Logos & SlogansConcepts and Designs

Know What It Represents A concept, company

Recognition trust

Describable Memorable

What’s It’s Not Doesn’t necessarily include text Doesn’t necessarily include a picture Busy Messy

Steps of Design The Design Brief - think about what you

want Research & Brainstorming – come up

with ideas Sketching – try lots of different things

Steps of Design Prototyping & Conceptualizing – pick

one and try running with it Revise & Add Finishing Touches – your

first draft is never perfect Showcase Finished Project – create a

final copy and show it off on all your materials

Slogans Memorable motto or phrase used in

advertising Express an idea or purpose

Memorable Slogans Just do it! –Nike You’re in good hands with Allstate. –Allstate The quicker picker upper. – Bounty Have it your way. – Burger King M’m, M’m good! –Campbell’s Soup Snap! Crackle! Pop! –Rice Crispies

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