localbrand.co.id november 2013
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LocalBrand.co.id November 2013 - Second AnniversaryTRANSCRIPT
Featured Brand RAFHEOO
ELVACKA
MOTH
T H E I T S T Y L EExclusive Interview ANDIEN AISYAH
issueno.
24N o v e m b e r
2 0 1 3
L I v E S i m p l y
Second Anniversary
F o l l o w
t h e l o c a l s t r e e t s t y l e &
s h o p o v e R
1 3 0 + I N d o N e s I a N b r a N d s
o n l y a t
I f you are wi l l ing to grow & develop your l ine in local fashion scene, join
us, a leading onl ine marketplace in Indonesia.
Send your brand prof i le & look book to
e d t o R ’ s
Hi!
I do not expect you to read this. I think edi-
tor’s letter is a part of magazine that people
won’t read. So it means a lot for me if you
do hahhaa….
Thank you anyway.
We have been overwhelmed by working
hardly to complete our second anniversary
issue, November 20th! It’s hard to figure,
how would this issue going to be without a
little help from our friends as contributors! A
bunch of thanks and kisses! It’s such a pleas-
ure being able to get to know more all your
creative minds.
Actually this is my favorite time of a year.
When everything seems like new, all fresh,
and ready to step ahead, continuing what’s
le ergood back then, and let go the failure. This
past 12 months, we started as one team
and end up as a bigger team. We would
love to expand more and we’re hailing the
entire creative mind abroad, to contribute
in our enticing magazine. It’s time for you
to emerge by sending me your portfolio to
At last, I present to you all the loves by our
amazing contributors,
24th edition of LocalBrand.co.id Magazine,
2nd birthday issue, so seen it, love it, then
buy it!
p.s : Don’t mind to drop your critics and
keep supporting the locals!
xx,
Dwimayu BudinastitiEditor in Chief
tti
C O N T E N T S
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P. 9
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e d i t o r ’s L e t t e r
c o n t e n t s
a n n i v e r s a r y Te a m
P r o l o g u e
c o v e r S t o r y
P. 1 2 - 1 7
P. 1 8 - 2 4
P. 2 6 - 3 2
P. 3 4 - 4 1
P. 4 2 - 4 3
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m e e t t h e I c o n ~ a N d I e N a I s ya h
m i x & m a t c h
e d i t o r i a l I ~ B e h i n d T h e S c e n e
e d i t o r i a l I I ~ C i r q u e d u S o i r
F e at U r e d B r a n d ~ r a F h e o o
P. 4 4 - 5 0
P. 5 2 - 5 6
P. 5 8 - 6 3
P. 6 4 - 7 0
P. 7 2 - 7 5
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c u r r e n t Tr e n d “ Wo m a n ”
e d i t o r i a l I I I ~ Va g u e
e d i t o r i a l I v ~ H i d d e n B a c k y a r d
c u r r e n t Tr e n d “ M a n ”
e d i t o r i a l v ~ S t e e r i n g W h e e l
P. 7 8 - 8 5
P. 8 6 - 9 5
P. 9 6
P. 9 7
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e d i t o r i a l v I ~ L a y e r P l a y e r
t h e I t s t y l e
F e at U r e d B r a n d ~ m o t h
F e at U r e d B r a n d ~ e l va c K a
What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?I am a photographer
WheN aNd hoW dId yoU get started at localbraNd.co.Id?I started about a year ago. Mr.CEO
directly asked me to be his in house
photographer.
What’s yoUr FavorIte braNd at localbraNd.co.Id?Doubtless and NOSTA.
What’s yoUr cUrreNt Fa-vorIte jam?THE KILLERS!! I am currently
listening to Shot at The Night
What’s the PerK oF beINg localbraNd team? We work hard but party harder! Long
live LocalBrand!
instagram : @maheendra
Putra agungMahendra
What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?Head of Graphic Designer
WheN aNd hoW dId yoU get started at localbraNd.co.Id?It was started about a year ago, my
friend wants me to re-design the
website of LocalBrand
What’s yoUr cUrreNt Fa-vorIte jam?It’s depence on my mood, but Break-
bot always be my highlight.
What’s the PerK oF beINg localbraNd team?We started with a small team and I
think each of us has been learning
and making differences both for
ourselves and LocalBrand
instagram : @krishnapradana
What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?Well known either as Content Direc-
tor of LocalBrand.co.id and Editor in
Chief LocalBrand.co.id Magazine
WheN aNd hoW dId yoU get started at localbraNd.co.Id?Hmm, it was August 2011 after mov-
ing back from Bali to continue my
collage, my sister’s friend,Sayed who
is the founder of Local.co.id, asked
me to join the team which contain my
long lost friends, Bella Larasati and
Melissa Pratiwi, and certainly I said
yes hahha without doubt!
What’s the PerK oF beINg localbraNd team? It’s all about fashion and internet,
who says its working? Hahha anyway,
I can wear whatever I want even in
serious occasion (because we’re a
fashion company), meet whoever I
want to know more (because we’re a
media), and at last (which makes all
my friends jealous) have a vacation
frequently which takes two weeks long
(because I said so hahaha, kinda my
guilty pleasure)
Instagram : @dwimayu
KrishnaPradana
dwimayuBudinastiti
PAGES
6ARTICLE
Anniversary TeamMAGAZINE
2nd Anniversary Edition
an
NiV
Er
sA
ry
te
AM
What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?Merchandiser
What’s yoUr FavorIte braNd at localbraNd.co.Id?Moth jewelry, Mannequin Plastic,
and Estoite
What’s yoUr cUrreNt Fa-vorIte jam?Inside Out -Feist
What’s the PerK oF beINg localbraNd team? We could talk about weirdo things,
gossips, and no need to think about
what our positions. We could blend
here.
instagram : @indahhanny
IndahNugrahanny
What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?My current position in LocalBrand.
co.id is as product photos editor
WheN aNd hoW dId yoU get started at localbraNd.co.Id?It all started about 14 months ago I
was an intern but I’m not sure how I
lasted here
What’s yoUr FavorIte braNd at localbraNd.co.Id?Nosta, Vanishing and Vound, Kotone
What’s yoUr cUrreNt Fa-vorIte jam?Always was and always will The
Beatles songs
What’s the PerK oF beINg localbraNd team? Having such wide social networks,
creative minds, and knows how to
have fun!
What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?Brand Relation
WheN aNd hoW dId yoU get started at localbraNd.co.Id?I thought on July 10 2012, my friend,
Reilly, encourages me to join Local-
brand.co.id then I said ok.
What’s yoUr FavorIte braNd at localbraNd.co.Id?I love Estoite and House of Jeaoulxy.
Anybody wants to buy it for me,
pretty please? haha
What’s yoUr cUrreNt Fa-vorIte jam?I love The Corrs!
What’s the PerK oF beINg localbraNd team? Hmm even in anger, delight, and
miserable circumstances, we always
get through all of these together. Yup
kinda sweet little team. And of course
Pre-event LocalFest.co.id is a moment
which highlighted the most.
instagram : @damkarin
dimasNalendra
KarinaDamayanti
PAGES
7ARTICLE
Anniversary TeamMAGAZINE
2nd Anniversary Edition
What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?Warehouse, kind of packing and
ordering parts.
WheN aNd hoW dId yoU get started at localbraNd.co.Id?July 22th 2013, offered by my friend
who’s also familiar with “mbah”
What’s yoUr FavorIte braNd at localbraNd.co.Id?Wellborn
What’s yoUr cUrreNt Fa-vorIte jam?Guns and Roses – Sweet Child O’
Mine
What’s the PerK oF beINg localbraNd team? Could expand my networking. Get
all those marketing experiences and
knowledge.
ZulfahmiAulia
What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?Office Boy
WheN aNd hoW dId yoU get started at localbraNd.co.Id?January 2012, Mas Ito told me
about the vacancy. Suddenly Mbah
interviewed me and I’ve got accepted,
then I moved to Jakarta afterwards.
What’s yoUr FavorIte braNd at localbraNd.co.Id?Chopin Java and tlbm hoho
What’s yoUr cUrreNt Fa-vorIte jam?3 Doors Down - Here Without You
What’s the PerK oF beINg localbraNd team? The team is incredibly fun
abdulAziz
PAGES
8ARTICLE
Anniversary TeamMAGAZINE
2nd Anniversary Edition
What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?I’m the Freelance Fashion Writer
WheN aNd hoW dId yoU get started at localbraNd.co.Id?October 2012, I started here when
my friend asked me to accompany
her doing her internship at Local-
Brand.co.id and ended up interning
too.
What’s yoUr FavorIte braNd at localbraNd.co.Id?Regarde
What’s yoUr cUrreNt Fa-vorIte jam?Jay Z - Tom Ford
What’s the PerK oF beINg localbraNd team? The fact that I can practically do the
works at home, so I don’t have to
come every day
instagram : @aisya27
aisyaPutri
What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?Being a Fashion Writer
WheN aNd hoW dId yoU get started at localbraNd.co.Id?I started joining the team in February
after being interviewed by our Con-
tent Manager.
What’s yoUr FavorIte braNd at localbraNd.co.Id?I love Argyle & Oxford the most.
What’s yoUr cUrreNt Fa-vorIte jam?Loving Get Lucky by Daft Punk at
the moment.
What’s the PerK oF beINg localbraNd team? I have an amazing and friendly team
with the same interest in the fashion
industry. Everyone is easy to relate to,
I always feel at ease talking to them! :)
instagram : @mithakomala
mithaKomala
What’s yoUr cUrreNt PosI-tIoN at localbraNd.co.Id?Administrator and store warehouse
and the model too? (how greedy am
I?) haha
WheN aNd hoW dId yoU get started at localbraNd.co.Id?Around February 2013, it started
when I became a model for e-magz
and product. Am a fresh graduate
and there’s a vacancy, and they asked
me, why not?!
What’s yoUr FavorIte braNd at localbraNd.co.Id?Argyle & Oxford
What’s yoUr cUrreNt Fa-vorIte jam?At this time I always listen to Half
Mask by Empire Of The Sun
What’s the PerK oF beINg localbraNd team? When we got deadline (which we got
it every time) we can go through it!
INDEED! We can live under pres-
sure! Rawr!
instagram : @aldisrompies
aldisSetiadi
Pro-logUeTime has passed since 2 years ago when LocalBrand.co.id is first
launched at Koi Kemang. We begin our journey from 30 local brands,
and as the journey continues, we have now partnered with 150 lo-
cal brands and become one of the biggest online store in Indonesia.
Passion that combines with our effort to continuously maintain and
increase the best of quality from the products available at LocalBrand.
co.id.
Orders had came from many corners of the world, showing us the
great enthusiasm from people abroad into our Indonesian brands. An
achievement that we all can be proud of. An achievement which allows
us, together with parent company Local.co.id, to take further step
to greater achievement by successfully organizing Pre Event Bazaar
LocalFest.co.id at Senayan City last July.
The great teamwork has become the motor that lead us to reach this
stage of success. For that, representing the management, I would like
to say huge thank you and how we highly appreciate the hard work
from all employees of Local.co.id, our interns and the LocalPeople. Big
thanks also to our contributors that have participated in the making of
our LocalBrand.co.id magazines, from its 1st edition until the recent
25th edition. It indeed has become the one of the most awaited Indo-
nesian E-magazine with the download number of more than 10.000
reader in its each edition.
At this 2nd year of LocalBrand.co.id, it is the moment for us to evolve
and expand. Moving into bigger infrastructure, recruit more people
and broaden our marketing scope to abroad. Let's support Indonesian
local brands to reach their higher level, as on our vision to bring these
brands into Asian regional level in the next 5 years. Let's together we
reach this goal of ours!
Sayed MuhammadFounder & CEO Local.co.id
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9ARTICLE
PrologueMAGAZINE
2nd Anniversary Edition
te a m FolloW Us oN
Twitter : @LocalBrandID
Facebook : LocalBrand.co.id
Instagram : LocalBrandID
coNtact Us
Blackberry PIN 2678783D
SMS/WA +62 858 3015 3333
LINE LocalBrandID
www.localbrand.co.id
cover story.
PAGES
10ARTICLE
Cover StoryMAGAZINE
2nd Anniversary Edition
IN style
Andien Aisyah
PhotograPher
Hakim Satriyo
stylIst
Dwimayu Budinastiti
haIr do
Harry
maKe UP
Marlene Hariman
locatIoN
Artotel Jakarta - Thamrin
Jl. Sunda Kelapa 3,
Jakarta Pusat,
Indonesia
edItor IN chIeF
Dwimayu Budinastiti
graPhIc desIgNer
Krishna Pradana
creW
Karina Damayanti
Indah Nugrahanny
Putra Agung Mahendra
Dimas Nalendra
Aldis Setiadi
is published by
PT. Local Intech Solution
Jl. Haji Salim II No. 54
RT 001 / RW 015
Kel. Gandaria Utara
Kec. Kebayoran Baru,
Jakarta Selatan - 12140
Phone. (021) 3025 3333
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Anniversary
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*Val id fo r a l imi t ed t ime and s e l e c t ed i t ems on l y
F r E E S H I P P I N G
BF
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PAGES
12ARTICLE
Meet the IconMAGAZINE
2nd Anniversary Edition
Panther Summer Dress MiRoiR IDR 299,000 / Cutout Cardigans Polka SpoTlighT IDR 329,000
A isyahAND iEN
A isyah
PAGES
13ARTICLE
Meet the IconMAGAZINE
2nd Anniversary Edition
Meet the icon
PhotograPh Hakim Satriya stylINg Dwimayu Budinastiti
maKeUP Marlene Hariman haIr do Harry
Place
ARTOTEL JAKARTA - THAMRIN
Jl. Sunda Kelapa 3, Jakarta Pusat - Indonesia
AND iEN
She's renowned as an indonesian jazz singer, the first child of three siblings, her high taste in fashion, and who can refute about her stunning slender physique? But Andien Aisyah is more that that. Despite her image that impressed a wealthy pleasing life, which people create based on her social medias, she is a strong passionate, independent woman who's living a big dream. We got all day with Andien to talk in regard to her current hit, about how she is is nowadays.
PAGES
12ARTICLE
Team InterviewMAGAZINE
2nd Anniversary Edition
Kano Knit Sweater ASk IDR 645,000 / Aloha Printed
Trouser ARgylE&oxfoRD IDR 310,250 /
Rainbow Jam Shirt his Daughter IDR 225,000
“ mostly, people think I live in kindof fairy tale life,
based on my insta-gram and any other
social medias “
PAGES
15ARTICLE
Meet the IconMAGAZINE
2nd Anniversary Edition
What’s yoUr FavorIte tUNe amoNg all the eIght? What’s maKe It so sPecIal?Without doubt I would say, Hanya Untukmu. Most
of other songs are made by Abenk, but this one is
more special. Vice versa, it made for Abenk hahaha!
For the first time the lyric is written by me.
“haNya UNtUKmU” yoUr oWN created soNg, It’s NeW? What’s the story behINd?The idea popped out when we’re composing at his
house. It relates to our friendship. He’s my very best
friend since elementary, we’re even having a gig to-
gether in junior high! So I would say he means so
much for me.
What dId yoU FINd so INsPIrINg WhIle cre-atINg “aNdIeN”?The 60s era! This album was inspired by The Su-
preme back then and Mayer Hawthorne as my cur-
rent muse.
tell Us somethINg We Probably doN’t KNoW aboUt thIs albUm!Eventually this album reflects my currents issues
without I‘m planning to. There’s a song in this album
which talk about how someone has left by her friend.
Like what happened to me, one of my best friends
suddenly passed away afterwards, I was shock!
Furthermore, there’s one song “Lembaran Baru”.
When the song’s being created, I told about it to my
(ex)boyfriend without expecting what would happen
next. Until then I broke, I moved on, and started all
over again, and now here I am, at the new page of
Andien.
Hmm so in other words, Andien album is reflecting
me generally.
> > >
Cropped Silver Blouse NoSlAb IDR
255,000 / The Found One Skirt VANiShiNg
AND VouND IDR 289,000 / Sleeve-
less Back Cotton Stripe Solo IDR 375,000 / Tie VANiShiNg
AND VouND
PAGES
16ARTICLE
Meet the IconMAGAZINE
2nd Anniversary Edition
What’s the PerK oF beINg aNdIeN?Mostly, people think I live in kind of fairy tale life,
based on my instagram and any other social medias.
Wearing the fancy dresses, traveling around, eat all
the yummiest dishes and so on.. In fact, I get all
those stuffs just because I work hard for it too, so
in the end what comes around always goes around.
Whose taKe care oF yoUr costUme WhIle PerFormINg?I do it all by myself. It’s easier than ask someone else
because I know exactly what I want and what I need.
If I rely on others, the end result might not be as I’ve
expected to be like. Due to my petite size, it’s hard
to find a perfect fit. That’s why most of the costumes
were custom made. Designers also lent me costumes,
they help me a lot! And luckily, I grew up among all
the creative friends, it makes me have a fierce sense
in fashion.
aNy tIPs IN sPort? 100% determination. You have to do it frequently
and not just as a one time thing! Push yourself and
push it harder. I do it 5 days a week and 1-3 times a
day. And you also have to maintain your lifestyle, I
rarely sleep late and I wake up early too.
the designers &customers become moreinspiring. they aredefinitely on their a game right now, theyalready have their ownfashion statement
Stretch Mini Skirt Electric Blue SiN IDR 113,400
Sinatra Blazer V by SilVy IDR 599,000
Lego Dress ASk IDR 485,000
the designers &customers become moreinspiring. they aredefinitely on their a game right now, theyalready have their ownfashion statement
PAGES
17ARTICLE
Meet the IconMAGAZINE
2nd Anniversary Edition
For yoUrselF as aN eNthUsIast, hoW do yoU thINK aboUt the local FashIoN sceNe today? aNy FavoUrIte braNd?It’s getting more exciting! The designers and cos-
tumers become more inspiring. They are definitely
on their A game right now, they already have their
own fashion statement. As for my favourite, I adore
Mel Ahyar designs.
What’s so sPecIal by beINg PetIte?I am still considered as a teenager even though
I’m already 28 years old. I could be LocalBrand.
co.id cover, how awesome is that?! And when I was
in the USA last month, I passed the immigration
security without even being checked. Yes for sure!
They thought I’m an underage haha… Such a guilty
pleasure! Despite all those advantages, I still don’t fit
in Zara cuts, need to shop at their kids’ section
yoUr latest geNIUs PUrchase WoUld be …A neck warmer by Issey Miyake. Got it in my last
Japan vacation.
What’s yoUr secret PassIoN? Pilates trainer! I always want to get a license, but
there is always something that gets in the way
WheN yoUr bIrthday Is aNd What dId yoU get For25 August. I got a necklace from boyfriend with my
birth stone on it, the fascinating blue sapphire. And
it’s worth even more because the necklace made by a
good friend of mine, Sabrina, the Founder of Cave
and Cove in Bali. Best gift ever!
aNy Idea For the Next bIrthday WIshes? A ring would be lovely! *blushing*
are there aNy bIrthday WIshes For local-braNd.co.Id secoNd aNNIversary? Mmm.. First means the beginning of a trail. Second
is processing and the next chapter may be harder.
So, I wish Localbrand’s steps will be greater and
more success ahead! Be the pioneer for the emerging
Indonesian brand
What do yoU thINK aboUt artotel?It’s been a buzz. A different kind of hotel concept.
So I am just too excited, can’t resist to capture every
corner of the room and share it in a group, make
them jealous! :p
Kano Knit Sweater ASk IDR 645,000 / Aloha Printed
Trouser ARgylE&oxfoRD IDR 310,250 /
Rainbow Jam Shirt his Daughter IDR 225,000
These are the figures who lead the style seeker. They show us how to carry off the trend with attitude.
Well, this winter, the secret is out. As the trendsetter, they showcase their taste, transforming their picks
into localBrand.co.id essentials. Upgrade your look with styling tips from our favorite fashion
influencers behind youth local creative industry!
mix&
match
SHO
ES
SHiRT
HA
T
BAG
JEWEllERy
DRESS
pAN
TS
INtervIeW Dwimayu Budinastiti / PhotograPher putra Agung mahendra
PAGES
19ARTICLE
Mix & MatchMAGAZINE
2nd Anniversary Edition
What do yoU do?Photographer
What do yoU thINK WoUld be the Next treNd?Bohemian
What are yoUr daIly reads?leloveimage.blogspot.com
What WoUld yoU Never be caUght WearINg?A necklace
yoUr mUst have Item…Glasses
coUld yoU recommeNd Us the best Place to shoP?Shanghai
What Is yoUr FavoUrIte jam at the mo-meNt?Neo psychedelia music.
Afternoon by Youth Lagoon.
IF yoU coUld have a sUPer PoWer, What WoUld It be?Flying
andre Wiredja
Mix & Match by
Typo Today T-shirtWellborNiDR 120,000
Floral Shortsargyle aNd oxFordiDR 310,250
The Colorful Small Beads Budha RedhIPPearceiDR 101,500
Feather print Bag BraceletshIPPearceiDR 50,000
Camouflage Orange purple shoesaNIaKIiDR 460,000
INSTAGRAM : @aNdreWIredja
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Eye on Diamond Cap White moNstoreiDR 229,000
Blubby NoontblmiDR 125,000
Heidi ShoeshvalaiDR 289,000
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20ARTICLE
Mix & MatchMAGAZINE
2nd Anniversary Edition
diana rikasari
Mix & Match by
What do yoU do For lIvINg ?Blogger & Entrepreneur
What do yoU thINK WoUld be the Next treNd?The next trend? Friendly fashion people! Hahaha.. I’ve
always find non-smiley fashion people unattractive.
What are yoUr daIly reads?Fimela.com
Stylebubble.co.uk
WhoWhatWear.com
PopSugar.com
What WoUld yoU Never be caUght WearINg?Anything too revealing. Less skin is always more el-
egant.
yoUr mUst have Item…A statement jacket!
coUld yoU recommeNd Us the best Place to shoP?I love shopping at Pasar Baru for vintage items. Such a
treasure land with really low prices. And maybe Bang-
kok too.
What Is yoUr FavoUrIte jam at the momeNt?Been listening to Paramore and Passenger a lot lately.
IF yoU coUld have a sUPer PoWer, What WoUld It be?The power to teleport to any place I like. Traveling
without a cost! :D
INSTAGRAM : @dIaNarIKasarI
Camo DressWellborNiDR 1256,000
Kapore NecklacechIcK horseiDR 100,000
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PAGES
21ARTICLE
Mix & MatchMAGAZINE
2nd Anniversary Edition
cindy biantoro s
Mix & Match by
What do yoU do For lIvINg ?I’m a full time designer for my own company
DiamondHurts, also for ONLYi. Graphic designer,
decorator, art consultant & owner of TORO.BIAN
(art.home.decor), and I’m also a lead singer for my
band with my husband called A Gentleman Geek.
What do yoU thINK WoUld be the Next treNd?Ruffles and madness prints
What are yoUr daIly reads?Dazed & Confused, The Selby
What WoUld yoU Never be caUght WearINg?You will never find me wearing super hot pants
yoUr mUst have Item…Pair of gold/silver killer boots.
coUld yoU recommeNd Us the best Place to shoP?There is old book store together along with flea market
inside, nearby my apartment. They sell selected vin-
tage dress and gown.
IF yoU coUld have a sUPer PoWer, What WoUld It be?Invisible. For sure ;)
INSTAGRAM : @dIamoNdhUrts
Circle Gold NecklaceleaaFiDR 135,000
Gold peacehIPPearceiDR 125,000
Camoufle Orange purple ShoesaNIaKIiDR 289,000
lady TottunovathtciDR 280,000
Outer DodriyaoNly IiDR 389,000
lace Skirt Blueargyle & oxFordiDR 325.000
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PAGES
22ARTICLE
Mix & MatchMAGAZINE
2nd Anniversary Edition
diaz adhiputranto
Mix & Match by
What do yoU do For lIvINg ?I am a PR of Club Dragonfly
What do yoU thINK WoUld be the Next treNd?Camo and leather are still the highlight for next season
I think, layer and bomber jacket for sure!
What are yoUr daIly reads?Juice and Nylon Guys
What WoUld yoU Never be caUght WearINg?I never wear a t-shirt only
yoUr mUst have Item…A pair of jacket or blazer
coUld yoU recommeNd Us the best Place to shoP?Otoko, HnM , Gallery Lafayette, and Goods Dept.
What Is yoUr FavoUrIte jam at the momeNt?Am usually listening to loungy or chill out music
IF yoU coUld have a sUPer PoWer, What WoUld It be?I would love to have a super power to fly to wherever I
want.. And a power to be invisible!
INSTAGRAM : @dIaZadhIPUtraNto
Selvedge Brown atIshiDR 599,000
Tristan davUiDR 620,000
Donchesteer Shirts raNK oNeiDR 212,500
Duce Black OutwearoPhIdIoiDR 370,00
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PAGES
23ARTICLE
Mix & MatchMAGAZINE
2nd Anniversary Edition
Paula Pupu
Mix & Match by
What do yoU do For lIvINg ?Fashion designer & owner of Hellopupu
What do yoU thINK WoUld be the Next treNd?I think trend will always evolve but style is important.
I’m a vintage lover & full time vintage dresser. I love
classic & timeless vintage look.
What are yoUr daIly reads?Vintage blogs & websites
What WoUld yoU Never be caUght WearINg?Jeans or pants
yoUr mUst have Item…A beautiful dress, classic handbag & pretty shoes
coUld yoU recommeNd Us the best Place to shoP?Depends on what you’re looking for, but online shops
have everything you need.
What Is yoUr FavoUrIte jam at the momeNt?Dancing with my self – Nouvelle Vague
IF yoU coUld have a sUPer PoWer, What WoUld It be?I would turn back time to the 50s or 60s where ladies
wear pretty dresses all the time :)
INSTAGRAM : @PUPUPaUla / @helloPUPU
Slim Briefcase Blacktalor FINe goodsiDR 380,000
marry HeelsraW FootWeariDR 382,500
Summer collar Dress grey areaiDR 185,000
Crowy Collar Brooch Spiffyx FreaKiDR 55,000
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PAGES
24ARTICLE
Mix & MatchMAGAZINE
2nd Anniversary Edition
dicky adam
Mix & Match by
What do yoU do For lIvINg ?I sing for living
What do yoU thINK WoUld be the Next treNd?I think the tea-length skirts would be the next trend for
girls, I really like it.
What are yoUr daIly reads?I like magazines, but I read blogs sometimes
What WoUld yoU Never be caUght WearINg?I wear pretty much everything, except..... Cro*s
yoUr mUst have Item…Rings
coUld yoU recommeNd Us the best Place to shoP?I prefer Topman/Topshop, New Look, Pull and Bear,
and Forever 21 provides so many cute rings and neck-
laces
What Is yoUr FavoUrIte jam at the momeNt?I’m so into Lorde lately, she’s just released her debut
Album “Pure Heroine”. My favorite track is Ribs
IF yoU coUld have a sUPer PoWer, What WoUld It be?A Shape-Shifter, I wonder what it feels like to be Oba-
ma or Kate Moss
INSTAGRAM : @dIKIdIcI
Clutch Basic Black leatherestoIteiDR 379,000
Navi ladiesbraNdeNImRp250,000
Navy polka lace OuterjUKKaiDR 439,000
NgalagenaKINshIPiDR 265,000
Gia Black Wingtip OxfordatIshiDR 849,000
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PAGES
25ARTICLE
Contributor InterviewMAGAZINE
2nd Anniversary Edition
yoUr most FavorIte cam-PaIgN IsLEVI’S go forth 2012 edition. So
simple but yet fascinating!
the best thINg aboUt ja-Karta Is Where I live, my apartment, cause I
can do anything
Putra agungMahendra
Photographer
yoUr most FavorIte cam-PaIgN IsKenzo with Rinkokikuchi and Prada
Men with Ezra Miller
the best thINg aboUt ja-Karta Is The city lights at night
saskiaAnggun
content Writer
yoUr most FavorIte cam-PaIgN IsGIVENCHY FALL/WINTER 2013
the best thINg aboUt ja-Karta Is Always being missed. Don’t care
about traffic and blabla in the end we
always end up to this city, to the rule!
aldisSetiadi
make Up artist
What’s Next For yoU? Take a summer school for make-up
What’s the coNcePt behINd yoUr shoot?Simple, casual, ready to wear, and
true
yoUr most FavorIte cam-PaIgN IsMarc Jacobs
the best thINg aboUt ja-Karta Is His city light.
ParasayuArizya D
student & model
What’s Next For yoU? To be a Bachelor of Communication
as soon as possible
What’s the coNcePt behINd yoUr shoot?Geek / Nude & Natural / Black &
White
yoUr most FavorIte cam-PaIgN IsI’m a fan of Juergen Teller, so Marc
Jacobs’s campaigns are my favourite
especially the ones with Winona
Ryder and Sofia Coppola
the best thINg aboUt ja-Karta IsThe street foods!
aisyaPutri
student
What’s Next For yoU? Married!
What’s the coNcePt behINd thIs shoot?Is a behind the scene photo shoot
concept, we could see the real things
what really happened to create one
picture. This thing just popped up on
my mind one day before the photo
What’s Next For yoU? Thinking about writing and compos-
ing music
What’s the coNcePt behINd yoUr style?Sometimes I just love mixing prints
cause it’s playful and less serious.
shoot haha
@maheendra
@tofu_princess
@aldisrompies
@parasayuarizya
@aisya27
CO
NTr
IBU
TOr
IN
TEr
vIE
W
What’s Next For yoU? To be a Bachelor of Communication
as soon as possible
What’s the coNcePt behINd yoUr shoot?The idea is what happens behind the
scene of an editorial photo shoot
PAGES
26ARTICLE
EditorialMAGAZINE
2nd Anniversary Edition
The DirectorNavy Snapback Leap Of Faith
IDR 135,000
If Not Now Wellborn IDR
120,000
Slim Fit Blue Indigo Dry Denim
Monochrome IDR 300,000
AldisNavy Snapback Leap Of Faith
IDR 135,000 Graham Smitten
IDR 278,000
ParasBYI 37 Bycatch IDR 475,000
Pants Wafer Black Solo IDR
380,000
CMTLM-Silver Bag Manequin
Plastic IDR225,000
Parkitcung Lady Oxford IDR
225,000
Assitant Director 1Believe Sweater Leap Of Faith
IDR 370,000
Khaki Chino Pants Nosta IDR
315,000
PAGES
27ARTICLE
EditorialMAGAZINE
2nd Anniversary Edition
PhotograPh
Putra Agung Mahendra
stylINg
Aisya Putri
maKeUP
Dewina Aprianasari
models
Paras Ayu Arizya, Saskia Chairunisa, & Aldis Setiadi
all Wardrobes by
LocalBrand.co.id
behindtheScene
Assistant Director 2Combat Hat Cream GRAVEL IDR 90,000 / Peach Pattern
Shirt Vanishing And Vound IDR 219,000 / Raw White
Nordhen Basic IDR 130,000 / Pants Brown Kotone IDR
269,000
SaskiaDouble Pocket Sweater Stripe Impromptu IDR 248,000 / Je-
lena Necklace Ayunan IDR 125,000 / Skirt Jersey Grey Solo
IDR325,000 / Ms. Mica Raw Footwear IDR437,000
StylistSheer Creame Blouse Patroon Goods IDR200,000 / Mani-
kan Satchel Bag Grey Manikan IDR 450,000
Black Indian Hat A II
HIPPEARCE IDR325,000 /
Beach Bralet White IMPROMP-
TU IDR188,000 / Pants Wafer
Black SOLO IDR380,000 /
Deyn Cream Oxford ATISH
IDR649,000
Sheer Creame Blouse PATROON GOODS IDR200,000
Single Twisted Pink UP AND ABOVE IDR 169,000
Khaki Shorts ANONYMOUS IDR450,000
Neon Clutch Yellow Stripes ESTOITE IDR379,000
Stretch Brown BAD IDR380,000 / Raglan Tunic ARGYLE OxFORD IDR549,000
Kamna Necklace AYUNAN IDR135,000 / Ms. Mica RAW FOOTWEAR IDR437,000
Linen Summer Blazer Khaki PATROON GOODS IDR299,900
Asymmetric Tanktop White SPOTLIGHT IDR139,000
Ivy Short Denim DJODY IDR155,000
MP-N-CB- Clear Pink MANEqUIN PLASTIC IDR 250,000
than A Woman, Night Fever, Stay-
ing Alive, and all people on earth’s
love song : How Deep is Your Love
yoUr UltImate dream des-tINatIoN…Fly me to the Moon let me play
among the Stars, let me see what
spring is like on a Jupiter and Mars
… please ?
adityo hardo Firmanto
PAGES
33ARTICLE
Contributor InterviewMAGAZINE
2nd Anniversary Edition
What’s yoUr FavorIte movIe soUNdtracK? Barry Louis Polisar – “All I Want Is
You”
yoUr UltImate dream destI-NatIoN…Santorini! It will be awesome, white
and blue everywhere
ZakyAkbar
“Mas-Mas Motret”
FebriAndriansyah
dinosaur
arsheillaLevana
make Up artist
Instagram @udaeki
Instagram @daisy_karina
CO
NTr
IBU
TOr
INTE
rv
IEW
yoUr UltImate dream job Is…Becoming a CEO and moreover a
movie maker would be great!
IF yoU coUld be aNyoNe IN aNytIme, Who WoUld yoU be?Joey Tribbiani f.r.i.e.n.d.s “How you
doin?”
Instagram @bibiandriansh
yoUr UltImate dream destI-NatIoN...An around-the-world-cruise
What’s the coNcePt be-hINd?The make up was fun! We were on
carnival fun day then I played with
bold eyeliners even the blink- blink
eyeliners. With a touch of sugar fresh
color for the lips
Instagram @arslevana
What’s yoUr FavorIte movIe soUNdtracK? Lover - Devendra Banhart - Nick &
Norah infinite Playlist
yoUr UltImate dream destI-NatIoN…Beach all over the world !
devinaMahendriyani
architectFreelance Photographer & vIdeographer
Instagram@devinamhndryni
What’s yoUr FavorIte movIe soUNdtracK? Hmm.. Hunter x Hunter
yoUr UltImate dream destI-NatIoN…Heaven
What’s yoUr FavorIte movIe soUNdtracK?Because 500 Days Of Summer is too
mainstream so I picked another my
favourite film and its Saturday Night
Fever ! Oh well you know, Bee Gees
is the disco brothers who was on
fire at that time (1977) until now, in
our aunties heart and also my mom
hahaha. My favourite tracks are More
daisyKarina
Instagram @hardz3r0
Fashion stylist &self titled chef
PhotograPher ZAky AkBAr
stylIst dAISy kArINA
models dEvINA MAHENdrIyANI & BIBI ANdrIANSyAH
mUa ArSHEILLA
ALL WArdroBES By LocALBrANd.co.Id
locatIoN
pIk cAkuNG
JL. rAyA pENGGILINGAN
JAkArTA TIMur, dkI JAkArTA 13940
DEviNA
Cadenza allUra 80,000 iDR / Aindrea Allura 85,000 iDR / Alea Skirt Grace et mercy
175,000 iDR / light Salem Urchins Outer Nom 330,000 iDR
Cirquedu-Soir
BiBi
Combat Hat Grey gravel iDR 90,000 / Red Striped Tees rOvUE iDR 139,000
midi pants aNoNymoUs iDR 151,000
Cirquedu-Soir
BiBi
Combat Hat Grey gravel iDR 90,000 / Red Striped Tees rOvUE iDR 139,000
midi pants aNoNymoUs iDR 151,000
Devina
Kapoor Necklace chIcKhorse
100,000 iDR
yalahoma Tank oNly I 268,000
iDR
Spiderweb Bodycon regarde
185,000 iDR
Bibi
Duce Green oPhIdIo 370,000 iDR
St marry Blue raFheoo 315,000
iDR
DEviNA
Asymetric Blouse regarde iDR
250,000 / patty Skirts Dots sIlvy
iDR 250,000 / Aindrea allUra iDR
85,000 / Kimi yellow Cutout shoe
corNer iDR 305,000
BiBi
Sea Captain araFUra iDR 315,000
/ Combat Hat Cream gravel / iDR
90,000 / Chino Short Orange Ko-
toNe iDR 219,000 / Crowy Collar
Brooch Spiffy x FreaK iDR 55,000 /
Bristish Officer Ftale iDR 650,000
Turban metalic sabs iDR 45,000 / Kylie Top White sabs iDR 120,000
Eva Skirt pink vby sIlvy iDR 380,000 / Kalani Necklace allUra Idr 210,000
Afila allUra iDR 180,000 / Borneo Tosca Blue aNIaKI iDR 460,000
Bowtie Stamp Tom FolKloUr 55,000 iDR
Sora Shirt scIssors PaPer rocK 459,900 iDR
Dart Shorts argyle&oxFord 365,000 iDR
DEvINA monroe Skirt Green vbysIlvy iDR 350,000 / Bregman Blazer v by sIlvy iDR
450,000 / louina hvala iDR 299,000 BIBI Forest Camo orIgINal QUZZy iDR 185,000
/ Socrus Brown oPhIdIo iDR 345,000 / Green Shorts WearmUstache iDR 199,000
phoenix Black amble iDR 729,000
PAGES
42ARTICLE
Featured BrandMAGAZINE
2nd Anniversary Edition
F o U N d e r
Hendi dermawan
Agra Geneosya
Ramadhanu
Alif Pratama
b r a N d
Rafheoo
1
F E A T U r E DB r A N D
What INsPIres yoU to maKe raFheoo IN the FIrst Place? What’s behINd the Name?Okay, Rafheoo means Rama, Alif,
Hendi, Osa. Since we’re in high
school, we always travel to beautiful
places together. It is the only reason
that inspired us to build this brand,
in order to become the friends of the
travelers in discovering the beautiful
places
What’s’ so sPecIal aboUt bags? Why do yoU PreFer to desIgN bags?It’s easy, every people needs a bag
to save their items from dangerous
things. I prefer to design bags, because
I have passion traveling to every single
place in this world. I know, nowadays
our bags’ design haven’t implementing
our vision which make a strong and
durable bag, but this year we will up-
grade our material and constructions,
just wait and see!
Is there aNy PartIcUlar Fab-rIc that yoU Use For raF-heoo cUrreNt collectIoN?We didn’t use any specific fabric, as
long as it’s match with our design and
have a strong durability
What are yoUr roles IN lo-cal’s sceNe?Rafheoo roles is always been the same,
a bag specialist
Who do yoU WaNt to see WearINg raFheoo? Indonesian : Chelsea Islan, worldwide
Mandy Moore
tell Us somethINg We Prob-ably doN’t KNoW aboUt hoW to choose a PerFect bag!Fabric and material (hardware), de-
sign and constructions, every bags
must have 6-10 spi (stitch per inch)
and bar tack stitch
> > >
PAGES
43ARTICLE
Featured BrandMAGAZINE
2nd Anniversary Edition
What’s yoUr UltImate ad-mIred bags aNd Why? To be honest, I don’t want any. If
someone gives me a perfect bags,
I’ll inspect that bags and implement
the good constructions’ to our prod-
uct, cause we already have our own
workshop with an experienced and
talented sewer & pattern maker
Where’s the PerFect Place that match to brINg the raFheoo bag?The places which have a beautiful
sight.
What’s the FIrst thINg that yoU made by yoUr oWN? In last three month, sometimes I
learn how to sew. Actually, I think
it isn’t so hard if you want to try. I
succeed to make my own lanyard two
weeks ago
advIce For bags desIgNer WaNNabe…Don’t stop when you haven’t finished,
discover more and more, a piece of
bags is not only just a bag, it has soul
in every single stitch. If one stitch
broken, it’s all will be broken a whole
mUsIc that boostINg yoUr WorK-INg mood are… Javelin - L’Ocean
The Beatles - The Long and Winding Road
The Beatles - Twist and Shout
Aerosmith - I don’t want to miss a thing
hoW’s raFheoo IN the FUtUre?Will be big, Insya Allah
WheN’s yoUr bIrthday aNd What do yoU WaNt For yoUr Next bIrth-day PreseNt ?
March, 30th. We want our entire employee es-
pecially the tailors, living decently, Insya Allah
hoW do yoU thINK aboUt localbraNd.co.Id? An online shop with a swift growth
are there aNy Words For oUr secoNd aNNIversary? Happy birthday LocalBrand, keep
thrive!
“ doN’t stoP WheN yoU haveN’t FINIshed,
dIscover more aNd more, a PIece oF bags
Is Not oNly jUst a bag, It has soUl IN
every sINgle stItch “
RAFHEOO
> > >
> >
>
iNTERViEw Dwimayu Budinastiti
http://localbrand.co.id/Rafheoo
Trend
stylIst Karina Damayanti
PhotograPher putra Agung mahendra
90
’s
60
’s
80’s
90’s50’s
20
00
’s
70
’s
Woman
Echoed throughout these countless collections, included jewelries and ac-
cessories. our editors made this to showcase winter’s aesthetic. We talk
about tribal, camo, pastels, stripe, and many other trends which gonna hit
at 2014! We reveal the tricks here for creating an up to date looks without
being seen as a fashion victim.
Current
All Wardrobes by localbrand.co.id
PAGES
45ARTICLE
Current TrendMAGAZINE
2nd Anniversary Edition
Sweet ie Pie
Net drawstringTop ArGYLE&OxFOrD Idr 399,000
AcAdIA ALLUrA Idr 185,000
Amora cream DECIELO BAG Idr 260,000
Beach Bracelet peachImPrOmPTUIdr 188,000
deyn creamoxfordATISHIdr 649,000
Floral Scalop Shirt BeigeImPrOmPTUIdr 238,000
kalani Necklace ALLUrAIdr 210,000
PAGES
46ARTICLE
Current TrendMAGAZINE
2nd Anniversary Edition
Too cool For school
chestarAWFOOTWEArIdr 450,000
Skull Scarf BlackSABSIdr 115,000
dIita Black Heels ATISHIdr 629,000
EleanorHOUSE OF JEALOUxYIdr 380,000
Sweetie piem.Y.EIdr 299,000
Boss BraceletSABSIdr 65,000
PAGES
47ARTICLE
Current TrendMAGAZINE
2nd Anniversary Edition
str ipe str ike
Black White Stacks cottonKImIIdr 85,000
Leanna Sleeveless Topmr&mrSIdr 145,000
Alea SkirtGrACE ET mErCYIdr 175,000
Houndstooth BagDECIELOIdr 360,000
Geometri SandalsPArKITCHUNGIdr 155,000
Sqtripe HW ShortSPOTLIGHTIdr 145,000
Bqlack & White TwistedKImIIdr 85,000
PAGES
48ARTICLE
Current TrendMAGAZINE
2nd Anniversary Edition
Free tr ibe
Two-tone cultureUNUIIdr 110.000
Native yellowBlackANIAKIIdr 460,000
peterpan collarAztecWEArZSIdr 240,000
BraceletLABDAGATICIdr 80,000
Manikan Satchel Bag Grey mANIKANIdr 450.000
Tribal cardiganGOSTEDIdr 350,000
ManikanEnvelope BrownmANIKANIdr 275,000
PAGES
49ARTICLE
Current TrendMAGAZINE
2nd Anniversary Edition
bomb Shel l
dakini FuchiaHOUSE OFJEALOUxYIdr 380,000
Mustard chocaHELLOvOILAIdr 280,000
Eva Skirt pinkv BY SILvYIdr 380,000
Neon clutchESTOITEIdr 379,000
Mp-N-cB-clear pinkmANEqUIN PLASTICIdr 250,000
MilieLOvELINESSIdr 155,000
colorful FlowerdressPATrOONGOODSIdr449,900
SalviaKITTY KITZIdr75,000
PAGES
50ARTICLE
Current TrendMAGAZINE
2nd Anniversary Edition
spring Bl ing
Grey crystal knotUP&ABOvEIdr 219,000
Silver Lasercut TopArGYLE&OxFOrDIdr 745,000
HolyHOUSE OFJEALOUxYIdr 280,000
charlotte SequinTankNEEDLETALESIdr 225,000
clutch Basic clear Silver leatherESTOITEIdr 379,000
c-MTLM-Silver BagmANEqUINPLASTICIdr 225,000
PAGES
51ARTICLE
Contributor InterviewMAGAZINE
2nd Anniversary Edition
shaktiSiddarta
Photographer
ItaAchjadi
Fashion & beauty division
ria yRolen
model
Instagram@itaachjadi
FavoUrIte yoUtUbe clIP IsEverthing on VICE CHANEL ,
DIGITAL REV and LEGO TV!!
hoW have those acts INFlU-eNced or INsPIred yoU ? They don’t!! :D
What’s the best street Food WoUld yoU recommeNd Us ? Anything that taste good if you add
sweet soy sauce :D
What’s the coNcePt be-hINd? Basically, I just want to play with
shadow, continuous light, and making
raw style pictures.. So there it is :D
FavoUrIte yoUtUbe clIP IsNone, but I always search for music
and “how to make” videos such as
cooking tutorial, how to wear a tie,
etc.
And those videos inspired me of
course. It is good for upgrade my
knowledge
best street Food…Seafood Benhil!
the coNcePt behINd the stylINg…I love my braided hair, raw makeup,
and less posing, at last I do love the
whole outfits
Instagram@riarolen
ayura
make Up artist
FavoUrIte yoUtUbe clIP Is“Sittin on tha toilet”. I laugh my ass
off watching this ahahhha
hoW have those acts INFlU-eNced or INsPIred yoU? I love Bobbi Brown! She’s so humble
and lovely, yet she’s a very powerful
woman behind a multi million dollar
make up brand
What’s the best street Food WoUld yoU recommeNd Us? Soto sumsum sapi at Barito nyamny-
amnyam
What’s the coNcePt be-hINd? I keep the face looking light and
flawless, and add more definition to
her cheekbones with contouring and
highlighting technique. I put a bronze
eyeshadow, and smudge a black
eyeliner to frame her eyes.
CONTrIBUTOrINTErvIEW
Instagram@ayura_
best street Food...I am in love with Martabak Nutella. I
know this is boring because everyone
already know this, the queuing time
is exhausting and it is probably just
phase of short time obsession. But
nutella after crazy hours at work?
Absolute perfection.
What’s the coNcePt be-hINd? I want to do something different yet
still simple and updated. I worked
with boyish style using monochrome
colors with edgy accessories and a
bit of mystery. It’s my answer to a
modern girl’s style. Simple, easy, edgy,
effortless yet still fashion forward.
Buke is so good at the lighting!
Instagram@buke7
V A
G U
E
P h o t o g r a P h e r S h a k t i S i d d a r t a
S t y l i S t i t a a c h j a d i
M o d e l S r i a r o l e n
M U a a y U r a
B e a c h B r a l e t W h i t e i M P r o M P t U i d r 1 8 8 , 0 0 0
B a e l y n U d e P a n t S r e g a r d e i d r 2 6 5 , 0 0 0
a l l W a r d r o B e S B y l o c a l B r a n d . c o . i d
t o P S S h e e r W h i t e B l o U S e P a t r o o n g o o d S i d r 2 0 0 , 0 0 0
t o P S a S y M e t r i c a l g o d d e S t o P n i k i c i o i d r 3 9 9 , 0 0 0 P U r P l e a U -
r o r a h U r r y c a n e i d r 2 1 0 , 0 0 0
t a r a S k i r t S n y i i t e U n g i d r 1 8 5 , 0 0 0
l a c r i M e t a n k d r e S S i n W h i t e n i k i c i o i d r 2 9 9 , 0 0 0
g i a B l a c k W i n g t i P o x f o r d a t i S h i d r 8 4 9 , 0 0 0
What Is yoUr earlIest FashIoN memory? Back then when I was in primary
school, I used to read some fashion
magazine which my mom brought
while waiting for me. It happened like
every single day
PAGES
57ARTICLE
Contributor InterciewMAGAZINE
2nd Anniversary Edition
What do yoU collect? Sports footwear
Who Was yoUr FavorIte 90’s IcoN? Jon Bon Jovi
What Is yoUr earlIest Fash-IoN memory? I’m not really into fashion to be hon-
est, but I gotta tried some new things
buanaPaksi
Photographer
CO
NTr
IBU
TOr
IN
EWv
IEW
chrisnaSujatmiko
Fashion stylist
so I did a couple of fashion shoots
and I think it ran quite well
What’s the coNcePt behINd It?Originally the concept was about
a tea-party-inspired shoot because
I was encouraged by movies that I
watched recently and it turned out
pretty awesome, I guess
@buanapaksi
@chrissujatmiko
What do yoU collect? Shoes! I love shoes to the bones!
Who Was yoUr FavorIte 90’s IcoN? Kate Moss all the way
What Is yoUr earlIest FashIoN memory? Being a Gogirl Look in 2007
gistaPutri
entertainer
@gistaputri
What do yoU collect? Sunglasses
Who Was yoUr FavorIte 90’s IcoN? Tom Cruise, Katie Holmes, and
Boyzone
What Is yoUr earlIest FashIoN memory? It was in 3 grade when I dressed up as
Madonna for my friend’s Halloween
party, I wore a white mini set, white
bicycle pants and a denim jacket. Oh,
and I was chubby
NatassiaCallista A
entertainer
@Natassia85
What do yoU collect? Books
Who Was yoUr FavorIte 90’s IcoN? Winona Ryder in Reality Bites. She’s
the epitome of cool
What Is yoUr earlIest FashIoN memory? Still stuck in the 90’s
gregoryPrabowo
Photographer
@greg_prabo
What do yoU collect? All kind of documentary about music
Who Was yoUr FavorIte 90’s IcoN? The one and only Michael Jackson
HiddenBackyard
Photographer Buana Paksi
Stylist Chrisna Sujatmiko
Models Gista Putri & Natassia Callista
MUA Chrisna Sujatmiko
All Wardrobes by LocalBrand.co.id
Location
Black House
Jl. Cililin No. 3 (Tirtayasa)
Jakarta Selatan, DKI Jakarta 12170
GISTA Beach Bralet White Impromptu 188,000 IDR / Purple Aurora Hurrycane 210,000 IDR / Highwaisted Peg Pants in Blue Spotlight 279,000 IDR / Neon Clutch Yellow Stripes Estoite 379,000 IDR / Geometri Sandals Parkitchung 155,000 IDR | ACA Floral Scallop Shirt Black Impromptu 238,000 IDR / Highwaisted Shorts Yellow Patroongoods 199,900 IDR / JC.02 Red Proudly Shoes 259,000 IDR
Sequined Collar Sleeveless White Impromptu IDR 188,000Prince Gold Necklace Kimi IDR 105,000 Dakota Blazer NeedleTales IDR 249,000Dakota Pants NeedleTales IDR 239,000
GISTA Dakini Fuschia House Of Jeaoulxy 380,000 IDR / Triangle Dimension Hurrycane 140,000 IDR / Pearl Beaded Dress Argyle&Oxford 485,000 IDR / White Polka Lace Outer Jukka 439,000 IDR / JC.02 Red Proudly Shoes 259,000 IDR / Houndstooth Diva Decielo Bag 360,000 IDR | ACA Asymetrical White Dress Patroongoods 349,900 IDR / Sinatra Blazer Vby Silvy 599,000 IDR / Gasoga Unui 100,000 IDR / Louina
Hvala 299,000 IDR
Dakini F
usch
ia H
ouse
Of
Jeao
ulxy
IDR
380
,000 /
Aud
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Dres
s V b
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IDR
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IDR
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IDR
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,000
Trend
stylIst Aldis Setiadi
PhotograPher putra Agung mahendra
90
’s
60
’s
80’s
90’s50’s
20
00
’s
70
’s
man
We have teamed up with a few killer labels to make your day, with a little
fashion shoot called “current Trend” for your new year wish-list to get a
whole inspiring style after unfolding these pages. Filled with loads of great
street styles, we’re scribbling down some pairs of those highlight goods.
Current
All Wardrobes by localbrand.co.id
PAGES
65ARTICLE
Curent TrendMAGAZINE
2nd Anniversary Edition
Bro rogue
Slim Briefcase BrownTAYLOr FINE GOODSIdr 380.000
MynsturELvACKAIdr 195.000
Biritish officer FTALEIdr 650.000
Gia Black Wingtip oxfordATISHIdr 849.000
cell phoneSleve GreenTAYLOr FINE GOODSIdr 95.000
Texture WalletBADIdr 120.000
Anokhi BraceletLABDAGATICIdr 70.000
peace Lava GreyHIPPEArCEIdr 200.000
PAGES
66ARTICLE
Current TrendMAGAZINE
2nd Anniversary Edition
camo gear
camera BackpackGreenTAYLOr FINE GOODSIdr 390,000
Typo Today T-shirtWELLBOrNIdr 120,000
combat Hat creamGrAvELIdr 90,000
camo SweatherWOrTHEDIdr349,000
606 Short cargomONGOIdr 375,000
dazzlemOODSHOESIdr 575,000
Black TibetanBraceletLABDAGATICIdr 80,000
Black peace withcrystal BeadsHIPPErACEIdr 350,000
PAGES
67ARTICLE
Current TrendMAGAZINE
2nd Anniversary Edition
urban safari
Maroon Foldcanvas BackpackGrAvELIdr 225,000
camera StrapsTAYLOr FINE GOODSIdr 150,000
detroit BrownrANKONEIdr 245,000
Brown Navajo chino pantsCHOPIN JAvAIdr 300,000
BootsBrANDENImIdr 270,000
Brown GradationGOSTEDIdr 285,000
PAGES
68ARTICLE
Current TrendMAGAZINE
2nd Anniversary Edition
deser t babe
Messenger Bag creamTAYLOr FINEGOODSIdr 350,000
Brown Sugar parkaOrIGINAL qUZZYIdr 375,000
chino Short orangeKOTONEIdr 219,000
Stone BeadBracelet xvIIIHIPPEArCEIdr 50,000
keychain GreyOrIGINAL qUZZYIdr 75,000
PAGES
69ARTICLE
Current TrendMAGAZINE
2nd Anniversary Edition
steal ing Summer
Sailor HatNOrDHENBASICIdr 248,000
Graura BraceletLABDAGATICIdr 70,000
Lightfeet SandalTxTUrEIdr 235,000
rope ShirtArGYLE&OFrODIdr 318,750
Natural 1 WalletBADIdr 250,000
Flag ShortsArGYLE&OxFOrDIdr365,000
pants GreenKOTONEIdr 269,000
Indian postman Bag Light BrownHIPPEArCEIdr 350,000
peace in colouryellowHIPPEArCEIdr 350,000
Sailor Necks greenBADIdr 135,000
PAGES
70ARTICLE
Current TrendMAGAZINE
2nd Anniversary Edition
back to Blue
Navy SnapbackLEAP OF FAITHIdr 120.000
dry Blue IndigoDEEr AND DOEIdr 319,000
chromium Alpa BlackTrOvEFOOTWEArIdr 649,000
raJ BlueArAFUrAIdr 265,000
Adv SeriesNavy HoodieWEArmUSTACHEIdr 120,000
porcelain Lace ShortsArGYLE& OxFOrDIdr 365,000
CONTrIBUTOrINTErvIEW
PAGES
71ARTICLE
Contributor InterviewMAGAZINE
2nd Anniversary Edition
theoSudar ja
Photographer
What’s yoUr love’s lIFe soUNdtracK?The Radio Dept - You Stopped Mak-
ing Sense and The xx - Together
Who’s yoUr FavorIte movIe character?Emily at Stoker. Her obsession in one
person, become a reason she murder.
the best Place to eat IN jaKarta mUst be?Wherever as long as I eat for free!
FahriReza
model
loniraLolo
Fashion stylist
Instagram @fahri_reza
What’s yoUr love’s lIFe soUNdtracK?If you ready for love n chill, you’ll be
ready for James Blake
Who’s yoUr FavorIte movIe character?80’s Cops / Detective Movie. The
detective had a car and every time
he chased the bad guy, he put the
police light on top of his car. I can’t
remember the title
the best Place to eat IN jaKarta mUst be?I ate lots of sushi roll lately.. But
I can’t tell which one is the best.
They kinda have similar taste one to
another
What do yoU thINK aboUt the coNcePt? Real men ride bike and shift gear!
(Cafe Racer)
Instagram @theosudarja
What’s yoUr love’s lIFe soUNdtracK?La Vien Rose – Edith Piaf
Who’s yoUr FavorIte movIe character?Dori – Finding Nemo
the best Place to eat IN jaKarta mUst be?Beautika
What’s Next For yoU? I tend to follow where the world
would take me....Although I might see
myself still in fashion industry 5 years
from now
What do yoU thINK aboUt the coNcePt? Men’s styling for men in a men’s
world
Instagram @lonira_oni
mustard Weight parka orIgINal QUZZy iDR375,000 / Slayer hay oN Wye iDR300,000
Helmet White Nosta iDR135,000 / Navy braNdeNIm iDR250,000
STEERINGWHEEL
PhotograPher T H E o S u d a R j a
StyliSt L o N I R a L o L o
ModelS F a H R I R E Z a
MUa a L d I S S E T I a d I
loCatioN T H R I V E M o T o R C Y C L E
all WardroBeS By L o C a L B R a N d . C o . I d
pocket Hoodie aNoNymoUs iDR400,000 / Khaki Navajo Chino choPIN java iDR300,000 / maroon
Fold Canvas Backpack gravel iDR225,000 / Sailor Hat in Dark Blue NordheN basIc iDR268,000
RAJ maroon araFUra iDR265,000 / Helmet White Nosta 135,000 / Chino Short Stripe KotoNe
iDR219,000 / Black indian Hat ii hIPPearce iDR325,000 / British Officer FTALE 650,000
mus
tard
Wei
ght p
arka
orI
gIN
al
QU
ZZy
iDR3
75
,00
0 /
Sla
yer
hay
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Wy
e iD
R30
0,0
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Hel
met
Whi
te N
ost
a iD
R13
5,0
00
/ N
avy
bra
Nd
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iDR2
50
,00
0
c o M I N G S o o N
J A N U A r Y 2 0 1 4
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II
F o r i n q u i r i e s
i n f o @ l o c a l . c o . i d
CONTrIBUTOrINTErvIEW
PAGES
77ARTICLE
Contributor InterviewMAGAZINE
2nd Anniversary Edition
Who Were yoU lIsteNINg to IN the 2000? I was listening Linkin Park ‘Hybrid
Theory’ & PharrellWilliams ‘Frontin’
What’s the coNcePt be-hINd? I try to create simple pictures with
cinematic angle for photo shoot.
KrishnaPradana
creative director
What’s yoUr daIly Fra-graNce? Aigner Black Icedrops’
Who Were yoU lIsteNINg to IN the 2000?Dewa 19 hahahaha
What has beeN yoUr bIg-gest career hIghlIght to date?Joined costume department Eat Pray
Love
What’s the coNcePt be-hINd?The concept is effortless life of a
‘busy’ boy. Simple pictures, layering
styling.
andhikaDharmapermana
Fashion stylist
What’s yoUr daIly Fra-graNce? Bodyshop
Who Were yoU lIsteNINg to IN the 2000?F4 (meteor garden)
What has beeN yoUr bIg-gest career hIghlIght to date?Wajah Femina 2009
jeidyAzahary
make Up artist
What’s yoUr daIly Fra-graNce? Student, Musician, & Model
Who Were yoU lIsteNINg to IN the 2000?Dido, Red Hot Chilli Peppers, &
Phoenix
What’s the coNcePt be-hINd?The concept of this picture is kind of
quirky and has a sense of high fash-
ion. The sleeked-back hairdo gives
a sense of classy and also simplicity.
The make-up is natural so that the
picture would also appear natural
under the sun light.
rafaelSamodra
model
Instagram @krishnapradana
Instagram@andhikadharmapermana
Instagram @JeidyAzahary
Instagram @Samorafael
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Jeans Jacket Smitten IDR 348.000 / Indigo original Quzzy IDR 245.000 / Porcelain Lace Shorts Argyle and oxford IDR 310.250 / Tristan Davu Shoes IDR 320.000
Jeans Jacket Smitten IDR 348.000 / Indigo original Quzzy IDR 245.000 / Porcelain Lace Shorts Argyle and oxford IDR 310.250 / Tristan Davu Shoes IDR 320.000
La erPlayerphotographer Krishna Pradana
Stylist Andhika Dharmapermana
Model Rafael Samodra Angkasa Putra
Make up Artist Jeidy Azahary
All wardrobes by LocalBrand.co.id
Jacket Pocket Polkadot Solo IDR 599.000 / Rope Shirt Argyle and oxford IDR 318.750 / Kim Short Johny Zebra IDR 230.000 / Bradley Davu Shoes IDR 685.000
Yuck II Smitten IDR 328.000 / Instrument Shirt hvala IDR 159.000 / Violent original Quzzy IDR 318.000 / Ressurecton Elvacka IDR 149.000 / Chino Short Mustard kotone IDR 175.200 / Pants Green kotone IDR 215.000 / Tristan Davu Shoes IDR 620.000
Yuck II Smitten IDR 328.000 / Instrument Shirt hvala IDR 159.000 / Violent original Quzzy IDR 318.000 / Ressurecton Elvacka IDR 149.000 / Chino Short Mustard kotone IDR 175.200 / Pants Green kotone IDR 215.000 / Tristan Davu Shoes IDR 620.000
Jacket Pocket Polkadot Solo IDR 599.000 / Rope Shirt Argyle and oxford IDR 318.750 / Kim Short Johny Zebra IDR 230.000 / Bradley Davu Shoes IDR 685.000
“The It Style” delivered to you by deep interviews with the fashion forwards. Strong
personal style which influences surrounding becomes the reason why we called them
urban style formers. These people are those who get your eyes on their outfit eve-
rywhere they go. They could be architect, designer, banker,…. or anyone that has
a signature style to look up to. They can be from anywhere in this world, local or
international. But we begin here, Jakarta. We’re presenting, our 9 previous The It (s),
talk about their current hit.
s t y l e
t h e
I t
INTERVIEW Dwimayu Budinastiti
PHOTOGRAPHER Krishna Pradnaa
YOu cAN fIND ME HERE
@rACHELESqUE
Nadia rachel
Social Media Strategist
“ I learned so many new things after I gave birth to my daughter, and it’s a luxury to be able to raise my daughter, work with my husband, and have a loving family all at the same time “
my cUrreNt daIly roUtINes are...I built a Digital Agency with my husband called
The Network Factory, we handle online buzz, social
media marketing, digital public relation, content
management and many more. This enables me to
spend more time with my 9 months old daughter.
I’m blessed to have the ability to juggle work, family
and friends according to my schedule. It’s been
quite a ride.
the PerK oF beINg me Is...I have to say being a working mom. I learned so
many new things after I gave birth to my daughter,
and it’s a luxury to be able to raise my daughter,
work with my husband, and have a loving family all
at the same time.
No.
1
I caN’t leave home WIthoUt...My iPhone, my Marc Jacobs watch, and Chanel
compact powder. These are the best beauty items,
seriously!
the soNg WhIch maKes me daNce Is a soNg...By Freur called Doot Doot.
IF I’m a cartooN character...I would be Lisa Simpson and I’m gonna stick to
conventional rules and be the best in whatever I do.
Boring, I know, but that’s who I am :D
I’D RATHER hangout at home with my husband and daughter on weekend THAN go out to a concert.
PAGES
87ARTICLE
The It StyleMAGAZINE
2nd Anniversary Edition
Ribon Blue
KITTY KITz
IDR 75,000
Wendo Kusuma
Suit Entusiahst
“ Lupin detective and I’m gonna steal ”
I PreFer to be KNoW...as a suit enthusiast.
my daIly reFereNces are...putthison.com and peramnentstyle.co.uk
my cUrreNt daIly roUtINes are…Brillington Brothers, a part time advertising job,
and illustrating story board.
the PerK oF beINg me Is…is can meet with master tailor, the one and only Mr
Amad.
I caN’t leave home WIthoUt…glasses, usb, and atm.
No.
2
the soNgs WhIch maKe me daNce…Theophilus London - Love is Real.
IF I’m a cartooN character, I WoUld be…Lupin detective and I’m gonna steal.
IF I’m hostINg a toUrIst I WoUld taKe hIm to…
Taki Coffee Shop at Glodok and Kayehomaru,
Little Tokyo.
I thINK localbraNd.co.Id Is…currently developing and my favourite one is Sagara
shoes.
I RATHER bE something THAN nothing.
YOu cAN fIND ME HERE
@mr_WK
PAGES
88ARTICLE
The It StyleMAGAZINE
2nd Anniversary Edition
Anokhi Bracelet
LAbDAGATIc
IDR 85,000
YOu cAN fIND ME HERE
@HArvSArC
I PreFer to be KNoWN as… Music enthusiast.
my cUrreNt daIly roUtINes are…Running Double Deer digital music production and
on weekend I’m a main resident at Otel Lobby and
Lucy in The Sky
the PerK oF beINg me Is…Free drinks at Otel Lobby and Lucy in The Sky.
And I can dance whenever I want wherever I want
I caN’t leave home WIthoUt…Drinking a glass of ice cappuccino, I need espresso
to widely awake. Laptop, a hat, and I gotta leave
home smelling good by wearing my Hugo Boss
Parfume
harvy abdulrachman
Music Enthusiast
“ Everything will be back to its roots “
No.
3
the soNgs WhIch maKe me daNce…Kool and The Gang - Get it Together
IF I’m a cartooN character, I WoUld be...Johnny Bravo and I‘m gonna be cocky!
FavorIte braNd at localbraNd.co.Id Is…Original quzzy
What do yoU thINK aboUt local FashIoN sceNe? It’s good, tho still could be better
IF I’m hostINg a toUrIst I WoUld taKe hIm to…Stadium and culinary trip around Kota
PAGES
89ARTICLE
The It StyleMAGAZINE
2nd Anniversary Edition
What do yoU thINK Is the craPPIest FashIoN treNd? Rubber perforated sandals, yes that C*#@^!
so, What’s goNNa be the Next hIt? Everything will be back to its roots
I’D RATHER dance THAN sleep
Vidora Blue
fTALE
IDR 525,000
YOu cAN fIND ME HERE
@AYLADImITrI
I PreFer to be KNoWN as… A Fashion Stylist
my cUrreNt daIly roUtINes are…On Monday it’s time to be with my boyfriend, trx
and zumba on Tuesday, on Wednesday and Thurs-
day it’s between trx or going on a run, then Friday
is friends’ time, Saturday boyfriend time again, and
running on Sunday. Pretty tight schedule ha!
the PerK oF beINg me Is…It’s easy for me to borrow some products and I’m
endorsed by a couple of amazing brand, such as
Kenzo, Nike, and Urban Icon
I caN’t leave home WIthoUt…Elise eye lashes and Eyebrow Pencil from Make Up
Forever.
ayla dimitriFashion Stylist
“ Simple, but with a statement “
No.
4
the soNgs WhIch maKe me daNce…All Disclosure’s
IF I’m a cartooN character, I WoUld be...My little pony and I’m gonna fly to dreamy fantasy,
filled with fluffy clouds, glitters, and colours!
my daIly looKs esseNtIals WoUld be Outerwear! Something with boyish look.
my style Is…Simple, but with a statement
What do yoU thINK aboUt local FashIoN sceNe? Growing, nowadays people are inspiring each other.
And there’s absolutely high interest in fashion and
PAGES
90ARTICLE
The It StyleMAGAZINE
2nd Anniversary Edition
also high awareness of it.
my FavorIte local braNd Is… Jvstivy
IF I’m hostINg a toUrIst I WoUld taKe hIm to SCBD, Fairground
What do yoU thINK Is the craPPIest FashIoN treNd? Bodycon dress! How can they even breathe?
so, What’s goNNa be the Next hIt? Futuristic look and all about white.
I’D RATHER eat street foods and THAN not being able to shop
Jacket Pocket Polakadot
SOLO
IDR 599,000
YOu cAN fIND ME HERE
@INNOCErOZE
I PreFer to be KNoWN as… Art worker/fan and musician
my cUrreNt daIly roUtINes are…Being an editor web magazine, going to the gym,
going on a run with BR20 Runners Bandung
the PerK oF beINg me Is…I get free stuffs now and then, I can travel to places,
free alcohol, and free concert tickets.
I caN’t leave home WIthoUt…A hat, that’s a must. Also rings and watch.
the soNgs WhIch maKe me daNce…All time tune, Midnight City - M83
IF I’m a cartooN character,
armand dhinoArt Worker & Musician
“ Spongebob and I’m gonna live under water or be Curious George so I can live without any burden “
No.
5
I WoUld beSpongebob and I’m gonna live under water or be
Curious George so I can live without any burden
I thINK local FashIoN IsAble to compete with the international market,
price, and quality wise
What do yoU thINK Is the craPPIest FashIoN treNd? Keffiyeh as men scarf
so, What’s goNNa be the Next hIt? Bold colours and colour blocking
I’D RATHER be Techno THAN be Pro-gressive
PAGES
91ARTICLE
The It StyleMAGAZINE
2nd Anniversary Edition
Sake
MONGO
IDR 225,000
YOu cAN fIND ME HERE
@ALODITAthrough ocean!
What do yoU thINK Is the craPPIest FashIoN treNd? Definitely C*OCS!
so, What’s goNNa be the Next hIt? Lingerie as day attire! Something with lace and silk.
I’D RATHER Taking pictures THAN ngulek sambel! Such an effort
I PreFer to be KNoWN as… A full time photographer
my cUrreNt daIly roUtINes are…Updating my blog http://www.alodita.com/
the PerK oF beINg me Is…Have a free pass to enter fashion show backstage
I caN’t leave home WIthoUt…Iphone & putting on my lipstick
the soNgs WhIch maKe me daNce…Crave You – Flight Facilities
IF I’m a cartooN character, I WoUld beDory in Finding Nemo and I’m gonna travel
andra aloditaPhotographer
“ Taking pictures than ngulek sambel! Such an effort. “
No.
6
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Clutch Basic Clear Silver
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IDR 379,000
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@SASUrISASrI
I PreFer to be KNoWN as… Jewelry designer
my cUrreNt daIly roUtINes are…Dancing and sports
the PerK oF beINg me Is…I can eat whatever I want, without worries. Cause
all my tight sport schedule will burn the belly fat
I caN’t leave home WIthoUt…Wearing earrings and bring my lighter! No more
buying lighter, there’s a bunch in my room
the soNgs WhIch maKe me daNce…Standing Right Here - Melba Moore & Give Me
The Night – George Benson
dilah sasriJewelry Designer
“.... I think we’re gonna back to the roots, such as batik and tenun with a simpler cut. “
No.
7
IF I’m a cartooN character, I WoUld bePeter Pan and I’m gonna wander to Neverland
my FavorIte local braNd Is… All the shoes’
What do yoU thINK Is the craPPIest FashIoN treNd? Alien workshop and hiking sandals at 90s. And
currently, I’m wondering how could people in
this super sunny town wearing a coat and leather
jacket!? Duh!
so, What’s goNNa be the Next hIt? Hmm fashion is pretty similar as life, re-evolves
and goes around, of course with urban touch, vivid
colour, and prints. I think we’re gonna back to the
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roots, such as batik and tenun with a simpler cut.
I’D RATHER doing sport THAN getting drunk
Postman Bag
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IDR 450,000
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@SONNYDIENI PreFer to be KNoWN as… Founder Otoko, Chief Operational Manager
my cUrreNt daIly roUtINes are…Going to my own store, Otoko.
the PerK oF beINg me Is…People will pick up my call! It’s relieving.
I caN’t leave home WIthoUt…Preparation and praying.
the soNgs WhIch maKe me daNce…I don’t do dance hahaha…
IF I’m a celebrIty, I WoUld beThe Hangover cast, Zach Galifianakis, and I’m
gonna disguise as anyone.
sonny dienFounder “Otoko”
“ Next, a ready to wear attire with an effortless look and prints are gonna be on top “
No.
8
What do yoU thINK Is the craPPIest FashIoN treNd? Animal print!
so, What’s goNNa be the Next hIt? Currently something related with numbers and
sport wear are hitting the road! Next, a ready to
wear attire with an effortless look and prints are
gonna be on top.
I’D RATHER travelling THAN going to concert
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@KHESIA_LALITAI PreFer to be KNoWN as… Visual merchandiser
my cUrreNt daIly roUtINes are…24/7 in mall for window displaying
the PerK oF beINg me Is…Getting discounts in various stores, name it and I’ve
got it!
I caN’t leave home WIthoUt…Certainly, putting on my eyebrow pencil!
the soNgs WhIch maKe me daNce…This Must be The Place – Talking Heads
IF I’m a cartooN character, I WoUld be
Keshia lalitaVisual Merchandiser
“ I would be Jenna rink in 13 going on 30 and I’m simply gonna travel through time “
No.
9
I would be Jenna Rink in 13 going on 30 and I’m
simply gonna travel through time
What do yoU thINK Is the craPPIest FashIoN treNd? Comme Des F*ck Down beanie
so, What’s goNNa be the Next hIt? Structured attire
I’D RATHER Hang out without wearing a bra THAN without making up my eyebrow!
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Quilted Jumper with Zipper
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Brand FeaturedMAGAZINE
2nd Anniversary Edition
F o U N d e r
Larasati Dewangga Putri
b r a N d
Moth
2
F E A T U r E DB r A N D
hoW dId It Progress INto maKINg jeWelry? What made yoU PUt doWN the PeNcIls?It’s starting when I received immedi-
ate attention in ‘Lomba Perancang
Aksesoris 2010’, a competition for
jewelry designer. Then I set out to
create jewelry pieces which mixed
with an art.
I’m born in an artist family. I was ex-
posed in art since birth. Thus I’m get-
ting use to develop new things around
my daily life. I studied in fashion
academy back then, that explains why
pencil is always around. So through
some experiences, I make simple
things turn into unexpected goods
dId yoU collect all those PeN-cIl coloUrs or yoU bUy them beFore yoU made It INstead? Is there aNy PartIcUlar PeNcIl?It was started by asking people if they
have any un-useful colour pencils and
began to collect them. Then lately, I
need more pencils than I‘ve got now,
so I must to buy them and surely it’s
all similar, Faber Castell colour pencil
do yoU have aNy FavorIte PIece IN moth’s? Why?Yes indeed! Necklace piece, named
‘Sans Titre’ from Stars Felsic collec-
tion. Cause this is the first necklace
which I made at this collection
hoW do yoU get INto jeW-
elry desIgN?I have a deep interest in jewelry and
art. I’m truly hopping I could encour-
age people to express their oddness,
uniqueness, and bold taste through a
wearable art
What’s the most exPeNsIve Item at moth? hoW come?As well as my favorite piece, ‘Sans
Titre’, like I said before, this necklace
is the first necklace that I made and
“ I’m trUly hoPPINg I coUld eNcoUrage PeoPle
to exPress theIr oddNess, UNIQUeNess, aNd
bold taste throUgh a Wearable art “ - moNth -
she has the highest difficult technique
to string into jewelry
What are yoUr goals by beINg a local braNd?Could be sold worldwide
the PerFect mUsIc to daNce to WhIle WearINg moth…Gutevolk - Picnic
What’s Next materIal that yoU WoUld traNsForm INto FascINatINg jeWelry?I really wanna make jewelry either
from twizzler candy, bolt, or herbs
INTERVIEW Dwimayu Budinastiti
http://localbrand.co.id/Mothjewellry
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2nd Anniversary Edition
F o U N d e r
Michael & Arthur
b r a N d
Elvacka
3
F E A T U r E DB r A N D
What’s story behINd the Name?Behind the story, it comes from Swed-
ish word “vacker” that means beauty.
Then we have our own philosophy
which is, how we create a beauty for
a beautiful. We mixed it up and got
options, lastly we think Elvacka is the
best choice besides others. Moreover,
it sounded good when we heard for
the first time
What maKe yoU dIFFereNt From other tees braNds?We create a brand not only clothes,
which was the first idea when we
started. That’s the noticeable differ-
ence in between, we make a simple
thing looks elegance, we give them
value. We concern about the quality
of our goods, curating the designs,
convection, until they become one
complete package for customer. We
serve the best for you!
ever temPted to KeeP the clothes INstead oF sell them oN? WhIch PIece It Is?Actually without any doubt, we love
all articles that we’ve made
do yoU have aN IN hoUse IllUstrator? What’s the coN-cePt behINd all the draWs?Yes we do have! The basic
concept is minimalism el-
egance and we combine with today’s
youth culture. Designs always lead
the concept
What does INsPIre yoU IN Words? Is there aNy coPy-WrIter or IssUe WhIch yoU taKe?“Dream High Get High” we believe
if you set your dream highly, you’re
gonna do such a high effort in terms
to reach them
What Is yoUr FavorIte soNg WhIch INsPIres yoU WhIle WorKINg?Telepopmusik, HAIM, BOY, Tesla
Boy, Depeche Mode, Daft Punk, The
xx, Breakbot, A$AP ROCKY, and
so many more
Who do yoU see PerFectly WearINg elvacKa? Hmm modesty, we think
everyone who wears Elvacka
is pretty awesome
INT
ER
VIE
W D
wim
ayu Budinastiti
http://localbrand.co.id/Elvacka
“WE CrEATE A BrAND, NOT ONLY CLOTHES...”
c o N N e c t s ta l e N t s
&
c l I e N t s I N c r e at I v e I N d U s t r I e s a r e a
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