Let’s take a look…

16% in 5 years

10% is dermocosmetics

New markets have emerged like China, Brazil, Saudi Arabia and Russia

Skincare Industry Source: Resource Pack for Brandstorm 2016

Digitalization

CustomizationE commerce

Geolocation

Source : Resource Pack Brandstorm 2016

Industr

y Trends

Always & everywhere

More than 80% of people are using smartphones

swo TBrand Name

QualityCommitment Price

Online presence Millennials

Market growth

Digitalization

CompetitionConsumer Confusion

MILLENNIALS

34%MAKE UP

OF THE TOTAL WORLD POPULATION

Word of Mouth

VALUE70%

ALMOST

Supports a Cause

WOULD BE MORE WILLING TO MAKE A PURCHASEFROM A COMPANY IF THEIR PURCHASE

50%

Community

Content Creators &

Users

Tech savvy

Health Consciou

s

Social Media

They value experience and have a huge spending power

exercising moreeating smarter

smoking less

using apps to track training data, and online information

to find the healthiest foods.

Source:Goldman Sachs Global Investment Research & monitoringthefuture.org Wel

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Sour

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“What millennials think about La Roche-Posay”

3 out of 4 think that dermatologist’s opinion is very important

60% Know La Roche-Posay

as a brand

Brand Insights

QualityPharmaceutical

Safe & effective

Blue &White

65%

48%

35%

30%

Our Global Research

2/3 of time spent online is on Social Media

have at least 2 Social Media accounts

Snapchat: the new online hotspot

Source: Research to 100 people globally

is a global trend

travel multiple times a year

68%

Fitness

51%

Let us introduce you to...

A new social media based on wellbeing and fitness.

The perks of a typical social media based on the fitness global trend.

Always online

Health oriented

Geolocation benefits

But how does #weact work?

Maya22 years old from Tokyo

• student• Traveler• Working out• Healthy diet

Rating system

FollowersPrizesGifts

User’s ProfilePhotosVideosStatus

Skin CheckerType of skinSun Sensitive

areasProposes products

#1

Shop your favorite La Roche-Posay product from your smartphone!

#2

Travelers & Geolocation

WeactHi Maya, you're in Sweden! Check which products you should use here for a healthier skin and where you can get them from!

#3

Your activities on weact!

#416/10/5

7.50

La Roche Posay supports the creation of a new institute against skin cancer in South Korea.Do you care?

I CARE

#5

JOIN THE CAUSE

Ambassadors

75%

Of women are more influenced by vloggers & friends

56% Of men are more influenced by athletes & friends

An athletic blogger/ vlogger who is skin sensitive and has a

suiting lifestyle.

A typical Millennial. A 17 year-old public figure,

Skater and Photographer.

A successful 22 year-old tennis player,

participating in the Olympics 2016.

A successful 29 year-old tennis player,

participating in the Olympics 2016.

Weact ActivationPost Launch

February 5th

Launch

August 5th

Pre Launch

June 5th

Pre launching

#runforRio

Download the app tool

Start running as much as you can

Screenshot your achievement

Upload it on instagram using the

#runforRio #LRP and #weact

Win a lifetime experience at

Rio’s Olympic Games

1 2 3 54Path to win

Brooklyn Beckam on Snapchat

#runforRio

Andy Torres on Facebook

Genie Bouchard on Instagram

7.2 km

Pre-LaunchingOffline presence

Airport Virtual Reality Stand

RioParis

LondonNew York

Tokyo

Launching

Olympic Games

05/08/2016

Rio De JaneiroBrazil

The Biggest athletic event

Watch Olympic

Games live at #Weact

A drone selfie at the start ceremony

Updates and backstage

Athletes’ support

Live streaming

The first account on WeactOfficial Sponsor

AndroidiOS

Avai lable for

WeAct

Windows

Website Social MediaSEO & SEM

Digi

tal

stra

tegi

es

Email Marketing BloggingVlogging UX/ UI

Online News

La Roche-PosayWebsite

SOCIAL MEDIA PORTFOLIOThe WEACT’s digital presence on other social media platforms is a must.

Weact on Snapchat

Style Scrapbook

I apply La Roche-Posay’s thermal Spring

Water

…

…

-

This new app by La Roche-Posay is really cool. Be sure to check it out!

#running #weAct #larocheposay

Andy TorresRafael Nadal

Shop Now Latest News Skin Checker

La Roche-Posay introduces its new app, WeAct! It’s a brand new platform that centralizes in fitness and wellbeing issues and provides multiple amusing and educative features. Join WeAct here www.weactapp.com and find out from first hand its many possibilities!

Kind Regards,

The La Roche-Posay team

Newsletters

Post-Launching

22/2/2017

TODAY’S LIVE SESSION:

4:00 pm 20 Minutes

SESSION DETAILS

Maya Settings | Logout

: Live Dermatologist Sessions

#1

#2: Chatbots

Offline Actions

Weact on pharmacies

Campaign ObjectivesFor the first 6 months

1 million #weact hashtag

100 million users in Weact

Sales Increase for the LRP

Uplift in User Generated Content

16%-19%

Weact will put La Roche-Posay into Millennials’daily routine.

Thank you!