGHTSS
OPPORTUNITIESO
Evolution of e-commerce VS Physical commerce
S WO T
HOW CAN WE MAKE THINGS BETTER FOR LRP ?
PART 2 : OUR STRATEGY• OUR CAMPAIGN• BUSINESS OBJECTIVES & STRATEGY• TACTICS
« Every skin is unique »Summer campaign
Sports
Friends
HolidaysMusic
Social Networks
Fashion
Travels
Young People from 15 to 25
PartiesSchool
TV
Fun
Laughing
Love
Attract young people
Reach them through social networks
Increase visibility
Diversification of sales points
Skin cancer awareness
Give more information
BUSINESS OBJECTIVES & STRATEGIES
AND EVERYTHING COMBINED TOGETHER…HERE ARE THE TACTICS !
A Contest
Pop up stores
Online advertisment & Media strategy
Get bloggers involved
Calendar
Mobile application
AND EVERYTHING COMBINED TOGETHER…HERE ARE THE TACTICS !
A Contest
Pop up stores
Online advertisment & Media strategy
Get bloggers involved
Calendar
Mobile application
OUR CONTEST!!
STEP 1
TAKE A PICTURE OF YOU ALONE OR WITH
FRIENDS ON SUMMER HOLIDAYS
OUR CONTEST!!
STEP 2 – Share it on facebook or instagram with #EveryskinisuniqueLRPcontest
OUR CONTEST!!STEP 3 – What do you WIN ??
The Funniest picture will win a trip to HAWAII for
two !!« 1 picture =1€ ! »
YOU WIN & YOU GIVE WHILE HAVING FUN !! WHO’S IN ??!!
In collaboration with
OUR HOMEPAGE
HOW TO CREATE A BUZZ ??
HOW TO MAKE PEOPLE AWARE OF THIS CONTEST ??
SO NOW YOU PROBABLY WONDER…
…HERE IS THE SOLUTION !!!
AND EVERYTHING COMBINED TOGETHER…HERE ARE THE TACTICS !
A Contest
Pop up stores
Online advertisment & Media strategy
Get bloggers involved
Calendar
Mobile application
POP UP STORESPorte de NamurRue Neuve
Bourse – Antoine Dansaert
Shopping de Woluwé
AND EVERYTHING COMBINED TOGETHER…HERE ARE THE TACTICS !
A Contest
Pop up stores
Online advertisment & Media strategy
Get bloggers involved
Calendar
Mobile application
MEDIA STRATEGYTO WIN A TRIP
TO HAWAII
Click here
AND EVERYTHING COMBINED TOGETHER…HERE ARE THE TACTICS !
A Contest
Pop up stores
Online advertisment & Media strategy
Get bloggers involved
Calendar
Mobile application
BLOGGERS
Milkywaysblueyes
LufyMakesYouUp
They will talk about the contest and also
participate !In return, they get free products from La Roche Posay
AND EVERYTHING COMBINED TOGETHER…HERE ARE THE TACTICS !
A Contest
Pop up stores
Online advertisment & Media strategy
Get bloggers involved
Calendar
Mobile application
MAY JUNE JULY AUGUST
CALENDARContest
From mid June to the end of AugustPop-up stores
Month of June and month of JulyOnline AdvertisementFrom May to mid August
BloggersBeginning of the contest June
AND EVERYTHING COMBINED TOGETHER…HERE ARE THE TACTICS !
A Contest
Pop up stores
Online advertisment & Media strategy
Get bloggers involved
Calendar
Mobile application
APPLICATION« As a user, I would like to receive information every morning on how to solve my skin problem of the day so I can get it fixed as soon as
possible »
THE END
THANKS FOR LISTENING