logo usage guide - afnops.comafnops.com/wp-content/uploads/2016/03/afn-logo-usage-guide.pdf · logo...
TRANSCRIPT
Negat ive Vers ionsPosit ive Vers ions
The grey inset AFN star is 20% black.
CMYK 100C 72M 0Y 38K CMYK 0C 91M 76Y 6K CMYK 0C 0M 0Y 0KPANTONE 186 CVPANTONE 280 CVPANTONE 130 CV
CMYK 0C 27M 100Y 0K
®
®
®
®
®
Process WhiteRGB 254 191 16 RGB 0 57 118 RGB 224 58 62 RGB 255 255 255HEX FEBF10 HEX 003976 HEX E03A3E HEX FFFFFF
BRAND MANUAL
1
2. INTRODUCTION
3. REGISTERED TRADEMARK
4. CREATING A CUSTOM LOGO
5. USING THE LOGO ON THE WEB AND IN PRINT
6. USING THE LOGO ON TELEVISION
7. LOGO DON’TS
8. ACCEPTABLE LOGOS AND COLOR VARIATIONS
9. CONTACT INFORMATION
LOGO USAGE GUIDE
LOGO USAGE GUIDE
CONTENTS
BRAND MANUAL
2
LOGO USAGE GUIDE
INTRODUCTION
The AFN Brand is characterized by several distinct representations: the logo graphic AFN with the
American Forces Network bar, and the name AFN American Forces Network ®.
AFN American Forces Network® is a registered trademark for use in market ing and press/publ ic
relations materials.
Th e t a g l i n e " We B r i n g yo u H o m e S M" i s a n u n re g i s te re d s e r v i ce m a r k a n d va l u a b l e p o s i t i o n i n g
s t a te m e n t u s e d to s y m b o l i ze t h e co n n e c t i o n w i t h h o m e c re a te d by w a tc h i n g A F N te l e v i s i o n .
Th e A F N Lo g o i s compr ised of severa l d i f ferent e l e m e n t s ; t h e B l u e l e t t e r s " A " , " F " a n d " N " a n d
s t a r. W h e n u s e d w i t h t h e r e d b a n n e r u n d e r n e a t h a n d w h i t e i d e n t i f i e r t e x t i t b e c o m e s o u r
registered trademark .
3
LOGO USAGE GUIDE
REGISTERED TRADEMARK
The AFN logo when used with the "Amer ican Forces Net wor k" banner, i s a federa l ly registeredtrademark. To maintain and protect the legal rights acquired by registration, proper and consistent trademark usage is essential. Inappropriate use of the logo and unauthorized alterations erode the value of the brand by diluting it ’s distinctive and unique qualities and risk loss of trademark.
The superscr ipt "Circ le-R" mark (®) meaning "registered trademark" , must appear the f i rst t imethe AFN American Forces Network brand name is used in pr int (any ad, brochure, press re lease letter document, etc) .
The Trademark registrat ion is centered with the end of the logo, and f lush with the bottom ofthe "N".
4
LOGO USAGE GUIDE
CREATING A CUSTOM LOGO
®
®
® ®
5
LOGO USAGE GUIDE
USING THE LOGO ON THE WEB AND IN PRINT
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
HELVETICA BLACK
IRAQ Kaiserslautern Diego Garcia
An AFN ser vice outlet may use a logo for promoting AFN ser vices in ads, websites and/or internald o c u m e n t s . T h i s r e q u r e s u s e o f a n u n r e g i s t e r d s e r v i c e m a r k . T h e " S M " m a r k ( S M) m e a n i n g"unregistered ser vice mark" is used when promoting AFN ser vices, and with off ic ial AFN tagl inesl ik e "We br ing you home SM. " To c re ate a c u s to m l o g o, d ow n l o a d a te m p l ate A F N Lo g o f ro m w w w. a f n p ro m o n e t . n e t a n d a d dthe desi red tex t in the blank area . Helevet ica™ Black is the only approved font for the locat ionl e t t e r i n g. O n l y u s e 1 0 0 % w h i t e t e x t . A l l c u s t o m l o g o s c a n n o t u s e a ( ® ) " C i r c l e - R " m a r k . T h e ypromote your ser vices and should be shown with an unregistered ser vice mark ( SM) symbol .
I f the banner lo c at ion i s a cont inent or a countr y use a l l c api ta l let ters . I f the banner lo c at ion is a base, c i t y or region use upper and lower case letters .
About Helvet icaHelvet ica™ is a t rademark of Heidelberger Druck maschinen AG, which may be registered incer ta in jur isdic t ions, exclus ively l icensed through L inot ype L ibrar y GmbH, a whol ly ownedsubsidiar y of Heidelberger Druck maschinen AG
*
*
Au t h o r i z at i o n to c re ate c u s to m i ze d ve r s i o n s o f t h e A F N l o g o i s l i m i te d to A F N s e r v i ce o u t l e t sonly. Permission is not given to organizations or individuals outside of AFN to create customizedve r s i o n s . Au t h o r i z a t i o n m u s t b e re q u e s te d to c re a te c u s to m l o g o s fo r " Af f i n i t y A p p a re l " , l i k eT - s h i r t s , j a c k e t s a n d c a p s . P l e a s e s e n d a n e l e c t ro n i c ex a m p l e o f t h e l o g o fo r a p p rova l p r i o r toproduction. See page 10 "Contac t Information" for submiss ion data .
The AFN logo is a c lean and strong mark and should be t reated with respec t in a l l usages.
I f a web banner logo is required, create i t as descr ibed on page 4 .
A m i n i m u m a m o u n t o f w h i t e s p a c e o r “ a r e a o f i s o l a t i o n ” a r o u n d t h e l o g o i s r e q u i r e d . Tod e t e r m i n e t h i s a r e a , u s e t h e w i d t h b e t w e e n t h e a s c e n d e r s o f t h e l e t t e r “A” a s t h e u n i t b yw h i c h t o m e a s u r e w h i t e s p a c e o n a l l s i d e s o f t h e l o g o . T h i s a r e a o f i s o l a t i o n p r o t e c t s t h el o g o f r o m o t h e r i m a g e r y, g r a p h i c s a n d p a g e t r i m . O n l y t h e A F N w e b s i t e a d d r e s s o r t a g l i n emay be p laced c loser to the logo.
xx
x
x
x
The s ize of the AFN logo, depending on usage, wi l l change. The logo should be s ized for c learlegibi l i t y us ing the minimum amount of white space around i t . This wi l l of ten be more v isual lya p p e a l i n g t h a n a l o g o t h a t i s s i ze d to o l a rg e fo r t h e s p a ce ava i l a b l e, m a k i n g i t c l u t te re d a n dharder to read. Let good taste be your guide when s iz ing the logo.
®
PRINT: 1 inchat 300 dpiWEB: 72 pxat 72dpi
PRINT: 3/4 inchat 300 dpiWEB: 54 pxat 72 dpi
The minimum width of the banner vers ion of the logo is 1 inch. The banner less vers ion can bescaled down to a 3/4 inch width . For ideal legibi l i t y the banner less vers ion of the logo shouldbe used in ver y smal l space appl icat ions.
®
6
LOGO USAGE GUIDE
USING THE LOGO ON TELEVISION
7
LOGO USAGE GUIDE
LOGO DON’TS
Using the AFN logo on air is the only instance where the trademark registrat ion mark (®) is notused.
A l w a y s d i s p l a y t h e A F N l o g o f l a t . T h e o n l y e x c e p t i o n i s w h e n a n i m a t i n g t h e l o g o, a n o r m a la m o u n t o f p e r s p e c t i ve d i s t o r t i o n i s a c c e p t a b l e w h i l e i t i s i n m o t i o n . S t r e t c h i n g t h e l o g o o na ny a x i s i s n o t p e r m i t t e d.
MOVING MOVING AT REST
» »
Non-square pixels are used in te levis ion. Pixels used in the Nor th Amer ican T V standard (NTSC)are s l ight ly wider than they are ta l l (12 :11 asp ec t rat io) . Computer screens use square p ixe ls .Th u s, w h e n t h e co m p u te r i s u s e d to c re a te m e n u s a n d g ra p h i c s fo r te l e v i s i o n , a n a d j u s t m e n th a s t o b e m a d e . I f v i d e o a n d i m a g e e d i t o r s d o n o t p r o v i d e a u t o m a t i c c o m p e n s a t i o n , t h eg r a p h i c a r t i s t o r v i d e o e d i t o r m u s t c o m p e n s a t e m a n u a l l y. Fo r e x a m p l e , a 7 2 0 x 5 4 0 f r a m em i g h t b e u s e d f o r g r a p h i c s c r e a t i o n , b u t i t i s s c a l e d d o w n t o 7 2 0 x 4 8 0 t o o u t p u t t o D V D o r 720 x 486 to output to the D1 format .
W h e n u s i n g t h e A F N l o g o o n a i r , b e c e r t a i n t o u s e a v e r s i o n t h a t h a s b e e n c o n v e r t e d t onon-square. Fa i lure to do so could result in the logo being displayed with an incor rec t aspec trat io. The AFN Aff i l iate Resources website provides correc ted logo ar twork for use on a i r.
L ikewise be cautious when using non-square ar twork in non-televis ion media. The result couldbe an inaccurate representat ion of our brand.
Non-Square 12:11Square 1 :1
The consistent presentat ion of our logo is impor tant and helps promote instant recognit ion ofthe AFN brand. The fol lowing examples should help you avoid misuses.
N e ve r c o m b i n e t h e l o g o w i t h a ny t e x t o t h e r t h a n t h e “ We b r i n g yo u h o m e S M” s e r v i c e m a r k o rt h e “ w w w. m y a f n . n e t ” w e b s i t e U R L . Yo u m a y h o w e v e r c o m b i n e a c u s t o m l o g o ( a s d e s c r i b e d o n p a g e 4 ) w i t h a f u l l s e r v i c e o u t l e t we b s i t e U R L .
Do Not :
8
LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS
Following are rendit ions of the AFN logo using the standard color palette. These logos are best s u i t e d fo r u s e i n p r i n t a n d o n t h e we b b u t c a n b e a d a p t e d fo r b r o a d c a s t . T h e A F N B r o a d c a s tResources website (www.afnpromonet .net) provides these logos for download.
Europe
Re-t ypeset withother than theapproved font .
TOKYO
Re Conf igure oral ter in any way
®
Move or res izethe Trademarkregistrat ion symbol .
AFGHANISTAN EUROPEWe Br ing You Home www.afneurope.net
Yo u m ay co m b i n e a c u s to m l o g o w i t h a f u l l s e r v i ce o u t l e t we b s i te U R L , o r t h e o f f i c i a l t a g l i n e.(For restr ic t ions see page 5) . Helvet ica Regular i s the only approved font for the tag and URL’s .
Distor t in any way(See page 6)
®
Place inside a shapesmaller than the min-imum protected space.
®
Place over a backgroundthat does not contrast.
Reproduce on a busybackground.
Decoder Sales
Create unauthorizedcustom logos.
BAGHDAD
WE ROCK!Add unauthor izedtagl ines within theminimum protec tedspace.
®
A guide to using theAFN American Forces Network®
Logo in Print, Broadcast andthe World Wide Web.
Prepared by the Defense Media CenterMarketing and Promotion Team.
HELVETICA REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
*
9
LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS - CONTINUED
Th e fo l l ow i n g r e n d i t i o n s o f t h e A F N l o g o a r e i n t e n d e d fo r b r o a d c a s t u s e . Th e s e l o g o s c a n b eadapted for pr int and web with the proper a l terat ions, inc luding the addit ion of the "c i rc le-R" t ra d e m a r k ( ® ) . Th e A F N B ro a d c a s t R e s o u rce s we b s i te ( w w w. a f n p ro m o n e t . n e t ) p rov i d e s t h e s el o g o s f o r d o w n l o a d . N o t e t h a t t h e d a r k e s t p a r t o f a n y b r o a d c a s t f o n t s h a d i n g m a y n o t f a l lbelow 20 IRE.
® ®
AFN logos without the “American Forces Network” banner do not have a registration mark.
The size of the “Circle-R” (®) symbol can be determined by halfing the height of the red banner as a
sizing guide.
®
SM SM SM
SM
SM SM
SM SM
SMSM
10
LOGO USAGE GUIDE
CONTACT INFORMATION
Director of BroadcastingBob Matheson(951) 413-2301DSN 348-1301
Marketing DivisionEric Tassill , Division Chief
(951) 413-2302DSN 348-1302
Fabian MontgomerySenior Broadcast Designer
(951) 413-6781DSN 348-1781
T h a n k y o u f o r b e c o m i n g f a m i l i a r w i t h t h e p r o p e r u s e o f t h e A F N r e g i s t e r e d t r a d e m a r k a n dr e l a t e d l o g o s a n d s e r v i c e m a r k s . T h e L o g o U s a g e G u i d e c a n n o t p o s s i b l y a d d r e s s a l l u s e s o rv a r i a b l e s o f A F N g r a p h i c s . I t i s i n t e n d e d a s a n i n t r o d u c t i o n t o p r o p e r u s a g e a n d c o n c e p tt r a d e m a r k p r o t e c t i o n . P l e a s e fe e l f r e e t o c o n t a c t t h e A F N B r o a d c a s t c e n t e r w i t h a ny s p e c i f i cq u e s t i o n s o r c o n c e r n s yo u m ay h ave r e g a r d i n g t h e A F N b r a n d. Fo r i n s t a n c e, A f f i n i t y A p p a r e lj a c k e t s a n d t - s h i r t s m ay w a r r a n t a c u s t o m d e s i g n c o n c e p t w i l l l i k e l y r e s u l t i n p e r m i s s i o n t ocustomize the AFN logo beyond the scope of this publ icat ion.
Affiliate Relations(951) 413-2AFNDSN 348-1AFN
A F N i s a s e r v i c e o f A F R T S , t h e A m e r i c a n Fo r c e s R a d i o a n d Te l e v i s i o n S e r v i c e .A F N A m e r i c a n Fo r c e s N e t w o r k ® i s a r e g i s t e r e d t r a d e m a r k o f A F R T S .
x
x
Negat ive Vers ionsPosit ive Vers ions
The grey inset AFN star is 20% black.
CMYK 100C 72M 0Y 38K CMYK 0C 91M 76Y 6K CMYK 0C 0M 0Y 0KPANTONE 186 CVPANTONE 280 CVPANTONE 130 CV
CMYK 0C 27M 100Y 0K
®
®
®
®
®
Process WhiteRGB 254 191 16 RGB 0 57 118 RGB 224 58 62 RGB 255 255 255HEX FEBF10 HEX 003976 HEX E03A3E HEX FFFFFF
BRAND MANUAL
1
2. INTRODUCTION
3. REGISTERED TRADEMARK
4. CREATING A CUSTOM LOGO
5. USING THE LOGO ON THE WEB AND IN PRINT
6. USING THE LOGO ON TELEVISION
7. LOGO DON’TS
8. ACCEPTABLE LOGOS AND COLOR VARIATIONS
9. CONTACT INFORMATION
LOGO USAGE GUIDE
LOGO USAGE GUIDE
CONTENTS
BRAND MANUAL
2
LOGO USAGE GUIDE
INTRODUCTION
The AFN Brand is characterized by several distinct representations: the logo graphic AFN with the
American Forces Network bar, and the name AFN American Forces Network ®.
AFN American Forces Network® is a registered trademark for use in market ing and press/publ ic
relations materials.
Th e t a g l i n e " We B r i n g yo u H o m e S M" i s a n u n re g i s te re d s e r v i ce m a r k a n d va l u a b l e p o s i t i o n i n g
s t a te m e n t u s e d to s y m b o l i ze t h e co n n e c t i o n w i t h h o m e c re a te d by w a tc h i n g A F N te l e v i s i o n .
Th e A F N Lo g o i s compr ised of severa l d i f ferent e l e m e n t s ; t h e B l u e l e t t e r s " A " , " F " a n d " N " a n d
s t a r. W h e n u s e d w i t h t h e r e d b a n n e r u n d e r n e a t h a n d w h i t e i d e n t i f i e r t e x t i t b e c o m e s o u r
registered trademark .
3
LOGO USAGE GUIDE
REGISTERED TRADEMARK
The AFN logo when used with the "Amer ican Forces Net wor k" banner, i s a federa l ly registeredtrademark. To maintain and protect the legal rights acquired by registration, proper and consistent trademark usage is essential. Inappropriate use of the logo and unauthorized alterations erode the value of the brand by diluting it ’s distinctive and unique qualities and risk loss of trademark.
The superscr ipt "Circ le-R" mark (®) meaning "registered trademark" , must appear the f i rst t imethe AFN American Forces Network brand name is used in pr int (any ad, brochure, press re lease letter document, etc) .
The Trademark registrat ion is centered with the end of the logo, and f lush with the bottom ofthe "N".
4
LOGO USAGE GUIDE
CREATING A CUSTOM LOGO
®
®
® ®
5
LOGO USAGE GUIDE
USING THE LOGO ON THE WEB AND IN PRINT
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
HELVETICA BLACK
IRAQ Kaiserslautern Diego Garcia
An AFN ser vice outlet may use a logo for promoting AFN ser vices in ads, websites and/or internald o c u m e n t s . T h i s r e q u r e s u s e o f a n u n r e g i s t e r d s e r v i c e m a r k . T h e " S M " m a r k ( S M) m e a n i n g"unregistered ser vice mark" is used when promoting AFN ser vices, and with off ic ial AFN tagl inesl ik e "We br ing you home SM. " To c re ate a c u s to m l o g o, d ow n l o a d a te m p l ate A F N Lo g o f ro m w w w. a f n p ro m o n e t . n e t a n d a d dthe desi red tex t in the blank area . Helevet ica™ Black is the only approved font for the locat ionl e t t e r i n g. O n l y u s e 1 0 0 % w h i t e t e x t . A l l c u s t o m l o g o s c a n n o t u s e a ( ® ) " C i r c l e - R " m a r k . T h e ypromote your ser vices and should be shown with an unregistered ser vice mark ( SM) symbol .
I f the banner lo c at ion i s a cont inent or a countr y use a l l c api ta l let ters . I f the banner lo c at ion is a base, c i t y or region use upper and lower case letters .
About Helvet icaHelvet ica™ is a t rademark of Heidelberger Druck maschinen AG, which may be registered incer ta in jur isdic t ions, exclus ively l icensed through L inot ype L ibrar y GmbH, a whol ly ownedsubsidiar y of Heidelberger Druck maschinen AG
*
*
Au t h o r i z at i o n to c re ate c u s to m i ze d ve r s i o n s o f t h e A F N l o g o i s l i m i te d to A F N s e r v i ce o u t l e t sonly. Permission is not given to organizations or individuals outside of AFN to create customizedve r s i o n s . Au t h o r i z a t i o n m u s t b e re q u e s te d to c re a te c u s to m l o g o s fo r " Af f i n i t y A p p a re l " , l i k eT - s h i r t s , j a c k e t s a n d c a p s . P l e a s e s e n d a n e l e c t ro n i c ex a m p l e o f t h e l o g o fo r a p p rova l p r i o r toproduction. See page 10 "Contac t Information" for submiss ion data .
The AFN logo is a c lean and strong mark and should be t reated with respec t in a l l usages.
I f a web banner logo is required, create i t as descr ibed on page 4 .
A m i n i m u m a m o u n t o f w h i t e s p a c e o r “ a r e a o f i s o l a t i o n ” a r o u n d t h e l o g o i s r e q u i r e d . Tod e t e r m i n e t h i s a r e a , u s e t h e w i d t h b e t w e e n t h e a s c e n d e r s o f t h e l e t t e r “A” a s t h e u n i t b yw h i c h t o m e a s u r e w h i t e s p a c e o n a l l s i d e s o f t h e l o g o . T h i s a r e a o f i s o l a t i o n p r o t e c t s t h el o g o f r o m o t h e r i m a g e r y, g r a p h i c s a n d p a g e t r i m . O n l y t h e A F N w e b s i t e a d d r e s s o r t a g l i n emay be p laced c loser to the logo.
xx
x
x
x
The s ize of the AFN logo, depending on usage, wi l l change. The logo should be s ized for c learlegibi l i t y us ing the minimum amount of white space around i t . This wi l l of ten be more v isual lya p p e a l i n g t h a n a l o g o t h a t i s s i ze d to o l a rg e fo r t h e s p a ce ava i l a b l e, m a k i n g i t c l u t te re d a n dharder to read. Let good taste be your guide when s iz ing the logo.
®
PRINT: 1 inchat 300 dpiWEB: 72 pxat 72dpi
PRINT: 3/4 inchat 300 dpiWEB: 54 pxat 72 dpi
The minimum width of the banner vers ion of the logo is 1 inch. The banner less vers ion can bescaled down to a 3/4 inch width . For ideal legibi l i t y the banner less vers ion of the logo shouldbe used in ver y smal l space appl icat ions.
®
6
LOGO USAGE GUIDE
USING THE LOGO ON TELEVISION
7
LOGO USAGE GUIDE
LOGO DON’TS
Using the AFN logo on air is the only instance where the trademark registrat ion mark (®) is notused.
A l w a y s d i s p l a y t h e A F N l o g o f l a t . T h e o n l y e x c e p t i o n i s w h e n a n i m a t i n g t h e l o g o, a n o r m a la m o u n t o f p e r s p e c t i ve d i s t o r t i o n i s a c c e p t a b l e w h i l e i t i s i n m o t i o n . S t r e t c h i n g t h e l o g o o na ny a x i s i s n o t p e r m i t t e d.
MOVING MOVING AT REST
» »
Non-square pixels are used in te levis ion. Pixels used in the Nor th Amer ican T V standard (NTSC)are s l ight ly wider than they are ta l l (12 :11 asp ec t rat io) . Computer screens use square p ixe ls .Th u s, w h e n t h e co m p u te r i s u s e d to c re a te m e n u s a n d g ra p h i c s fo r te l e v i s i o n , a n a d j u s t m e n th a s t o b e m a d e . I f v i d e o a n d i m a g e e d i t o r s d o n o t p r o v i d e a u t o m a t i c c o m p e n s a t i o n , t h eg r a p h i c a r t i s t o r v i d e o e d i t o r m u s t c o m p e n s a t e m a n u a l l y. Fo r e x a m p l e , a 7 2 0 x 5 4 0 f r a m em i g h t b e u s e d f o r g r a p h i c s c r e a t i o n , b u t i t i s s c a l e d d o w n t o 7 2 0 x 4 8 0 t o o u t p u t t o D V D o r 720 x 486 to output to the D1 format .
W h e n u s i n g t h e A F N l o g o o n a i r , b e c e r t a i n t o u s e a v e r s i o n t h a t h a s b e e n c o n v e r t e d t onon-square. Fa i lure to do so could result in the logo being displayed with an incor rec t aspec trat io. The AFN Aff i l iate Resources website provides correc ted logo ar twork for use on a i r.
L ikewise be cautious when using non-square ar twork in non-televis ion media. The result couldbe an inaccurate representat ion of our brand.
Non-Square 12:11Square 1 :1
The consistent presentat ion of our logo is impor tant and helps promote instant recognit ion ofthe AFN brand. The fol lowing examples should help you avoid misuses.
N e ve r c o m b i n e t h e l o g o w i t h a ny t e x t o t h e r t h a n t h e “ We b r i n g yo u h o m e S M” s e r v i c e m a r k o rt h e “ w w w. m y a f n . n e t ” w e b s i t e U R L . Yo u m a y h o w e v e r c o m b i n e a c u s t o m l o g o ( a s d e s c r i b e d o n p a g e 4 ) w i t h a f u l l s e r v i c e o u t l e t we b s i t e U R L .
Do Not :
8
LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS
Following are rendit ions of the AFN logo using the standard color palette. These logos are best s u i t e d fo r u s e i n p r i n t a n d o n t h e we b b u t c a n b e a d a p t e d fo r b r o a d c a s t . T h e A F N B r o a d c a s tResources website (www.afnpromonet .net) provides these logos for download.
Europe
Re-t ypeset withother than theapproved font .
TOKYO
Re Conf igure oral ter in any way
®
Move or res izethe Trademarkregistrat ion symbol .
AFGHANISTAN EUROPEWe Br ing You Home www.afneurope.net
Yo u m ay co m b i n e a c u s to m l o g o w i t h a f u l l s e r v i ce o u t l e t we b s i te U R L , o r t h e o f f i c i a l t a g l i n e.(For restr ic t ions see page 5) . Helvet ica Regular i s the only approved font for the tag and URL’s .
Distor t in any way(See page 6)
®
Place inside a shapesmaller than the min-imum protected space.
®
Place over a backgroundthat does not contrast.
Reproduce on a busybackground.
Decoder Sales
Create unauthorizedcustom logos.
BAGHDAD
WE ROCK!Add unauthor izedtagl ines within theminimum protec tedspace.
®
A guide to using theAFN American Forces Network®
Logo in Print, Broadcast andthe World Wide Web.
Prepared by the Defense Media CenterMarketing and Promotion Team.
HELVETICA REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
*
9
LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS - CONTINUED
Th e fo l l ow i n g r e n d i t i o n s o f t h e A F N l o g o a r e i n t e n d e d fo r b r o a d c a s t u s e . Th e s e l o g o s c a n b eadapted for pr int and web with the proper a l terat ions, inc luding the addit ion of the "c i rc le-R" t ra d e m a r k ( ® ) . Th e A F N B ro a d c a s t R e s o u rce s we b s i te ( w w w. a f n p ro m o n e t . n e t ) p rov i d e s t h e s el o g o s f o r d o w n l o a d . N o t e t h a t t h e d a r k e s t p a r t o f a n y b r o a d c a s t f o n t s h a d i n g m a y n o t f a l lbelow 20 IRE.
® ®
AFN logos without the “American Forces Network” banner do not have a registration mark.
The size of the “Circle-R” (®) symbol can be determined by halfing the height of the red banner as a
sizing guide.
®
SM SM SM
SM
SM SM
SM SM
SMSM
10
LOGO USAGE GUIDE
CONTACT INFORMATION
Director of BroadcastingBob Matheson(951) 413-2301DSN 348-1301
Marketing DivisionEric Tassill , Division Chief
(951) 413-2302DSN 348-1302
Fabian MontgomerySenior Broadcast Designer
(951) 413-6781DSN 348-1781
T h a n k y o u f o r b e c o m i n g f a m i l i a r w i t h t h e p r o p e r u s e o f t h e A F N r e g i s t e r e d t r a d e m a r k a n dr e l a t e d l o g o s a n d s e r v i c e m a r k s . T h e L o g o U s a g e G u i d e c a n n o t p o s s i b l y a d d r e s s a l l u s e s o rv a r i a b l e s o f A F N g r a p h i c s . I t i s i n t e n d e d a s a n i n t r o d u c t i o n t o p r o p e r u s a g e a n d c o n c e p tt r a d e m a r k p r o t e c t i o n . P l e a s e fe e l f r e e t o c o n t a c t t h e A F N B r o a d c a s t c e n t e r w i t h a ny s p e c i f i cq u e s t i o n s o r c o n c e r n s yo u m ay h ave r e g a r d i n g t h e A F N b r a n d. Fo r i n s t a n c e, A f f i n i t y A p p a r e lj a c k e t s a n d t - s h i r t s m ay w a r r a n t a c u s t o m d e s i g n c o n c e p t w i l l l i k e l y r e s u l t i n p e r m i s s i o n t ocustomize the AFN logo beyond the scope of this publ icat ion.
Affiliate Relations(951) 413-2AFNDSN 348-1AFN
A F N i s a s e r v i c e o f A F R T S , t h e A m e r i c a n Fo r c e s R a d i o a n d Te l e v i s i o n S e r v i c e .A F N A m e r i c a n Fo r c e s N e t w o r k ® i s a r e g i s t e r e d t r a d e m a r k o f A F R T S .
x
x
Negat ive Vers ionsPosit ive Vers ions
The grey inset AFN star is 20% black.
CMYK 100C 72M 0Y 38K CMYK 0C 91M 76Y 6K CMYK 0C 0M 0Y 0KPANTONE 186 CVPANTONE 280 CVPANTONE 130 CV
CMYK 0C 27M 100Y 0K
®
®
®
®
®
Process WhiteRGB 254 191 16 RGB 0 57 118 RGB 224 58 62 RGB 255 255 255HEX FEBF10 HEX 003976 HEX E03A3E HEX FFFFFF
BRAND MANUAL
1
2. INTRODUCTION
3. REGISTERED TRADEMARK
4. CREATING A CUSTOM LOGO
5. USING THE LOGO ON THE WEB AND IN PRINT
6. USING THE LOGO ON TELEVISION
7. LOGO DON’TS
8. ACCEPTABLE LOGOS AND COLOR VARIATIONS
9. CONTACT INFORMATION
LOGO USAGE GUIDE
LOGO USAGE GUIDE
CONTENTS
BRAND MANUAL
2
LOGO USAGE GUIDE
INTRODUCTION
The AFN Brand is characterized by several distinct representations: the logo graphic AFN with the
American Forces Network bar, and the name AFN American Forces Network ®.
AFN American Forces Network® is a registered trademark for use in market ing and press/publ ic
relations materials.
Th e t a g l i n e " We B r i n g yo u H o m e S M" i s a n u n re g i s te re d s e r v i ce m a r k a n d va l u a b l e p o s i t i o n i n g
s t a te m e n t u s e d to s y m b o l i ze t h e co n n e c t i o n w i t h h o m e c re a te d by w a tc h i n g A F N te l e v i s i o n .
Th e A F N Lo g o i s compr ised of severa l d i f ferent e l e m e n t s ; t h e B l u e l e t t e r s " A " , " F " a n d " N " a n d
s t a r. W h e n u s e d w i t h t h e r e d b a n n e r u n d e r n e a t h a n d w h i t e i d e n t i f i e r t e x t i t b e c o m e s o u r
registered trademark .
3
LOGO USAGE GUIDE
REGISTERED TRADEMARK
The AFN logo when used with the "Amer ican Forces Net wor k" banner, i s a federa l ly registeredtrademark. To maintain and protect the legal rights acquired by registration, proper and consistent trademark usage is essential. Inappropriate use of the logo and unauthorized alterations erode the value of the brand by diluting it ’s distinctive and unique qualities and risk loss of trademark.
The superscr ipt "Circ le-R" mark (®) meaning "registered trademark" , must appear the f i rst t imethe AFN American Forces Network brand name is used in pr int (any ad, brochure, press re lease letter document, etc) .
The Trademark registrat ion is centered with the end of the logo, and f lush with the bottom ofthe "N".
4
LOGO USAGE GUIDE
CREATING A CUSTOM LOGO
®
®
® ®
5
LOGO USAGE GUIDE
USING THE LOGO ON THE WEB AND IN PRINT
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
HELVETICA BLACK
IRAQ Kaiserslautern Diego Garcia
An AFN ser vice outlet may use a logo for promoting AFN ser vices in ads, websites and/or internald o c u m e n t s . T h i s r e q u r e s u s e o f a n u n r e g i s t e r d s e r v i c e m a r k . T h e " S M " m a r k ( S M) m e a n i n g"unregistered ser vice mark" is used when promoting AFN ser vices, and with off ic ial AFN tagl inesl ik e "We br ing you home SM. " To c re ate a c u s to m l o g o, d ow n l o a d a te m p l ate A F N Lo g o f ro m w w w. a f n p ro m o n e t . n e t a n d a d dthe desi red tex t in the blank area . Helevet ica™ Black is the only approved font for the locat ionl e t t e r i n g. O n l y u s e 1 0 0 % w h i t e t e x t . A l l c u s t o m l o g o s c a n n o t u s e a ( ® ) " C i r c l e - R " m a r k . T h e ypromote your ser vices and should be shown with an unregistered ser vice mark ( SM) symbol .
I f the banner lo c at ion i s a cont inent or a countr y use a l l c api ta l let ters . I f the banner lo c at ion is a base, c i t y or region use upper and lower case letters .
About Helvet icaHelvet ica™ is a t rademark of Heidelberger Druck maschinen AG, which may be registered incer ta in jur isdic t ions, exclus ively l icensed through L inot ype L ibrar y GmbH, a whol ly ownedsubsidiar y of Heidelberger Druck maschinen AG
*
*
Au t h o r i z at i o n to c re ate c u s to m i ze d ve r s i o n s o f t h e A F N l o g o i s l i m i te d to A F N s e r v i ce o u t l e t sonly. Permission is not given to organizations or individuals outside of AFN to create customizedve r s i o n s . Au t h o r i z a t i o n m u s t b e re q u e s te d to c re a te c u s to m l o g o s fo r " Af f i n i t y A p p a re l " , l i k eT - s h i r t s , j a c k e t s a n d c a p s . P l e a s e s e n d a n e l e c t ro n i c ex a m p l e o f t h e l o g o fo r a p p rova l p r i o r toproduction. See page 10 "Contac t Information" for submiss ion data .
The AFN logo is a c lean and strong mark and should be t reated with respec t in a l l usages.
I f a web banner logo is required, create i t as descr ibed on page 4 .
A m i n i m u m a m o u n t o f w h i t e s p a c e o r “ a r e a o f i s o l a t i o n ” a r o u n d t h e l o g o i s r e q u i r e d . Tod e t e r m i n e t h i s a r e a , u s e t h e w i d t h b e t w e e n t h e a s c e n d e r s o f t h e l e t t e r “A” a s t h e u n i t b yw h i c h t o m e a s u r e w h i t e s p a c e o n a l l s i d e s o f t h e l o g o . T h i s a r e a o f i s o l a t i o n p r o t e c t s t h el o g o f r o m o t h e r i m a g e r y, g r a p h i c s a n d p a g e t r i m . O n l y t h e A F N w e b s i t e a d d r e s s o r t a g l i n emay be p laced c loser to the logo.
xx
x
x
x
The s ize of the AFN logo, depending on usage, wi l l change. The logo should be s ized for c learlegibi l i t y us ing the minimum amount of white space around i t . This wi l l of ten be more v isual lya p p e a l i n g t h a n a l o g o t h a t i s s i ze d to o l a rg e fo r t h e s p a ce ava i l a b l e, m a k i n g i t c l u t te re d a n dharder to read. Let good taste be your guide when s iz ing the logo.
®
PRINT: 1 inchat 300 dpiWEB: 72 pxat 72dpi
PRINT: 3/4 inchat 300 dpiWEB: 54 pxat 72 dpi
The minimum width of the banner vers ion of the logo is 1 inch. The banner less vers ion can bescaled down to a 3/4 inch width . For ideal legibi l i t y the banner less vers ion of the logo shouldbe used in ver y smal l space appl icat ions.
®
6
LOGO USAGE GUIDE
USING THE LOGO ON TELEVISION
7
LOGO USAGE GUIDE
LOGO DON’TS
Using the AFN logo on air is the only instance where the trademark registrat ion mark (®) is notused.
A l w a y s d i s p l a y t h e A F N l o g o f l a t . T h e o n l y e x c e p t i o n i s w h e n a n i m a t i n g t h e l o g o, a n o r m a la m o u n t o f p e r s p e c t i ve d i s t o r t i o n i s a c c e p t a b l e w h i l e i t i s i n m o t i o n . S t r e t c h i n g t h e l o g o o na ny a x i s i s n o t p e r m i t t e d.
MOVING MOVING AT REST
» »
Non-square pixels are used in te levis ion. Pixels used in the Nor th Amer ican T V standard (NTSC)are s l ight ly wider than they are ta l l (12 :11 asp ec t rat io) . Computer screens use square p ixe ls .Th u s, w h e n t h e co m p u te r i s u s e d to c re a te m e n u s a n d g ra p h i c s fo r te l e v i s i o n , a n a d j u s t m e n th a s t o b e m a d e . I f v i d e o a n d i m a g e e d i t o r s d o n o t p r o v i d e a u t o m a t i c c o m p e n s a t i o n , t h eg r a p h i c a r t i s t o r v i d e o e d i t o r m u s t c o m p e n s a t e m a n u a l l y. Fo r e x a m p l e , a 7 2 0 x 5 4 0 f r a m em i g h t b e u s e d f o r g r a p h i c s c r e a t i o n , b u t i t i s s c a l e d d o w n t o 7 2 0 x 4 8 0 t o o u t p u t t o D V D o r 720 x 486 to output to the D1 format .
W h e n u s i n g t h e A F N l o g o o n a i r , b e c e r t a i n t o u s e a v e r s i o n t h a t h a s b e e n c o n v e r t e d t onon-square. Fa i lure to do so could result in the logo being displayed with an incor rec t aspec trat io. The AFN Aff i l iate Resources website provides correc ted logo ar twork for use on a i r.
L ikewise be cautious when using non-square ar twork in non-televis ion media. The result couldbe an inaccurate representat ion of our brand.
Non-Square 12:11Square 1 :1
The consistent presentat ion of our logo is impor tant and helps promote instant recognit ion ofthe AFN brand. The fol lowing examples should help you avoid misuses.
N e ve r c o m b i n e t h e l o g o w i t h a ny t e x t o t h e r t h a n t h e “ We b r i n g yo u h o m e S M” s e r v i c e m a r k o rt h e “ w w w. m y a f n . n e t ” w e b s i t e U R L . Yo u m a y h o w e v e r c o m b i n e a c u s t o m l o g o ( a s d e s c r i b e d o n p a g e 4 ) w i t h a f u l l s e r v i c e o u t l e t we b s i t e U R L .
Do Not :
8
LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS
Following are rendit ions of the AFN logo using the standard color palette. These logos are best s u i t e d fo r u s e i n p r i n t a n d o n t h e we b b u t c a n b e a d a p t e d fo r b r o a d c a s t . T h e A F N B r o a d c a s tResources website (www.afnpromonet .net) provides these logos for download.
Europe
Re-t ypeset withother than theapproved font .
TOKYO
Re Conf igure oral ter in any way
®
Move or res izethe Trademarkregistrat ion symbol .
AFGHANISTAN EUROPEWe Br ing You Home www.afneurope.net
Yo u m ay co m b i n e a c u s to m l o g o w i t h a f u l l s e r v i ce o u t l e t we b s i te U R L , o r t h e o f f i c i a l t a g l i n e.(For restr ic t ions see page 5) . Helvet ica Regular i s the only approved font for the tag and URL’s .
Distor t in any way(See page 6)
®
Place inside a shapesmaller than the min-imum protected space.
®
Place over a backgroundthat does not contrast.
Reproduce on a busybackground.
Decoder Sales
Create unauthorizedcustom logos.
BAGHDAD
WE ROCK!Add unauthor izedtagl ines within theminimum protec tedspace.
®
A guide to using theAFN American Forces Network®
Logo in Print, Broadcast andthe World Wide Web.
Prepared by the Defense Media CenterMarketing and Promotion Team.
HELVETICA REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
*
9
LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS - CONTINUED
Th e fo l l ow i n g r e n d i t i o n s o f t h e A F N l o g o a r e i n t e n d e d fo r b r o a d c a s t u s e . Th e s e l o g o s c a n b eadapted for pr int and web with the proper a l terat ions, inc luding the addit ion of the "c i rc le-R" t ra d e m a r k ( ® ) . Th e A F N B ro a d c a s t R e s o u rce s we b s i te ( w w w. a f n p ro m o n e t . n e t ) p rov i d e s t h e s el o g o s f o r d o w n l o a d . N o t e t h a t t h e d a r k e s t p a r t o f a n y b r o a d c a s t f o n t s h a d i n g m a y n o t f a l lbelow 20 IRE.
® ®
AFN logos without the “American Forces Network” banner do not have a registration mark.
The size of the “Circle-R” (®) symbol can be determined by halfing the height of the red banner as a
sizing guide.
®
SM SM SM
SM
SM SM
SM SM
SMSM
10
LOGO USAGE GUIDE
CONTACT INFORMATION
Director of BroadcastingBob Matheson(951) 413-2301DSN 348-1301
Marketing DivisionEric Tassill , Division Chief
(951) 413-2302DSN 348-1302
Fabian MontgomerySenior Broadcast Designer
(951) 413-6781DSN 348-1781
T h a n k y o u f o r b e c o m i n g f a m i l i a r w i t h t h e p r o p e r u s e o f t h e A F N r e g i s t e r e d t r a d e m a r k a n dr e l a t e d l o g o s a n d s e r v i c e m a r k s . T h e L o g o U s a g e G u i d e c a n n o t p o s s i b l y a d d r e s s a l l u s e s o rv a r i a b l e s o f A F N g r a p h i c s . I t i s i n t e n d e d a s a n i n t r o d u c t i o n t o p r o p e r u s a g e a n d c o n c e p tt r a d e m a r k p r o t e c t i o n . P l e a s e fe e l f r e e t o c o n t a c t t h e A F N B r o a d c a s t c e n t e r w i t h a ny s p e c i f i cq u e s t i o n s o r c o n c e r n s yo u m ay h ave r e g a r d i n g t h e A F N b r a n d. Fo r i n s t a n c e, A f f i n i t y A p p a r e lj a c k e t s a n d t - s h i r t s m ay w a r r a n t a c u s t o m d e s i g n c o n c e p t w i l l l i k e l y r e s u l t i n p e r m i s s i o n t ocustomize the AFN logo beyond the scope of this publ icat ion.
Affiliate Relations(951) 413-2AFNDSN 348-1AFN
A F N i s a s e r v i c e o f A F R T S , t h e A m e r i c a n Fo r c e s R a d i o a n d Te l e v i s i o n S e r v i c e .A F N A m e r i c a n Fo r c e s N e t w o r k ® i s a r e g i s t e r e d t r a d e m a r k o f A F R T S .
x
x
Negat ive Vers ionsPosit ive Vers ions
The grey inset AFN star is 20% black.
CMYK 100C 72M 0Y 38K CMYK 0C 91M 76Y 6K CMYK 0C 0M 0Y 0KPANTONE 186 CVPANTONE 280 CVPANTONE 130 CV
CMYK 0C 27M 100Y 0K
®
®
®
®
®
Process WhiteRGB 254 191 16 RGB 0 57 118 RGB 224 58 62 RGB 255 255 255HEX FEBF10 HEX 003976 HEX E03A3E HEX FFFFFF
BRAND MANUAL
1
2. INTRODUCTION
3. REGISTERED TRADEMARK
4. CREATING A CUSTOM LOGO
5. USING THE LOGO ON THE WEB AND IN PRINT
6. USING THE LOGO ON TELEVISION
7. LOGO DON’TS
8. ACCEPTABLE LOGOS AND COLOR VARIATIONS
9. CONTACT INFORMATION
LOGO USAGE GUIDE
LOGO USAGE GUIDE
CONTENTS
BRAND MANUAL
2
LOGO USAGE GUIDE
INTRODUCTION
The AFN Brand is characterized by several distinct representations: the logo graphic AFN with the
American Forces Network bar, and the name AFN American Forces Network ®.
AFN American Forces Network® is a registered trademark for use in market ing and press/publ ic
relations materials.
Th e t a g l i n e " We B r i n g yo u H o m e S M" i s a n u n re g i s te re d s e r v i ce m a r k a n d va l u a b l e p o s i t i o n i n g
s t a te m e n t u s e d to s y m b o l i ze t h e co n n e c t i o n w i t h h o m e c re a te d by w a tc h i n g A F N te l e v i s i o n .
Th e A F N Lo g o i s compr ised of severa l d i f ferent e l e m e n t s ; t h e B l u e l e t t e r s " A " , " F " a n d " N " a n d
s t a r. W h e n u s e d w i t h t h e r e d b a n n e r u n d e r n e a t h a n d w h i t e i d e n t i f i e r t e x t i t b e c o m e s o u r
registered trademark .
3
LOGO USAGE GUIDE
REGISTERED TRADEMARK
The AFN logo when used with the "Amer ican Forces Net wor k" banner, i s a federa l ly registeredtrademark. To maintain and protect the legal rights acquired by registration, proper and consistent trademark usage is essential. Inappropriate use of the logo and unauthorized alterations erode the value of the brand by diluting it ’s distinctive and unique qualities and risk loss of trademark.
The superscr ipt "Circ le-R" mark (®) meaning "registered trademark" , must appear the f i rst t imethe AFN American Forces Network brand name is used in pr int (any ad, brochure, press re lease letter document, etc) .
The Trademark registrat ion is centered with the end of the logo, and f lush with the bottom ofthe "N".
4
LOGO USAGE GUIDE
CREATING A CUSTOM LOGO
®
®
® ®
5
LOGO USAGE GUIDE
USING THE LOGO ON THE WEB AND IN PRINT
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
HELVETICA BLACK
IRAQ Kaiserslautern Diego Garcia
An AFN ser vice outlet may use a logo for promoting AFN ser vices in ads, websites and/or internald o c u m e n t s . T h i s r e q u r e s u s e o f a n u n r e g i s t e r d s e r v i c e m a r k . T h e " S M " m a r k ( S M) m e a n i n g"unregistered ser vice mark" is used when promoting AFN ser vices, and with off ic ial AFN tagl inesl ik e "We br ing you home SM. " To c re ate a c u s to m l o g o, d ow n l o a d a te m p l ate A F N Lo g o f ro m w w w. a f n p ro m o n e t . n e t a n d a d dthe desi red tex t in the blank area . Helevet ica™ Black is the only approved font for the locat ionl e t t e r i n g. O n l y u s e 1 0 0 % w h i t e t e x t . A l l c u s t o m l o g o s c a n n o t u s e a ( ® ) " C i r c l e - R " m a r k . T h e ypromote your ser vices and should be shown with an unregistered ser vice mark ( SM) symbol .
I f the banner lo c at ion i s a cont inent or a countr y use a l l c api ta l let ters . I f the banner lo c at ion is a base, c i t y or region use upper and lower case letters .
About Helvet icaHelvet ica™ is a t rademark of Heidelberger Druck maschinen AG, which may be registered incer ta in jur isdic t ions, exclus ively l icensed through L inot ype L ibrar y GmbH, a whol ly ownedsubsidiar y of Heidelberger Druck maschinen AG
*
*
Au t h o r i z at i o n to c re ate c u s to m i ze d ve r s i o n s o f t h e A F N l o g o i s l i m i te d to A F N s e r v i ce o u t l e t sonly. Permission is not given to organizations or individuals outside of AFN to create customizedve r s i o n s . Au t h o r i z a t i o n m u s t b e re q u e s te d to c re a te c u s to m l o g o s fo r " Af f i n i t y A p p a re l " , l i k eT - s h i r t s , j a c k e t s a n d c a p s . P l e a s e s e n d a n e l e c t ro n i c ex a m p l e o f t h e l o g o fo r a p p rova l p r i o r toproduction. See page 10 "Contac t Information" for submiss ion data .
The AFN logo is a c lean and strong mark and should be t reated with respec t in a l l usages.
I f a web banner logo is required, create i t as descr ibed on page 4 .
A m i n i m u m a m o u n t o f w h i t e s p a c e o r “ a r e a o f i s o l a t i o n ” a r o u n d t h e l o g o i s r e q u i r e d . Tod e t e r m i n e t h i s a r e a , u s e t h e w i d t h b e t w e e n t h e a s c e n d e r s o f t h e l e t t e r “A” a s t h e u n i t b yw h i c h t o m e a s u r e w h i t e s p a c e o n a l l s i d e s o f t h e l o g o . T h i s a r e a o f i s o l a t i o n p r o t e c t s t h el o g o f r o m o t h e r i m a g e r y, g r a p h i c s a n d p a g e t r i m . O n l y t h e A F N w e b s i t e a d d r e s s o r t a g l i n emay be p laced c loser to the logo.
xx
x
x
x
The s ize of the AFN logo, depending on usage, wi l l change. The logo should be s ized for c learlegibi l i t y us ing the minimum amount of white space around i t . This wi l l of ten be more v isual lya p p e a l i n g t h a n a l o g o t h a t i s s i ze d to o l a rg e fo r t h e s p a ce ava i l a b l e, m a k i n g i t c l u t te re d a n dharder to read. Let good taste be your guide when s iz ing the logo.
®
PRINT: 1 inchat 300 dpiWEB: 72 pxat 72dpi
PRINT: 3/4 inchat 300 dpiWEB: 54 pxat 72 dpi
The minimum width of the banner vers ion of the logo is 1 inch. The banner less vers ion can bescaled down to a 3/4 inch width . For ideal legibi l i t y the banner less vers ion of the logo shouldbe used in ver y smal l space appl icat ions.
®
6
LOGO USAGE GUIDE
USING THE LOGO ON TELEVISION
7
LOGO USAGE GUIDE
LOGO DON’TS
Using the AFN logo on air is the only instance where the trademark registrat ion mark (®) is notused.
A l w a y s d i s p l a y t h e A F N l o g o f l a t . T h e o n l y e x c e p t i o n i s w h e n a n i m a t i n g t h e l o g o, a n o r m a la m o u n t o f p e r s p e c t i ve d i s t o r t i o n i s a c c e p t a b l e w h i l e i t i s i n m o t i o n . S t r e t c h i n g t h e l o g o o na ny a x i s i s n o t p e r m i t t e d.
MOVING MOVING AT REST
» »
Non-square pixels are used in te levis ion. Pixels used in the Nor th Amer ican T V standard (NTSC)are s l ight ly wider than they are ta l l (12 :11 asp ec t rat io) . Computer screens use square p ixe ls .Th u s, w h e n t h e co m p u te r i s u s e d to c re a te m e n u s a n d g ra p h i c s fo r te l e v i s i o n , a n a d j u s t m e n th a s t o b e m a d e . I f v i d e o a n d i m a g e e d i t o r s d o n o t p r o v i d e a u t o m a t i c c o m p e n s a t i o n , t h eg r a p h i c a r t i s t o r v i d e o e d i t o r m u s t c o m p e n s a t e m a n u a l l y. Fo r e x a m p l e , a 7 2 0 x 5 4 0 f r a m em i g h t b e u s e d f o r g r a p h i c s c r e a t i o n , b u t i t i s s c a l e d d o w n t o 7 2 0 x 4 8 0 t o o u t p u t t o D V D o r 720 x 486 to output to the D1 format .
W h e n u s i n g t h e A F N l o g o o n a i r , b e c e r t a i n t o u s e a v e r s i o n t h a t h a s b e e n c o n v e r t e d t onon-square. Fa i lure to do so could result in the logo being displayed with an incor rec t aspec trat io. The AFN Aff i l iate Resources website provides correc ted logo ar twork for use on a i r.
L ikewise be cautious when using non-square ar twork in non-televis ion media. The result couldbe an inaccurate representat ion of our brand.
Non-Square 12:11Square 1 :1
The consistent presentat ion of our logo is impor tant and helps promote instant recognit ion ofthe AFN brand. The fol lowing examples should help you avoid misuses.
N e ve r c o m b i n e t h e l o g o w i t h a ny t e x t o t h e r t h a n t h e “ We b r i n g yo u h o m e S M” s e r v i c e m a r k o rt h e “ w w w. m y a f n . n e t ” w e b s i t e U R L . Yo u m a y h o w e v e r c o m b i n e a c u s t o m l o g o ( a s d e s c r i b e d o n p a g e 4 ) w i t h a f u l l s e r v i c e o u t l e t we b s i t e U R L .
Do Not :
8
LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS
Following are rendit ions of the AFN logo using the standard color palette. These logos are best s u i t e d fo r u s e i n p r i n t a n d o n t h e we b b u t c a n b e a d a p t e d fo r b r o a d c a s t . T h e A F N B r o a d c a s tResources website (www.afnpromonet .net) provides these logos for download.
Europe
Re-t ypeset withother than theapproved font .
TOKYO
Re Conf igure oral ter in any way
®
Move or res izethe Trademarkregistrat ion symbol .
AFGHANISTAN EUROPEWe Br ing You Home www.afneurope.net
Yo u m ay co m b i n e a c u s to m l o g o w i t h a f u l l s e r v i ce o u t l e t we b s i te U R L , o r t h e o f f i c i a l t a g l i n e.(For restr ic t ions see page 5) . Helvet ica Regular i s the only approved font for the tag and URL’s .
Distor t in any way(See page 6)
®
Place inside a shapesmaller than the min-imum protected space.
®
Place over a backgroundthat does not contrast.
Reproduce on a busybackground.
Decoder Sales
Create unauthorizedcustom logos.
BAGHDAD
WE ROCK!Add unauthor izedtagl ines within theminimum protec tedspace.
®
A guide to using theAFN American Forces Network®
Logo in Print, Broadcast andthe World Wide Web.
Prepared by the Defense Media CenterMarketing and Promotion Team.
HELVETICA REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
*
9
LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS - CONTINUED
Th e fo l l ow i n g r e n d i t i o n s o f t h e A F N l o g o a r e i n t e n d e d fo r b r o a d c a s t u s e . Th e s e l o g o s c a n b eadapted for pr int and web with the proper a l terat ions, inc luding the addit ion of the "c i rc le-R" t ra d e m a r k ( ® ) . Th e A F N B ro a d c a s t R e s o u rce s we b s i te ( w w w. a f n p ro m o n e t . n e t ) p rov i d e s t h e s el o g o s f o r d o w n l o a d . N o t e t h a t t h e d a r k e s t p a r t o f a n y b r o a d c a s t f o n t s h a d i n g m a y n o t f a l lbelow 20 IRE.
® ®
AFN logos without the “American Forces Network” banner do not have a registration mark.
The size of the “Circle-R” (®) symbol can be determined by halfing the height of the red banner as a
sizing guide.
®
SM SM SM
SM
SM SM
SM SM
SMSM
10
LOGO USAGE GUIDE
CONTACT INFORMATION
Director of BroadcastingBob Matheson(951) 413-2301DSN 348-1301
Marketing DivisionEric Tassill , Division Chief
(951) 413-2302DSN 348-1302
Fabian MontgomerySenior Broadcast Designer
(951) 413-6781DSN 348-1781
T h a n k y o u f o r b e c o m i n g f a m i l i a r w i t h t h e p r o p e r u s e o f t h e A F N r e g i s t e r e d t r a d e m a r k a n dr e l a t e d l o g o s a n d s e r v i c e m a r k s . T h e L o g o U s a g e G u i d e c a n n o t p o s s i b l y a d d r e s s a l l u s e s o rv a r i a b l e s o f A F N g r a p h i c s . I t i s i n t e n d e d a s a n i n t r o d u c t i o n t o p r o p e r u s a g e a n d c o n c e p tt r a d e m a r k p r o t e c t i o n . P l e a s e fe e l f r e e t o c o n t a c t t h e A F N B r o a d c a s t c e n t e r w i t h a ny s p e c i f i cq u e s t i o n s o r c o n c e r n s yo u m ay h ave r e g a r d i n g t h e A F N b r a n d. Fo r i n s t a n c e, A f f i n i t y A p p a r e lj a c k e t s a n d t - s h i r t s m ay w a r r a n t a c u s t o m d e s i g n c o n c e p t w i l l l i k e l y r e s u l t i n p e r m i s s i o n t ocustomize the AFN logo beyond the scope of this publ icat ion.
Affiliate Relations(951) 413-2AFNDSN 348-1AFN
A F N i s a s e r v i c e o f A F R T S , t h e A m e r i c a n Fo r c e s R a d i o a n d Te l e v i s i o n S e r v i c e .A F N A m e r i c a n Fo r c e s N e t w o r k ® i s a r e g i s t e r e d t r a d e m a r k o f A F R T S .
x
x
Negat ive Vers ionsPosit ive Vers ions
The grey inset AFN star is 20% black.
CMYK 100C 72M 0Y 38K CMYK 0C 91M 76Y 6K CMYK 0C 0M 0Y 0KPANTONE 186 CVPANTONE 280 CVPANTONE 130 CV
CMYK 0C 27M 100Y 0K
®
®
®
®
®
Process WhiteRGB 254 191 16 RGB 0 57 118 RGB 224 58 62 RGB 255 255 255HEX FEBF10 HEX 003976 HEX E03A3E HEX FFFFFF
BRAND MANUAL
1
2. INTRODUCTION
3. REGISTERED TRADEMARK
4. CREATING A CUSTOM LOGO
5. USING THE LOGO ON THE WEB AND IN PRINT
6. USING THE LOGO ON TELEVISION
7. LOGO DON’TS
8. ACCEPTABLE LOGOS AND COLOR VARIATIONS
9. CONTACT INFORMATION
LOGO USAGE GUIDE
LOGO USAGE GUIDE
CONTENTS
BRAND MANUAL
2
LOGO USAGE GUIDE
INTRODUCTION
The AFN Brand is characterized by several distinct representations: the logo graphic AFN with the
American Forces Network bar, and the name AFN American Forces Network ®.
AFN American Forces Network® is a registered trademark for use in market ing and press/publ ic
relations materials.
Th e t a g l i n e " We B r i n g yo u H o m e S M" i s a n u n re g i s te re d s e r v i ce m a r k a n d va l u a b l e p o s i t i o n i n g
s t a te m e n t u s e d to s y m b o l i ze t h e co n n e c t i o n w i t h h o m e c re a te d by w a tc h i n g A F N te l e v i s i o n .
Th e A F N Lo g o i s compr ised of severa l d i f ferent e l e m e n t s ; t h e B l u e l e t t e r s " A " , " F " a n d " N " a n d
s t a r. W h e n u s e d w i t h t h e r e d b a n n e r u n d e r n e a t h a n d w h i t e i d e n t i f i e r t e x t i t b e c o m e s o u r
registered trademark .
3
LOGO USAGE GUIDE
REGISTERED TRADEMARK
The AFN logo when used with the "Amer ican Forces Net wor k" banner, i s a federa l ly registeredtrademark. To maintain and protect the legal rights acquired by registration, proper and consistent trademark usage is essential. Inappropriate use of the logo and unauthorized alterations erode the value of the brand by diluting it ’s distinctive and unique qualities and risk loss of trademark.
The superscr ipt "Circ le-R" mark (®) meaning "registered trademark" , must appear the f i rst t imethe AFN American Forces Network brand name is used in pr int (any ad, brochure, press re lease letter document, etc) .
The Trademark registrat ion is centered with the end of the logo, and f lush with the bottom ofthe "N".
4
LOGO USAGE GUIDE
CREATING A CUSTOM LOGO
®
®
® ®
5
LOGO USAGE GUIDE
USING THE LOGO ON THE WEB AND IN PRINT
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
HELVETICA BLACK
IRAQ Kaiserslautern Diego Garcia
An AFN ser vice outlet may use a logo for promoting AFN ser vices in ads, websites and/or internald o c u m e n t s . T h i s r e q u r e s u s e o f a n u n r e g i s t e r d s e r v i c e m a r k . T h e " S M " m a r k ( S M) m e a n i n g"unregistered ser vice mark" is used when promoting AFN ser vices, and with off ic ial AFN tagl inesl ik e "We br ing you home SM. " To c re ate a c u s to m l o g o, d ow n l o a d a te m p l ate A F N Lo g o f ro m w w w. a f n p ro m o n e t . n e t a n d a d dthe desi red tex t in the blank area . Helevet ica™ Black is the only approved font for the locat ionl e t t e r i n g. O n l y u s e 1 0 0 % w h i t e t e x t . A l l c u s t o m l o g o s c a n n o t u s e a ( ® ) " C i r c l e - R " m a r k . T h e ypromote your ser vices and should be shown with an unregistered ser vice mark ( SM) symbol .
I f the banner lo c at ion i s a cont inent or a countr y use a l l c api ta l let ters . I f the banner lo c at ion is a base, c i t y or region use upper and lower case letters .
About Helvet icaHelvet ica™ is a t rademark of Heidelberger Druck maschinen AG, which may be registered incer ta in jur isdic t ions, exclus ively l icensed through L inot ype L ibrar y GmbH, a whol ly ownedsubsidiar y of Heidelberger Druck maschinen AG
*
*
Au t h o r i z at i o n to c re ate c u s to m i ze d ve r s i o n s o f t h e A F N l o g o i s l i m i te d to A F N s e r v i ce o u t l e t sonly. Permission is not given to organizations or individuals outside of AFN to create customizedve r s i o n s . Au t h o r i z a t i o n m u s t b e re q u e s te d to c re a te c u s to m l o g o s fo r " Af f i n i t y A p p a re l " , l i k eT - s h i r t s , j a c k e t s a n d c a p s . P l e a s e s e n d a n e l e c t ro n i c ex a m p l e o f t h e l o g o fo r a p p rova l p r i o r toproduction. See page 10 "Contac t Information" for submiss ion data .
The AFN logo is a c lean and strong mark and should be t reated with respec t in a l l usages.
I f a web banner logo is required, create i t as descr ibed on page 4 .
A m i n i m u m a m o u n t o f w h i t e s p a c e o r “ a r e a o f i s o l a t i o n ” a r o u n d t h e l o g o i s r e q u i r e d . Tod e t e r m i n e t h i s a r e a , u s e t h e w i d t h b e t w e e n t h e a s c e n d e r s o f t h e l e t t e r “A” a s t h e u n i t b yw h i c h t o m e a s u r e w h i t e s p a c e o n a l l s i d e s o f t h e l o g o . T h i s a r e a o f i s o l a t i o n p r o t e c t s t h el o g o f r o m o t h e r i m a g e r y, g r a p h i c s a n d p a g e t r i m . O n l y t h e A F N w e b s i t e a d d r e s s o r t a g l i n emay be p laced c loser to the logo.
xx
x
x
x
The s ize of the AFN logo, depending on usage, wi l l change. The logo should be s ized for c learlegibi l i t y us ing the minimum amount of white space around i t . This wi l l of ten be more v isual lya p p e a l i n g t h a n a l o g o t h a t i s s i ze d to o l a rg e fo r t h e s p a ce ava i l a b l e, m a k i n g i t c l u t te re d a n dharder to read. Let good taste be your guide when s iz ing the logo.
®
PRINT: 1 inchat 300 dpiWEB: 72 pxat 72dpi
PRINT: 3/4 inchat 300 dpiWEB: 54 pxat 72 dpi
The minimum width of the banner vers ion of the logo is 1 inch. The banner less vers ion can bescaled down to a 3/4 inch width . For ideal legibi l i t y the banner less vers ion of the logo shouldbe used in ver y smal l space appl icat ions.
®
6
LOGO USAGE GUIDE
USING THE LOGO ON TELEVISION
7
LOGO USAGE GUIDE
LOGO DON’TS
Using the AFN logo on air is the only instance where the trademark registrat ion mark (®) is notused.
A l w a y s d i s p l a y t h e A F N l o g o f l a t . T h e o n l y e x c e p t i o n i s w h e n a n i m a t i n g t h e l o g o, a n o r m a la m o u n t o f p e r s p e c t i ve d i s t o r t i o n i s a c c e p t a b l e w h i l e i t i s i n m o t i o n . S t r e t c h i n g t h e l o g o o na ny a x i s i s n o t p e r m i t t e d.
MOVING MOVING AT REST
» »
Non-square pixels are used in te levis ion. Pixels used in the Nor th Amer ican T V standard (NTSC)are s l ight ly wider than they are ta l l (12 :11 asp ec t rat io) . Computer screens use square p ixe ls .Th u s, w h e n t h e co m p u te r i s u s e d to c re a te m e n u s a n d g ra p h i c s fo r te l e v i s i o n , a n a d j u s t m e n th a s t o b e m a d e . I f v i d e o a n d i m a g e e d i t o r s d o n o t p r o v i d e a u t o m a t i c c o m p e n s a t i o n , t h eg r a p h i c a r t i s t o r v i d e o e d i t o r m u s t c o m p e n s a t e m a n u a l l y. Fo r e x a m p l e , a 7 2 0 x 5 4 0 f r a m em i g h t b e u s e d f o r g r a p h i c s c r e a t i o n , b u t i t i s s c a l e d d o w n t o 7 2 0 x 4 8 0 t o o u t p u t t o D V D o r 720 x 486 to output to the D1 format .
W h e n u s i n g t h e A F N l o g o o n a i r , b e c e r t a i n t o u s e a v e r s i o n t h a t h a s b e e n c o n v e r t e d t onon-square. Fa i lure to do so could result in the logo being displayed with an incor rec t aspec trat io. The AFN Aff i l iate Resources website provides correc ted logo ar twork for use on a i r.
L ikewise be cautious when using non-square ar twork in non-televis ion media. The result couldbe an inaccurate representat ion of our brand.
Non-Square 12:11Square 1 :1
The consistent presentat ion of our logo is impor tant and helps promote instant recognit ion ofthe AFN brand. The fol lowing examples should help you avoid misuses.
N e ve r c o m b i n e t h e l o g o w i t h a ny t e x t o t h e r t h a n t h e “ We b r i n g yo u h o m e S M” s e r v i c e m a r k o rt h e “ w w w. m y a f n . n e t ” w e b s i t e U R L . Yo u m a y h o w e v e r c o m b i n e a c u s t o m l o g o ( a s d e s c r i b e d o n p a g e 4 ) w i t h a f u l l s e r v i c e o u t l e t we b s i t e U R L .
Do Not :
8
LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS
Following are rendit ions of the AFN logo using the standard color palette. These logos are best s u i t e d fo r u s e i n p r i n t a n d o n t h e we b b u t c a n b e a d a p t e d fo r b r o a d c a s t . T h e A F N B r o a d c a s tResources website (www.afnpromonet .net) provides these logos for download.
Europe
Re-t ypeset withother than theapproved font .
TOKYO
Re Conf igure oral ter in any way
®
Move or res izethe Trademarkregistrat ion symbol .
AFGHANISTAN EUROPEWe Br ing You Home www.afneurope.net
Yo u m ay co m b i n e a c u s to m l o g o w i t h a f u l l s e r v i ce o u t l e t we b s i te U R L , o r t h e o f f i c i a l t a g l i n e.(For restr ic t ions see page 5) . Helvet ica Regular i s the only approved font for the tag and URL’s .
Distor t in any way(See page 6)
®
Place inside a shapesmaller than the min-imum protected space.
®
Place over a backgroundthat does not contrast.
Reproduce on a busybackground.
Decoder Sales
Create unauthorizedcustom logos.
BAGHDAD
WE ROCK!Add unauthor izedtagl ines within theminimum protec tedspace.
®
A guide to using theAFN American Forces Network®
Logo in Print, Broadcast andthe World Wide Web.
Prepared by the Defense Media CenterMarketing and Promotion Team.
HELVETICA REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
*
9
LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS - CONTINUED
Th e fo l l ow i n g r e n d i t i o n s o f t h e A F N l o g o a r e i n t e n d e d fo r b r o a d c a s t u s e . Th e s e l o g o s c a n b eadapted for pr int and web with the proper a l terat ions, inc luding the addit ion of the "c i rc le-R" t ra d e m a r k ( ® ) . Th e A F N B ro a d c a s t R e s o u rce s we b s i te ( w w w. a f n p ro m o n e t . n e t ) p rov i d e s t h e s el o g o s f o r d o w n l o a d . N o t e t h a t t h e d a r k e s t p a r t o f a n y b r o a d c a s t f o n t s h a d i n g m a y n o t f a l lbelow 20 IRE.
® ®
AFN logos without the “American Forces Network” banner do not have a registration mark.
The size of the “Circle-R” (®) symbol can be determined by halfing the height of the red banner as a
sizing guide.
®
SM SM SM
SM
SM SM
SM SM
SMSM
10
LOGO USAGE GUIDE
CONTACT INFORMATION
Director of BroadcastingBob Matheson(951) 413-2301DSN 348-1301
Marketing DivisionEric Tassill , Division Chief
(951) 413-2302DSN 348-1302
Fabian MontgomerySenior Broadcast Designer
(951) 413-6781DSN 348-1781
T h a n k y o u f o r b e c o m i n g f a m i l i a r w i t h t h e p r o p e r u s e o f t h e A F N r e g i s t e r e d t r a d e m a r k a n dr e l a t e d l o g o s a n d s e r v i c e m a r k s . T h e L o g o U s a g e G u i d e c a n n o t p o s s i b l y a d d r e s s a l l u s e s o rv a r i a b l e s o f A F N g r a p h i c s . I t i s i n t e n d e d a s a n i n t r o d u c t i o n t o p r o p e r u s a g e a n d c o n c e p tt r a d e m a r k p r o t e c t i o n . P l e a s e fe e l f r e e t o c o n t a c t t h e A F N B r o a d c a s t c e n t e r w i t h a ny s p e c i f i cq u e s t i o n s o r c o n c e r n s yo u m ay h ave r e g a r d i n g t h e A F N b r a n d. Fo r i n s t a n c e, A f f i n i t y A p p a r e lj a c k e t s a n d t - s h i r t s m ay w a r r a n t a c u s t o m d e s i g n c o n c e p t w i l l l i k e l y r e s u l t i n p e r m i s s i o n t ocustomize the AFN logo beyond the scope of this publ icat ion.
Affiliate Relations(951) 413-2AFNDSN 348-1AFN
A F N i s a s e r v i c e o f A F R T S , t h e A m e r i c a n Fo r c e s R a d i o a n d Te l e v i s i o n S e r v i c e .A F N A m e r i c a n Fo r c e s N e t w o r k ® i s a r e g i s t e r e d t r a d e m a r k o f A F R T S .
x
x
Negat ive Vers ionsPosit ive Vers ions
The grey inset AFN star is 20% black.
CMYK 100C 72M 0Y 38K CMYK 0C 91M 76Y 6K CMYK 0C 0M 0Y 0KPANTONE 186 CVPANTONE 280 CVPANTONE 130 CV
CMYK 0C 27M 100Y 0K
®
®
®
®
®
Process WhiteRGB 254 191 16 RGB 0 57 118 RGB 224 58 62 RGB 255 255 255HEX FEBF10 HEX 003976 HEX E03A3E HEX FFFFFF
BRAND MANUAL
1
2. INTRODUCTION
3. REGISTERED TRADEMARK
4. CREATING A CUSTOM LOGO
5. USING THE LOGO ON THE WEB AND IN PRINT
6. USING THE LOGO ON TELEVISION
7. LOGO DON’TS
8. ACCEPTABLE LOGOS AND COLOR VARIATIONS
9. CONTACT INFORMATION
LOGO USAGE GUIDE
LOGO USAGE GUIDE
CONTENTS
BRAND MANUAL
2
LOGO USAGE GUIDE
INTRODUCTION
The AFN Brand is characterized by several distinct representations: the logo graphic AFN with the
American Forces Network bar, and the name AFN American Forces Network ®.
AFN American Forces Network® is a registered trademark for use in market ing and press/publ ic
relations materials.
Th e t a g l i n e " We B r i n g yo u H o m e S M" i s a n u n re g i s te re d s e r v i ce m a r k a n d va l u a b l e p o s i t i o n i n g
s t a te m e n t u s e d to s y m b o l i ze t h e co n n e c t i o n w i t h h o m e c re a te d by w a tc h i n g A F N te l e v i s i o n .
Th e A F N Lo g o i s compr ised of severa l d i f ferent e l e m e n t s ; t h e B l u e l e t t e r s " A " , " F " a n d " N " a n d
s t a r. W h e n u s e d w i t h t h e r e d b a n n e r u n d e r n e a t h a n d w h i t e i d e n t i f i e r t e x t i t b e c o m e s o u r
registered trademark .
3
LOGO USAGE GUIDE
REGISTERED TRADEMARK
The AFN logo when used with the "Amer ican Forces Net wor k" banner, i s a federa l ly registeredtrademark. To maintain and protect the legal rights acquired by registration, proper and consistent trademark usage is essential. Inappropriate use of the logo and unauthorized alterations erode the value of the brand by diluting it ’s distinctive and unique qualities and risk loss of trademark.
The superscr ipt "Circ le-R" mark (®) meaning "registered trademark" , must appear the f i rst t imethe AFN American Forces Network brand name is used in pr int (any ad, brochure, press re lease letter document, etc) .
The Trademark registrat ion is centered with the end of the logo, and f lush with the bottom ofthe "N".
4
LOGO USAGE GUIDE
CREATING A CUSTOM LOGO
®
®
® ®
5
LOGO USAGE GUIDE
USING THE LOGO ON THE WEB AND IN PRINT
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
HELVETICA BLACK
IRAQ Kaiserslautern Diego Garcia
An AFN ser vice outlet may use a logo for promoting AFN ser vices in ads, websites and/or internald o c u m e n t s . T h i s r e q u r e s u s e o f a n u n r e g i s t e r d s e r v i c e m a r k . T h e " S M " m a r k ( S M) m e a n i n g"unregistered ser vice mark" is used when promoting AFN ser vices, and with off ic ial AFN tagl inesl ik e "We br ing you home SM. " To c re ate a c u s to m l o g o, d ow n l o a d a te m p l ate A F N Lo g o f ro m w w w. a f n p ro m o n e t . n e t a n d a d dthe desi red tex t in the blank area . Helevet ica™ Black is the only approved font for the locat ionl e t t e r i n g. O n l y u s e 1 0 0 % w h i t e t e x t . A l l c u s t o m l o g o s c a n n o t u s e a ( ® ) " C i r c l e - R " m a r k . T h e ypromote your ser vices and should be shown with an unregistered ser vice mark ( SM) symbol .
I f the banner lo c at ion i s a cont inent or a countr y use a l l c api ta l let ters . I f the banner lo c at ion is a base, c i t y or region use upper and lower case letters .
About Helvet icaHelvet ica™ is a t rademark of Heidelberger Druck maschinen AG, which may be registered incer ta in jur isdic t ions, exclus ively l icensed through L inot ype L ibrar y GmbH, a whol ly ownedsubsidiar y of Heidelberger Druck maschinen AG
*
*
Au t h o r i z at i o n to c re ate c u s to m i ze d ve r s i o n s o f t h e A F N l o g o i s l i m i te d to A F N s e r v i ce o u t l e t sonly. Permission is not given to organizations or individuals outside of AFN to create customizedve r s i o n s . Au t h o r i z a t i o n m u s t b e re q u e s te d to c re a te c u s to m l o g o s fo r " Af f i n i t y A p p a re l " , l i k eT - s h i r t s , j a c k e t s a n d c a p s . P l e a s e s e n d a n e l e c t ro n i c ex a m p l e o f t h e l o g o fo r a p p rova l p r i o r toproduction. See page 10 "Contac t Information" for submiss ion data .
The AFN logo is a c lean and strong mark and should be t reated with respec t in a l l usages.
I f a web banner logo is required, create i t as descr ibed on page 4 .
A m i n i m u m a m o u n t o f w h i t e s p a c e o r “ a r e a o f i s o l a t i o n ” a r o u n d t h e l o g o i s r e q u i r e d . Tod e t e r m i n e t h i s a r e a , u s e t h e w i d t h b e t w e e n t h e a s c e n d e r s o f t h e l e t t e r “A” a s t h e u n i t b yw h i c h t o m e a s u r e w h i t e s p a c e o n a l l s i d e s o f t h e l o g o . T h i s a r e a o f i s o l a t i o n p r o t e c t s t h el o g o f r o m o t h e r i m a g e r y, g r a p h i c s a n d p a g e t r i m . O n l y t h e A F N w e b s i t e a d d r e s s o r t a g l i n emay be p laced c loser to the logo.
xx
x
x
x
The s ize of the AFN logo, depending on usage, wi l l change. The logo should be s ized for c learlegibi l i t y us ing the minimum amount of white space around i t . This wi l l of ten be more v isual lya p p e a l i n g t h a n a l o g o t h a t i s s i ze d to o l a rg e fo r t h e s p a ce ava i l a b l e, m a k i n g i t c l u t te re d a n dharder to read. Let good taste be your guide when s iz ing the logo.
®
PRINT: 1 inchat 300 dpiWEB: 72 pxat 72dpi
PRINT: 3/4 inchat 300 dpiWEB: 54 pxat 72 dpi
The minimum width of the banner vers ion of the logo is 1 inch. The banner less vers ion can bescaled down to a 3/4 inch width . For ideal legibi l i t y the banner less vers ion of the logo shouldbe used in ver y smal l space appl icat ions.
®
6
LOGO USAGE GUIDE
USING THE LOGO ON TELEVISION
7
LOGO USAGE GUIDE
LOGO DON’TS
Using the AFN logo on air is the only instance where the trademark registrat ion mark (®) is notused.
A l w a y s d i s p l a y t h e A F N l o g o f l a t . T h e o n l y e x c e p t i o n i s w h e n a n i m a t i n g t h e l o g o, a n o r m a la m o u n t o f p e r s p e c t i ve d i s t o r t i o n i s a c c e p t a b l e w h i l e i t i s i n m o t i o n . S t r e t c h i n g t h e l o g o o na ny a x i s i s n o t p e r m i t t e d.
MOVING MOVING AT REST
» »
Non-square pixels are used in te levis ion. Pixels used in the Nor th Amer ican T V standard (NTSC)are s l ight ly wider than they are ta l l (12 :11 asp ec t rat io) . Computer screens use square p ixe ls .Th u s, w h e n t h e co m p u te r i s u s e d to c re a te m e n u s a n d g ra p h i c s fo r te l e v i s i o n , a n a d j u s t m e n th a s t o b e m a d e . I f v i d e o a n d i m a g e e d i t o r s d o n o t p r o v i d e a u t o m a t i c c o m p e n s a t i o n , t h eg r a p h i c a r t i s t o r v i d e o e d i t o r m u s t c o m p e n s a t e m a n u a l l y. Fo r e x a m p l e , a 7 2 0 x 5 4 0 f r a m em i g h t b e u s e d f o r g r a p h i c s c r e a t i o n , b u t i t i s s c a l e d d o w n t o 7 2 0 x 4 8 0 t o o u t p u t t o D V D o r 720 x 486 to output to the D1 format .
W h e n u s i n g t h e A F N l o g o o n a i r , b e c e r t a i n t o u s e a v e r s i o n t h a t h a s b e e n c o n v e r t e d t onon-square. Fa i lure to do so could result in the logo being displayed with an incor rec t aspec trat io. The AFN Aff i l iate Resources website provides correc ted logo ar twork for use on a i r.
L ikewise be cautious when using non-square ar twork in non-televis ion media. The result couldbe an inaccurate representat ion of our brand.
Non-Square 12:11Square 1 :1
The consistent presentat ion of our logo is impor tant and helps promote instant recognit ion ofthe AFN brand. The fol lowing examples should help you avoid misuses.
N e ve r c o m b i n e t h e l o g o w i t h a ny t e x t o t h e r t h a n t h e “ We b r i n g yo u h o m e S M” s e r v i c e m a r k o rt h e “ w w w. m y a f n . n e t ” w e b s i t e U R L . Yo u m a y h o w e v e r c o m b i n e a c u s t o m l o g o ( a s d e s c r i b e d o n p a g e 4 ) w i t h a f u l l s e r v i c e o u t l e t we b s i t e U R L .
Do Not :
8
LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS
Following are rendit ions of the AFN logo using the standard color palette. These logos are best s u i t e d fo r u s e i n p r i n t a n d o n t h e we b b u t c a n b e a d a p t e d fo r b r o a d c a s t . T h e A F N B r o a d c a s tResources website (www.afnpromonet .net) provides these logos for download.
Europe
Re-t ypeset withother than theapproved font .
TOKYO
Re Conf igure oral ter in any way
®
Move or res izethe Trademarkregistrat ion symbol .
AFGHANISTAN EUROPEWe Br ing You Home www.afneurope.net
Yo u m ay co m b i n e a c u s to m l o g o w i t h a f u l l s e r v i ce o u t l e t we b s i te U R L , o r t h e o f f i c i a l t a g l i n e.(For restr ic t ions see page 5) . Helvet ica Regular i s the only approved font for the tag and URL’s .
Distor t in any way(See page 6)
®
Place inside a shapesmaller than the min-imum protected space.
®
Place over a backgroundthat does not contrast.
Reproduce on a busybackground.
Decoder Sales
Create unauthorizedcustom logos.
BAGHDAD
WE ROCK!Add unauthor izedtagl ines within theminimum protec tedspace.
®
A guide to using theAFN American Forces Network®
Logo in Print, Broadcast andthe World Wide Web.
Prepared by the Defense Media CenterMarketing and Promotion Team.
HELVETICA REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
*
9
LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS - CONTINUED
Th e fo l l ow i n g r e n d i t i o n s o f t h e A F N l o g o a r e i n t e n d e d fo r b r o a d c a s t u s e . Th e s e l o g o s c a n b eadapted for pr int and web with the proper a l terat ions, inc luding the addit ion of the "c i rc le-R" t ra d e m a r k ( ® ) . Th e A F N B ro a d c a s t R e s o u rce s we b s i te ( w w w. a f n p ro m o n e t . n e t ) p rov i d e s t h e s el o g o s f o r d o w n l o a d . N o t e t h a t t h e d a r k e s t p a r t o f a n y b r o a d c a s t f o n t s h a d i n g m a y n o t f a l lbelow 20 IRE.
® ®
AFN logos without the “American Forces Network” banner do not have a registration mark.
The size of the “Circle-R” (®) symbol can be determined by halfing the height of the red banner as a
sizing guide.
®
SM SM SM
SM
SM SM
SM SM
SMSM
10
LOGO USAGE GUIDE
CONTACT INFORMATION
Director of BroadcastingBob Matheson(951) 413-2301DSN 348-1301
Marketing DivisionEric Tassill , Division Chief
(951) 413-2302DSN 348-1302
Fabian MontgomerySenior Broadcast Designer
(951) 413-6781DSN 348-1781
T h a n k y o u f o r b e c o m i n g f a m i l i a r w i t h t h e p r o p e r u s e o f t h e A F N r e g i s t e r e d t r a d e m a r k a n dr e l a t e d l o g o s a n d s e r v i c e m a r k s . T h e L o g o U s a g e G u i d e c a n n o t p o s s i b l y a d d r e s s a l l u s e s o rv a r i a b l e s o f A F N g r a p h i c s . I t i s i n t e n d e d a s a n i n t r o d u c t i o n t o p r o p e r u s a g e a n d c o n c e p tt r a d e m a r k p r o t e c t i o n . P l e a s e fe e l f r e e t o c o n t a c t t h e A F N B r o a d c a s t c e n t e r w i t h a ny s p e c i f i cq u e s t i o n s o r c o n c e r n s yo u m ay h ave r e g a r d i n g t h e A F N b r a n d. Fo r i n s t a n c e, A f f i n i t y A p p a r e lj a c k e t s a n d t - s h i r t s m ay w a r r a n t a c u s t o m d e s i g n c o n c e p t w i l l l i k e l y r e s u l t i n p e r m i s s i o n t ocustomize the AFN logo beyond the scope of this publ icat ion.
Affiliate Relations(951) 413-2AFNDSN 348-1AFN
A F N i s a s e r v i c e o f A F R T S , t h e A m e r i c a n Fo r c e s R a d i o a n d Te l e v i s i o n S e r v i c e .A F N A m e r i c a n Fo r c e s N e t w o r k ® i s a r e g i s t e r e d t r a d e m a r k o f A F R T S .
x
x
Negat ive Vers ionsPosit ive Vers ions
The grey inset AFN star is 20% black.
CMYK 100C 72M 0Y 38K CMYK 0C 91M 76Y 6K CMYK 0C 0M 0Y 0KPANTONE 186 CVPANTONE 280 CVPANTONE 130 CV
CMYK 0C 27M 100Y 0K
®
®
®
®
®
Process WhiteRGB 254 191 16 RGB 0 57 118 RGB 224 58 62 RGB 255 255 255HEX FEBF10 HEX 003976 HEX E03A3E HEX FFFFFF
BRAND MANUAL
1
2. INTRODUCTION
3. REGISTERED TRADEMARK
4. CREATING A CUSTOM LOGO
5. USING THE LOGO ON THE WEB AND IN PRINT
6. USING THE LOGO ON TELEVISION
7. LOGO DON’TS
8. ACCEPTABLE LOGOS AND COLOR VARIATIONS
9. CONTACT INFORMATION
LOGO USAGE GUIDE
LOGO USAGE GUIDE
CONTENTS
BRAND MANUAL
2
LOGO USAGE GUIDE
INTRODUCTION
The AFN Brand is characterized by several distinct representations: the logo graphic AFN with the
American Forces Network bar, and the name AFN American Forces Network ®.
AFN American Forces Network® is a registered trademark for use in market ing and press/publ ic
relations materials.
Th e t a g l i n e " We B r i n g yo u H o m e S M" i s a n u n re g i s te re d s e r v i ce m a r k a n d va l u a b l e p o s i t i o n i n g
s t a te m e n t u s e d to s y m b o l i ze t h e co n n e c t i o n w i t h h o m e c re a te d by w a tc h i n g A F N te l e v i s i o n .
Th e A F N Lo g o i s compr ised of severa l d i f ferent e l e m e n t s ; t h e B l u e l e t t e r s " A " , " F " a n d " N " a n d
s t a r. W h e n u s e d w i t h t h e r e d b a n n e r u n d e r n e a t h a n d w h i t e i d e n t i f i e r t e x t i t b e c o m e s o u r
registered trademark .
3
LOGO USAGE GUIDE
REGISTERED TRADEMARK
The AFN logo when used with the "Amer ican Forces Net wor k" banner, i s a federa l ly registeredtrademark. To maintain and protect the legal rights acquired by registration, proper and consistent trademark usage is essential. Inappropriate use of the logo and unauthorized alterations erode the value of the brand by diluting it ’s distinctive and unique qualities and risk loss of trademark.
The superscr ipt "Circ le-R" mark (®) meaning "registered trademark" , must appear the f i rst t imethe AFN American Forces Network brand name is used in pr int (any ad, brochure, press re lease letter document, etc) .
The Trademark registrat ion is centered with the end of the logo, and f lush with the bottom ofthe "N".
4
LOGO USAGE GUIDE
CREATING A CUSTOM LOGO
®
®
® ®
5
LOGO USAGE GUIDE
USING THE LOGO ON THE WEB AND IN PRINT
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
HELVETICA BLACK
IRAQ Kaiserslautern Diego Garcia
An AFN ser vice outlet may use a logo for promoting AFN ser vices in ads, websites and/or internald o c u m e n t s . T h i s r e q u r e s u s e o f a n u n r e g i s t e r d s e r v i c e m a r k . T h e " S M " m a r k ( S M) m e a n i n g"unregistered ser vice mark" is used when promoting AFN ser vices, and with off ic ial AFN tagl inesl ik e "We br ing you home SM. " To c re ate a c u s to m l o g o, d ow n l o a d a te m p l ate A F N Lo g o f ro m w w w. a f n p ro m o n e t . n e t a n d a d dthe desi red tex t in the blank area . Helevet ica™ Black is the only approved font for the locat ionl e t t e r i n g. O n l y u s e 1 0 0 % w h i t e t e x t . A l l c u s t o m l o g o s c a n n o t u s e a ( ® ) " C i r c l e - R " m a r k . T h e ypromote your ser vices and should be shown with an unregistered ser vice mark ( SM) symbol .
I f the banner lo c at ion i s a cont inent or a countr y use a l l c api ta l let ters . I f the banner lo c at ion is a base, c i t y or region use upper and lower case letters .
About Helvet icaHelvet ica™ is a t rademark of Heidelberger Druck maschinen AG, which may be registered incer ta in jur isdic t ions, exclus ively l icensed through L inot ype L ibrar y GmbH, a whol ly ownedsubsidiar y of Heidelberger Druck maschinen AG
*
*
Au t h o r i z at i o n to c re ate c u s to m i ze d ve r s i o n s o f t h e A F N l o g o i s l i m i te d to A F N s e r v i ce o u t l e t sonly. Permission is not given to organizations or individuals outside of AFN to create customizedve r s i o n s . Au t h o r i z a t i o n m u s t b e re q u e s te d to c re a te c u s to m l o g o s fo r " Af f i n i t y A p p a re l " , l i k eT - s h i r t s , j a c k e t s a n d c a p s . P l e a s e s e n d a n e l e c t ro n i c ex a m p l e o f t h e l o g o fo r a p p rova l p r i o r toproduction. See page 10 "Contac t Information" for submiss ion data .
The AFN logo is a c lean and strong mark and should be t reated with respec t in a l l usages.
I f a web banner logo is required, create i t as descr ibed on page 4 .
A m i n i m u m a m o u n t o f w h i t e s p a c e o r “ a r e a o f i s o l a t i o n ” a r o u n d t h e l o g o i s r e q u i r e d . Tod e t e r m i n e t h i s a r e a , u s e t h e w i d t h b e t w e e n t h e a s c e n d e r s o f t h e l e t t e r “A” a s t h e u n i t b yw h i c h t o m e a s u r e w h i t e s p a c e o n a l l s i d e s o f t h e l o g o . T h i s a r e a o f i s o l a t i o n p r o t e c t s t h el o g o f r o m o t h e r i m a g e r y, g r a p h i c s a n d p a g e t r i m . O n l y t h e A F N w e b s i t e a d d r e s s o r t a g l i n emay be p laced c loser to the logo.
xx
x
x
x
The s ize of the AFN logo, depending on usage, wi l l change. The logo should be s ized for c learlegibi l i t y us ing the minimum amount of white space around i t . This wi l l of ten be more v isual lya p p e a l i n g t h a n a l o g o t h a t i s s i ze d to o l a rg e fo r t h e s p a ce ava i l a b l e, m a k i n g i t c l u t te re d a n dharder to read. Let good taste be your guide when s iz ing the logo.
®
PRINT: 1 inchat 300 dpiWEB: 72 pxat 72dpi
PRINT: 3/4 inchat 300 dpiWEB: 54 pxat 72 dpi
The minimum width of the banner vers ion of the logo is 1 inch. The banner less vers ion can bescaled down to a 3/4 inch width . For ideal legibi l i t y the banner less vers ion of the logo shouldbe used in ver y smal l space appl icat ions.
®
6
LOGO USAGE GUIDE
USING THE LOGO ON TELEVISION
7
LOGO USAGE GUIDE
LOGO DON’TS
Using the AFN logo on air is the only instance where the trademark registrat ion mark (®) is notused.
A l w a y s d i s p l a y t h e A F N l o g o f l a t . T h e o n l y e x c e p t i o n i s w h e n a n i m a t i n g t h e l o g o, a n o r m a la m o u n t o f p e r s p e c t i ve d i s t o r t i o n i s a c c e p t a b l e w h i l e i t i s i n m o t i o n . S t r e t c h i n g t h e l o g o o na ny a x i s i s n o t p e r m i t t e d.
MOVING MOVING AT REST
» »
Non-square pixels are used in te levis ion. Pixels used in the Nor th Amer ican T V standard (NTSC)are s l ight ly wider than they are ta l l (12 :11 asp ec t rat io) . Computer screens use square p ixe ls .Th u s, w h e n t h e co m p u te r i s u s e d to c re a te m e n u s a n d g ra p h i c s fo r te l e v i s i o n , a n a d j u s t m e n th a s t o b e m a d e . I f v i d e o a n d i m a g e e d i t o r s d o n o t p r o v i d e a u t o m a t i c c o m p e n s a t i o n , t h eg r a p h i c a r t i s t o r v i d e o e d i t o r m u s t c o m p e n s a t e m a n u a l l y. Fo r e x a m p l e , a 7 2 0 x 5 4 0 f r a m em i g h t b e u s e d f o r g r a p h i c s c r e a t i o n , b u t i t i s s c a l e d d o w n t o 7 2 0 x 4 8 0 t o o u t p u t t o D V D o r 720 x 486 to output to the D1 format .
W h e n u s i n g t h e A F N l o g o o n a i r , b e c e r t a i n t o u s e a v e r s i o n t h a t h a s b e e n c o n v e r t e d t onon-square. Fa i lure to do so could result in the logo being displayed with an incor rec t aspec trat io. The AFN Aff i l iate Resources website provides correc ted logo ar twork for use on a i r.
L ikewise be cautious when using non-square ar twork in non-televis ion media. The result couldbe an inaccurate representat ion of our brand.
Non-Square 12:11Square 1 :1
The consistent presentat ion of our logo is impor tant and helps promote instant recognit ion ofthe AFN brand. The fol lowing examples should help you avoid misuses.
N e ve r c o m b i n e t h e l o g o w i t h a ny t e x t o t h e r t h a n t h e “ We b r i n g yo u h o m e S M” s e r v i c e m a r k o rt h e “ w w w. m y a f n . n e t ” w e b s i t e U R L . Yo u m a y h o w e v e r c o m b i n e a c u s t o m l o g o ( a s d e s c r i b e d o n p a g e 4 ) w i t h a f u l l s e r v i c e o u t l e t we b s i t e U R L .
Do Not :
8
LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS
Following are rendit ions of the AFN logo using the standard color palette. These logos are best s u i t e d fo r u s e i n p r i n t a n d o n t h e we b b u t c a n b e a d a p t e d fo r b r o a d c a s t . T h e A F N B r o a d c a s tResources website (www.afnpromonet .net) provides these logos for download.
Europe
Re-t ypeset withother than theapproved font .
TOKYO
Re Conf igure oral ter in any way
®
Move or res izethe Trademarkregistrat ion symbol .
AFGHANISTAN EUROPEWe Br ing You Home www.afneurope.net
Yo u m ay co m b i n e a c u s to m l o g o w i t h a f u l l s e r v i ce o u t l e t we b s i te U R L , o r t h e o f f i c i a l t a g l i n e.(For restr ic t ions see page 5) . Helvet ica Regular i s the only approved font for the tag and URL’s .
Distor t in any way(See page 6)
®
Place inside a shapesmaller than the min-imum protected space.
®
Place over a backgroundthat does not contrast.
Reproduce on a busybackground.
Decoder Sales
Create unauthorizedcustom logos.
BAGHDAD
WE ROCK!Add unauthor izedtagl ines within theminimum protec tedspace.
®
A guide to using theAFN American Forces Network®
Logo in Print, Broadcast andthe World Wide Web.
Prepared by the Defense Media CenterMarketing and Promotion Team.
HELVETICA REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
*
9
LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS - CONTINUED
Th e fo l l ow i n g r e n d i t i o n s o f t h e A F N l o g o a r e i n t e n d e d fo r b r o a d c a s t u s e . Th e s e l o g o s c a n b eadapted for pr int and web with the proper a l terat ions, inc luding the addit ion of the "c i rc le-R" t ra d e m a r k ( ® ) . Th e A F N B ro a d c a s t R e s o u rce s we b s i te ( w w w. a f n p ro m o n e t . n e t ) p rov i d e s t h e s el o g o s f o r d o w n l o a d . N o t e t h a t t h e d a r k e s t p a r t o f a n y b r o a d c a s t f o n t s h a d i n g m a y n o t f a l lbelow 20 IRE.
® ®
AFN logos without the “American Forces Network” banner do not have a registration mark.
The size of the “Circle-R” (®) symbol can be determined by halfing the height of the red banner as a
sizing guide.
®
SM SM SM
SM
SM SM
SM SM
SMSM
10
LOGO USAGE GUIDE
CONTACT INFORMATION
Director of BroadcastingBob Matheson(951) 413-2301DSN 348-1301
Marketing DivisionEric Tassill , Division Chief
(951) 413-2302DSN 348-1302
Fabian MontgomerySenior Broadcast Designer
(951) 413-6781DSN 348-1781
T h a n k y o u f o r b e c o m i n g f a m i l i a r w i t h t h e p r o p e r u s e o f t h e A F N r e g i s t e r e d t r a d e m a r k a n dr e l a t e d l o g o s a n d s e r v i c e m a r k s . T h e L o g o U s a g e G u i d e c a n n o t p o s s i b l y a d d r e s s a l l u s e s o rv a r i a b l e s o f A F N g r a p h i c s . I t i s i n t e n d e d a s a n i n t r o d u c t i o n t o p r o p e r u s a g e a n d c o n c e p tt r a d e m a r k p r o t e c t i o n . P l e a s e fe e l f r e e t o c o n t a c t t h e A F N B r o a d c a s t c e n t e r w i t h a ny s p e c i f i cq u e s t i o n s o r c o n c e r n s yo u m ay h ave r e g a r d i n g t h e A F N b r a n d. Fo r i n s t a n c e, A f f i n i t y A p p a r e lj a c k e t s a n d t - s h i r t s m ay w a r r a n t a c u s t o m d e s i g n c o n c e p t w i l l l i k e l y r e s u l t i n p e r m i s s i o n t ocustomize the AFN logo beyond the scope of this publ icat ion.
Affiliate Relations(951) 413-2AFNDSN 348-1AFN
A F N i s a s e r v i c e o f A F R T S , t h e A m e r i c a n Fo r c e s R a d i o a n d Te l e v i s i o n S e r v i c e .A F N A m e r i c a n Fo r c e s N e t w o r k ® i s a r e g i s t e r e d t r a d e m a r k o f A F R T S .
x
x
Negat ive Vers ionsPosit ive Vers ions
The grey inset AFN star is 20% black.
CMYK 100C 72M 0Y 38K CMYK 0C 91M 76Y 6K CMYK 0C 0M 0Y 0KPANTONE 186 CVPANTONE 280 CVPANTONE 130 CV
CMYK 0C 27M 100Y 0K
®
®
®
®
®
Process WhiteRGB 254 191 16 RGB 0 57 118 RGB 224 58 62 RGB 255 255 255HEX FEBF10 HEX 003976 HEX E03A3E HEX FFFFFF
BRAND MANUAL
1
2. INTRODUCTION
3. REGISTERED TRADEMARK
4. CREATING A CUSTOM LOGO
5. USING THE LOGO ON THE WEB AND IN PRINT
6. USING THE LOGO ON TELEVISION
7. LOGO DON’TS
8. ACCEPTABLE LOGOS AND COLOR VARIATIONS
9. CONTACT INFORMATION
LOGO USAGE GUIDE
LOGO USAGE GUIDE
CONTENTS
BRAND MANUAL
2
LOGO USAGE GUIDE
INTRODUCTION
The AFN Brand is characterized by several distinct representations: the logo graphic AFN with the
American Forces Network bar, and the name AFN American Forces Network ®.
AFN American Forces Network® is a registered trademark for use in market ing and press/publ ic
relations materials.
Th e t a g l i n e " We B r i n g yo u H o m e S M" i s a n u n re g i s te re d s e r v i ce m a r k a n d va l u a b l e p o s i t i o n i n g
s t a te m e n t u s e d to s y m b o l i ze t h e co n n e c t i o n w i t h h o m e c re a te d by w a tc h i n g A F N te l e v i s i o n .
Th e A F N Lo g o i s compr ised of severa l d i f ferent e l e m e n t s ; t h e B l u e l e t t e r s " A " , " F " a n d " N " a n d
s t a r. W h e n u s e d w i t h t h e r e d b a n n e r u n d e r n e a t h a n d w h i t e i d e n t i f i e r t e x t i t b e c o m e s o u r
registered trademark .
3
LOGO USAGE GUIDE
REGISTERED TRADEMARK
The AFN logo when used with the "Amer ican Forces Net wor k" banner, i s a federa l ly registeredtrademark. To maintain and protect the legal rights acquired by registration, proper and consistent trademark usage is essential. Inappropriate use of the logo and unauthorized alterations erode the value of the brand by diluting it ’s distinctive and unique qualities and risk loss of trademark.
The superscr ipt "Circ le-R" mark (®) meaning "registered trademark" , must appear the f i rst t imethe AFN American Forces Network brand name is used in pr int (any ad, brochure, press re lease letter document, etc) .
The Trademark registrat ion is centered with the end of the logo, and f lush with the bottom ofthe "N".
4
LOGO USAGE GUIDE
CREATING A CUSTOM LOGO
®
®
® ®
5
LOGO USAGE GUIDE
USING THE LOGO ON THE WEB AND IN PRINT
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
HELVETICA BLACK
IRAQ Kaiserslautern Diego Garcia
An AFN ser vice outlet may use a logo for promoting AFN ser vices in ads, websites and/or internald o c u m e n t s . T h i s r e q u r e s u s e o f a n u n r e g i s t e r d s e r v i c e m a r k . T h e " S M " m a r k ( S M) m e a n i n g"unregistered ser vice mark" is used when promoting AFN ser vices, and with off ic ial AFN tagl inesl ik e "We br ing you home SM. " To c re ate a c u s to m l o g o, d ow n l o a d a te m p l ate A F N Lo g o f ro m w w w. a f n p ro m o n e t . n e t a n d a d dthe desi red tex t in the blank area . Helevet ica™ Black is the only approved font for the locat ionl e t t e r i n g. O n l y u s e 1 0 0 % w h i t e t e x t . A l l c u s t o m l o g o s c a n n o t u s e a ( ® ) " C i r c l e - R " m a r k . T h e ypromote your ser vices and should be shown with an unregistered ser vice mark ( SM) symbol .
I f the banner lo c at ion i s a cont inent or a countr y use a l l c api ta l let ters . I f the banner lo c at ion is a base, c i t y or region use upper and lower case letters .
About Helvet icaHelvet ica™ is a t rademark of Heidelberger Druck maschinen AG, which may be registered incer ta in jur isdic t ions, exclus ively l icensed through L inot ype L ibrar y GmbH, a whol ly ownedsubsidiar y of Heidelberger Druck maschinen AG
*
*
Au t h o r i z at i o n to c re ate c u s to m i ze d ve r s i o n s o f t h e A F N l o g o i s l i m i te d to A F N s e r v i ce o u t l e t sonly. Permission is not given to organizations or individuals outside of AFN to create customizedve r s i o n s . Au t h o r i z a t i o n m u s t b e re q u e s te d to c re a te c u s to m l o g o s fo r " Af f i n i t y A p p a re l " , l i k eT - s h i r t s , j a c k e t s a n d c a p s . P l e a s e s e n d a n e l e c t ro n i c ex a m p l e o f t h e l o g o fo r a p p rova l p r i o r toproduction. See page 10 "Contac t Information" for submiss ion data .
The AFN logo is a c lean and strong mark and should be t reated with respec t in a l l usages.
I f a web banner logo is required, create i t as descr ibed on page 4 .
A m i n i m u m a m o u n t o f w h i t e s p a c e o r “ a r e a o f i s o l a t i o n ” a r o u n d t h e l o g o i s r e q u i r e d . Tod e t e r m i n e t h i s a r e a , u s e t h e w i d t h b e t w e e n t h e a s c e n d e r s o f t h e l e t t e r “A” a s t h e u n i t b yw h i c h t o m e a s u r e w h i t e s p a c e o n a l l s i d e s o f t h e l o g o . T h i s a r e a o f i s o l a t i o n p r o t e c t s t h el o g o f r o m o t h e r i m a g e r y, g r a p h i c s a n d p a g e t r i m . O n l y t h e A F N w e b s i t e a d d r e s s o r t a g l i n emay be p laced c loser to the logo.
xx
x
x
x
The s ize of the AFN logo, depending on usage, wi l l change. The logo should be s ized for c learlegibi l i t y us ing the minimum amount of white space around i t . This wi l l of ten be more v isual lya p p e a l i n g t h a n a l o g o t h a t i s s i ze d to o l a rg e fo r t h e s p a ce ava i l a b l e, m a k i n g i t c l u t te re d a n dharder to read. Let good taste be your guide when s iz ing the logo.
®
PRINT: 1 inchat 300 dpiWEB: 72 pxat 72dpi
PRINT: 3/4 inchat 300 dpiWEB: 54 pxat 72 dpi
The minimum width of the banner vers ion of the logo is 1 inch. The banner less vers ion can bescaled down to a 3/4 inch width . For ideal legibi l i t y the banner less vers ion of the logo shouldbe used in ver y smal l space appl icat ions.
®
6
LOGO USAGE GUIDE
USING THE LOGO ON TELEVISION
7
LOGO USAGE GUIDE
LOGO DON’TS
Using the AFN logo on air is the only instance where the trademark registrat ion mark (®) is notused.
A l w a y s d i s p l a y t h e A F N l o g o f l a t . T h e o n l y e x c e p t i o n i s w h e n a n i m a t i n g t h e l o g o, a n o r m a la m o u n t o f p e r s p e c t i ve d i s t o r t i o n i s a c c e p t a b l e w h i l e i t i s i n m o t i o n . S t r e t c h i n g t h e l o g o o na ny a x i s i s n o t p e r m i t t e d.
MOVING MOVING AT REST
» »
Non-square pixels are used in te levis ion. Pixels used in the Nor th Amer ican T V standard (NTSC)are s l ight ly wider than they are ta l l (12 :11 asp ec t rat io) . Computer screens use square p ixe ls .Th u s, w h e n t h e co m p u te r i s u s e d to c re a te m e n u s a n d g ra p h i c s fo r te l e v i s i o n , a n a d j u s t m e n th a s t o b e m a d e . I f v i d e o a n d i m a g e e d i t o r s d o n o t p r o v i d e a u t o m a t i c c o m p e n s a t i o n , t h eg r a p h i c a r t i s t o r v i d e o e d i t o r m u s t c o m p e n s a t e m a n u a l l y. Fo r e x a m p l e , a 7 2 0 x 5 4 0 f r a m em i g h t b e u s e d f o r g r a p h i c s c r e a t i o n , b u t i t i s s c a l e d d o w n t o 7 2 0 x 4 8 0 t o o u t p u t t o D V D o r 720 x 486 to output to the D1 format .
W h e n u s i n g t h e A F N l o g o o n a i r , b e c e r t a i n t o u s e a v e r s i o n t h a t h a s b e e n c o n v e r t e d t onon-square. Fa i lure to do so could result in the logo being displayed with an incor rec t aspec trat io. The AFN Aff i l iate Resources website provides correc ted logo ar twork for use on a i r.
L ikewise be cautious when using non-square ar twork in non-televis ion media. The result couldbe an inaccurate representat ion of our brand.
Non-Square 12:11Square 1 :1
The consistent presentat ion of our logo is impor tant and helps promote instant recognit ion ofthe AFN brand. The fol lowing examples should help you avoid misuses.
N e ve r c o m b i n e t h e l o g o w i t h a ny t e x t o t h e r t h a n t h e “ We b r i n g yo u h o m e S M” s e r v i c e m a r k o rt h e “ w w w. m y a f n . n e t ” w e b s i t e U R L . Yo u m a y h o w e v e r c o m b i n e a c u s t o m l o g o ( a s d e s c r i b e d o n p a g e 4 ) w i t h a f u l l s e r v i c e o u t l e t we b s i t e U R L .
Do Not :
8
LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS
Following are rendit ions of the AFN logo using the standard color palette. These logos are best s u i t e d fo r u s e i n p r i n t a n d o n t h e we b b u t c a n b e a d a p t e d fo r b r o a d c a s t . T h e A F N B r o a d c a s tResources website (www.afnpromonet .net) provides these logos for download.
Europe
Re-t ypeset withother than theapproved font .
TOKYO
Re Conf igure oral ter in any way
®
Move or res izethe Trademarkregistrat ion symbol .
AFGHANISTAN EUROPEWe Br ing You Home www.afneurope.net
Yo u m ay co m b i n e a c u s to m l o g o w i t h a f u l l s e r v i ce o u t l e t we b s i te U R L , o r t h e o f f i c i a l t a g l i n e.(For restr ic t ions see page 5) . Helvet ica Regular i s the only approved font for the tag and URL’s .
Distor t in any way(See page 6)
®
Place inside a shapesmaller than the min-imum protected space.
®
Place over a backgroundthat does not contrast.
Reproduce on a busybackground.
Decoder Sales
Create unauthorizedcustom logos.
BAGHDAD
WE ROCK!Add unauthor izedtagl ines within theminimum protec tedspace.
®
A guide to using theAFN American Forces Network®
Logo in Print, Broadcast andthe World Wide Web.
Prepared by the Defense Media CenterMarketing and Promotion Team.
HELVETICA REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
*
9
LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS - CONTINUED
Th e fo l l ow i n g r e n d i t i o n s o f t h e A F N l o g o a r e i n t e n d e d fo r b r o a d c a s t u s e . Th e s e l o g o s c a n b eadapted for pr int and web with the proper a l terat ions, inc luding the addit ion of the "c i rc le-R" t ra d e m a r k ( ® ) . Th e A F N B ro a d c a s t R e s o u rce s we b s i te ( w w w. a f n p ro m o n e t . n e t ) p rov i d e s t h e s el o g o s f o r d o w n l o a d . N o t e t h a t t h e d a r k e s t p a r t o f a n y b r o a d c a s t f o n t s h a d i n g m a y n o t f a l lbelow 20 IRE.
® ®
AFN logos without the “American Forces Network” banner do not have a registration mark.
The size of the “Circle-R” (®) symbol can be determined by halfing the height of the red banner as a
sizing guide.
®
SM SM SM
SM
SM SM
SM SM
SMSM
10
LOGO USAGE GUIDE
CONTACT INFORMATION
Director of BroadcastingBob Matheson(951) 413-2301DSN 348-1301
Marketing DivisionEric Tassill , Division Chief
(951) 413-2302DSN 348-1302
Fabian MontgomerySenior Broadcast Designer
(951) 413-6781DSN 348-1781
T h a n k y o u f o r b e c o m i n g f a m i l i a r w i t h t h e p r o p e r u s e o f t h e A F N r e g i s t e r e d t r a d e m a r k a n dr e l a t e d l o g o s a n d s e r v i c e m a r k s . T h e L o g o U s a g e G u i d e c a n n o t p o s s i b l y a d d r e s s a l l u s e s o rv a r i a b l e s o f A F N g r a p h i c s . I t i s i n t e n d e d a s a n i n t r o d u c t i o n t o p r o p e r u s a g e a n d c o n c e p tt r a d e m a r k p r o t e c t i o n . P l e a s e fe e l f r e e t o c o n t a c t t h e A F N B r o a d c a s t c e n t e r w i t h a ny s p e c i f i cq u e s t i o n s o r c o n c e r n s yo u m ay h ave r e g a r d i n g t h e A F N b r a n d. Fo r i n s t a n c e, A f f i n i t y A p p a r e lj a c k e t s a n d t - s h i r t s m ay w a r r a n t a c u s t o m d e s i g n c o n c e p t w i l l l i k e l y r e s u l t i n p e r m i s s i o n t ocustomize the AFN logo beyond the scope of this publ icat ion.
Affiliate Relations(951) 413-2AFNDSN 348-1AFN
A F N i s a s e r v i c e o f A F R T S , t h e A m e r i c a n Fo r c e s R a d i o a n d Te l e v i s i o n S e r v i c e .A F N A m e r i c a n Fo r c e s N e t w o r k ® i s a r e g i s t e r e d t r a d e m a r k o f A F R T S .
x
x
Negat ive Vers ionsPosit ive Vers ions
The grey inset AFN star is 20% black.
CMYK 100C 72M 0Y 38K CMYK 0C 91M 76Y 6K CMYK 0C 0M 0Y 0KPANTONE 186 CVPANTONE 280 CVPANTONE 130 CV
CMYK 0C 27M 100Y 0K
®
®
®
®
®
Process WhiteRGB 254 191 16 RGB 0 57 118 RGB 224 58 62 RGB 255 255 255HEX FEBF10 HEX 003976 HEX E03A3E HEX FFFFFF
BRAND MANUAL
1
2. INTRODUCTION
3. REGISTERED TRADEMARK
4. CREATING A CUSTOM LOGO
5. USING THE LOGO ON THE WEB AND IN PRINT
6. USING THE LOGO ON TELEVISION
7. LOGO DON’TS
8. ACCEPTABLE LOGOS AND COLOR VARIATIONS
9. CONTACT INFORMATION
LOGO USAGE GUIDE
LOGO USAGE GUIDE
CONTENTS
BRAND MANUAL
2
LOGO USAGE GUIDE
INTRODUCTION
The AFN Brand is characterized by several distinct representations: the logo graphic AFN with the
American Forces Network bar, and the name AFN American Forces Network ®.
AFN American Forces Network® is a registered trademark for use in market ing and press/publ ic
relations materials.
Th e t a g l i n e " We B r i n g yo u H o m e S M" i s a n u n re g i s te re d s e r v i ce m a r k a n d va l u a b l e p o s i t i o n i n g
s t a te m e n t u s e d to s y m b o l i ze t h e co n n e c t i o n w i t h h o m e c re a te d by w a tc h i n g A F N te l e v i s i o n .
Th e A F N Lo g o i s compr ised of severa l d i f ferent e l e m e n t s ; t h e B l u e l e t t e r s " A " , " F " a n d " N " a n d
s t a r. W h e n u s e d w i t h t h e r e d b a n n e r u n d e r n e a t h a n d w h i t e i d e n t i f i e r t e x t i t b e c o m e s o u r
registered trademark .
3
LOGO USAGE GUIDE
REGISTERED TRADEMARK
The AFN logo when used with the "Amer ican Forces Net wor k" banner, i s a federa l ly registeredtrademark. To maintain and protect the legal rights acquired by registration, proper and consistent trademark usage is essential. Inappropriate use of the logo and unauthorized alterations erode the value of the brand by diluting it ’s distinctive and unique qualities and risk loss of trademark.
The superscr ipt "Circ le-R" mark (®) meaning "registered trademark" , must appear the f i rst t imethe AFN American Forces Network brand name is used in pr int (any ad, brochure, press re lease letter document, etc) .
The Trademark registrat ion is centered with the end of the logo, and f lush with the bottom ofthe "N".
4
LOGO USAGE GUIDE
CREATING A CUSTOM LOGO
®
®
® ®
5
LOGO USAGE GUIDE
USING THE LOGO ON THE WEB AND IN PRINT
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
HELVETICA BLACK
IRAQ Kaiserslautern Diego Garcia
An AFN ser vice outlet may use a logo for promoting AFN ser vices in ads, websites and/or internald o c u m e n t s . T h i s r e q u r e s u s e o f a n u n r e g i s t e r d s e r v i c e m a r k . T h e " S M " m a r k ( S M) m e a n i n g"unregistered ser vice mark" is used when promoting AFN ser vices, and with off ic ial AFN tagl inesl ik e "We br ing you home SM. " To c re ate a c u s to m l o g o, d ow n l o a d a te m p l ate A F N Lo g o f ro m w w w. a f n p ro m o n e t . n e t a n d a d dthe desi red tex t in the blank area . Helevet ica™ Black is the only approved font for the locat ionl e t t e r i n g. O n l y u s e 1 0 0 % w h i t e t e x t . A l l c u s t o m l o g o s c a n n o t u s e a ( ® ) " C i r c l e - R " m a r k . T h e ypromote your ser vices and should be shown with an unregistered ser vice mark ( SM) symbol .
I f the banner lo c at ion i s a cont inent or a countr y use a l l c api ta l let ters . I f the banner lo c at ion is a base, c i t y or region use upper and lower case letters .
About Helvet icaHelvet ica™ is a t rademark of Heidelberger Druck maschinen AG, which may be registered incer ta in jur isdic t ions, exclus ively l icensed through L inot ype L ibrar y GmbH, a whol ly ownedsubsidiar y of Heidelberger Druck maschinen AG
*
*
Au t h o r i z at i o n to c re ate c u s to m i ze d ve r s i o n s o f t h e A F N l o g o i s l i m i te d to A F N s e r v i ce o u t l e t sonly. Permission is not given to organizations or individuals outside of AFN to create customizedve r s i o n s . Au t h o r i z a t i o n m u s t b e re q u e s te d to c re a te c u s to m l o g o s fo r " Af f i n i t y A p p a re l " , l i k eT - s h i r t s , j a c k e t s a n d c a p s . P l e a s e s e n d a n e l e c t ro n i c ex a m p l e o f t h e l o g o fo r a p p rova l p r i o r toproduction. See page 10 "Contac t Information" for submiss ion data .
The AFN logo is a c lean and strong mark and should be t reated with respec t in a l l usages.
I f a web banner logo is required, create i t as descr ibed on page 4 .
A m i n i m u m a m o u n t o f w h i t e s p a c e o r “ a r e a o f i s o l a t i o n ” a r o u n d t h e l o g o i s r e q u i r e d . Tod e t e r m i n e t h i s a r e a , u s e t h e w i d t h b e t w e e n t h e a s c e n d e r s o f t h e l e t t e r “A” a s t h e u n i t b yw h i c h t o m e a s u r e w h i t e s p a c e o n a l l s i d e s o f t h e l o g o . T h i s a r e a o f i s o l a t i o n p r o t e c t s t h el o g o f r o m o t h e r i m a g e r y, g r a p h i c s a n d p a g e t r i m . O n l y t h e A F N w e b s i t e a d d r e s s o r t a g l i n emay be p laced c loser to the logo.
xx
x
x
x
The s ize of the AFN logo, depending on usage, wi l l change. The logo should be s ized for c learlegibi l i t y us ing the minimum amount of white space around i t . This wi l l of ten be more v isual lya p p e a l i n g t h a n a l o g o t h a t i s s i ze d to o l a rg e fo r t h e s p a ce ava i l a b l e, m a k i n g i t c l u t te re d a n dharder to read. Let good taste be your guide when s iz ing the logo.
®
PRINT: 1 inchat 300 dpiWEB: 72 pxat 72dpi
PRINT: 3/4 inchat 300 dpiWEB: 54 pxat 72 dpi
The minimum width of the banner vers ion of the logo is 1 inch. The banner less vers ion can bescaled down to a 3/4 inch width . For ideal legibi l i t y the banner less vers ion of the logo shouldbe used in ver y smal l space appl icat ions.
®
6
LOGO USAGE GUIDE
USING THE LOGO ON TELEVISION
7
LOGO USAGE GUIDE
LOGO DON’TS
Using the AFN logo on air is the only instance where the trademark registrat ion mark (®) is notused.
A l w a y s d i s p l a y t h e A F N l o g o f l a t . T h e o n l y e x c e p t i o n i s w h e n a n i m a t i n g t h e l o g o, a n o r m a la m o u n t o f p e r s p e c t i ve d i s t o r t i o n i s a c c e p t a b l e w h i l e i t i s i n m o t i o n . S t r e t c h i n g t h e l o g o o na ny a x i s i s n o t p e r m i t t e d.
MOVING MOVING AT REST
» »
Non-square pixels are used in te levis ion. Pixels used in the Nor th Amer ican T V standard (NTSC)are s l ight ly wider than they are ta l l (12 :11 asp ec t rat io) . Computer screens use square p ixe ls .Th u s, w h e n t h e co m p u te r i s u s e d to c re a te m e n u s a n d g ra p h i c s fo r te l e v i s i o n , a n a d j u s t m e n th a s t o b e m a d e . I f v i d e o a n d i m a g e e d i t o r s d o n o t p r o v i d e a u t o m a t i c c o m p e n s a t i o n , t h eg r a p h i c a r t i s t o r v i d e o e d i t o r m u s t c o m p e n s a t e m a n u a l l y. Fo r e x a m p l e , a 7 2 0 x 5 4 0 f r a m em i g h t b e u s e d f o r g r a p h i c s c r e a t i o n , b u t i t i s s c a l e d d o w n t o 7 2 0 x 4 8 0 t o o u t p u t t o D V D o r 720 x 486 to output to the D1 format .
W h e n u s i n g t h e A F N l o g o o n a i r , b e c e r t a i n t o u s e a v e r s i o n t h a t h a s b e e n c o n v e r t e d t onon-square. Fa i lure to do so could result in the logo being displayed with an incor rec t aspec trat io. The AFN Aff i l iate Resources website provides correc ted logo ar twork for use on a i r.
L ikewise be cautious when using non-square ar twork in non-televis ion media. The result couldbe an inaccurate representat ion of our brand.
Non-Square 12:11Square 1 :1
The consistent presentat ion of our logo is impor tant and helps promote instant recognit ion ofthe AFN brand. The fol lowing examples should help you avoid misuses.
N e ve r c o m b i n e t h e l o g o w i t h a ny t e x t o t h e r t h a n t h e “ We b r i n g yo u h o m e S M” s e r v i c e m a r k o rt h e “ w w w. m y a f n . n e t ” w e b s i t e U R L . Yo u m a y h o w e v e r c o m b i n e a c u s t o m l o g o ( a s d e s c r i b e d o n p a g e 4 ) w i t h a f u l l s e r v i c e o u t l e t we b s i t e U R L .
Do Not :
8
LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS
Following are rendit ions of the AFN logo using the standard color palette. These logos are best s u i t e d fo r u s e i n p r i n t a n d o n t h e we b b u t c a n b e a d a p t e d fo r b r o a d c a s t . T h e A F N B r o a d c a s tResources website (www.afnpromonet .net) provides these logos for download.
Europe
Re-t ypeset withother than theapproved font .
TOKYO
Re Conf igure oral ter in any way
®
Move or res izethe Trademarkregistrat ion symbol .
AFGHANISTAN EUROPEWe Br ing You Home www.afneurope.net
Yo u m ay co m b i n e a c u s to m l o g o w i t h a f u l l s e r v i ce o u t l e t we b s i te U R L , o r t h e o f f i c i a l t a g l i n e.(For restr ic t ions see page 5) . Helvet ica Regular i s the only approved font for the tag and URL’s .
Distor t in any way(See page 6)
®
Place inside a shapesmaller than the min-imum protected space.
®
Place over a backgroundthat does not contrast.
Reproduce on a busybackground.
Decoder Sales
Create unauthorizedcustom logos.
BAGHDAD
WE ROCK!Add unauthor izedtagl ines within theminimum protec tedspace.
®
A guide to using theAFN American Forces Network®
Logo in Print, Broadcast andthe World Wide Web.
Prepared by the Defense Media CenterMarketing and Promotion Team.
HELVETICA REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
*
9
LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS - CONTINUED
Th e fo l l ow i n g r e n d i t i o n s o f t h e A F N l o g o a r e i n t e n d e d fo r b r o a d c a s t u s e . Th e s e l o g o s c a n b eadapted for pr int and web with the proper a l terat ions, inc luding the addit ion of the "c i rc le-R" t ra d e m a r k ( ® ) . Th e A F N B ro a d c a s t R e s o u rce s we b s i te ( w w w. a f n p ro m o n e t . n e t ) p rov i d e s t h e s el o g o s f o r d o w n l o a d . N o t e t h a t t h e d a r k e s t p a r t o f a n y b r o a d c a s t f o n t s h a d i n g m a y n o t f a l lbelow 20 IRE.
® ®
AFN logos without the “American Forces Network” banner do not have a registration mark.
The size of the “Circle-R” (®) symbol can be determined by halfing the height of the red banner as a
sizing guide.
®
SM SM SM
SM
SM SM
SM SM
SMSM
10
LOGO USAGE GUIDE
CONTACT INFORMATION
Director of BroadcastingBob Matheson(951) 413-2301DSN 348-1301
Marketing DivisionEric Tassill , Division Chief
(951) 413-2302DSN 348-1302
Fabian MontgomerySenior Broadcast Designer
(951) 413-6781DSN 348-1781
T h a n k y o u f o r b e c o m i n g f a m i l i a r w i t h t h e p r o p e r u s e o f t h e A F N r e g i s t e r e d t r a d e m a r k a n dr e l a t e d l o g o s a n d s e r v i c e m a r k s . T h e L o g o U s a g e G u i d e c a n n o t p o s s i b l y a d d r e s s a l l u s e s o rv a r i a b l e s o f A F N g r a p h i c s . I t i s i n t e n d e d a s a n i n t r o d u c t i o n t o p r o p e r u s a g e a n d c o n c e p tt r a d e m a r k p r o t e c t i o n . P l e a s e fe e l f r e e t o c o n t a c t t h e A F N B r o a d c a s t c e n t e r w i t h a ny s p e c i f i cq u e s t i o n s o r c o n c e r n s yo u m ay h ave r e g a r d i n g t h e A F N b r a n d. Fo r i n s t a n c e, A f f i n i t y A p p a r e lj a c k e t s a n d t - s h i r t s m ay w a r r a n t a c u s t o m d e s i g n c o n c e p t w i l l l i k e l y r e s u l t i n p e r m i s s i o n t ocustomize the AFN logo beyond the scope of this publ icat ion.
Affiliate Relations(951) 413-2AFNDSN 348-1AFN
A F N i s a s e r v i c e o f A F R T S , t h e A m e r i c a n Fo r c e s R a d i o a n d Te l e v i s i o n S e r v i c e .A F N A m e r i c a n Fo r c e s N e t w o r k ® i s a r e g i s t e r e d t r a d e m a r k o f A F R T S .
x
x
Negat ive Vers ionsPosit ive Vers ions
The grey inset AFN star is 20% black.
CMYK 100C 72M 0Y 38K CMYK 0C 91M 76Y 6K CMYK 0C 0M 0Y 0KPANTONE 186 CVPANTONE 280 CVPANTONE 130 CV
CMYK 0C 27M 100Y 0K
®
®
®
®
®
Process WhiteRGB 254 191 16 RGB 0 57 118 RGB 224 58 62 RGB 255 255 255HEX FEBF10 HEX 003976 HEX E03A3E HEX FFFFFF
BRAND MANUAL
1
2. INTRODUCTION
3. REGISTERED TRADEMARK
4. CREATING A CUSTOM LOGO
5. USING THE LOGO ON THE WEB AND IN PRINT
6. USING THE LOGO ON TELEVISION
7. LOGO DON’TS
8. ACCEPTABLE LOGOS AND COLOR VARIATIONS
9. CONTACT INFORMATION
LOGO USAGE GUIDE
LOGO USAGE GUIDE
CONTENTS
BRAND MANUAL
2
LOGO USAGE GUIDE
INTRODUCTION
The AFN Brand is characterized by several distinct representations: the logo graphic AFN with the
American Forces Network bar, and the name AFN American Forces Network ®.
AFN American Forces Network® is a registered trademark for use in market ing and press/publ ic
relations materials.
Th e t a g l i n e " We B r i n g yo u H o m e S M" i s a n u n re g i s te re d s e r v i ce m a r k a n d va l u a b l e p o s i t i o n i n g
s t a te m e n t u s e d to s y m b o l i ze t h e co n n e c t i o n w i t h h o m e c re a te d by w a tc h i n g A F N te l e v i s i o n .
Th e A F N Lo g o i s compr ised of severa l d i f ferent e l e m e n t s ; t h e B l u e l e t t e r s " A " , " F " a n d " N " a n d
s t a r. W h e n u s e d w i t h t h e r e d b a n n e r u n d e r n e a t h a n d w h i t e i d e n t i f i e r t e x t i t b e c o m e s o u r
registered trademark .
3
LOGO USAGE GUIDE
REGISTERED TRADEMARK
The AFN logo when used with the "Amer ican Forces Net wor k" banner, i s a federa l ly registeredtrademark. To maintain and protect the legal rights acquired by registration, proper and consistent trademark usage is essential. Inappropriate use of the logo and unauthorized alterations erode the value of the brand by diluting it ’s distinctive and unique qualities and risk loss of trademark.
The superscr ipt "Circ le-R" mark (®) meaning "registered trademark" , must appear the f i rst t imethe AFN American Forces Network brand name is used in pr int (any ad, brochure, press re lease letter document, etc) .
The Trademark registrat ion is centered with the end of the logo, and f lush with the bottom ofthe "N".
4
LOGO USAGE GUIDE
CREATING A CUSTOM LOGO
®
®
® ®
5
LOGO USAGE GUIDE
USING THE LOGO ON THE WEB AND IN PRINT
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
HELVETICA BLACK
IRAQ Kaiserslautern Diego Garcia
An AFN ser vice outlet may use a logo for promoting AFN ser vices in ads, websites and/or internald o c u m e n t s . T h i s r e q u r e s u s e o f a n u n r e g i s t e r d s e r v i c e m a r k . T h e " S M " m a r k ( S M) m e a n i n g"unregistered ser vice mark" is used when promoting AFN ser vices, and with off ic ial AFN tagl inesl ik e "We br ing you home SM. " To c re ate a c u s to m l o g o, d ow n l o a d a te m p l ate A F N Lo g o f ro m w w w. a f n p ro m o n e t . n e t a n d a d dthe desi red tex t in the blank area . Helevet ica™ Black is the only approved font for the locat ionl e t t e r i n g. O n l y u s e 1 0 0 % w h i t e t e x t . A l l c u s t o m l o g o s c a n n o t u s e a ( ® ) " C i r c l e - R " m a r k . T h e ypromote your ser vices and should be shown with an unregistered ser vice mark ( SM) symbol .
I f the banner lo c at ion i s a cont inent or a countr y use a l l c api ta l let ters . I f the banner lo c at ion is a base, c i t y or region use upper and lower case letters .
About Helvet icaHelvet ica™ is a t rademark of Heidelberger Druck maschinen AG, which may be registered incer ta in jur isdic t ions, exclus ively l icensed through L inot ype L ibrar y GmbH, a whol ly ownedsubsidiar y of Heidelberger Druck maschinen AG
*
*
Au t h o r i z at i o n to c re ate c u s to m i ze d ve r s i o n s o f t h e A F N l o g o i s l i m i te d to A F N s e r v i ce o u t l e t sonly. Permission is not given to organizations or individuals outside of AFN to create customizedve r s i o n s . Au t h o r i z a t i o n m u s t b e re q u e s te d to c re a te c u s to m l o g o s fo r " Af f i n i t y A p p a re l " , l i k eT - s h i r t s , j a c k e t s a n d c a p s . P l e a s e s e n d a n e l e c t ro n i c ex a m p l e o f t h e l o g o fo r a p p rova l p r i o r toproduction. See page 10 "Contac t Information" for submiss ion data .
The AFN logo is a c lean and strong mark and should be t reated with respec t in a l l usages.
I f a web banner logo is required, create i t as descr ibed on page 4 .
A m i n i m u m a m o u n t o f w h i t e s p a c e o r “ a r e a o f i s o l a t i o n ” a r o u n d t h e l o g o i s r e q u i r e d . Tod e t e r m i n e t h i s a r e a , u s e t h e w i d t h b e t w e e n t h e a s c e n d e r s o f t h e l e t t e r “A” a s t h e u n i t b yw h i c h t o m e a s u r e w h i t e s p a c e o n a l l s i d e s o f t h e l o g o . T h i s a r e a o f i s o l a t i o n p r o t e c t s t h el o g o f r o m o t h e r i m a g e r y, g r a p h i c s a n d p a g e t r i m . O n l y t h e A F N w e b s i t e a d d r e s s o r t a g l i n emay be p laced c loser to the logo.
xx
x
x
x
The s ize of the AFN logo, depending on usage, wi l l change. The logo should be s ized for c learlegibi l i t y us ing the minimum amount of white space around i t . This wi l l of ten be more v isual lya p p e a l i n g t h a n a l o g o t h a t i s s i ze d to o l a rg e fo r t h e s p a ce ava i l a b l e, m a k i n g i t c l u t te re d a n dharder to read. Let good taste be your guide when s iz ing the logo.
®
PRINT: 1 inchat 300 dpiWEB: 72 pxat 72dpi
PRINT: 3/4 inchat 300 dpiWEB: 54 pxat 72 dpi
The minimum width of the banner vers ion of the logo is 1 inch. The banner less vers ion can bescaled down to a 3/4 inch width . For ideal legibi l i t y the banner less vers ion of the logo shouldbe used in ver y smal l space appl icat ions.
®
6
LOGO USAGE GUIDE
USING THE LOGO ON TELEVISION
7
LOGO USAGE GUIDE
LOGO DON’TS
Using the AFN logo on air is the only instance where the trademark registrat ion mark (®) is notused.
A l w a y s d i s p l a y t h e A F N l o g o f l a t . T h e o n l y e x c e p t i o n i s w h e n a n i m a t i n g t h e l o g o, a n o r m a la m o u n t o f p e r s p e c t i ve d i s t o r t i o n i s a c c e p t a b l e w h i l e i t i s i n m o t i o n . S t r e t c h i n g t h e l o g o o na ny a x i s i s n o t p e r m i t t e d.
MOVING MOVING AT REST
» »
Non-square pixels are used in te levis ion. Pixels used in the Nor th Amer ican T V standard (NTSC)are s l ight ly wider than they are ta l l (12 :11 asp ec t rat io) . Computer screens use square p ixe ls .Th u s, w h e n t h e co m p u te r i s u s e d to c re a te m e n u s a n d g ra p h i c s fo r te l e v i s i o n , a n a d j u s t m e n th a s t o b e m a d e . I f v i d e o a n d i m a g e e d i t o r s d o n o t p r o v i d e a u t o m a t i c c o m p e n s a t i o n , t h eg r a p h i c a r t i s t o r v i d e o e d i t o r m u s t c o m p e n s a t e m a n u a l l y. Fo r e x a m p l e , a 7 2 0 x 5 4 0 f r a m em i g h t b e u s e d f o r g r a p h i c s c r e a t i o n , b u t i t i s s c a l e d d o w n t o 7 2 0 x 4 8 0 t o o u t p u t t o D V D o r 720 x 486 to output to the D1 format .
W h e n u s i n g t h e A F N l o g o o n a i r , b e c e r t a i n t o u s e a v e r s i o n t h a t h a s b e e n c o n v e r t e d t onon-square. Fa i lure to do so could result in the logo being displayed with an incor rec t aspec trat io. The AFN Aff i l iate Resources website provides correc ted logo ar twork for use on a i r.
L ikewise be cautious when using non-square ar twork in non-televis ion media. The result couldbe an inaccurate representat ion of our brand.
Non-Square 12:11Square 1 :1
The consistent presentat ion of our logo is impor tant and helps promote instant recognit ion ofthe AFN brand. The fol lowing examples should help you avoid misuses.
N e ve r c o m b i n e t h e l o g o w i t h a ny t e x t o t h e r t h a n t h e “ We b r i n g yo u h o m e S M” s e r v i c e m a r k o rt h e “ w w w. m y a f n . n e t ” w e b s i t e U R L . Yo u m a y h o w e v e r c o m b i n e a c u s t o m l o g o ( a s d e s c r i b e d o n p a g e 4 ) w i t h a f u l l s e r v i c e o u t l e t we b s i t e U R L .
Do Not :
8
LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS
Following are rendit ions of the AFN logo using the standard color palette. These logos are best s u i t e d fo r u s e i n p r i n t a n d o n t h e we b b u t c a n b e a d a p t e d fo r b r o a d c a s t . T h e A F N B r o a d c a s tResources website (www.afnpromonet .net) provides these logos for download.
Europe
Re-t ypeset withother than theapproved font .
TOKYO
Re Conf igure oral ter in any way
®
Move or res izethe Trademarkregistrat ion symbol .
AFGHANISTAN EUROPEWe Br ing You Home www.afneurope.net
Yo u m ay co m b i n e a c u s to m l o g o w i t h a f u l l s e r v i ce o u t l e t we b s i te U R L , o r t h e o f f i c i a l t a g l i n e.(For restr ic t ions see page 5) . Helvet ica Regular i s the only approved font for the tag and URL’s .
Distor t in any way(See page 6)
®
Place inside a shapesmaller than the min-imum protected space.
®
Place over a backgroundthat does not contrast.
Reproduce on a busybackground.
Decoder Sales
Create unauthorizedcustom logos.
BAGHDAD
WE ROCK!Add unauthor izedtagl ines within theminimum protec tedspace.
®
A guide to using theAFN American Forces Network®
Logo in Print, Broadcast andthe World Wide Web.
Prepared by the Defense Media CenterMarketing and Promotion Team.
HELVETICA REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
*
9
LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS - CONTINUED
Th e fo l l ow i n g r e n d i t i o n s o f t h e A F N l o g o a r e i n t e n d e d fo r b r o a d c a s t u s e . Th e s e l o g o s c a n b eadapted for pr int and web with the proper a l terat ions, inc luding the addit ion of the "c i rc le-R" t ra d e m a r k ( ® ) . Th e A F N B ro a d c a s t R e s o u rce s we b s i te ( w w w. a f n p ro m o n e t . n e t ) p rov i d e s t h e s el o g o s f o r d o w n l o a d . N o t e t h a t t h e d a r k e s t p a r t o f a n y b r o a d c a s t f o n t s h a d i n g m a y n o t f a l lbelow 20 IRE.
® ®
AFN logos without the “American Forces Network” banner do not have a registration mark.
The size of the “Circle-R” (®) symbol can be determined by halfing the height of the red banner as a
sizing guide.
®
SM SM SM
SM
SM SM
SM SM
SMSM
10
LOGO USAGE GUIDE
CONTACT INFORMATION
Director of BroadcastingBob Matheson(951) 413-2301DSN 348-1301
Marketing DivisionEric Tassill , Division Chief
(951) 413-2302DSN 348-1302
Fabian MontgomerySenior Broadcast Designer
(951) 413-6781DSN 348-1781
T h a n k y o u f o r b e c o m i n g f a m i l i a r w i t h t h e p r o p e r u s e o f t h e A F N r e g i s t e r e d t r a d e m a r k a n dr e l a t e d l o g o s a n d s e r v i c e m a r k s . T h e L o g o U s a g e G u i d e c a n n o t p o s s i b l y a d d r e s s a l l u s e s o rv a r i a b l e s o f A F N g r a p h i c s . I t i s i n t e n d e d a s a n i n t r o d u c t i o n t o p r o p e r u s a g e a n d c o n c e p tt r a d e m a r k p r o t e c t i o n . P l e a s e fe e l f r e e t o c o n t a c t t h e A F N B r o a d c a s t c e n t e r w i t h a ny s p e c i f i cq u e s t i o n s o r c o n c e r n s yo u m ay h ave r e g a r d i n g t h e A F N b r a n d. Fo r i n s t a n c e, A f f i n i t y A p p a r e lj a c k e t s a n d t - s h i r t s m ay w a r r a n t a c u s t o m d e s i g n c o n c e p t w i l l l i k e l y r e s u l t i n p e r m i s s i o n t ocustomize the AFN logo beyond the scope of this publ icat ion.
Affiliate Relations(951) 413-2AFNDSN 348-1AFN
A F N i s a s e r v i c e o f A F R T S , t h e A m e r i c a n Fo r c e s R a d i o a n d Te l e v i s i o n S e r v i c e .A F N A m e r i c a n Fo r c e s N e t w o r k ® i s a r e g i s t e r e d t r a d e m a r k o f A F R T S .
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Negat ive Vers ionsPosit ive Vers ions
The grey inset AFN star is 20% black.
CMYK 100C 72M 0Y 38K CMYK 0C 91M 76Y 6K CMYK 0C 0M 0Y 0KPANTONE 186 CVPANTONE 280 CVPANTONE 130 CV
CMYK 0C 27M 100Y 0K
®
®
®
®
®
Process WhiteRGB 254 191 16 RGB 0 57 118 RGB 224 58 62 RGB 255 255 255HEX FEBF10 HEX 003976 HEX E03A3E HEX FFFFFF
BRAND MANUAL
1
2. INTRODUCTION
3. REGISTERED TRADEMARK
4. CREATING A CUSTOM LOGO
5. USING THE LOGO ON THE WEB AND IN PRINT
6. USING THE LOGO ON TELEVISION
7. LOGO DON’TS
8. ACCEPTABLE LOGOS AND COLOR VARIATIONS
9. CONTACT INFORMATION
LOGO USAGE GUIDE
LOGO USAGE GUIDE
CONTENTS
BRAND MANUAL
2
LOGO USAGE GUIDE
INTRODUCTION
The AFN Brand is characterized by several distinct representations: the logo graphic AFN with the
American Forces Network bar, and the name AFN American Forces Network ®.
AFN American Forces Network® is a registered trademark for use in market ing and press/publ ic
relations materials.
Th e t a g l i n e " We B r i n g yo u H o m e S M" i s a n u n re g i s te re d s e r v i ce m a r k a n d va l u a b l e p o s i t i o n i n g
s t a te m e n t u s e d to s y m b o l i ze t h e co n n e c t i o n w i t h h o m e c re a te d by w a tc h i n g A F N te l e v i s i o n .
Th e A F N Lo g o i s compr ised of severa l d i f ferent e l e m e n t s ; t h e B l u e l e t t e r s " A " , " F " a n d " N " a n d
s t a r. W h e n u s e d w i t h t h e r e d b a n n e r u n d e r n e a t h a n d w h i t e i d e n t i f i e r t e x t i t b e c o m e s o u r
registered trademark .
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LOGO USAGE GUIDE
REGISTERED TRADEMARK
The AFN logo when used with the "Amer ican Forces Net wor k" banner, i s a federa l ly registeredtrademark. To maintain and protect the legal rights acquired by registration, proper and consistent trademark usage is essential. Inappropriate use of the logo and unauthorized alterations erode the value of the brand by diluting it ’s distinctive and unique qualities and risk loss of trademark.
The superscr ipt "Circ le-R" mark (®) meaning "registered trademark" , must appear the f i rst t imethe AFN American Forces Network brand name is used in pr int (any ad, brochure, press re lease letter document, etc) .
The Trademark registrat ion is centered with the end of the logo, and f lush with the bottom ofthe "N".
4
LOGO USAGE GUIDE
CREATING A CUSTOM LOGO
®
®
® ®
5
LOGO USAGE GUIDE
USING THE LOGO ON THE WEB AND IN PRINT
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
HELVETICA BLACK
IRAQ Kaiserslautern Diego Garcia
An AFN ser vice outlet may use a logo for promoting AFN ser vices in ads, websites and/or internald o c u m e n t s . T h i s r e q u r e s u s e o f a n u n r e g i s t e r d s e r v i c e m a r k . T h e " S M " m a r k ( S M) m e a n i n g"unregistered ser vice mark" is used when promoting AFN ser vices, and with off ic ial AFN tagl inesl ik e "We br ing you home SM. " To c re ate a c u s to m l o g o, d ow n l o a d a te m p l ate A F N Lo g o f ro m w w w. a f n p ro m o n e t . n e t a n d a d dthe desi red tex t in the blank area . Helevet ica™ Black is the only approved font for the locat ionl e t t e r i n g. O n l y u s e 1 0 0 % w h i t e t e x t . A l l c u s t o m l o g o s c a n n o t u s e a ( ® ) " C i r c l e - R " m a r k . T h e ypromote your ser vices and should be shown with an unregistered ser vice mark ( SM) symbol .
I f the banner lo c at ion i s a cont inent or a countr y use a l l c api ta l let ters . I f the banner lo c at ion is a base, c i t y or region use upper and lower case letters .
About Helvet icaHelvet ica™ is a t rademark of Heidelberger Druck maschinen AG, which may be registered incer ta in jur isdic t ions, exclus ively l icensed through L inot ype L ibrar y GmbH, a whol ly ownedsubsidiar y of Heidelberger Druck maschinen AG
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Au t h o r i z at i o n to c re ate c u s to m i ze d ve r s i o n s o f t h e A F N l o g o i s l i m i te d to A F N s e r v i ce o u t l e t sonly. Permission is not given to organizations or individuals outside of AFN to create customizedve r s i o n s . Au t h o r i z a t i o n m u s t b e re q u e s te d to c re a te c u s to m l o g o s fo r " Af f i n i t y A p p a re l " , l i k eT - s h i r t s , j a c k e t s a n d c a p s . P l e a s e s e n d a n e l e c t ro n i c ex a m p l e o f t h e l o g o fo r a p p rova l p r i o r toproduction. See page 10 "Contac t Information" for submiss ion data .
The AFN logo is a c lean and strong mark and should be t reated with respec t in a l l usages.
I f a web banner logo is required, create i t as descr ibed on page 4 .
A m i n i m u m a m o u n t o f w h i t e s p a c e o r “ a r e a o f i s o l a t i o n ” a r o u n d t h e l o g o i s r e q u i r e d . Tod e t e r m i n e t h i s a r e a , u s e t h e w i d t h b e t w e e n t h e a s c e n d e r s o f t h e l e t t e r “A” a s t h e u n i t b yw h i c h t o m e a s u r e w h i t e s p a c e o n a l l s i d e s o f t h e l o g o . T h i s a r e a o f i s o l a t i o n p r o t e c t s t h el o g o f r o m o t h e r i m a g e r y, g r a p h i c s a n d p a g e t r i m . O n l y t h e A F N w e b s i t e a d d r e s s o r t a g l i n emay be p laced c loser to the logo.
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The s ize of the AFN logo, depending on usage, wi l l change. The logo should be s ized for c learlegibi l i t y us ing the minimum amount of white space around i t . This wi l l of ten be more v isual lya p p e a l i n g t h a n a l o g o t h a t i s s i ze d to o l a rg e fo r t h e s p a ce ava i l a b l e, m a k i n g i t c l u t te re d a n dharder to read. Let good taste be your guide when s iz ing the logo.
®
PRINT: 1 inchat 300 dpiWEB: 72 pxat 72dpi
PRINT: 3/4 inchat 300 dpiWEB: 54 pxat 72 dpi
The minimum width of the banner vers ion of the logo is 1 inch. The banner less vers ion can bescaled down to a 3/4 inch width . For ideal legibi l i t y the banner less vers ion of the logo shouldbe used in ver y smal l space appl icat ions.
®
6
LOGO USAGE GUIDE
USING THE LOGO ON TELEVISION
7
LOGO USAGE GUIDE
LOGO DON’TS
Using the AFN logo on air is the only instance where the trademark registrat ion mark (®) is notused.
A l w a y s d i s p l a y t h e A F N l o g o f l a t . T h e o n l y e x c e p t i o n i s w h e n a n i m a t i n g t h e l o g o, a n o r m a la m o u n t o f p e r s p e c t i ve d i s t o r t i o n i s a c c e p t a b l e w h i l e i t i s i n m o t i o n . S t r e t c h i n g t h e l o g o o na ny a x i s i s n o t p e r m i t t e d.
MOVING MOVING AT REST
» »
Non-square pixels are used in te levis ion. Pixels used in the Nor th Amer ican T V standard (NTSC)are s l ight ly wider than they are ta l l (12 :11 asp ec t rat io) . Computer screens use square p ixe ls .Th u s, w h e n t h e co m p u te r i s u s e d to c re a te m e n u s a n d g ra p h i c s fo r te l e v i s i o n , a n a d j u s t m e n th a s t o b e m a d e . I f v i d e o a n d i m a g e e d i t o r s d o n o t p r o v i d e a u t o m a t i c c o m p e n s a t i o n , t h eg r a p h i c a r t i s t o r v i d e o e d i t o r m u s t c o m p e n s a t e m a n u a l l y. Fo r e x a m p l e , a 7 2 0 x 5 4 0 f r a m em i g h t b e u s e d f o r g r a p h i c s c r e a t i o n , b u t i t i s s c a l e d d o w n t o 7 2 0 x 4 8 0 t o o u t p u t t o D V D o r 720 x 486 to output to the D1 format .
W h e n u s i n g t h e A F N l o g o o n a i r , b e c e r t a i n t o u s e a v e r s i o n t h a t h a s b e e n c o n v e r t e d t onon-square. Fa i lure to do so could result in the logo being displayed with an incor rec t aspec trat io. The AFN Aff i l iate Resources website provides correc ted logo ar twork for use on a i r.
L ikewise be cautious when using non-square ar twork in non-televis ion media. The result couldbe an inaccurate representat ion of our brand.
Non-Square 12:11Square 1 :1
The consistent presentat ion of our logo is impor tant and helps promote instant recognit ion ofthe AFN brand. The fol lowing examples should help you avoid misuses.
N e ve r c o m b i n e t h e l o g o w i t h a ny t e x t o t h e r t h a n t h e “ We b r i n g yo u h o m e S M” s e r v i c e m a r k o rt h e “ w w w. m y a f n . n e t ” w e b s i t e U R L . Yo u m a y h o w e v e r c o m b i n e a c u s t o m l o g o ( a s d e s c r i b e d o n p a g e 4 ) w i t h a f u l l s e r v i c e o u t l e t we b s i t e U R L .
Do Not :
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LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS
Following are rendit ions of the AFN logo using the standard color palette. These logos are best s u i t e d fo r u s e i n p r i n t a n d o n t h e we b b u t c a n b e a d a p t e d fo r b r o a d c a s t . T h e A F N B r o a d c a s tResources website (www.afnpromonet .net) provides these logos for download.
Europe
Re-t ypeset withother than theapproved font .
TOKYO
Re Conf igure oral ter in any way
®
Move or res izethe Trademarkregistrat ion symbol .
AFGHANISTAN EUROPEWe Br ing You Home www.afneurope.net
Yo u m ay co m b i n e a c u s to m l o g o w i t h a f u l l s e r v i ce o u t l e t we b s i te U R L , o r t h e o f f i c i a l t a g l i n e.(For restr ic t ions see page 5) . Helvet ica Regular i s the only approved font for the tag and URL’s .
Distor t in any way(See page 6)
®
Place inside a shapesmaller than the min-imum protected space.
®
Place over a backgroundthat does not contrast.
Reproduce on a busybackground.
Decoder Sales
Create unauthorizedcustom logos.
BAGHDAD
WE ROCK!Add unauthor izedtagl ines within theminimum protec tedspace.
®
A guide to using theAFN American Forces Network®
Logo in Print, Broadcast andthe World Wide Web.
Prepared by the Defense Media CenterMarketing and Promotion Team.
HELVETICA REGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
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LOGO USAGE GUIDE
ACCEPTABLE LOGOS AND COLOR VARIATIONS - CONTINUED
Th e fo l l ow i n g r e n d i t i o n s o f t h e A F N l o g o a r e i n t e n d e d fo r b r o a d c a s t u s e . Th e s e l o g o s c a n b eadapted for pr int and web with the proper a l terat ions, inc luding the addit ion of the "c i rc le-R" t ra d e m a r k ( ® ) . Th e A F N B ro a d c a s t R e s o u rce s we b s i te ( w w w. a f n p ro m o n e t . n e t ) p rov i d e s t h e s el o g o s f o r d o w n l o a d . N o t e t h a t t h e d a r k e s t p a r t o f a n y b r o a d c a s t f o n t s h a d i n g m a y n o t f a l lbelow 20 IRE.
® ®
AFN logos without the “American Forces Network” banner do not have a registration mark.
The size of the “Circle-R” (®) symbol can be determined by halfing the height of the red banner as a
sizing guide.
®
SM SM SM
SM
SM SM
SM SM
SMSM
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LOGO USAGE GUIDE
CONTACT INFORMATION
Director of BroadcastingBob Matheson(951) 413-2301DSN 348-1301
Marketing DivisionEric Tassill , Division Chief
(951) 413-2302DSN 348-1302
Fabian MontgomerySenior Broadcast Designer
(951) 413-6781DSN 348-1781
T h a n k y o u f o r b e c o m i n g f a m i l i a r w i t h t h e p r o p e r u s e o f t h e A F N r e g i s t e r e d t r a d e m a r k a n dr e l a t e d l o g o s a n d s e r v i c e m a r k s . T h e L o g o U s a g e G u i d e c a n n o t p o s s i b l y a d d r e s s a l l u s e s o rv a r i a b l e s o f A F N g r a p h i c s . I t i s i n t e n d e d a s a n i n t r o d u c t i o n t o p r o p e r u s a g e a n d c o n c e p tt r a d e m a r k p r o t e c t i o n . P l e a s e fe e l f r e e t o c o n t a c t t h e A F N B r o a d c a s t c e n t e r w i t h a ny s p e c i f i cq u e s t i o n s o r c o n c e r n s yo u m ay h ave r e g a r d i n g t h e A F N b r a n d. Fo r i n s t a n c e, A f f i n i t y A p p a r e lj a c k e t s a n d t - s h i r t s m ay w a r r a n t a c u s t o m d e s i g n c o n c e p t w i l l l i k e l y r e s u l t i n p e r m i s s i o n t ocustomize the AFN logo beyond the scope of this publ icat ion.
Affiliate Relations(951) 413-2AFNDSN 348-1AFN
A F N i s a s e r v i c e o f A F R T S , t h e A m e r i c a n Fo r c e s R a d i o a n d Te l e v i s i o n S e r v i c e .A F N A m e r i c a n Fo r c e s N e t w o r k ® i s a r e g i s t e r e d t r a d e m a r k o f A F R T S .
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