LogicBox Software

Target Audience

• New customer acquisition• 2-3 qualified inbound leads per week• Increased Revenue• Trusted Expert in SaaS and CRM worlds

Business Objectives

• Clearly define the LogicBox Brand • Increase brand awareness• Create and develop an audience and

community• Drive generation of qualified inbound

leads

Digital Marketing Strategy

Target Audience

• Company size: 25-1,000 users• Sales, Marketing and Customer

Service Managers– Pain Points: productivity,

efficiency, revenue-creation, reporting

• Executives or C-Level– Pain Points:  Revenue and/or

Costs

Target Audience

Simple

Brand Personality

Efficient

Supportive

Lead Generation and User Journey Map

(HubSpot)

The Buyer’s Journey

Traditional Marketing is Outdated

Why Inbound Marketing?

The best way to turn strangers into customers & promoters of your business

The Inbound Methodology

BlogKeywordsSocial Media

Calls to actionGated White PapersCase Studies

Request DemoStellar Sales Team

Value Added Content Generation1. SEO/SEM2. LinkedIn

Key Points of Awareness Stage

Engage a two-way conversation

Content strategy

Simple Effective Supportive

Content Strategy

How to increase lead gen through SEO and PPC

• Bump up organic word search rankings

• Improve sites linking in

• Budget PPC with optimized paid keywords

• “Poach” other companies keywords

How to Increase Lead Gen Through SEO and PPC

Logic Box RelateIQ (Salesforce) Zoho Insightly/Sugar

Main Traffic Source to Website

Search = 61%Direct = 30%Links = 9%

Direct = 40%Email = 27%Links = 15%

Links = 40%Direct = 38%Search & Email = 10%

Search = 60%Links = 19%Direct = 18%

Sites linking in Github.ioThesumator.comReviews.comProfitbricks.com

Wikipedia.orgSalesforce.comForbes.com

Google.comFacebook.comAmazon.comYoutube.com

Amazon.comYahoo.comReddit.comWikipedia.org

PPC Keyword Monthly Budgets

1,768 keywords$10-$31K Salesforce: $817K

58,831 Keywords$365K-1.1M

Insightly - $40KSugar 1,365 Keywords $50K

PPC Words$/Click

crm($12.59)crm tools($10.09)CRM software($17.18)Sugarcrm($7.79)

crm($12.59)CRM.($13.61)Online accounting($8.46)

crm software($21.30)Online crm($13.79)Sales software($10.99)

Search and PPC Competitive Analysis

Top keywords for efficient PPC

• Some keywords with lower competition

• Some keywords for qualified leads

• Geo Targeting

• … and vertical leads?

Keyword Avg. Monthly Searches

Competition Suggested bid in $

contact management software 2900 1 10,67crm tools 1600 0,98 15,66best crm 1300 0,95 25,8client management software 1000 1 14,3best crm for small business 880 0,96 26,11customer database software 880 1 14,5crm software reviews 590 0,95 21,45crm reviews 480 0,94 9,07crm software comparison 390 0,97 17,22crm platform 390 0,96 20,18top crm systems 320 0,98 15,41crm software small business 260 1 24,56crm solution 260 0,98 19,5healthcare crm 260 0,88 16,09top crm software 210 0,94 13,57custom crm 110 0,98 22,08

0

The Keywords for Efficient PPC

Percentage of B2B marketers that have generated leads from social media:

• 44% via LinkedIn• 39% via Facebook• 30% via Twitter (ReachForce)

Why Social Attraction Works

Connect with targeted leads• Refresh your page.• Create/share content 2x

week• Buy targeted ads • Create landing pages for

ads

SEO meets social

SEO Optimization• Create Profile• Share industry specific

content • Cross post LinkedIn content

LogicBox on LinkedInLogicBox on LinkedIn

LogicBox Proposed LinkedIn

Moving into Consideration Phase

LinkedIn page > Home page > Current video > General White paper pop up

Sales Managers: PPC > Landing page > Sales White paper > Schedule a Demo button

CEO: PPC > Landing page > CEO White paper > Schedule a Demo button

Conversion Step Examples

Web and Social

Social Media Recommendations

Google Analytics

Analytics (March)

Logicbox dev site

YouCanBook.Me example site

Website Architecture and Content

Current META tag: "Logicbox Software - Custom CRM is Better. Portland, Oregon"

● Recommended: "Simple Tailored CRM Platform/Solution/Software | Logicbox Software"

Current META description: ● Recommended: Logicbox Software is your CRM

software solution making your complex system simple.

sitemap.xml and robots.txt

Search Engine Optimization (SEO)

Key Performance Indicators

● Decrease homepage bounce rate to 40%

● Increase “Request a Demo” clicks

This needs to be worked with lead gen team - what is their click thru KPI

Key Performance Indicators

Visual

Color alette

Blue Red

BrownBackground = Pearl

White

Color Palette

Paid Search Sample

PPC samplesLinkedIn PPC Samples

Annual budget suggestions

• 50 Hours of Site Enhancement =$7,500

Web Site Development

• Logo Design, Letterhead, Biz Cards, etc. =$3,400

Corporate Identity Package

• For New Company Name =$1,500

Claim New URL’s

• 10 Clicks Per Day, Every Day for 12 Months =$10,800

Linked In PPC Advertising

Annual budget suggestions

• 2 videos, 1 minute each =$4,000

Video Development

• 20 words x $10/word x 12 months=$2,400

Google Ad Words

• Paying to be at the top of the page =$3,000

Google Paid Search

• Handles copywriting, coordination of all marketing projects

=$27,400

Part-Time Marketing Employee

TOTAL MARKETING BUDGET………………………………..$60,000