logo guide (a2lp)

8/7/2019 Logo Guide (A2LP)

1/7

AnnArborLanguagesPartnership

Logo Guide

Ann Arbor Languages Partnership

A2 LP

John Bonk

SI 520


2/7

John Bonk

SI 520 - HW 6b


A2LP

R:27 G:104 B:178

C:89 M:60 Y:0 K:0

R:255 G:222 B:23

C:0 M:10 Y:95 K:0

R:16 G:156 B:122

C:82 M:15 Y:66 K:1

R:237 G:28 B:42

C:0 M:100 Y:94 K:0


3/7

Regular:

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()

Bold:


Italic:


Typeface: Juice

I chose Juice because it is clean and modern while reflecting the universality of our techno logical world. The Ann Arbor Languages Partnership is dedicated to reaching out to youngpeople, and I think this typeface speaks to contemporary enthusiasm beyond cultural orlinguistic boundaries.

I feel the same energy is captured by the logo, which attempts to combine the iconography ofmodern cartoons and web applications with distinctive colors and simple geometry. Simplyviewing the logo explains visually the relationship between A2PL workers and their studentswhile emphasizing that these language mentors can be superheroes to young people in theAnn Arbor community.

John Bonk

SI 520 - HW 6b


4/7

Scalability


A2LP5


A2LP

3


A2LP

A2LP1 1/2

John Bonk

SI 520 - HW 6b


5/7

Free Space/Safety Area

AnnArbor

LanguagesPartnership

A2LP

w1/6w 1/6w

John Bonk

SI 520 - HW 6b


6/7

John Bonk

SI 520 - HW 6b

AnnArbor

LanguagesPartnership

A2 LP

Ann ArborLanguages Partnership

A2 LP


A2 LP

Ann Arbor

Languages Partnership

A2 LP

Ann ArborLanguages Partnership

A2 LP


A2 LP

Color Conversions


7/7

A2LP


(Back)

Appx. Logo Size:

H - 4W - 14

(Front)

Appx. Logo Size:H - 3

W - 3

John Bonk

SI 520 - HW 6bShirt Design

logo guide (a2lp)

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