Logo Usage Guide / April 2010

3 ................................ Internal Logo 4 ................................ Uniform Logo 5 ................................ External Logo 6 ................................ Events Production Logos

NOTE: • All projects using any of the logos within this guide must be approved by the Executive Director. • Any use of logos outside the guidelines of this publication must be approved by the Executive Director.

CONTENTS

LOGO

WORDMARK

ISOLATION ZONE: X-HEIGHT OF WORDMARK

SPECIFICATIONS

Internal Logo

Graphic Style Guide / 3

This internal logo was designed for the purpose of Mason Departments and Organizations being able to distinguish Student Centers as a recognized “brand” throughout the Mason community. The Student Centers internal logo is to be used on marketing materials (in any medium) for Student Centers that is directed only to University Departments and Organizations. The logo or the wordmark can be used as separate entities. Please note that there must be an isolation zone around the logo. The x-height of the wordmark is the minimum space that must not be exceeded.

Colors (other than black/white): Type: Trebuchet MS

PMS 349 RGB: 0, 112, 60 CMYK: 90, 31, 97, 21

PMS 116 RGB: 255, 210, 0 CMYK: 1, 16, 99, 0

ISOLATION ZONE: X-HEIGHT OF “MASON” ALL AROUND LOGO

X-HEIGHT

SPECIFICATIONS Type:

Trebuchet MS

Graphic Style Guide / 4

Uniform Logo

This particular logo uses the main portion of the official George Mason University logo and adds an elegantly fitted department name beneath. This specific logo is used only for the Student Centers staff (with the exception of the Events Production staff) who are required to wear departmental uniforms during their designated shifts. It is recognizable because of the Mason wordmark from the official University logo, but it narrows down to a specific department. It has a more formal feel which is appropriate considering the purpose of its use. Please note that there must be an isolation zone around the logo. The x-height of the wordmark is the minimum space that must not be exceeded.

ISOLATION ZONE: X-HEIGHT OF “MASON” ALL AROUND LOGO

SPECIFICATIONS Type:

Graphic Style Guide / 4

External Logo

Graphic Style Guide / 5

This external logo is comprised of the official George Mason University Logo a horizontal rule, and our department’s name under the rule. The logo will be used on marketing/business materials when dealing with vendors and/or outside organizations who will not recognize either the internal logo or the uniform logo. Please note that there must be an isolation zone around the logo. The x-height of the wordmark is the minimum space that must not be exceeded.

X-HEIGHT

Trebuchet MS