localbrand.co.id february 2014

Featured Brand CHOPIN JAVAT H E I T S T Y L EExclusive Interview RAYI PUTRA

issueno.

27F E B R U A R Y

2 0 1 4

L I V E S I M P L Y

B o y i s h C h a r m

E D t O R ’ s

One time, I woke up late, took a shower in

a blink of an eye, and found there’s nothing

to wear. I needed something comfortable, ef-

fortless, yet well dressed. I went down and

knocked at my parent’s door, looked my

mom’s side of closet. All those flowery preBy

things, made me sick. Instead, there’s anoth-

er corner of black monochrome colors and

a stack of oversized tees that fascinated me.

Yup, it was my dad’s part of clothes. Eventu-

ally, I took one of his white Cambodia tees

with a light fabric and a pair of his black

socks, then mixed it with my mid pencil skirt,

black boots, and a gold chain necklace of

mine. Oh god, his socks was heaven. The

thickness is perfect, they made my feet warm

and fit in, no tight-fitting at all.

From time to time, it happened to many of

Le erus. When there’s nothing to wear and we are

bored to death about all those pretty things

that hanged on the closet, we found our

boyf and dad’s more interesting. They hold

something else that much more than their

appearance, something worth more than the

oversized cuts and monochrome color. Com-

fortable and effortless, they bring us joy!

Cheers!

Dwimayu BudinastitiEditor in Chief

tti

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E d i t o r ’s L e t t e r

C o n t e n t s

C o v e r S t o r y -

M e e t t h e I c o n ~ R AY I P U T R A

C u r r e n t Tr e n d

M i x & M a t c h

L o o k b o o k

F e a t u r e d B r a n d - C h o p i n J a v a

C O N T E N T S

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Cover Story.

PAGES6

ARTICLECover Story

MAGAZINEFebruary 2014

IN STYLE

Rayi Putra

PHOTOGRAPHER

Putra Agung Mahendra

STYLIST

Dwimayu Budinastiti

LOCATION

Local’s Studio

Jl. Haji Salim II No. 54

12140 - Jakarta Selatan

EDITOR IN CHIEF

Dwimayu Budinastiti

GRAPHIC DESIGNER

Krishna Pradana

Ridwan Hadinata

CREW

Karina Damayanti

Putra Agung Mahendra

Dimas Nalendra

Bhuana Paksi

Karina Rucci

is published by

PT. Local Intech Solution

Jl. Haji Salim II No. 54

RT 001 / RW 015

Kel. Gandaria Utara

Kec. Kebayoran Baru,

Jakarta Selatan - 12140

Phone. (021) 3025 3333

Connects ta lents & c l ients in creat ive industr ies area

Join us and send your por t fo l io to

info@local talent.co. id

PAGES6

ARTICLEMeet the Icon


Misty T-Shirt BLACK ROOSTER IDR 105,000

Bombay Runner Shirt ARAFURA IDR 295,000

Raj Blue Cardigan ARAFURA IDR 265,000

PAGES7



Meet THE icon

r a y iRayi with an Y? That’s the first question that popped up in my mind when I saved his contact on my mobile phone. And he answered, yes, 4 letters! with Y and I. It sounds a bit odd for me to hear a name of Rayi, and odder when he spelled it out. Another letters that means a lot to him is A and N, which completed by his R, RAN, the band that he found 7 years ago. When I looked at RAN’s posters, that bald-headed figure always become the highlight, seems like it is the icon of RAN. We invited him to meet up in a flash and talk about his current activities and high-school-sweetheart marriage life. He came to our office in denim hoodie, fascinating white watch, and sneakers, and greeted us with his gentle voice.

PHOTOGRAPH BY Putra Agung Mahendra

STYLING & INTERVIEWED BY Dwimayu Budinastiti

PAGES12

ARTICLETeam Interview

MAGAZINE2nd Anniversary Edition

Kano Knit Sweater ASK IDR 645,000 / Aloha Printed

Trouser ARGYLE&OXFORD IDR 310,250 /

Rainbow Jam Shirt His Daughter IDR 225,000

New York Sweater State WEARMUSTACHE IDR

299,000

Chino Short Stripe KOTONE IDR 145,000

“ I do what I love, peopleappreciate it, and

earning money through my creation. What can be

compared to it? “

PAGES9



HI RAYI, WHAT ARE YOU CURRENTLY UP TO?I’ve been busy promoting RAN’s latest album.

IS THERE ANY OTHER THINGS THAT YOU FIND ENTICING BESIDES MUSIC?No, I’m currently living my dream. I do what I

Iove, people appreciate it, and I’m earning money

through my creation. What can be compared to it?

No other thing that attracts me as strong as music.

WHAT’S YOUR PART IN RAN?I There’s no prominent figure in RAN. We do it to-

gether for all, all for one. RAN reflects each of us,

33.3% me, 33,3% Asta, and Nino the rest. I take vo-

cal, music, and create the lyric, so do Nino and Asta.

WHAT TYPE OF MUSIC THAT INSPIRE YOU PER-SONALLY?

RnB and hip hop! But my first jump into music was

the Indonesian Youth Orchestra while I was in sec-

ond grade of elementary school.

YOU SEEMS TO HAVE COLLABORATED WITH MANY ARTISTS. COULD YOU SHARE WITH US ABOUT THE COLLABORATOR, AS L’ALPHAALPHA, BAYU RISA, MATTHEW SAYERZ, ADE HABIBIE. WAS THERE ANY CERTAIN CONCEPT?The concept is the diversity itself. I like to explore

distinctive of genres and learn a lot from them.

When they asked me to collaborate, I nodded with-

out a doubt. Even Ridho Roma once asked me to

contribute in his tune, but unfortunately there’s an

obstacle back then. But I would love to if there’s an-

other chance.

> > >

Cropped Silver Blouse NOSLAB IDR

255,000 / The Found One Skirt VANISHING

AND VOUND IDR 289,000 / Sleeve-

less Back Cotton Stripe SOLO IDR 375,000 / Tie VANISHING

AND VOUND

Blue Sweat Shirt WORTHED IDR 349,000

Navi Pants BRANDENIM IDR 250,000

PAGES10



WHO’S NEXT? WHO WOULD YOU LIKE TO ASK FOR COLLABORATING?Dewi Sandra! She’s a versatile female singer. She

sings in many different genres but still impressive.

WHAT DO YOU THINK ABOUT MUSIC IN THE LOCAL SCENE? ANY FAVORITE?Nowadays, society have much more interest in mu-

sic. Many new artists pop up, and they have faith in

local music. My favorites are Glenn Fredly, Tulus,

Agnes Monica, and Andien.

DO YOU PLAY ANY INSTRUMENT?I declare myself as a drummer who trapped as a

singer hahhaaha.

IS IT IMPORTANT TO LEARN HOW TO PLAY INSTRUMENT? HOW WILL YOUR FUTURE KIDS PLAY?No, I wouldn’t determine whether my future kids

will play or not. It depends on their own interest

later.

WHAT’S YOUR DAILY OUTFIT ESSENTIALS?Simple and comfortable. I choose my daily outfit de-

pend on my mood and today’s weather.

WHAT’S YOUR ESSENTIAL THING IN ATTIRE?Shoes! I’m a sneakers addict. I have almost 150

pairs, which most of them are basketball shoes.

Since I moved in to an apartment, I needed to refine

my collection into 30 pairs. One of that tragic mo-

ment in a life time.

WHICH ONE IS THE MOST VALUABLE ONE?Nike Pharrel Williams edition. There are only 700

pairs worldwide. I bought it online, shipped from US

and when Pharrel came to Indonesia, I finally got his

Stretch Mini Skirt Electric Blue SIN IDR 113,400

Sinatra Blazer V BY SILVY IDR 599,000

Lego Dress ASK IDR 485,000Blazer Top CAPITAL CITIZEN IDR 569,000

Don’t Grow Tee JOHNNY ZEBRA IDR 135,000

It’s your duty to make your clothes look cool.

Beebo Afrika Shirt SHY SHY KAT IDR 179,000

Varsity Black State WEARMUSTACHE IDR 349,000

Bianca Jeans CAPITAL CITIZEN IDR 249,000

PAGES11



signature on that shoes.

WHAT MAKES IT DIFFERENT, WHILE YOU ARE ON STAGE/OFF STAGE?No. I’m just being myself. We don’t have any stylist

until now.

WHAT DO YOU THINK OF A MAN WITH JEW-ELRY?It’s not something strange. As long as they’re com-

fortable with it and wear it confidently.

DO YOU WEAR ONE? Yes. A hat and wedding ring.

WHAT IS YOUR TYPE OF A GIRL? DO YOU FIND A GIRL WITH BOYISH LOOK ATTRACTIVE? I find a girl who loves to try on any style more ap-

pealing, thus, me as the connoisseurs wouldn’t get

bored. It’s your duty to make your clothes look cool.

HAS YOUR WIFE EVER BORROW YOUR CLOTHES? VICE VERSA?She often borrows my sport jackets. In the other side,

I would never do the same. It’s the matter of size.

But actually, I bought women’s top once. I was going

to perform underdressed. I tried on the layered top

by xsml and found it fit in perfectly on me, instead I

wear it to perform.

WHAT IS THE MOST LOVELY THING THAT YOU HAVE EVER DONE TO YOUR WIFE?

A song called D’inspiration. D stands for my wife,

Dilla.

HOW DID YOUR WEDDING FEEL LIKE?Like what my dream is all about, wore sneakers and

she wore a dress by our favorite local brand, xsml,

accustomed by Biyan himself. And accompanied by

the Jurassic Park soundtrack along the aisle.

Blazer Top CAPITAL CITIZEN IDR 569,000

Don’t Grow Tee JOHNNY ZEBRA IDR 135,000

It’s your duty to make your clothes look cool.

Trend

STYLIST Dwimayu Budinastiti

PHOTOGRAPHER Dimas Nalendra

90

’s

60

’s

80’s

90’s50’s

20

00

’s

70

’s

Canvas and leather, are known as main fabrics for casual or formal occasion.

Strong character that they possessed, make them last from time to time. We

found them mostly on the hardwear goods, such as bags and shoes. Many

used to think should I use canvas or leather instead? But since people locally in

Indonesia has implemented them on their daily clothes, we’re no longer make

a choice between them. Nowadays we can have them both. Actually nope, we

must have them both! In any form and any style.

Current

All Wardrobes by LocalBrand.co.id

PAGES13

ARTICLECurrent Trend


Leather Matter

Patrice PinkPOZA IDR 233,100

Black Bag PINXIDR 275,000

Sandal 3 Straps GoldenTXTURE IDR 235,000

Vallerie Black MediumZAPPIERIDR 175,000

Varsity Black State WEARMUSTACHEIDR 349,000

PAGES14

ARTICLECurrent Trend


Casual In Canvas

New York ClutchTORISARUIDR 225,000

Zebra BagOWNMELAIRIDR 180,000

Neon Clutch PinkESTOITEIDR 265,300

LemonadeOWNMELAIRIDR 105,000

Grey Ipad caseIT’S ORCAIDR 130,000

Alex Black Slip On ShoesATISHIDR 299,000

Bag Medium Navy GarutanKAROONG INDOIDR 160,000

Olivia Lazuardy and Gamal Tapiheru, two of social media celebrities. Olivia is well known as a

blogger by her pretty looks in mid skirt and fascinating shiny necklace. In the other side, Gamal first

renowned as a youtuber which has covered many famous tunes with his sister. Lately, his personal style

becomes influence of many youngster. Through his instagram, he snaps his daily outfit, clean and neat

style. Flip the magazine, and you will find out how they mix things and get a flash look.

Mix&

Match

SHO

ES

SHIRT

HA

TBAG

JEWELLERY

DRESS

PAN

TS

INTERVIEW Dwimayu Budinastiti / PHOTOGRAPHER Dimas Nalendra

Silver Laser Cut ShortsARGYLE & OXFORDIDR 357,500

Highlander Geometric ShoesLIZZY MARIDR 357,500

PAGES16

ARTICLEMix & Match


OLIVIA LAZUARDY

Mix & Match by

WHAT MAKES YOU UNCOMFORTABLE?Being underdressed. Because I’ll lose my confidence

straight away and it really puts me in an awkward posi-

tion.

WHAT SCENT DO YOU WEAR?I love everything sweet and fruity. My current favorite

is Prada - Candy.

WHERE IS YOUR FAVORITE PLACE TO EAT IN JAKARTA AND WHY?Not a picky person for food. But if I had to mention

one, then it is PIK. Because they have a lot of good

food from Indonesian, Korean, Western, Hawaiian to

Japanese.

HOW DID YOU START BLOGGING?I think there are a lot of fashion bloggers in Indonesia

but there are a few fashion inspirator. What I wanted

to do in the first place is to be a blogger who is not only

sharing my personal style but also inspire them.

WHAT’S THE MOST VALUABLE ITEM IN YOUR WARDROBE?Midi skirts. I can’t live without them. I’m a skirt per-

son.

LAST THING YOU BOUGHT ON THE INTERNET?Cosmetics.

THE PERK OF BEING A WOMAN IN DRESSING UP?We have a lot more choices than men. We have varie-

ties of skirts, pants, tops, and dresses. While men only

have T- shirts and shirts. And also, we can wear pants

but men can’t wear skirts.

INSTAGRAM : @OLIVIALAZUARDY

Oversized KimonoDAY & NIGHTIDR 449,000

Flanel Black Grey ShirtGREY AREAIDR 195,000

1.

2.

3.

4.

2

3

4

1

Camera DarkbrownTAYLOR FINE GOODSIDR 150,000

Pants GreenKOTONEIDR 175,000

Oxford Black ShoesBRANDENIMIDR 350,000

PAGES17

ARTICLEMix & Match


GAMALIEL TAPIHERU

Mix & Match by

WHEN DID YOU START YOUTUBE-ING?It was 2008, my home is far from town. No much

things to do besides browsing with my laptop.

WHAT’S YOUR FAVORITE OF LOCAL BRAND?Nikicio.

WHAT’S THE MOST VALUABLE ITEM IN YOUR WARDROBE?Hat! Many different kind of hat.

WHAT’S YOUR DESIRING CAMERA?Sony RX 1000. I little bit pricy, but the result is much

worth.

WHAT’S THE FIRST SONG THAT YOU COV-ERED?Actually, I sang solo in youtube, but there’s no hype.

When I started duet with my sister, Audrey. People start

to appreciate more and it was Mad by Ne-yo.

WHAT’S BECOME YOUR HIGHLIGHT SO FAR?My video, Mirror - Justin Timberlake (cover), became

a bumper of Best Pop Solo nomination in 56th Gram-

my Awards. Such a reward!

INSTAGRAM : @GAMAL1990

Black Grey T-ShirtBLACK ROOSTERIDR 105.000

Sarkani Albastru ShirtCHOPIN JAVAIDR 320,000

Brown Sugar ParkaORIGINAL QUZZYIDR 375,000

1.

2.

3.

4.

5.

6.

2

3

4

1

3

2

5

4

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O U T E R

MODEL Olivia Lazuardy PHOTOGRAPH BY Putra Agung Mahendra

STYLING & MAKEUP Aldis Setiadi

c l o s u r e

Dommy Leather Blouse MIROIR IDR 195,000 /

P-TXP-GREY pants PINX IDR 165,000

Disorder Shirt ORIGINAL QUZZY IDR 245,000 /

Ocean Waves Sleepwear Top NIKICIO IDR 419,300 /

Flanel Black Grey Shirt GREY AREA IDR 195,000 /

Mabel Shoes NIKOO IDR 154,000

Beach Bralet White IMPROMPTU IDR 188,000 /

Flanel Blue Red White GREY AREA IDR 195,000 /

Swing Skirt Black SABS IDR 185,000 / Ceska Silver

Shoes PROUDLY SHOES IDR 289,000

Luna Vest NIKOO IDR 425,000 / Pants Wafer Black SOLO

IDR 380,000 /

BYI 38 Outerwear BYCATCH IDR 475,000

Oh God Sweater IT’S ORCA IDR 200,000 / Playback

Shirt GREY AREA IDR 175,000 / Pants Short Polyester

Black SOLO IDR 349,000 / Highlander Stripes LIZZY

MAR IDR 403,750

Zoe Shirt SHY SHY KAT IDR 229,000 / Parka by

Original Quzzy ORIGINAL QUZZY IDR 375,000

P-TXP-GREY pants PINX IDR 165,000 / Ceska

Silver Shoes PROUDLY SHOES IDR 289,000

Dommy Leather Blouse MIROIR IDR 195,000 /

P-TXP-GREY pants PINX IDR 165,000

PAGES26

ARTICLEFeatured Brand


F O U N D E R

Bramega Sanditama Yuwono,

Febryan Reza Yusuf,

Rizky Alamsyah, Agung Zahmi

B R A N D

Chopin Java

1

F E A T U R E DB R A N D

WHAT’S THE STORY BEHIND THE NAME?“Chopin” itself come from the name

of French composer Fréderick Cho-

pin, while the word “Java” represents

where the brand was first established:

The Java island of Indonesia. The

name “Chopin Java” shows the iden-

tity of the brand, which offers the fu-

sion of Indonesian traditional culture

and Western/Modern trends.

WHAT IS SO SPECIAL ABOUT DESIGNING MENSWEAR?We can express our creativity, our pas-

sion and ourselves. Just like making

music.

HOW DID YOU GET CONNECT-ED WITH EACH OTHER?Communicate, talk, whisper, chat,

brainstorm, have fun, chill out, and

swagging around hahaha

WHERE DO YOU THINK YOUR MAIN INFLUENCES COME FROM?Music. The name Chopin Java itself

was inspired from the song “Chopin

Larung” by Guruh Soekarno Po-

etra and Chrisye’s well-known group

called Guruh Gipsy. The concept of

their music is mixing modern instru-

ments with traditonal Javanese and

Balinese music styles; it is now consid-

ered as a landmark album. In 2007,

Rolling Stone Indonesia voted it as

the second best Indonesian album of

all time.

“That’s why we thought, why don’t

we apply that concept into the Indo-

nesian Fashion Industry”

WHAT WAS THE MOST EXCIT-ING MOMENT FOR CHOPIN JAVA LAST YEAR?We were able to participate in “INA-

CRAFT 2013, The 15th Jakarta In-

ternational Handicraft Trade Fair”,

and nominated as the 5th posiCon for

The Most Innovative Men’s Wear by

UNESCO, in INACRAFT AWARD.

We produced the official T- shirt of

“Indonesia National Drift Champi-

onship 2013 series”and “Ngabubu

Drift 2013”.

IF YOU COULD COLLABORATE WITH ANYONE RIGHT NOW WHO WOULD IT BE?Thom Yorke or Kanye West, maybe.

> > >

PAGES27



HAVE YOU ENDORSED PUBLIC FIGURE YET?Yes, musicians: Mikha angelo, The

Overtunes, Yacko, and Duo RI. Also

in motorsport scene: Rifat Sungkar,

Dri\inc Indonesia, Muhammad Fen-

no, GT-radial, Achilles Radial, IMI (

Ikatan Motor Indonesia),

WHY DID YOU CHOOSE THEM?They’re famous and wearing our

products, increasing brand aware-

ness.

IS THERE ANY CERTAIN CON-CEPT IN CHOPINJAVA?As an Indonesian brand, we have

a vision of introducing Indonesian

cultural heritage in our own way,

where Indonesian youth can use ag-

ributes today with a touch of their

own culture. We want to prove that

Indonesian heritage can be fused to

the trend in today’s youth.

Not only we take part in Retail

fashion industry, we also produce

products for Music, and Motorsport

events.

WHAT BATIK MOTIVE DO YOU USE FOR EACH COLLECTMON? WHAT’S THE IDEA BEHIND IT?Actually because our brand name is Chopin-

Java, it doesn’t mean that all of our collection

use or combine batik. We also use other several

Indonesian traditional fabrics, such as Tenun,

Ikat, songket, etc.

The idea is to enable Indonesian youth to use

today agributes with a touch of their own cul-

ture in day to day activity, and not only on “Fri-

day” which is considered as the batik day of

the week.

TALKING ABOUT WHAT’S SO CALLED “POCKET TEE” OF CHOPIN JAVA, CAN YOU EXPLAIN TO US A BIT?Well, maybe most of our T-shirt collection

is Pocket tee. Each pocket has its origin and

pagern from all different places in Indonesia.

We even gave the name of the product based

on the area of origin were the Ethnic Pattern

or fabric came from.

WHAT’S YOUR FAVORITE PIECE FROM CHOPIN JAVA? Chopin Java always tries to produce the best

quality product, inspired by nationalism. The

attention to detail that we try to give and always

try to provide the best for you with the right

harmony.

Every product that we produce always has a

cultural heritage background, like, our top

seller Denim shirt, “Arya Albastru” which has

been reproduced often, due to the high de-

mand.

A long Sleeve Denim Shirt combines

with Central Java’s Batik Truntum:

The Truntum motive was depicted

from jasmine flower.

The batik design was created by Kan-

jeng Ratu Kencana, the Queen of

Sunan Pakubuwono III. This motive

refers as love revitalizing. She created

this motive as a symbol of uncondi-

tional, everlasting love that continues

to grow (tumaruntum). This sold out

very fast, we think we’re going to pro-

duce “Arya Albastru II” really soon.

Sorry for too much history and myth

hehehe.

“We love Our Culture and History.

“ THE IDEA IS TO ENABLE

INDONESIAN YOUTH TO USE

TODAY’S ATTRIBUTES WITH A

TOUCH OF THEIR OWN CULTURE IN

THEIR DAY TO DAY ACTIVITY “

CHOPIN JAVA

> > >>

> >

PAGES28



WHAT KIND OF MUSIC DO YOU FIND REALLY INSPIRING YOU WHILE DESIGNING?We’re a fan of music; mostly we lis-

ten to The Beach Boys, Radiohead,

Kanye West, DJ Shadows, Miles da-

vis, Massive Agack, Pink Floyd, The

Velvet Underground, The Clash,

The Cure, Iwan Fals, Guruh Gipsy,

etc.

WHERE’S THE BEST PLACE TO WEAR CHOPIN JAVA?Office, college, beach, mountain,

street, clubs, stage. Anywhere, de-

pends on your self confidence.

IS THERE ANY PLAN OF EXPANDING TO WOMEN’S WEAR? WHY?Hmm, we heard a lot about this quesCon. I

think we will. But still don’t know when..

PLANS FOR 2014...Participate in INACRAFT 2014. Produce the

official T-shirt for The biggest Drifting FesCval

in Indonesia “Slide Fest 2014”. And currently

we’re making our own fabrics, for the new col-

lection.

We will be more independent, Expanding

more, more brand awareness, more idea, more

inspiration, good health, and most importantly

having a lot of fun in doing what we do right

now.

> > >

INTERVIEW Dwimayu Budinastiti

http://localbrand.co.id/chopin

L I V E S I M P L Y

localbrand.co.id february 2014

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