localbrand.co.id november 2013

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Featured Brand RAFHEOO ELVACKA MOTH THE IT STYLE Exclusive Interview ANDIEN AISYAH issue no. 24 NOVEMBER 2013 LIVE SIMPLY Second Anniversary

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LocalBrand.co.id November 2013 - Second Anniversary

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Page 1: LocalBrand.co.id November 2013

Featured Brand RAFHEOO

ELVACKA

MOTH

T H E I T S T Y L EExclusive Interview ANDIEN AISYAH

issueno.

24N o v e m b e r

2 0 1 3

L I v E S i m p l y

Second Anniversary

Page 2: LocalBrand.co.id November 2013

F o l l o w

t h e l o c a l s t r e e t s t y l e &

s h o p o v e R

1 3 0 + I N d o N e s I a N b r a N d s

o n l y a t

Page 3: LocalBrand.co.id November 2013

I f you are wi l l ing to grow & develop your l ine in local fashion scene, join

us, a leading onl ine marketplace in Indonesia.

Send your brand prof i le & look book to

[email protected]

Page 4: LocalBrand.co.id November 2013

e d t o R ’ s

Hi!

I do not expect you to read this. I think edi-

tor’s letter is a part of magazine that people

won’t read. So it means a lot for me if you

do hahhaa….

Thank you anyway.

We have been overwhelmed by working

hardly to complete our second anniversary

issue, November 20th! It’s hard to figure,

how would this issue going to be without a

little help from our friends as contributors! A

bunch of thanks and kisses! It’s such a pleas-

ure being able to get to know more all your

creative minds.

Actually this is my favorite time of a year.

When everything seems like new, all fresh,

and ready to step ahead, continuing what’s

le ergood back then, and let go the failure. This

past 12 months, we started as one team

and end up as a bigger team. We would

love to expand more and we’re hailing the

entire creative mind abroad, to contribute

in our enticing magazine. It’s time for you

to emerge by sending me your portfolio to

[email protected].

At last, I present to you all the loves by our

amazing contributors,

24th edition of LocalBrand.co.id Magazine,

2nd birthday issue, so seen it, love it, then

buy it!

p.s : Don’t mind to drop your critics and

keep supporting the locals!

xx,

Dwimayu BudinastitiEditor in Chief

tti

Page 5: LocalBrand.co.id November 2013

C O N T E N T S

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e d i t o r ’s L e t t e r

c o n t e n t s

a n n i v e r s a r y Te a m

P r o l o g u e

c o v e r S t o r y

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m e e t t h e I c o n ~ a N d I e N a I s ya h

m i x & m a t c h

e d i t o r i a l I ~ B e h i n d T h e S c e n e

e d i t o r i a l I I ~ C i r q u e d u S o i r

F e at U r e d B r a n d ~ r a F h e o o

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c u r r e n t Tr e n d “ Wo m a n ”

e d i t o r i a l I I I ~ Va g u e

e d i t o r i a l I v ~ H i d d e n B a c k y a r d

c u r r e n t Tr e n d “ M a n ”

e d i t o r i a l v ~ S t e e r i n g W h e e l

P. 7 8 - 8 5

P. 8 6 - 9 5

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e d i t o r i a l v I ~ L a y e r P l a y e r

t h e I t s t y l e

F e at U r e d B r a n d ~ m o t h

F e at U r e d B r a n d ~ e l va c K a

Page 6: LocalBrand.co.id November 2013

What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?I am a photographer

WheN aNd hoW dId yoU get started at localbraNd.co.Id?I started about a year ago. Mr.CEO

directly asked me to be his in house

photographer.

What’s yoUr FavorIte braNd at localbraNd.co.Id?Doubtless and NOSTA.

What’s yoUr cUrreNt Fa-vorIte jam?THE KILLERS!! I am currently

listening to Shot at The Night

What’s the PerK oF beINg localbraNd team? We work hard but party harder! Long

live LocalBrand!

instagram : @maheendra

Putra agungMahendra

What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?Head of Graphic Designer

WheN aNd hoW dId yoU get started at localbraNd.co.Id?It was started about a year ago, my

friend wants me to re-design the

website of LocalBrand

What’s yoUr cUrreNt Fa-vorIte jam?It’s depence on my mood, but Break-

bot always be my highlight.

What’s the PerK oF beINg localbraNd team?We started with a small team and I

think each of us has been learning

and making differences both for

ourselves and LocalBrand

instagram : @krishnapradana

What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?Well known either as Content Direc-

tor of LocalBrand.co.id and Editor in

Chief LocalBrand.co.id Magazine

WheN aNd hoW dId yoU get started at localbraNd.co.Id?Hmm, it was August 2011 after mov-

ing back from Bali to continue my

collage, my sister’s friend,Sayed who

is the founder of Local.co.id, asked

me to join the team which contain my

long lost friends, Bella Larasati and

Melissa Pratiwi, and certainly I said

yes hahha without doubt!

What’s the PerK oF beINg localbraNd team? It’s all about fashion and internet,

who says its working? Hahha anyway,

I can wear whatever I want even in

serious occasion (because we’re a

fashion company), meet whoever I

want to know more (because we’re a

media), and at last (which makes all

my friends jealous) have a vacation

frequently which takes two weeks long

(because I said so hahaha, kinda my

guilty pleasure)

Instagram : @dwimayu

KrishnaPradana

dwimayuBudinastiti

PAGES

6ARTICLE

Anniversary TeamMAGAZINE

2nd Anniversary Edition

an

NiV

Er

sA

ry

te

AM

Page 7: LocalBrand.co.id November 2013

What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?Merchandiser

What’s yoUr FavorIte braNd at localbraNd.co.Id?Moth jewelry, Mannequin Plastic,

and Estoite

What’s yoUr cUrreNt Fa-vorIte jam?Inside Out -Feist

What’s the PerK oF beINg localbraNd team? We could talk about weirdo things,

gossips, and no need to think about

what our positions. We could blend

here.

instagram : @indahhanny

IndahNugrahanny

What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?My current position in LocalBrand.

co.id is as product photos editor

WheN aNd hoW dId yoU get started at localbraNd.co.Id?It all started about 14 months ago I

was an intern but I’m not sure how I

lasted here

What’s yoUr FavorIte braNd at localbraNd.co.Id?Nosta, Vanishing and Vound, Kotone

What’s yoUr cUrreNt Fa-vorIte jam?Always was and always will The

Beatles songs

What’s the PerK oF beINg localbraNd team? Having such wide social networks,

creative minds, and knows how to

have fun!

What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?Brand Relation

WheN aNd hoW dId yoU get started at localbraNd.co.Id?I thought on July 10 2012, my friend,

Reilly, encourages me to join Local-

brand.co.id then I said ok.

What’s yoUr FavorIte braNd at localbraNd.co.Id?I love Estoite and House of Jeaoulxy.

Anybody wants to buy it for me,

pretty please? haha

What’s yoUr cUrreNt Fa-vorIte jam?I love The Corrs!

What’s the PerK oF beINg localbraNd team? Hmm even in anger, delight, and

miserable circumstances, we always

get through all of these together. Yup

kinda sweet little team. And of course

Pre-event LocalFest.co.id is a moment

which highlighted the most.

instagram : @damkarin

dimasNalendra

KarinaDamayanti

PAGES

7ARTICLE

Anniversary TeamMAGAZINE

2nd Anniversary Edition

What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?Warehouse, kind of packing and

ordering parts.

WheN aNd hoW dId yoU get started at localbraNd.co.Id?July 22th 2013, offered by my friend

who’s also familiar with “mbah”

What’s yoUr FavorIte braNd at localbraNd.co.Id?Wellborn

What’s yoUr cUrreNt Fa-vorIte jam?Guns and Roses – Sweet Child O’

Mine

What’s the PerK oF beINg localbraNd team? Could expand my networking. Get

all those marketing experiences and

knowledge.

ZulfahmiAulia

Page 8: LocalBrand.co.id November 2013

What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?Office Boy

WheN aNd hoW dId yoU get started at localbraNd.co.Id?January 2012, Mas Ito told me

about the vacancy. Suddenly Mbah

interviewed me and I’ve got accepted,

then I moved to Jakarta afterwards.

What’s yoUr FavorIte braNd at localbraNd.co.Id?Chopin Java and tlbm hoho

What’s yoUr cUrreNt Fa-vorIte jam?3 Doors Down - Here Without You

What’s the PerK oF beINg localbraNd team? The team is incredibly fun

abdulAziz

PAGES

8ARTICLE

Anniversary TeamMAGAZINE

2nd Anniversary Edition

What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?I’m the Freelance Fashion Writer

WheN aNd hoW dId yoU get started at localbraNd.co.Id?October 2012, I started here when

my friend asked me to accompany

her doing her internship at Local-

Brand.co.id and ended up interning

too.

What’s yoUr FavorIte braNd at localbraNd.co.Id?Regarde

What’s yoUr cUrreNt Fa-vorIte jam?Jay Z - Tom Ford

What’s the PerK oF beINg localbraNd team? The fact that I can practically do the

works at home, so I don’t have to

come every day

instagram : @aisya27

aisyaPutri

What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?Being a Fashion Writer

WheN aNd hoW dId yoU get started at localbraNd.co.Id?I started joining the team in February

after being interviewed by our Con-

tent Manager.

What’s yoUr FavorIte braNd at localbraNd.co.Id?I love Argyle & Oxford the most.

What’s yoUr cUrreNt Fa-vorIte jam?Loving Get Lucky by Daft Punk at

the moment.

What’s the PerK oF beINg localbraNd team? I have an amazing and friendly team

with the same interest in the fashion

industry. Everyone is easy to relate to,

I always feel at ease talking to them! :)

instagram : @mithakomala

mithaKomala

What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?Administrator and store warehouse

and the model too? (how greedy am

I?) haha

WheN aNd hoW dId yoU get started at localbraNd.co.Id?Around February 2013, it started

when I became a model for e-magz

and product. Am a fresh graduate

and there’s a vacancy, and they asked

me, why not?!

What’s yoUr FavorIte braNd at localbraNd.co.Id?Argyle & Oxford

What’s yoUr cUrreNt Fa-vorIte jam?At this time I always listen to Half

Mask by Empire Of The Sun

What’s the PerK oF beINg localbraNd team? When we got deadline (which we got

it every time) we can go through it!

INDEED! We can live under pres-

sure! Rawr!

instagram : @aldisrompies

aldisSetiadi

Page 9: LocalBrand.co.id November 2013

Pro-logUeTime has passed since 2 years ago when LocalBrand.co.id is first

launched at Koi Kemang. We begin our journey from 30 local brands,

and as the journey continues, we have now partnered with 150 lo-

cal brands and become one of the biggest online store in Indonesia.

Passion that combines with our effort to continuously maintain and

increase the best of quality from the products available at LocalBrand.

co.id.

Orders had came from many corners of the world, showing us the

great enthusiasm from people abroad into our Indonesian brands. An

achievement that we all can be proud of. An achievement which allows

us, together with parent company Local.co.id, to take further step

to greater achievement by successfully organizing Pre Event Bazaar

LocalFest.co.id at Senayan City last July.

The great teamwork has become the motor that lead us to reach this

stage of success. For that, representing the management, I would like

to say huge thank you and how we highly appreciate the hard work

from all employees of Local.co.id, our interns and the LocalPeople. Big

thanks also to our contributors that have participated in the making of

our LocalBrand.co.id magazines, from its 1st edition until the recent

25th edition. It indeed has become the one of the most awaited Indo-

nesian E-magazine with the download number of more than 10.000

reader in its each edition.

At this 2nd year of LocalBrand.co.id, it is the moment for us to evolve

and expand. Moving into bigger infrastructure, recruit more people

and broaden our marketing scope to abroad. Let's support Indonesian

local brands to reach their higher level, as on our vision to bring these

brands into Asian regional level in the next 5 years. Let's together we

reach this goal of ours!

Sayed MuhammadFounder & CEO Local.co.id

[email protected]

PAGES

9ARTICLE

PrologueMAGAZINE

2nd Anniversary Edition

Page 10: LocalBrand.co.id November 2013

te a m FolloW Us oN

Twitter : @LocalBrandID

Facebook : LocalBrand.co.id

Instagram : LocalBrandID

coNtact Us

Blackberry PIN 2678783D

SMS/WA +62 858 3015 3333

LINE LocalBrandID

[email protected]

www.localbrand.co.id

cover story.

PAGES

10ARTICLE

Cover StoryMAGAZINE

2nd Anniversary Edition

IN style

Andien Aisyah

PhotograPher

Hakim Satriyo

stylIst

Dwimayu Budinastiti

haIr do

Harry

maKe UP

Marlene Hariman

locatIoN

Artotel Jakarta - Thamrin

Jl. Sunda Kelapa 3,

Jakarta Pusat,

Indonesia

edItor IN chIeF

Dwimayu Budinastiti

graPhIc desIgNer

Krishna Pradana

creW

Karina Damayanti

Indah Nugrahanny

Putra Agung Mahendra

Dimas Nalendra

Aldis Setiadi

is published by

PT. Local Intech Solution

Jl. Haji Salim II No. 54

RT 001 / RW 015

Kel. Gandaria Utara

Kec. Kebayoran Baru,

Jakarta Selatan - 12140

Phone. (021) 3025 3333

G

F

Page 11: LocalBrand.co.id November 2013

L

M

s lU P t o

70%

A

Gd

2

S H O P N O W

H

GET 10% ExTrA dIScouNT By FILL ING IN THE proMo codE Box WITH

P r O m O 2 N D A N N I v E r S A rY

Anniversary

I

*Val id fo r a l imi t ed t ime and s e l e c t ed i t ems on l y

F r E E S H I P P I N G

BF

d

nd

A

G

Page 12: LocalBrand.co.id November 2013

PAGES

12ARTICLE

Meet the IconMAGAZINE

2nd Anniversary Edition

Panther Summer Dress MiRoiR IDR 299,000 / Cutout Cardigans Polka SpoTlighT IDR 329,000

Page 13: LocalBrand.co.id November 2013

A isyahAND iEN

A isyah

PAGES

13ARTICLE

Meet the IconMAGAZINE

2nd Anniversary Edition

Meet the icon

PhotograPh Hakim Satriya stylINg Dwimayu Budinastiti

maKeUP Marlene Hariman haIr do Harry

Place

ARTOTEL JAKARTA - THAMRIN

Jl. Sunda Kelapa 3, Jakarta Pusat - Indonesia

AND iEN

She's renowned as an indonesian jazz singer, the first child of three siblings, her high taste in fashion, and who can refute about her stunning slender physique? But Andien Aisyah is more that that. Despite her image that impressed a wealthy pleasing life, which people create based on her social medias, she is a strong passionate, independent woman who's living a big dream. We got all day with Andien to talk in regard to her current hit, about how she is is nowadays.

Page 14: LocalBrand.co.id November 2013

PAGES

12ARTICLE

Team InterviewMAGAZINE

2nd Anniversary Edition

Kano Knit Sweater ASk IDR 645,000 / Aloha Printed

Trouser ARgylE&oxfoRD IDR 310,250 /

Rainbow Jam Shirt his Daughter IDR 225,000

Page 15: LocalBrand.co.id November 2013

“ mostly, people think I live in kindof fairy tale life,

based on my insta-gram and any other

social medias “

PAGES

15ARTICLE

Meet the IconMAGAZINE

2nd Anniversary Edition

What’s yoUr FavorIte tUNe amoNg all the eIght? What’s maKe It so sPecIal?Without doubt I would say, Hanya Untukmu. Most

of other songs are made by Abenk, but this one is

more special. Vice versa, it made for Abenk hahaha!

For the first time the lyric is written by me.

“haNya UNtUKmU” yoUr oWN created soNg, It’s NeW? What’s the story behINd?The idea popped out when we’re composing at his

house. It relates to our friendship. He’s my very best

friend since elementary, we’re even having a gig to-

gether in junior high! So I would say he means so

much for me.

What dId yoU FINd so INsPIrINg WhIle cre-atINg “aNdIeN”?The 60s era! This album was inspired by The Su-

preme back then and Mayer Hawthorne as my cur-

rent muse.

tell Us somethINg We Probably doN’t KNoW aboUt thIs albUm!Eventually this album reflects my currents issues

without I‘m planning to. There’s a song in this album

which talk about how someone has left by her friend.

Like what happened to me, one of my best friends

suddenly passed away afterwards, I was shock!

Furthermore, there’s one song “Lembaran Baru”.

When the song’s being created, I told about it to my

(ex)boyfriend without expecting what would happen

next. Until then I broke, I moved on, and started all

over again, and now here I am, at the new page of

Andien.

Hmm so in other words, Andien album is reflecting

me generally.

> > >

Cropped Silver Blouse NoSlAb IDR

255,000 / The Found One Skirt VANiShiNg

AND VouND IDR 289,000 / Sleeve-

less Back Cotton Stripe Solo IDR 375,000 / Tie VANiShiNg

AND VouND

Page 16: LocalBrand.co.id November 2013

PAGES

16ARTICLE

Meet the IconMAGAZINE

2nd Anniversary Edition

What’s the PerK oF beINg aNdIeN?Mostly, people think I live in kind of fairy tale life,

based on my instagram and any other social medias.

Wearing the fancy dresses, traveling around, eat all

the yummiest dishes and so on.. In fact, I get all

those stuffs just because I work hard for it too, so

in the end what comes around always goes around.

Whose taKe care oF yoUr costUme WhIle PerFormINg?I do it all by myself. It’s easier than ask someone else

because I know exactly what I want and what I need.

If I rely on others, the end result might not be as I’ve

expected to be like. Due to my petite size, it’s hard

to find a perfect fit. That’s why most of the costumes

were custom made. Designers also lent me costumes,

they help me a lot! And luckily, I grew up among all

the creative friends, it makes me have a fierce sense

in fashion.

aNy tIPs IN sPort? 100% determination. You have to do it frequently

and not just as a one time thing! Push yourself and

push it harder. I do it 5 days a week and 1-3 times a

day. And you also have to maintain your lifestyle, I

rarely sleep late and I wake up early too.

the designers &customers become moreinspiring. they aredefinitely on their a game right now, theyalready have their ownfashion statement

Stretch Mini Skirt Electric Blue SiN IDR 113,400

Sinatra Blazer V by SilVy IDR 599,000

Lego Dress ASk IDR 485,000

Page 17: LocalBrand.co.id November 2013

the designers &customers become moreinspiring. they aredefinitely on their a game right now, theyalready have their ownfashion statement

PAGES

17ARTICLE

Meet the IconMAGAZINE

2nd Anniversary Edition

For yoUrselF as aN eNthUsIast, hoW do yoU thINK aboUt the local FashIoN sceNe today? aNy FavoUrIte braNd?It’s getting more exciting! The designers and cos-

tumers become more inspiring. They are definitely

on their A game right now, they already have their

own fashion statement. As for my favourite, I adore

Mel Ahyar designs.

What’s so sPecIal by beINg PetIte?I am still considered as a teenager even though

I’m already 28 years old. I could be LocalBrand.

co.id cover, how awesome is that?! And when I was

in the USA last month, I passed the immigration

security without even being checked. Yes for sure!

They thought I’m an underage haha… Such a guilty

pleasure! Despite all those advantages, I still don’t fit

in Zara cuts, need to shop at their kids’ section

yoUr latest geNIUs PUrchase WoUld be …A neck warmer by Issey Miyake. Got it in my last

Japan vacation.

What’s yoUr secret PassIoN? Pilates trainer! I always want to get a license, but

there is always something that gets in the way

WheN yoUr bIrthday Is aNd What dId yoU get For25 August. I got a necklace from boyfriend with my

birth stone on it, the fascinating blue sapphire. And

it’s worth even more because the necklace made by a

good friend of mine, Sabrina, the Founder of Cave

and Cove in Bali. Best gift ever!

aNy Idea For the Next bIrthday WIshes? A ring would be lovely! *blushing*

are there aNy bIrthday WIshes For local-braNd.co.Id secoNd aNNIversary? Mmm.. First means the beginning of a trail. Second

is processing and the next chapter may be harder.

So, I wish Localbrand’s steps will be greater and

more success ahead! Be the pioneer for the emerging

Indonesian brand

What do yoU thINK aboUt artotel?It’s been a buzz. A different kind of hotel concept.

So I am just too excited, can’t resist to capture every

corner of the room and share it in a group, make

them jealous! :p

Kano Knit Sweater ASk IDR 645,000 / Aloha Printed

Trouser ARgylE&oxfoRD IDR 310,250 /

Rainbow Jam Shirt his Daughter IDR 225,000

Page 18: LocalBrand.co.id November 2013

These are the figures who lead the style seeker. They show us how to carry off the trend with attitude.

Well, this winter, the secret is out. As the trendsetter, they showcase their taste, transforming their picks

into localBrand.co.id essentials. Upgrade your look with styling tips from our favorite fashion

influencers behind youth local creative industry!

mix&

match

SHO

ES

SHiRT

HA

T

BAG

JEWEllERy

DRESS

pAN

TS

INtervIeW Dwimayu Budinastiti / PhotograPher putra Agung mahendra

Page 19: LocalBrand.co.id November 2013

PAGES

19ARTICLE

Mix & MatchMAGAZINE

2nd Anniversary Edition

What do yoU do?Photographer

What do yoU thINK WoUld be the Next treNd?Bohemian

What are yoUr daIly reads?leloveimage.blogspot.com

What WoUld yoU Never be caUght WearINg?A necklace

yoUr mUst have Item…Glasses

coUld yoU recommeNd Us the best Place to shoP?Shanghai

What Is yoUr FavoUrIte jam at the mo-meNt?Neo psychedelia music.

Afternoon by Youth Lagoon.

IF yoU coUld have a sUPer PoWer, What WoUld It be?Flying

andre Wiredja

Mix & Match by

Typo Today T-shirtWellborNiDR 120,000

Floral Shortsargyle aNd oxFordiDR 310,250

The Colorful Small Beads Budha RedhIPPearceiDR 101,500

Feather print Bag BraceletshIPPearceiDR 50,000

Camouflage Orange purple shoesaNIaKIiDR 460,000

INSTAGRAM : @aNdreWIredja

1.

2.

3.

4.

5.

1

3

2

4

5

Page 20: LocalBrand.co.id November 2013

Eye on Diamond Cap White moNstoreiDR 229,000

Blubby NoontblmiDR 125,000

Heidi ShoeshvalaiDR 289,000

PAGES

20ARTICLE

Mix & MatchMAGAZINE

2nd Anniversary Edition

diana rikasari

Mix & Match by

What do yoU do For lIvINg ?Blogger & Entrepreneur

What do yoU thINK WoUld be the Next treNd?The next trend? Friendly fashion people! Hahaha.. I’ve

always find non-smiley fashion people unattractive.

What are yoUr daIly reads?Fimela.com

Stylebubble.co.uk

WhoWhatWear.com

PopSugar.com

What WoUld yoU Never be caUght WearINg?Anything too revealing. Less skin is always more el-

egant.

yoUr mUst have Item…A statement jacket!

coUld yoU recommeNd Us the best Place to shoP?I love shopping at Pasar Baru for vintage items. Such a

treasure land with really low prices. And maybe Bang-

kok too.

What Is yoUr FavoUrIte jam at the momeNt?Been listening to Paramore and Passenger a lot lately.

IF yoU coUld have a sUPer PoWer, What WoUld It be?The power to teleport to any place I like. Traveling

without a cost! :D

INSTAGRAM : @dIaNarIKasarI

Camo DressWellborNiDR 1256,000

Kapore NecklacechIcK horseiDR 100,000

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Page 21: LocalBrand.co.id November 2013

PAGES

21ARTICLE

Mix & MatchMAGAZINE

2nd Anniversary Edition

cindy biantoro s

Mix & Match by

What do yoU do For lIvINg ?I’m a full time designer for my own company

DiamondHurts, also for ONLYi. Graphic designer,

decorator, art consultant & owner of TORO.BIAN

(art.home.decor), and I’m also a lead singer for my

band with my husband called A Gentleman Geek.

What do yoU thINK WoUld be the Next treNd?Ruffles and madness prints

What are yoUr daIly reads?Dazed & Confused, The Selby

What WoUld yoU Never be caUght WearINg?You will never find me wearing super hot pants

yoUr mUst have Item…Pair of gold/silver killer boots.

coUld yoU recommeNd Us the best Place to shoP?There is old book store together along with flea market

inside, nearby my apartment. They sell selected vin-

tage dress and gown.

IF yoU coUld have a sUPer PoWer, What WoUld It be?Invisible. For sure ;)

INSTAGRAM : @dIamoNdhUrts

Circle Gold NecklaceleaaFiDR 135,000

Gold peacehIPPearceiDR 125,000

Camoufle Orange purple ShoesaNIaKIiDR 289,000

lady TottunovathtciDR 280,000

Outer DodriyaoNly IiDR 389,000

lace Skirt Blueargyle & oxFordiDR 325.000

1.

2.

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Page 22: LocalBrand.co.id November 2013

PAGES

22ARTICLE

Mix & MatchMAGAZINE

2nd Anniversary Edition

diaz adhiputranto

Mix & Match by

What do yoU do For lIvINg ?I am a PR of Club Dragonfly

What do yoU thINK WoUld be the Next treNd?Camo and leather are still the highlight for next season

I think, layer and bomber jacket for sure!

What are yoUr daIly reads?Juice and Nylon Guys

What WoUld yoU Never be caUght WearINg?I never wear a t-shirt only

yoUr mUst have Item…A pair of jacket or blazer

coUld yoU recommeNd Us the best Place to shoP?Otoko, HnM , Gallery Lafayette, and Goods Dept.

What Is yoUr FavoUrIte jam at the momeNt?Am usually listening to loungy or chill out music

IF yoU coUld have a sUPer PoWer, What WoUld It be?I would love to have a super power to fly to wherever I

want.. And a power to be invisible!

INSTAGRAM : @dIaZadhIPUtraNto

Selvedge Brown atIshiDR 599,000

Tristan davUiDR 620,000

Donchesteer Shirts raNK oNeiDR 212,500

Duce Black OutwearoPhIdIoiDR 370,00

1.

2.

3.

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Page 23: LocalBrand.co.id November 2013

PAGES

23ARTICLE

Mix & MatchMAGAZINE

2nd Anniversary Edition

Paula Pupu

Mix & Match by

What do yoU do For lIvINg ?Fashion designer & owner of Hellopupu

What do yoU thINK WoUld be the Next treNd?I think trend will always evolve but style is important.

I’m a vintage lover & full time vintage dresser. I love

classic & timeless vintage look.

What are yoUr daIly reads?Vintage blogs & websites

What WoUld yoU Never be caUght WearINg?Jeans or pants

yoUr mUst have Item…A beautiful dress, classic handbag & pretty shoes

coUld yoU recommeNd Us the best Place to shoP?Depends on what you’re looking for, but online shops

have everything you need.

What Is yoUr FavoUrIte jam at the momeNt?Dancing with my self – Nouvelle Vague

IF yoU coUld have a sUPer PoWer, What WoUld It be?I would turn back time to the 50s or 60s where ladies

wear pretty dresses all the time :)

INSTAGRAM : @PUPUPaUla / @helloPUPU

Slim Briefcase Blacktalor FINe goodsiDR 380,000

marry HeelsraW FootWeariDR 382,500

Summer collar Dress grey areaiDR 185,000

Crowy Collar Brooch Spiffyx FreaKiDR 55,000

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Page 24: LocalBrand.co.id November 2013

PAGES

24ARTICLE

Mix & MatchMAGAZINE

2nd Anniversary Edition

dicky adam

Mix & Match by

What do yoU do For lIvINg ?I sing for living

What do yoU thINK WoUld be the Next treNd?I think the tea-length skirts would be the next trend for

girls, I really like it.

What are yoUr daIly reads?I like magazines, but I read blogs sometimes

What WoUld yoU Never be caUght WearINg?I wear pretty much everything, except..... Cro*s

yoUr mUst have Item…Rings

coUld yoU recommeNd Us the best Place to shoP?I prefer Topman/Topshop, New Look, Pull and Bear,

and Forever 21 provides so many cute rings and neck-

laces

What Is yoUr FavoUrIte jam at the momeNt?I’m so into Lorde lately, she’s just released her debut

Album “Pure Heroine”. My favorite track is Ribs

IF yoU coUld have a sUPer PoWer, What WoUld It be?A Shape-Shifter, I wonder what it feels like to be Oba-

ma or Kate Moss

INSTAGRAM : @dIKIdIcI

Clutch Basic Black leatherestoIteiDR 379,000

Navi ladiesbraNdeNImRp250,000

Navy polka lace OuterjUKKaiDR 439,000

NgalagenaKINshIPiDR 265,000

Gia Black Wingtip OxfordatIshiDR 849,000

1.

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Page 25: LocalBrand.co.id November 2013

PAGES

25ARTICLE

Contributor InterviewMAGAZINE

2nd Anniversary Edition

yoUr most FavorIte cam-PaIgN IsLEVI’S go forth 2012 edition. So

simple but yet fascinating!

the best thINg aboUt ja-Karta Is Where I live, my apartment, cause I

can do anything

Putra agungMahendra

Photographer

yoUr most FavorIte cam-PaIgN IsKenzo with Rinkokikuchi and Prada

Men with Ezra Miller

the best thINg aboUt ja-Karta Is The city lights at night

saskiaAnggun

content Writer

yoUr most FavorIte cam-PaIgN IsGIVENCHY FALL/WINTER 2013

the best thINg aboUt ja-Karta Is Always being missed. Don’t care

about traffic and blabla in the end we

always end up to this city, to the rule!

aldisSetiadi

make Up artist

What’s Next For yoU? Take a summer school for make-up

What’s the coNcePt behINd yoUr shoot?Simple, casual, ready to wear, and

true

yoUr most FavorIte cam-PaIgN IsMarc Jacobs

the best thINg aboUt ja-Karta Is His city light.

ParasayuArizya D

student & model

What’s Next For yoU? To be a Bachelor of Communication

as soon as possible

What’s the coNcePt behINd yoUr shoot?Geek / Nude & Natural / Black &

White

yoUr most FavorIte cam-PaIgN IsI’m a fan of Juergen Teller, so Marc

Jacobs’s campaigns are my favourite

especially the ones with Winona

Ryder and Sofia Coppola

the best thINg aboUt ja-Karta IsThe street foods!

aisyaPutri

student

What’s Next For yoU? Married!

What’s the coNcePt behINd thIs shoot?Is a behind the scene photo shoot

concept, we could see the real things

what really happened to create one

picture. This thing just popped up on

my mind one day before the photo

What’s Next For yoU? Thinking about writing and compos-

ing music

What’s the coNcePt behINd yoUr style?Sometimes I just love mixing prints

cause it’s playful and less serious.

shoot haha

Instagram

@maheendra

Instagram

@tofu_princess

Instagram

@aldisrompies

Instagram

@parasayuarizya

Instagram

@aisya27

CO

NTr

IBU

TOr

IN

TEr

vIE

W

What’s Next For yoU? To be a Bachelor of Communication

as soon as possible

What’s the coNcePt behINd yoUr shoot?The idea is what happens behind the

scene of an editorial photo shoot

Page 26: LocalBrand.co.id November 2013

PAGES

26ARTICLE

EditorialMAGAZINE

2nd Anniversary Edition

The DirectorNavy Snapback Leap Of Faith

IDR 135,000

If Not Now Wellborn IDR

120,000

Slim Fit Blue Indigo Dry Denim

Monochrome IDR 300,000

AldisNavy Snapback Leap Of Faith

IDR 135,000 Graham Smitten

IDR 278,000

ParasBYI 37 Bycatch IDR 475,000

Pants Wafer Black Solo IDR

380,000

CMTLM-Silver Bag Manequin

Plastic IDR225,000

Parkitcung Lady Oxford IDR

225,000

Assitant Director 1Believe Sweater Leap Of Faith

IDR 370,000

Khaki Chino Pants Nosta IDR

315,000

Page 27: LocalBrand.co.id November 2013

PAGES

27ARTICLE

EditorialMAGAZINE

2nd Anniversary Edition

PhotograPh

Putra Agung Mahendra

stylINg

Aisya Putri

maKeUP

Dewina Aprianasari

models

Paras Ayu Arizya, Saskia Chairunisa, & Aldis Setiadi

all Wardrobes by

LocalBrand.co.id

behindtheScene

Assistant Director 2Combat Hat Cream GRAVEL IDR 90,000 / Peach Pattern

Shirt Vanishing And Vound IDR 219,000 / Raw White

Nordhen Basic IDR 130,000 / Pants Brown Kotone IDR

269,000

SaskiaDouble Pocket Sweater Stripe Impromptu IDR 248,000 / Je-

lena Necklace Ayunan IDR 125,000 / Skirt Jersey Grey Solo

IDR325,000 / Ms. Mica Raw Footwear IDR437,000

StylistSheer Creame Blouse Patroon Goods IDR200,000 / Mani-

kan Satchel Bag Grey Manikan IDR 450,000

Page 28: LocalBrand.co.id November 2013

Black Indian Hat A II

HIPPEARCE IDR325,000 /

Beach Bralet White IMPROMP-

TU IDR188,000 / Pants Wafer

Black SOLO IDR380,000 /

Deyn Cream Oxford ATISH

IDR649,000

Page 29: LocalBrand.co.id November 2013

Sheer Creame Blouse PATROON GOODS IDR200,000

Single Twisted Pink UP AND ABOVE IDR 169,000

Khaki Shorts ANONYMOUS IDR450,000

Page 30: LocalBrand.co.id November 2013

Neon Clutch Yellow Stripes ESTOITE IDR379,000

Page 31: LocalBrand.co.id November 2013

Stretch Brown BAD IDR380,000 / Raglan Tunic ARGYLE OxFORD IDR549,000

Kamna Necklace AYUNAN IDR135,000 / Ms. Mica RAW FOOTWEAR IDR437,000

Page 32: LocalBrand.co.id November 2013

Linen Summer Blazer Khaki PATROON GOODS IDR299,900

Asymmetric Tanktop White SPOTLIGHT IDR139,000

Ivy Short Denim DJODY IDR155,000

MP-N-CB- Clear Pink MANEqUIN PLASTIC IDR 250,000

Page 33: LocalBrand.co.id November 2013

than A Woman, Night Fever, Stay-

ing Alive, and all people on earth’s

love song : How Deep is Your Love

yoUr UltImate dream des-tINatIoN…Fly me to the Moon let me play

among the Stars, let me see what

spring is like on a Jupiter and Mars

… please ?

adityo hardo Firmanto

PAGES

33ARTICLE

Contributor InterviewMAGAZINE

2nd Anniversary Edition

What’s yoUr FavorIte movIe soUNdtracK? Barry Louis Polisar – “All I Want Is

You”

yoUr UltImate dream destI-NatIoN…Santorini! It will be awesome, white

and blue everywhere

ZakyAkbar

“Mas-Mas Motret”

FebriAndriansyah

dinosaur

arsheillaLevana

make Up artist

Instagram @udaeki

Instagram @daisy_karina

CO

NTr

IBU

TOr

INTE

rv

IEW

yoUr UltImate dream job Is…Becoming a CEO and moreover a

movie maker would be great!

IF yoU coUld be aNyoNe IN aNytIme, Who WoUld yoU be?Joey Tribbiani f.r.i.e.n.d.s “How you

doin?”

Instagram @bibiandriansh

yoUr UltImate dream destI-NatIoN...An around-the-world-cruise

What’s the coNcePt be-hINd?The make up was fun! We were on

carnival fun day then I played with

bold eyeliners even the blink- blink

eyeliners. With a touch of sugar fresh

color for the lips

Instagram @arslevana

What’s yoUr FavorIte movIe soUNdtracK? Lover - Devendra Banhart - Nick &

Norah infinite Playlist

yoUr UltImate dream destI-NatIoN…Beach all over the world !

devinaMahendriyani

architectFreelance Photographer & vIdeographer

Instagram@devinamhndryni

What’s yoUr FavorIte movIe soUNdtracK? Hmm.. Hunter x Hunter

yoUr UltImate dream destI-NatIoN…Heaven

What’s yoUr FavorIte movIe soUNdtracK?Because 500 Days Of Summer is too

mainstream so I picked another my

favourite film and its Saturday Night

Fever ! Oh well you know, Bee Gees

is the disco brothers who was on

fire at that time (1977) until now, in

our aunties heart and also my mom

hahaha. My favourite tracks are More

daisyKarina

Instagram @hardz3r0

Fashion stylist &self titled chef

Page 34: LocalBrand.co.id November 2013

PhotograPher ZAky AkBAr

stylIst dAISy kArINA

models dEvINA MAHENdrIyANI & BIBI ANdrIANSyAH

mUa ArSHEILLA

ALL WArdroBES By LocALBrANd.co.Id

locatIoN

pIk cAkuNG

JL. rAyA pENGGILINGAN

JAkArTA TIMur, dkI JAkArTA 13940

DEviNA

Cadenza allUra 80,000 iDR / Aindrea Allura 85,000 iDR / Alea Skirt Grace et mercy

175,000 iDR / light Salem Urchins Outer Nom 330,000 iDR

Cirquedu-Soir

BiBi

Combat Hat Grey gravel iDR 90,000 / Red Striped Tees rOvUE iDR 139,000

midi pants aNoNymoUs iDR 151,000

Page 35: LocalBrand.co.id November 2013

Cirquedu-Soir

BiBi

Combat Hat Grey gravel iDR 90,000 / Red Striped Tees rOvUE iDR 139,000

midi pants aNoNymoUs iDR 151,000

Page 36: LocalBrand.co.id November 2013

Devina

Kapoor Necklace chIcKhorse

100,000 iDR

yalahoma Tank oNly I 268,000

iDR

Spiderweb Bodycon regarde

185,000 iDR

Bibi

Duce Green oPhIdIo 370,000 iDR

St marry Blue raFheoo 315,000

iDR

Page 37: LocalBrand.co.id November 2013

DEviNA

Asymetric Blouse regarde iDR

250,000 / patty Skirts Dots sIlvy

iDR 250,000 / Aindrea allUra iDR

85,000 / Kimi yellow Cutout shoe

corNer iDR 305,000

BiBi

Sea Captain araFUra iDR 315,000

/ Combat Hat Cream gravel / iDR

90,000 / Chino Short Orange Ko-

toNe iDR 219,000 / Crowy Collar

Brooch Spiffy x FreaK iDR 55,000 /

Bristish Officer Ftale iDR 650,000

Page 38: LocalBrand.co.id November 2013

Turban metalic sabs iDR 45,000 / Kylie Top White sabs iDR 120,000

Eva Skirt pink vby sIlvy iDR 380,000 / Kalani Necklace allUra Idr 210,000

Afila allUra iDR 180,000 / Borneo Tosca Blue aNIaKI iDR 460,000

Page 39: LocalBrand.co.id November 2013

Bowtie Stamp Tom FolKloUr 55,000 iDR

Sora Shirt scIssors PaPer rocK 459,900 iDR

Dart Shorts argyle&oxFord 365,000 iDR

Page 40: LocalBrand.co.id November 2013
Page 41: LocalBrand.co.id November 2013

DEvINA monroe Skirt Green vbysIlvy iDR 350,000 / Bregman Blazer v by sIlvy iDR

450,000 / louina hvala iDR 299,000 BIBI Forest Camo orIgINal QUZZy iDR 185,000

/ Socrus Brown oPhIdIo iDR 345,000 / Green Shorts WearmUstache iDR 199,000

phoenix Black amble iDR 729,000

Page 42: LocalBrand.co.id November 2013

PAGES

42ARTICLE

Featured BrandMAGAZINE

2nd Anniversary Edition

F o U N d e r

Hendi dermawan

Agra Geneosya

Ramadhanu

Alif Pratama

b r a N d

Rafheoo

1

F E A T U r E DB r A N D

What INsPIres yoU to maKe raFheoo IN the FIrst Place? What’s behINd the Name?Okay, Rafheoo means Rama, Alif,

Hendi, Osa. Since we’re in high

school, we always travel to beautiful

places together. It is the only reason

that inspired us to build this brand,

in order to become the friends of the

travelers in discovering the beautiful

places

What’s’ so sPecIal aboUt bags? Why do yoU PreFer to desIgN bags?It’s easy, every people needs a bag

to save their items from dangerous

things. I prefer to design bags, because

I have passion traveling to every single

place in this world. I know, nowadays

our bags’ design haven’t implementing

our vision which make a strong and

durable bag, but this year we will up-

grade our material and constructions,

just wait and see!

Is there aNy PartIcUlar Fab-rIc that yoU Use For raF-heoo cUrreNt collectIoN?We didn’t use any specific fabric, as

long as it’s match with our design and

have a strong durability

What are yoUr roles IN lo-cal’s sceNe?Rafheoo roles is always been the same,

a bag specialist

Who do yoU WaNt to see WearINg raFheoo? Indonesian : Chelsea Islan, worldwide

Mandy Moore

tell Us somethINg We Prob-ably doN’t KNoW aboUt hoW to choose a PerFect bag!Fabric and material (hardware), de-

sign and constructions, every bags

must have 6-10 spi (stitch per inch)

and bar tack stitch

> > >

Page 43: LocalBrand.co.id November 2013

PAGES

43ARTICLE

Featured BrandMAGAZINE

2nd Anniversary Edition

What’s yoUr UltImate ad-mIred bags aNd Why? To be honest, I don’t want any. If

someone gives me a perfect bags,

I’ll inspect that bags and implement

the good constructions’ to our prod-

uct, cause we already have our own

workshop with an experienced and

talented sewer & pattern maker

Where’s the PerFect Place that match to brINg the raFheoo bag?The places which have a beautiful

sight.

What’s the FIrst thINg that yoU made by yoUr oWN? In last three month, sometimes I

learn how to sew. Actually, I think

it isn’t so hard if you want to try. I

succeed to make my own lanyard two

weeks ago

advIce For bags desIgNer WaNNabe…Don’t stop when you haven’t finished,

discover more and more, a piece of

bags is not only just a bag, it has soul

in every single stitch. If one stitch

broken, it’s all will be broken a whole

mUsIc that boostINg yoUr WorK-INg mood are… Javelin - L’Ocean

The Beatles - The Long and Winding Road

The Beatles - Twist and Shout

Aerosmith - I don’t want to miss a thing

hoW’s raFheoo IN the FUtUre?Will be big, Insya Allah

WheN’s yoUr bIrthday aNd What do yoU WaNt For yoUr Next bIrth-day PreseNt ?

March, 30th. We want our entire employee es-

pecially the tailors, living decently, Insya Allah

hoW do yoU thINK aboUt localbraNd.co.Id? An online shop with a swift growth

are there aNy Words For oUr secoNd aNNIversary? Happy birthday LocalBrand, keep

thrive!

“ doN’t stoP WheN yoU haveN’t FINIshed,

dIscover more aNd more, a PIece oF bags

Is Not oNly jUst a bag, It has soUl IN

every sINgle stItch “

RAFHEOO

> > >

> >

>

iNTERViEw Dwimayu Budinastiti

http://localbrand.co.id/Rafheoo

Page 44: LocalBrand.co.id November 2013

Trend

stylIst Karina Damayanti

PhotograPher putra Agung mahendra

90

’s

60

’s

80’s

90’s50’s

20

00

’s

70

’s

Woman

Echoed throughout these countless collections, included jewelries and ac-

cessories. our editors made this to showcase winter’s aesthetic. We talk

about tribal, camo, pastels, stripe, and many other trends which gonna hit

at 2014! We reveal the tricks here for creating an up to date looks without

being seen as a fashion victim.

Current

All Wardrobes by localbrand.co.id

Page 45: LocalBrand.co.id November 2013

PAGES

45ARTICLE

Current TrendMAGAZINE

2nd Anniversary Edition

Sweet ie Pie

Net drawstringTop ArGYLE&OxFOrD Idr 399,000

AcAdIA ALLUrA Idr 185,000

Amora cream DECIELO BAG Idr 260,000

Beach Bracelet peachImPrOmPTUIdr 188,000

deyn creamoxfordATISHIdr 649,000

Floral Scalop Shirt BeigeImPrOmPTUIdr 238,000

kalani Necklace ALLUrAIdr 210,000

Page 46: LocalBrand.co.id November 2013

PAGES

46ARTICLE

Current TrendMAGAZINE

2nd Anniversary Edition

Too cool For school

chestarAWFOOTWEArIdr 450,000

Skull Scarf BlackSABSIdr 115,000

dIita Black Heels ATISHIdr 629,000

EleanorHOUSE OF JEALOUxYIdr 380,000

Sweetie piem.Y.EIdr 299,000

Boss BraceletSABSIdr 65,000

Page 47: LocalBrand.co.id November 2013

PAGES

47ARTICLE

Current TrendMAGAZINE

2nd Anniversary Edition

str ipe str ike

Black White Stacks cottonKImIIdr 85,000

Leanna Sleeveless Topmr&mrSIdr 145,000

Alea SkirtGrACE ET mErCYIdr 175,000

Houndstooth BagDECIELOIdr 360,000

Geometri SandalsPArKITCHUNGIdr 155,000

Sqtripe HW ShortSPOTLIGHTIdr 145,000

Bqlack & White TwistedKImIIdr 85,000

Page 48: LocalBrand.co.id November 2013

PAGES

48ARTICLE

Current TrendMAGAZINE

2nd Anniversary Edition

Free tr ibe

Two-tone cultureUNUIIdr 110.000

Native yellowBlackANIAKIIdr 460,000

peterpan collarAztecWEArZSIdr 240,000

BraceletLABDAGATICIdr 80,000

Manikan Satchel Bag Grey mANIKANIdr 450.000

Tribal cardiganGOSTEDIdr 350,000

ManikanEnvelope BrownmANIKANIdr 275,000

Page 49: LocalBrand.co.id November 2013

PAGES

49ARTICLE

Current TrendMAGAZINE

2nd Anniversary Edition

bomb Shel l

dakini FuchiaHOUSE OFJEALOUxYIdr 380,000

Mustard chocaHELLOvOILAIdr 280,000

Eva Skirt pinkv BY SILvYIdr 380,000

Neon clutchESTOITEIdr 379,000

Mp-N-cB-clear pinkmANEqUIN PLASTICIdr 250,000

MilieLOvELINESSIdr 155,000

colorful FlowerdressPATrOONGOODSIdr449,900

SalviaKITTY KITZIdr75,000

Page 50: LocalBrand.co.id November 2013

PAGES

50ARTICLE

Current TrendMAGAZINE

2nd Anniversary Edition

spring Bl ing

Grey crystal knotUP&ABOvEIdr 219,000

Silver Lasercut TopArGYLE&OxFOrDIdr 745,000

HolyHOUSE OFJEALOUxYIdr 280,000

charlotte SequinTankNEEDLETALESIdr 225,000

clutch Basic clear Silver leatherESTOITEIdr 379,000

c-MTLM-Silver BagmANEqUINPLASTICIdr 225,000

Page 51: LocalBrand.co.id November 2013

PAGES

51ARTICLE

Contributor InterviewMAGAZINE

2nd Anniversary Edition

shaktiSiddarta

Photographer

ItaAchjadi

Fashion & beauty division

ria yRolen

model

Instagram@itaachjadi

FavoUrIte yoUtUbe clIP IsEverthing on VICE CHANEL ,

DIGITAL REV and LEGO TV!!

hoW have those acts INFlU-eNced or INsPIred yoU ? They don’t!! :D

What’s the best street Food WoUld yoU recommeNd Us ? Anything that taste good if you add

sweet soy sauce :D

What’s the coNcePt be-hINd? Basically, I just want to play with

shadow, continuous light, and making

raw style pictures.. So there it is :D

FavoUrIte yoUtUbe clIP IsNone, but I always search for music

and “how to make” videos such as

cooking tutorial, how to wear a tie,

etc.

And those videos inspired me of

course. It is good for upgrade my

knowledge

best street Food…Seafood Benhil!

the coNcePt behINd the stylINg…I love my braided hair, raw makeup,

and less posing, at last I do love the

whole outfits

Instagram@riarolen

ayura

make Up artist

FavoUrIte yoUtUbe clIP Is“Sittin on tha toilet”. I laugh my ass

off watching this ahahhha

hoW have those acts INFlU-eNced or INsPIred yoU? I love Bobbi Brown! She’s so humble

and lovely, yet she’s a very powerful

woman behind a multi million dollar

make up brand

What’s the best street Food WoUld yoU recommeNd Us? Soto sumsum sapi at Barito nyamny-

amnyam

What’s the coNcePt be-hINd? I keep the face looking light and

flawless, and add more definition to

her cheekbones with contouring and

highlighting technique. I put a bronze

eyeshadow, and smudge a black

eyeliner to frame her eyes.

CONTrIBUTOrINTErvIEW

Instagram@ayura_

best street Food...I am in love with Martabak Nutella. I

know this is boring because everyone

already know this, the queuing time

is exhausting and it is probably just

phase of short time obsession. But

nutella after crazy hours at work?

Absolute perfection.

What’s the coNcePt be-hINd? I want to do something different yet

still simple and updated. I worked

with boyish style using monochrome

colors with edgy accessories and a

bit of mystery. It’s my answer to a

modern girl’s style. Simple, easy, edgy,

effortless yet still fashion forward.

Buke is so good at the lighting!

Instagram@buke7

Page 52: LocalBrand.co.id November 2013
Page 53: LocalBrand.co.id November 2013

V A

G U

E

P h o t o g r a P h e r S h a k t i S i d d a r t a

S t y l i S t i t a a c h j a d i

M o d e l S r i a r o l e n

M U a a y U r a

B e a c h B r a l e t W h i t e i M P r o M P t U i d r 1 8 8 , 0 0 0

B a e l y n U d e P a n t S r e g a r d e i d r 2 6 5 , 0 0 0

a l l W a r d r o B e S B y l o c a l B r a n d . c o . i d

Page 54: LocalBrand.co.id November 2013

t o P S S h e e r W h i t e B l o U S e P a t r o o n g o o d S i d r 2 0 0 , 0 0 0

Page 55: LocalBrand.co.id November 2013

t o P S a S y M e t r i c a l g o d d e S t o P n i k i c i o i d r 3 9 9 , 0 0 0 P U r P l e a U -

r o r a h U r r y c a n e i d r 2 1 0 , 0 0 0

t a r a S k i r t S n y i i t e U n g i d r 1 8 5 , 0 0 0

Page 56: LocalBrand.co.id November 2013

l a c r i M e t a n k d r e S S i n W h i t e n i k i c i o i d r 2 9 9 , 0 0 0

g i a B l a c k W i n g t i P o x f o r d a t i S h i d r 8 4 9 , 0 0 0

Page 57: LocalBrand.co.id November 2013

What Is yoUr earlIest FashIoN memory? Back then when I was in primary

school, I used to read some fashion

magazine which my mom brought

while waiting for me. It happened like

every single day

PAGES

57ARTICLE

Contributor InterciewMAGAZINE

2nd Anniversary Edition

What do yoU collect? Sports footwear

Who Was yoUr FavorIte 90’s IcoN? Jon Bon Jovi

What Is yoUr earlIest Fash-IoN memory? I’m not really into fashion to be hon-

est, but I gotta tried some new things

buanaPaksi

Photographer

CO

NTr

IBU

TOr

IN

EWv

IEW

chrisnaSujatmiko

Fashion stylist

so I did a couple of fashion shoots

and I think it ran quite well

What’s the coNcePt behINd It?Originally the concept was about

a tea-party-inspired shoot because

I was encouraged by movies that I

watched recently and it turned out

pretty awesome, I guess

Instagram

@buanapaksi

Instagram

@chrissujatmiko

What do yoU collect? Shoes! I love shoes to the bones!

Who Was yoUr FavorIte 90’s IcoN? Kate Moss all the way

What Is yoUr earlIest FashIoN memory? Being a Gogirl Look in 2007

gistaPutri

entertainer

Instagram

@gistaputri

What do yoU collect? Sunglasses

Who Was yoUr FavorIte 90’s IcoN? Tom Cruise, Katie Holmes, and

Boyzone

What Is yoUr earlIest FashIoN memory? It was in 3 grade when I dressed up as

Madonna for my friend’s Halloween

party, I wore a white mini set, white

bicycle pants and a denim jacket. Oh,

and I was chubby

NatassiaCallista A

entertainer

Instagram

@Natassia85

What do yoU collect? Books

Who Was yoUr FavorIte 90’s IcoN? Winona Ryder in Reality Bites. She’s

the epitome of cool

What Is yoUr earlIest FashIoN memory? Still stuck in the 90’s

gregoryPrabowo

Photographer

Instagram

@greg_prabo

What do yoU collect? All kind of documentary about music

Who Was yoUr FavorIte 90’s IcoN? The one and only Michael Jackson

Page 58: LocalBrand.co.id November 2013

HiddenBackyard

Photographer Buana Paksi

Stylist Chrisna Sujatmiko

Models Gista Putri & Natassia Callista

MUA Chrisna Sujatmiko

All Wardrobes by LocalBrand.co.id

Location

Black House

Jl. Cililin No. 3 (Tirtayasa)

Jakarta Selatan, DKI Jakarta 12170

Page 59: LocalBrand.co.id November 2013

GISTA Beach Bralet White Impromptu 188,000 IDR / Purple Aurora Hurrycane 210,000 IDR / Highwaisted Peg Pants in Blue Spotlight 279,000 IDR / Neon Clutch Yellow Stripes Estoite 379,000 IDR / Geometri Sandals Parkitchung 155,000 IDR | ACA Floral Scallop Shirt Black Impromptu 238,000 IDR / Highwaisted Shorts Yellow Patroongoods 199,900 IDR / JC.02 Red Proudly Shoes 259,000 IDR

Page 60: LocalBrand.co.id November 2013

Sequined Collar Sleeveless White Impromptu IDR 188,000Prince Gold Necklace Kimi IDR 105,000 Dakota Blazer NeedleTales IDR 249,000Dakota Pants NeedleTales IDR 239,000

Page 61: LocalBrand.co.id November 2013

GISTA Dakini Fuschia House Of Jeaoulxy 380,000 IDR / Triangle Dimension Hurrycane 140,000 IDR / Pearl Beaded Dress Argyle&Oxford 485,000 IDR / White Polka Lace Outer Jukka 439,000 IDR / JC.02 Red Proudly Shoes 259,000 IDR / Houndstooth Diva Decielo Bag 360,000 IDR | ACA Asymetrical White Dress Patroongoods 349,900 IDR / Sinatra Blazer Vby Silvy 599,000 IDR / Gasoga Unui 100,000 IDR / Louina

Hvala 299,000 IDR

Page 62: LocalBrand.co.id November 2013
Page 63: LocalBrand.co.id November 2013

Dakini F

usch

ia H

ouse

Of

Jeao

ulxy

IDR

380

,000 /

Aud

rey

Dres

s V b

y Si

lvy

IDR

350,0

00

Bird

s Of

Para

dise

03

Ruph

IDR

1,5

50,0

00 /

QGeo

met

ri Sa

ndal

s Pa

rkitc

hung

IDR

155

,000

Page 64: LocalBrand.co.id November 2013

Trend

stylIst Aldis Setiadi

PhotograPher putra Agung mahendra

90

’s

60

’s

80’s

90’s50’s

20

00

’s

70

’s

man

We have teamed up with a few killer labels to make your day, with a little

fashion shoot called “current Trend” for your new year wish-list to get a

whole inspiring style after unfolding these pages. Filled with loads of great

street styles, we’re scribbling down some pairs of those highlight goods.

Current

All Wardrobes by localbrand.co.id

Page 65: LocalBrand.co.id November 2013

PAGES

65ARTICLE

Curent TrendMAGAZINE

2nd Anniversary Edition

Bro rogue

Slim Briefcase BrownTAYLOr FINE GOODSIdr 380.000

MynsturELvACKAIdr 195.000

Biritish officer FTALEIdr 650.000

Gia Black Wingtip oxfordATISHIdr 849.000

cell phoneSleve GreenTAYLOr FINE GOODSIdr 95.000

Texture WalletBADIdr 120.000

Anokhi BraceletLABDAGATICIdr 70.000

peace Lava GreyHIPPEArCEIdr 200.000

Page 66: LocalBrand.co.id November 2013

PAGES

66ARTICLE

Current TrendMAGAZINE

2nd Anniversary Edition

camo gear

camera BackpackGreenTAYLOr FINE GOODSIdr 390,000

Typo Today T-shirtWELLBOrNIdr 120,000

combat Hat creamGrAvELIdr 90,000

camo SweatherWOrTHEDIdr349,000

606 Short cargomONGOIdr 375,000

dazzlemOODSHOESIdr 575,000

Black TibetanBraceletLABDAGATICIdr 80,000

Black peace withcrystal BeadsHIPPErACEIdr 350,000

Page 67: LocalBrand.co.id November 2013

PAGES

67ARTICLE

Current TrendMAGAZINE

2nd Anniversary Edition

urban safari

Maroon Foldcanvas BackpackGrAvELIdr 225,000

camera StrapsTAYLOr FINE GOODSIdr 150,000

detroit BrownrANKONEIdr 245,000

Brown Navajo chino pantsCHOPIN JAvAIdr 300,000

BootsBrANDENImIdr 270,000

Brown GradationGOSTEDIdr 285,000

Page 68: LocalBrand.co.id November 2013

PAGES

68ARTICLE

Current TrendMAGAZINE

2nd Anniversary Edition

deser t babe

Messenger Bag creamTAYLOr FINEGOODSIdr 350,000

Brown Sugar parkaOrIGINAL qUZZYIdr 375,000

chino Short orangeKOTONEIdr 219,000

Stone BeadBracelet xvIIIHIPPEArCEIdr 50,000

keychain GreyOrIGINAL qUZZYIdr 75,000

Page 69: LocalBrand.co.id November 2013

PAGES

69ARTICLE

Current TrendMAGAZINE

2nd Anniversary Edition

steal ing Summer

Sailor HatNOrDHENBASICIdr 248,000

Graura BraceletLABDAGATICIdr 70,000

Lightfeet SandalTxTUrEIdr 235,000

rope ShirtArGYLE&OFrODIdr 318,750

Natural 1 WalletBADIdr 250,000

Flag ShortsArGYLE&OxFOrDIdr365,000

pants GreenKOTONEIdr 269,000

Indian postman Bag Light BrownHIPPEArCEIdr 350,000

peace in colouryellowHIPPEArCEIdr 350,000

Sailor Necks greenBADIdr 135,000

Page 70: LocalBrand.co.id November 2013

PAGES

70ARTICLE

Current TrendMAGAZINE

2nd Anniversary Edition

back to Blue

Navy SnapbackLEAP OF FAITHIdr 120.000

dry Blue IndigoDEEr AND DOEIdr 319,000

chromium Alpa BlackTrOvEFOOTWEArIdr 649,000

raJ BlueArAFUrAIdr 265,000

Adv SeriesNavy HoodieWEArmUSTACHEIdr 120,000

porcelain Lace ShortsArGYLE& OxFOrDIdr 365,000

Page 71: LocalBrand.co.id November 2013

CONTrIBUTOrINTErvIEW

PAGES

71ARTICLE

Contributor InterviewMAGAZINE

2nd Anniversary Edition

theoSudar ja

Photographer

What’s yoUr love’s lIFe soUNdtracK?The Radio Dept - You Stopped Mak-

ing Sense and The xx - Together

Who’s yoUr FavorIte movIe character?Emily at Stoker. Her obsession in one

person, become a reason she murder.

the best Place to eat IN jaKarta mUst be?Wherever as long as I eat for free!

FahriReza

model

loniraLolo

Fashion stylist

Instagram @fahri_reza

What’s yoUr love’s lIFe soUNdtracK?If you ready for love n chill, you’ll be

ready for James Blake

Who’s yoUr FavorIte movIe character?80’s Cops / Detective Movie. The

detective had a car and every time

he chased the bad guy, he put the

police light on top of his car. I can’t

remember the title

the best Place to eat IN jaKarta mUst be?I ate lots of sushi roll lately.. But

I can’t tell which one is the best.

They kinda have similar taste one to

another

What do yoU thINK aboUt the coNcePt? Real men ride bike and shift gear!

(Cafe Racer)

Instagram @theosudarja

What’s yoUr love’s lIFe soUNdtracK?La Vien Rose – Edith Piaf

Who’s yoUr FavorIte movIe character?Dori – Finding Nemo

the best Place to eat IN jaKarta mUst be?Beautika

What’s Next For yoU? I tend to follow where the world

would take me....Although I might see

myself still in fashion industry 5 years

from now

What do yoU thINK aboUt the coNcePt? Men’s styling for men in a men’s

world

Instagram @lonira_oni

Page 72: LocalBrand.co.id November 2013

mustard Weight parka orIgINal QUZZy iDR375,000 / Slayer hay oN Wye iDR300,000

Helmet White Nosta iDR135,000 / Navy braNdeNIm iDR250,000

Page 73: LocalBrand.co.id November 2013

STEERINGWHEEL

PhotograPher T H E o S u d a R j a

StyliSt L o N I R a L o L o

ModelS F a H R I R E Z a

MUa a L d I S S E T I a d I

loCatioN T H R I V E M o T o R C Y C L E

all WardroBeS By L o C a L B R a N d . C o . I d

pocket Hoodie aNoNymoUs iDR400,000 / Khaki Navajo Chino choPIN java iDR300,000 / maroon

Fold Canvas Backpack gravel iDR225,000 / Sailor Hat in Dark Blue NordheN basIc iDR268,000

Page 74: LocalBrand.co.id November 2013

RAJ maroon araFUra iDR265,000 / Helmet White Nosta 135,000 / Chino Short Stripe KotoNe

iDR219,000 / Black indian Hat ii hIPPearce iDR325,000 / British Officer FTALE 650,000

Page 75: LocalBrand.co.id November 2013

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Page 76: LocalBrand.co.id November 2013

c o M I N G S o o N

J A N U A r Y 2 0 1 4

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Page 77: LocalBrand.co.id November 2013

CONTrIBUTOrINTErvIEW

PAGES

77ARTICLE

Contributor InterviewMAGAZINE

2nd Anniversary Edition

Who Were yoU lIsteNINg to IN the 2000? I was listening Linkin Park ‘Hybrid

Theory’ & PharrellWilliams ‘Frontin’

What’s the coNcePt be-hINd? I try to create simple pictures with

cinematic angle for photo shoot.

KrishnaPradana

creative director

What’s yoUr daIly Fra-graNce? Aigner Black Icedrops’

Who Were yoU lIsteNINg to IN the 2000?Dewa 19 hahahaha

What has beeN yoUr bIg-gest career hIghlIght to date?Joined costume department Eat Pray

Love

What’s the coNcePt be-hINd?The concept is effortless life of a

‘busy’ boy. Simple pictures, layering

styling.

andhikaDharmapermana

Fashion stylist

What’s yoUr daIly Fra-graNce? Bodyshop

Who Were yoU lIsteNINg to IN the 2000?F4 (meteor garden)

What has beeN yoUr bIg-gest career hIghlIght to date?Wajah Femina 2009

jeidyAzahary

make Up artist

What’s yoUr daIly Fra-graNce? Student, Musician, & Model

Who Were yoU lIsteNINg to IN the 2000?Dido, Red Hot Chilli Peppers, &

Phoenix

What’s the coNcePt be-hINd?The concept of this picture is kind of

quirky and has a sense of high fash-

ion. The sleeked-back hairdo gives

a sense of classy and also simplicity.

The make-up is natural so that the

picture would also appear natural

under the sun light.

rafaelSamodra

model

Instagram @krishnapradana

Instagram@andhikadharmapermana

Instagram @JeidyAzahary

Instagram @Samorafael

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Page 78: LocalBrand.co.id November 2013

Jeans Jacket Smitten IDR 348.000 / Indigo original Quzzy IDR 245.000 / Porcelain Lace Shorts Argyle and oxford IDR 310.250 / Tristan Davu Shoes IDR 320.000

Page 79: LocalBrand.co.id November 2013

Jeans Jacket Smitten IDR 348.000 / Indigo original Quzzy IDR 245.000 / Porcelain Lace Shorts Argyle and oxford IDR 310.250 / Tristan Davu Shoes IDR 320.000

La erPlayerphotographer Krishna Pradana

Stylist Andhika Dharmapermana

Model Rafael Samodra Angkasa Putra

Make up Artist Jeidy Azahary

All wardrobes by LocalBrand.co.id

Page 80: LocalBrand.co.id November 2013
Page 81: LocalBrand.co.id November 2013

Jacket Pocket Polkadot Solo IDR 599.000 / Rope Shirt Argyle and oxford IDR 318.750 / Kim Short Johny Zebra IDR 230.000 / Bradley Davu Shoes IDR 685.000

Page 82: LocalBrand.co.id November 2013

Yuck II Smitten IDR 328.000 / Instrument Shirt hvala IDR 159.000 / Violent original Quzzy IDR 318.000 / Ressurecton Elvacka IDR 149.000 / Chino Short Mustard kotone IDR 175.200 / Pants Green kotone IDR 215.000 / Tristan Davu Shoes IDR 620.000

Page 83: LocalBrand.co.id November 2013

Yuck II Smitten IDR 328.000 / Instrument Shirt hvala IDR 159.000 / Violent original Quzzy IDR 318.000 / Ressurecton Elvacka IDR 149.000 / Chino Short Mustard kotone IDR 175.200 / Pants Green kotone IDR 215.000 / Tristan Davu Shoes IDR 620.000

Page 84: LocalBrand.co.id November 2013
Page 85: LocalBrand.co.id November 2013

Jacket Pocket Polkadot Solo IDR 599.000 / Rope Shirt Argyle and oxford IDR 318.750 / Kim Short Johny Zebra IDR 230.000 / Bradley Davu Shoes IDR 685.000

Page 86: LocalBrand.co.id November 2013

“The It Style” delivered to you by deep interviews with the fashion forwards. Strong

personal style which influences surrounding becomes the reason why we called them

urban style formers. These people are those who get your eyes on their outfit eve-

rywhere they go. They could be architect, designer, banker,…. or anyone that has

a signature style to look up to. They can be from anywhere in this world, local or

international. But we begin here, Jakarta. We’re presenting, our 9 previous The It (s),

talk about their current hit.

s t y l e

t h e

I t

INTERVIEW Dwimayu Budinastiti

PHOTOGRAPHER Krishna Pradnaa

Page 87: LocalBrand.co.id November 2013

YOu cAN fIND ME HERE

@rACHELESqUE

Nadia rachel

Social Media Strategist

“ I learned so many new things after I gave birth to my daughter, and it’s a luxury to be able to raise my daughter, work with my husband, and have a loving family all at the same time “

my cUrreNt daIly roUtINes are...I built a Digital Agency with my husband called

The Network Factory, we handle online buzz, social

media marketing, digital public relation, content

management and many more. This enables me to

spend more time with my 9 months old daughter.

I’m blessed to have the ability to juggle work, family

and friends according to my schedule. It’s been

quite a ride.

the PerK oF beINg me Is...I have to say being a working mom. I learned so

many new things after I gave birth to my daughter,

and it’s a luxury to be able to raise my daughter,

work with my husband, and have a loving family all

at the same time.

No.

1

I caN’t leave home WIthoUt...My iPhone, my Marc Jacobs watch, and Chanel

compact powder. These are the best beauty items,

seriously!

the soNg WhIch maKes me daNce Is a soNg...By Freur called Doot Doot.

IF I’m a cartooN character...I would be Lisa Simpson and I’m gonna stick to

conventional rules and be the best in whatever I do.

Boring, I know, but that’s who I am :D

I’D RATHER hangout at home with my husband and daughter on weekend THAN go out to a concert.

PAGES

87ARTICLE

The It StyleMAGAZINE

2nd Anniversary Edition

Ribon Blue

KITTY KITz

IDR 75,000

Page 88: LocalBrand.co.id November 2013

Wendo Kusuma

Suit Entusiahst

“ Lupin detective and I’m gonna steal ”

I PreFer to be KNoW...as a suit enthusiast.

my daIly reFereNces are...putthison.com and peramnentstyle.co.uk

my cUrreNt daIly roUtINes are…Brillington Brothers, a part time advertising job,

and illustrating story board.

the PerK oF beINg me Is…is can meet with master tailor, the one and only Mr

Amad.

I caN’t leave home WIthoUt…glasses, usb, and atm.

No.

2

the soNgs WhIch maKe me daNce…Theophilus London - Love is Real.

IF I’m a cartooN character, I WoUld be…Lupin detective and I’m gonna steal.

IF I’m hostINg a toUrIst I WoUld taKe hIm to…

Taki Coffee Shop at Glodok and Kayehomaru,

Little Tokyo.

I thINK localbraNd.co.Id Is…currently developing and my favourite one is Sagara

shoes.

I RATHER bE something THAN nothing.

YOu cAN fIND ME HERE

@mr_WK

PAGES

88ARTICLE

The It StyleMAGAZINE

2nd Anniversary Edition

Anokhi Bracelet

LAbDAGATIc

IDR 85,000

Page 89: LocalBrand.co.id November 2013

YOu cAN fIND ME HERE

@HArvSArC

I PreFer to be KNoWN as… Music enthusiast.

my cUrreNt daIly roUtINes are…Running Double Deer digital music production and

on weekend I’m a main resident at Otel Lobby and

Lucy in The Sky

the PerK oF beINg me Is…Free drinks at Otel Lobby and Lucy in The Sky.

And I can dance whenever I want wherever I want

I caN’t leave home WIthoUt…Drinking a glass of ice cappuccino, I need espresso

to widely awake. Laptop, a hat, and I gotta leave

home smelling good by wearing my Hugo Boss

Parfume

harvy abdulrachman

Music Enthusiast

“ Everything will be back to its roots “

No.

3

the soNgs WhIch maKe me daNce…Kool and The Gang - Get it Together

IF I’m a cartooN character, I WoUld be...Johnny Bravo and I‘m gonna be cocky!

FavorIte braNd at localbraNd.co.Id Is…Original quzzy

What do yoU thINK aboUt local FashIoN sceNe? It’s good, tho still could be better

IF I’m hostINg a toUrIst I WoUld taKe hIm to…Stadium and culinary trip around Kota

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What do yoU thINK Is the craPPIest FashIoN treNd? Rubber perforated sandals, yes that C*#@^!

so, What’s goNNa be the Next hIt? Everything will be back to its roots

I’D RATHER dance THAN sleep

Vidora Blue

fTALE

IDR 525,000

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@AYLADImITrI

I PreFer to be KNoWN as… A Fashion Stylist

my cUrreNt daIly roUtINes are…On Monday it’s time to be with my boyfriend, trx

and zumba on Tuesday, on Wednesday and Thurs-

day it’s between trx or going on a run, then Friday

is friends’ time, Saturday boyfriend time again, and

running on Sunday. Pretty tight schedule ha!

the PerK oF beINg me Is…It’s easy for me to borrow some products and I’m

endorsed by a couple of amazing brand, such as

Kenzo, Nike, and Urban Icon

I caN’t leave home WIthoUt…Elise eye lashes and Eyebrow Pencil from Make Up

Forever.

ayla dimitriFashion Stylist

“ Simple, but with a statement “

No.

4

the soNgs WhIch maKe me daNce…All Disclosure’s

IF I’m a cartooN character, I WoUld be...My little pony and I’m gonna fly to dreamy fantasy,

filled with fluffy clouds, glitters, and colours!

my daIly looKs esseNtIals WoUld be Outerwear! Something with boyish look.

my style Is…Simple, but with a statement

What do yoU thINK aboUt local FashIoN sceNe? Growing, nowadays people are inspiring each other.

And there’s absolutely high interest in fashion and

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also high awareness of it.

my FavorIte local braNd Is… Jvstivy

IF I’m hostINg a toUrIst I WoUld taKe hIm to SCBD, Fairground

What do yoU thINK Is the craPPIest FashIoN treNd? Bodycon dress! How can they even breathe?

so, What’s goNNa be the Next hIt? Futuristic look and all about white.

I’D RATHER eat street foods and THAN not being able to shop

Jacket Pocket Polakadot

SOLO

IDR 599,000

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@INNOCErOZE

I PreFer to be KNoWN as… Art worker/fan and musician

my cUrreNt daIly roUtINes are…Being an editor web magazine, going to the gym,

going on a run with BR20 Runners Bandung

the PerK oF beINg me Is…I get free stuffs now and then, I can travel to places,

free alcohol, and free concert tickets.

I caN’t leave home WIthoUt…A hat, that’s a must. Also rings and watch.

the soNgs WhIch maKe me daNce…All time tune, Midnight City - M83

IF I’m a cartooN character,

armand dhinoArt Worker & Musician

“ Spongebob and I’m gonna live under water or be Curious George so I can live without any burden “

No.

5

I WoUld beSpongebob and I’m gonna live under water or be

Curious George so I can live without any burden

I thINK local FashIoN IsAble to compete with the international market,

price, and quality wise

What do yoU thINK Is the craPPIest FashIoN treNd? Keffiyeh as men scarf

so, What’s goNNa be the Next hIt? Bold colours and colour blocking

I’D RATHER be Techno THAN be Pro-gressive

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Sake

MONGO

IDR 225,000

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YOu cAN fIND ME HERE

@ALODITAthrough ocean!

What do yoU thINK Is the craPPIest FashIoN treNd? Definitely C*OCS!

so, What’s goNNa be the Next hIt? Lingerie as day attire! Something with lace and silk.

I’D RATHER Taking pictures THAN ngulek sambel! Such an effort

I PreFer to be KNoWN as… A full time photographer

my cUrreNt daIly roUtINes are…Updating my blog http://www.alodita.com/

the PerK oF beINg me Is…Have a free pass to enter fashion show backstage

I caN’t leave home WIthoUt…Iphone & putting on my lipstick

the soNgs WhIch maKe me daNce…Crave You – Flight Facilities

IF I’m a cartooN character, I WoUld beDory in Finding Nemo and I’m gonna travel

andra aloditaPhotographer

“ Taking pictures than ngulek sambel! Such an effort. “

No.

6

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Clutch Basic Clear Silver

LEATHER ESTOITE

IDR 379,000

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@SASUrISASrI

I PreFer to be KNoWN as… Jewelry designer

my cUrreNt daIly roUtINes are…Dancing and sports

the PerK oF beINg me Is…I can eat whatever I want, without worries. Cause

all my tight sport schedule will burn the belly fat

I caN’t leave home WIthoUt…Wearing earrings and bring my lighter! No more

buying lighter, there’s a bunch in my room

the soNgs WhIch maKe me daNce…Standing Right Here - Melba Moore & Give Me

The Night – George Benson

dilah sasriJewelry Designer

“.... I think we’re gonna back to the roots, such as batik and tenun with a simpler cut. “

No.

7

IF I’m a cartooN character, I WoUld bePeter Pan and I’m gonna wander to Neverland

my FavorIte local braNd Is… All the shoes’

What do yoU thINK Is the craPPIest FashIoN treNd? Alien workshop and hiking sandals at 90s. And

currently, I’m wondering how could people in

this super sunny town wearing a coat and leather

jacket!? Duh!

so, What’s goNNa be the Next hIt? Hmm fashion is pretty similar as life, re-evolves

and goes around, of course with urban touch, vivid

colour, and prints. I think we’re gonna back to the

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roots, such as batik and tenun with a simpler cut.

I’D RATHER doing sport THAN getting drunk

Postman Bag

HIPPEARcE

IDR 450,000

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YOu cAN fIND ME HERE

@SONNYDIENI PreFer to be KNoWN as… Founder Otoko, Chief Operational Manager

my cUrreNt daIly roUtINes are…Going to my own store, Otoko.

the PerK oF beINg me Is…People will pick up my call! It’s relieving.

I caN’t leave home WIthoUt…Preparation and praying.

the soNgs WhIch maKe me daNce…I don’t do dance hahaha…

IF I’m a celebrIty, I WoUld beThe Hangover cast, Zach Galifianakis, and I’m

gonna disguise as anyone.

sonny dienFounder “Otoko”

“ Next, a ready to wear attire with an effortless look and prints are gonna be on top “

No.

8

What do yoU thINK Is the craPPIest FashIoN treNd? Animal print!

so, What’s goNNa be the Next hIt? Currently something related with numbers and

sport wear are hitting the road! Next, a ready to

wear attire with an effortless look and prints are

gonna be on top.

I’D RATHER travelling THAN going to concert

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3 Panel Cap Maroon

NORDHEN bASIc

IDR 248,000

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YOu cAN fIND ME HERE

@KHESIA_LALITAI PreFer to be KNoWN as… Visual merchandiser

my cUrreNt daIly roUtINes are…24/7 in mall for window displaying

the PerK oF beINg me Is…Getting discounts in various stores, name it and I’ve

got it!

I caN’t leave home WIthoUt…Certainly, putting on my eyebrow pencil!

the soNgs WhIch maKe me daNce…This Must be The Place – Talking Heads

IF I’m a cartooN character, I WoUld be

Keshia lalitaVisual Merchandiser

“ I would be Jenna rink in 13 going on 30 and I’m simply gonna travel through time “

No.

9

I would be Jenna Rink in 13 going on 30 and I’m

simply gonna travel through time

What do yoU thINK Is the craPPIest FashIoN treNd? Comme Des F*ck Down beanie

so, What’s goNNa be the Next hIt? Structured attire

I’D RATHER Hang out without wearing a bra THAN without making up my eyebrow!

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Quilted Jumper with Zipper

ARGYLE&OXfORD

IDR 429,000

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F o U N d e r

Larasati Dewangga Putri

b r a N d

Moth

2

F E A T U r E DB r A N D

hoW dId It Progress INto maKINg jeWelry? What made yoU PUt doWN the PeNcIls?It’s starting when I received immedi-

ate attention in ‘Lomba Perancang

Aksesoris 2010’, a competition for

jewelry designer. Then I set out to

create jewelry pieces which mixed

with an art.

I’m born in an artist family. I was ex-

posed in art since birth. Thus I’m get-

ting use to develop new things around

my daily life. I studied in fashion

academy back then, that explains why

pencil is always around. So through

some experiences, I make simple

things turn into unexpected goods

dId yoU collect all those PeN-cIl coloUrs or yoU bUy them beFore yoU made It INstead? Is there aNy PartIcUlar PeNcIl?It was started by asking people if they

have any un-useful colour pencils and

began to collect them. Then lately, I

need more pencils than I‘ve got now,

so I must to buy them and surely it’s

all similar, Faber Castell colour pencil

do yoU have aNy FavorIte PIece IN moth’s? Why?Yes indeed! Necklace piece, named

‘Sans Titre’ from Stars Felsic collec-

tion. Cause this is the first necklace

which I made at this collection

hoW do yoU get INto jeW-

elry desIgN?I have a deep interest in jewelry and

art. I’m truly hopping I could encour-

age people to express their oddness,

uniqueness, and bold taste through a

wearable art

What’s the most exPeNsIve Item at moth? hoW come?As well as my favorite piece, ‘Sans

Titre’, like I said before, this necklace

is the first necklace that I made and

“ I’m trUly hoPPINg I coUld eNcoUrage PeoPle

to exPress theIr oddNess, UNIQUeNess, aNd

bold taste throUgh a Wearable art “ - moNth -

she has the highest difficult technique

to string into jewelry

What are yoUr goals by beINg a local braNd?Could be sold worldwide

the PerFect mUsIc to daNce to WhIle WearINg moth…Gutevolk - Picnic

What’s Next materIal that yoU WoUld traNsForm INto FascINatINg jeWelry?I really wanna make jewelry either

from twizzler candy, bolt, or herbs

INTERVIEW Dwimayu Budinastiti

http://localbrand.co.id/Mothjewellry

Page 97: LocalBrand.co.id November 2013

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F o U N d e r

Michael & Arthur

b r a N d

Elvacka

3

F E A T U r E DB r A N D

What’s story behINd the Name?Behind the story, it comes from Swed-

ish word “vacker” that means beauty.

Then we have our own philosophy

which is, how we create a beauty for

a beautiful. We mixed it up and got

options, lastly we think Elvacka is the

best choice besides others. Moreover,

it sounded good when we heard for

the first time

What maKe yoU dIFFereNt From other tees braNds?We create a brand not only clothes,

which was the first idea when we

started. That’s the noticeable differ-

ence in between, we make a simple

thing looks elegance, we give them

value. We concern about the quality

of our goods, curating the designs,

convection, until they become one

complete package for customer. We

serve the best for you!

ever temPted to KeeP the clothes INstead oF sell them oN? WhIch PIece It Is?Actually without any doubt, we love

all articles that we’ve made

do yoU have aN IN hoUse IllUstrator? What’s the coN-cePt behINd all the draWs?Yes we do have! The basic

concept is minimalism el-

egance and we combine with today’s

youth culture. Designs always lead

the concept

What does INsPIre yoU IN Words? Is there aNy coPy-WrIter or IssUe WhIch yoU taKe?“Dream High Get High” we believe

if you set your dream highly, you’re

gonna do such a high effort in terms

to reach them

What Is yoUr FavorIte soNg WhIch INsPIres yoU WhIle WorKINg?Telepopmusik, HAIM, BOY, Tesla

Boy, Depeche Mode, Daft Punk, The

xx, Breakbot, A$AP ROCKY, and

so many more

Who do yoU see PerFectly WearINg elvacKa? Hmm modesty, we think

everyone who wears Elvacka

is pretty awesome

INT

ER

VIE

W D

wim

ayu Budinastiti

http://localbrand.co.id/Elvacka

“WE CrEATE A BrAND, NOT ONLY CLOTHES...”

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c o N N e c t s ta l e N t s

&

c l I e N t s I N c r e at I v e I N d U s t r I e s a r e a

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for those who is interested in pursuing careers in local fashion scene or contribute to our delightful e-Magazine.here’s a chance to join our team!

modelstylistPhotographermake up artistgraphic designervideographer

Send your portfolio to [email protected]

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