the food box strategy to enter china
TRANSCRIPT
China Market Entry
Presentation for
Food & Consumer
Companies
A COST EFFECTIVE
HASSLE FREE SOLUTION
FOR ENTERING
THE CHINESE MARKET
1,37 BLN
POPULATION
Chinese
Live to Eat
Chinese Consumers
Desire International
Brands
www.thefoodbox.cn
• China Retail Group (CRG)
• China Food Services (CFS)
• The Food Box (TFB)
• Why Join TFB?
• Upcoming Trade Shows
• Mini Website
• Our Process
• Next Steps After Signing Up a Contract
• Price Structure: CIF & FOB
• Contact Details
OUR PLATFORM
CONTACT
ABOUT US
Outline
One Stop Solution for
Entering Chinese Market
Access to Millions
of Chinese Consumers
Low Cost
Low Risk
High Impact
• China Retail Group (CRG)
• CRG has been established in 2005 in China and was one of
the first and few companies to get a nationwide distribution
license and has previously been ranked in the top 30
companies in its field
• China Retail Group establishes and manages online and
offline retail solutions for many international brands in China
and has its own consumer logistics
• China Food Services (CFS)
• CFS is a dedicated food and consumer related division of
CRG. CFS handles everything from Market Entry,
Marketing, Sales to fulfillment in up to 500 cities in
China
• CFS established The Food Box (TFB) platform in order to
allow food & consumer brands from all over the world enter
China market at a low cost, high impact and sell products
across entire China (B2C, wholesale).
ABOUT USChina Retail Group (CRG)China Food Services (CFS)The Food Box (TFB)
www.chinaretailgroup.com
www.thefoodbox.cn
• The Food Box (TFB)
• TFB is co-op platform that handles online sales
(B2C and B2B)
• It is dedicated food and related consumer products platform
that allows marketing and sales brand activation
• In addition we work offline - directly with supermarkets,
distributors, mini wholesalers across China
(cities: tier 1 to 5)
• The Food Box is designed to take the hassle
away from our partners when entering China as
we arrange everything from IP & registrations,
marketing, trade show representations to
import, distribution, sales and Chinese customer
service
ABOUT USThe Food Box (TFB)
>> Sales
>> Multilingual Customer Service
>> Brand & Trade Marketing:
>> Chinese Website Creation
>> Online Shop For Your Brand
>> Brand Representation During Trade Shows
>> Label Translation
>> Other i.e. Social Media Campaigns etc.
>> Logistics
>> IP & Registrations
>> Law Advisory
>> Other – just contact us
Join Today Our TFB Marketing, Sales & Fulfillment Platformwww.thefoodbox.cn
• Check the merchant’s trademarks / IP and domain names - including Chinese name options
• Conduct research on the merchant’s target sector, competitors and price analysis through the Baidu search engine
• Translate the merchant’s marketing materials
• Set up, design and implement a shop front & mini website for the merchant
• Host the merchant’s Chinese domain names and direct them to their online shop front
• Conduct ongoing liaison with Chinese distributors and retailers on the merchant’s behalf
• Set up electronic marketing catalogues of the merchant’s products to send to distributors and retailers
• Manage social media and catalogue promotions on our channels (extensive marketing promotions will be POA)
• Represent the merchant at China’s leading Food & Consumer related trade shows
Our PlatformWhy Join The Food Box?
MARKETING PLATFORM, TFB WILL:
ALL THESE SERVICES FOR TFB Your Marketing Agent
Upcoming Trade shows
*Can be subject to change
Upon joining, TFB will represent you at the major trade shows in China.
We represent your brand in Chinese and crucially follow up with the contacts
made at these shows, send electronic catalogues and agree on special promotions.
Our upcoming shows will be:
www.thefoodbox.cn
1. TFB as Your
Marketing Agent
5k USD annually
+
2. TFB as Your
General Agent (Sales)
10% commission (CIF)
OR
5% commission (FOB)
Our PlatformWhy Join The Food Box?
SALES & FULFILLMENT PLATFORM, TFB WILL:
• Act as General Agent / Importer in China and manage online & offline sales
• Handle the merchant’s company and product registrations for cross border and traditional import
• Manage the merchant’s online and offline marketing and sales representation
• Undertake marketing promotions targeting distribution & wholesale opportunities
• Can act as an online distributor providing access to general B2C consumers
• Manage the merchant’s Chinese label translation and approvals
• Set up warehousing / distribution / Chinese customer service for the merchant
• Add the agreed products online for B2C sales
ALL THESE SERVICES FOR
– MORE DETAILS ON NEXT SLIDE
TFB Your General Agent
Our Platform E-commerce Shop Front & Mini Website
www.thefoodbox.cn
1• When selling in China it is imperative that you have a presence here in Chinese (marketing, sales,
distribution, customer service)
2• Your company will have this presence within The Food Box platform in the form of an e-commerce shop
front and mini website
3• Send us your English copy / key visual / brand guidelines etc. and we will translate, adapt the design and
then implement after your feedback
4• The food box will host your Chinese domain names on our Chinese server and direct them to your online
shop front where products can be bought direct
5• We make sure to position your brand properly and speak the same language as your target group
6• The last phase is to evaluate sales channels and choose the most suitable ones.
Our PlatformE-commerce Shop Front And Mini Website
• At the top of the mini website, you can add a slide show to put your brand
images, best products’ images and promote your sales activity
• At the middle of the mini website, you can add your brand story or brand
history with images to let the website visitors know more about your brand
• Below you can add your best sellers and you can show over 20 products of
your brand
• You can clearly show people your products collection, and the diversity of
your products
• You can display different flavors and showcase over 20 of your products
• At the bottom of the mini website, you can add different links to sales,
promotion and social media
WE WILL DO IT ALL FOR YOU IN CHINESE!
www.thefoodbox.cn
1. Sign Up Contract
2. Check IP
3. Website Development
4. ChooseProducts
5. Research
& Register
6. Finalize Website
7. Set up Import
& Logistics
8. Select Channels
9. Sell
& Reorder.
Our Process
www.thefoodbox.cn
Join TFB Sales
Platform
(Wholesale, B2C).
Next Steps After Signing Up a Contract
Marketing
Platform
Sales
& Fulfillment
Platform
• Check IP
• Train our staff about your company philosophy / Brand Positioning
• Build your online shop front and mini website with Chinese translations (send us please: Brand guidelines,
KV, etc.)
• Represent your brand during Trade Shows
• Conduct market research and advise initial SKUs
• Create an Electronic Catalogue with these SKUs and send it to retailers, mini wholesalers and distributors
across China
• Based on demands, we will advise the best sellers and fulfillment solutions
• Register these SKUs for import / cross border (10 included products)
• Finalize website
• Translate all your additional marketing material into Chinese (including label translation)
• Agree on a pricelist
• Place initial order
This whole
process will
take around
90 days
www.thefoodbox.cn
Pricing StructureCIF
The Food Box and your company will agree on a CIF price and all purchases will be made at this agreed price – commissions will be added
onto this price when products are in China
CIF example (CRG will need to add clearance charges per container):You will send the products to our
bonded warehouse:a) Handling/Storage/Labelling +5%
b) Brand Building and Marketing Rebate (Optional) +5%
c) CRG/The Food Box Commission +10%***
Final list price = CIF + (CIF*20%) =20%
CRG product sell out price depends on sales channel:
Distribution Price (this is the price that all distributors will buy for - in RMB in China - based on a container load). MOQ:
MOQ: Pallets to container loads
Distribution price will be agreed between us before
implementing
CRG/The Food Box (TFB) may also import container loads to break down to pallet or case loads to sell wholesale / B2C.
TFB pays all charges and acts as the importer and then sells locally in Chinese RMB
Products picked & packed and then leave the
bonded warehouse
Wholesale Price (distribution price + 25/35%). Stock must be available in China for TFB wholesale functions +25/35%
RRPTo be agreed between us. RRP will be shared with
distributors & retailers
Pricing StructureFOB / CIF
If distributors/retailers would like to arrange their own import then The Food Box will only take a 5%*** commission
• For F.O.B orders we will get the distributors / retailers to place orders direct with your company and the payment terms will be
agreed between you and the distributor (CFS can also do this on your behalf if you prefer). The distributor / retailer will place orders
and arrange their own import
• TFB will act as your General agent in China so we will find these distributors, do marketing, register products, give you full
time support, arrange follow ups etc. and we will take a 5% commission upon sale for this service. You can add this to the initial
F.O.B price and then pay TFB after you have been paid
• If the distributor / retailer would like to use CFS's import license and services then we will agree the terms with them
• If any credit terms apply - they will need to be agreed between merchant and supplier
www.thefoodbox.cn
Contact us today to join this unique and effective
way to build your brand and make sales in China
(+86) 1852 1396 845
2nd Floor, Building 8, Fenglin Road,
XuHui District,
Shanghai 200032,
China
THANK YOU
Contact Details
www.thefoodbox.cn