logos report

8/18/2019 Logos Report

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Business Report on

Stories behind famous logos

Managerial Communication-II Project

Under Prof. Aninda Chatterjee

B!

"aura# "upta - $%&a#deep Sehra'at

- ((

Suash Peepre -

)*)

Biprojit

Choudhar+$)

Subrat Pradhan-,(

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AB/0 12 C1&0&S

S.No Topic Page No.

1 Executive Summary 3

2 Acknowledgements 4

3 Introduction 5-6

4 Stories behind logos 7-11

5 Conclusion 12

6 Bibliography 13

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040CUI50 SUMMAR6

This report aims to provide its readers understanding of howcorporates have come up with beautiful logos which areinclined towards their businesses. Some carry a specialmeaning about the business commitment or the uniquenessabout the company while the others are designed keeping inmind the vision of the company. Yet some others haveimprovised with time and have taken the opportunity to exploitthe hidden features of their corporate logos.

Another aspect of corporate logos is the meticulousness withwhich they are designed in order to build the coherence withcorporate branding. ogos are an integral part of positioningconcept and thus by the very de!nition of it" a logo is meant tosignify the uniqueness.

#n this report we have shared $% corporate logo storiestouching the who&s who of world as well some #ndiancompanies who have really innovated with their logo and at the

same time we also bring the readers some examples from the#ndian PS's to contrast the line of thought of their organisation.

As a business owner" you are responsible for marketing yourbusiness in a way that will increase your bottom line andprotect your future feasibility. Your business branding istantamount to your success" as it is what etches your productor service into the minds of existing and potential customersover the long haul. (hen it comes to branding" there is perhapsno more important factor than your business logo. (hat is the

signi!cance of a logo) *ead on to !nd out.

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AC8&19/0:"0M0&

(e would like to show our sincere gratitude to Professor

Anindya +hatter,ee" +ourse +oordinator of -anagerial

+ommunication## at #ndian #nstitute of /oreign Trade 0olkata for

giving us an excellent guideline for this report throughout

numerous consultations. 1e was instrumental in introducing us

to the methodology of this report and his inspiration for the

2underlying structures3 of this report had lasting e4ect on us.

(e would also like to expand our deepest gratitude to all those

who have directly or indirectly guided us in writing this report.

-any people" especially our batch mates and team members

itself" have made valuable comments and suggestions on this

proposal which gave us an inspiration to improve our report. (e

thank all the people for their help directly and indirectly tocomplete our report.

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I&R1:UCI1&

(hy do we need a logo at all)

Studies show that people are more responsive to" and have a

much easier time remembering" images 5as opposed to text6.

Think of business logo as business name" niche" slogan" mission

statement" product7service" target market" and values 8distilleddown to their most direct and succinct form and then combined

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http://www.billiondollargraphics.com/infographics.htmlhttp://www.billiondollargraphics.com/infographics.html


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into a singular image. Therein lies the power a logo has to

speak for any business.

(hat&s in a logo)

(hen it comes to choosing a logo design" businesses face a

mighty task that takes considerable amount of research" time"

and mental energy. The idea of an e4ective logo is to pack a

punch in the simplest way possible" and every aspect of logo

image counts. #n order to leave audience with the lasting

impression businesses intend" they must make the right

choices in regards to font" color" spacing" graphics" and text.

Your logo is uniquely yours.

As we are now familiar with the power and composition of a

business logo" it should be easy to see that the signi!cance of

logo lies in the fact that it is completely unique to the business.

#t is the !ngerprint" per se" and the indelible image that any

business will leave on the minds of all who see it.

(ho should your logo a4ect)

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A great logo design is one that

speaks directly to target market of the business. Think about it

this way9 a logo for a beverage company targeted at youth is

not exactly going to be e4ective at earning more business if it

is most appealing to senior citi:ens. The logo has the ability to

draw attention from very speci!c segments of the population"and a wellthought out and designed logo can literally attract

the people who are most likely to purchase the product or

service the business is o4ering.

)< "oogle

This redesign was mainly in;uenced by a trend in

technology companies to simplify their logos to make

them more recognisable on the growing number ofelectronic devices which use their services.

(ith this redesign" a new typeface called Product Sans

was introduced as the font for the logo and to be used"%%% bytesto ?%$ bytes to suite low bandwidth areas.

As with former logos" the @e@ in the logo is slightly askew5as emphasised by the nudge its given in the


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Boodle and intro video6 as a reminder that industan Unile#er /imited

Their identity expresses 'nilevers core values" with eachicon representing an aspect of the business.

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Ebviously the big blue F'& of their logo stands for 'nilever.

Dut look a little closer and you&ll see there&s much more toit.

Their logo was designed to include $G icons" each of which

represents something important to 'nilever.

/rom a lock of hair symbolising our shampoo brands to aspoon" an ice cream" a ,ar" a tea leaf" a hand and muchmore" all icons have a meaning.

%< Coca Cola

(hen +oca+ola discovered that part of its classic logo

looks like the Banish ;ag" the brand 5or at least agency-c+ann +openhagen6 decided to make an interactiveairport ad that dispenses ;ags.

Apparently its a Banish tradition to greet arriving

travellers by waving ;ags" and +oke wanted to help makea bigger show of the fact that passengers were arriving inBenmark" ranked as @the happiest country in the world.3

# personally doubt this hidden ;ag was a real @discovery@

on +okes part so much as a forced connection" but its anice gesture.

;< Amul

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The Amul girl is a handdrawn cartoon of a young #ndian

girl dressed in a polka dotted frock with blue hair and ahalf pony tied up.

The Amul girl advertising has often been described as one

of the best #ndian Advertising concepts because of theirhumour.

The Amul girl was created as a response to Amuls rival

brand Polsons buttergirl.

The mascot" since then" has been mobili:ed to comment

on many events of national and political importancelike Hmergency in #ndia in =IJK.

$< 5AI1

LA#E was originally a brand of Sony +orporation"

introduced in =IIK.

Sony sold its P+ business to the investment !rm Mapan

#ndustrial Partners in /ebruary $%=> as part of arestructuring of the corporation to focus on mobiledevices.

The logo is not ,ust a styli:ed brand name but refers to

turning analog waves into a digital form too.

The analog waves are represented in the FL& and FA&. F#&

and FE& on the other hand can also refer to = and %" which

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are the two digits used in binary code" the digital.

(< 2aceboo= Places

/acebook introduced a new feature called @Places@ in mid

$%=%" which allowed users to check in to bars" restaurants

and even geographical locationsN @Places@ posted a

message to a users (all specifying his location and" in

some cases" friends who accompanied him.

+onsidered to be a direct competitor of /oursquare" all you

have to do is take a closer look at the design. Hspecially

the rectangle meant to represent a map. The lines form a

number > signifying a direct hit on four square

?< /e our de 2rance

The our de 2rance is an annual multiple stage bicyclerace primarily held in /rance"while also occasionallymaking passes through nearby countries.

The race was !rst organi:ed in =I%? to increase paper

sales for the maga:ine L'Auto,it is currently run by the

Amaury Sport Erganisation.

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The name of the of the annual and vigorous biking

competition isn&t the only feature in this logo.

ook closer at the letter F*& and the yellow circle next to it. You&ll be able to see a cyclist in racing postion. The yellowcircle can also represent the sun to signify that the race

takes place during day time.

,< ata

The logo was created by a ondon based famous brand

consultancy !rm (ol4 Elins in =IIO.

The Tata logo stands for ;uidity and its blue color

represents prosperity" reliability and strength.

The symbol is also said to signify a fountain whereknowledge comes from" or such a tree under which shelteris provided to people.

)*< 2ed 0@

The shipping companys logo is probably one of the best

known in the world of @hidden image@ logos.

/or those who are unaware" take a look between the @H@and the @"@ where the negative space forms an arrow.

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#n an interview with /ast +ompany" the logos designer"

indon eader" said" @The arrow could connote forwarddirection" speed and precision" and if it remained hidden"there might be an element of surprise" that aha moment.2

The design has won over >% awards and was ranked as

one of the eight best logos in the last ?G years by RollingStonemaga:ine.

C1&C/USI1&

So as was evinced from the report logos are the essence of a

company. ogos re;ect the inner working" culture and ethos of

a company. #n a way the logos represent the kind of businesses

companies are involved in.

ogos are not static and change with time as their respective

!rms do. -any ma,or companies like +oca +ola and 1' have

changed their logos as the companies evolved and moderni:ed.

Some companies have changed their logos in accordance withthe local culture and environment they operate in.

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A recent example is that of Starbucks +o4ee. The two tailed

topless mermaid has totally disappeared from the logo in

Starbucks cafes in Saudi Arabia respecting the local cultural

and religious sentiments.

(hen a company goes for a restructure and change in

businesses or core operations the !rst way it is re;ected tooutside world is through their logos. Shell&s logo has changed

from a black and white shell as a logo to the coloured one as it

is in present form that re;ected its expansion and

modernisation.

#n short we conclude that logos are essentially the soul of a

company and are a re;ection of the values of the company.

BIB/I1"RAP>6 Signi!cance of a business logo

https977www.linkedin.com7pulse7$%=>%J?%=O$$%%=?>GKOJJ$whatisthesigni!canceofabusinesslogo

ogo Stories

http977www.lifebu::.com7logos

http977www.hongkiat.com7blog7logoshiddenmeaning

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https://www.linkedin.com/pulse/20140730182200-134568772-what-is-the-significance-of-a-business-logohttps://www.linkedin.com/pulse/20140730182200-134568772-what-is-the-significance-of-a-business-logohttp://www.hongkiat.com/blog/logos-hidden-meaninghttps://www.linkedin.com/pulse/20140730182200-134568772-what-is-the-significance-of-a-business-logohttps://www.linkedin.com/pulse/20140730182200-134568772-what-is-the-significance-of-a-business-logohttp://www.hongkiat.com/blog/logos-hidden-meaning


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http://wonderfulengineering.com/10-famous-logos-that-hae-a-hidden-meaning

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