linkedin marketing strategies
DESCRIPTION
History of LinkedIn, Revenue generation Model of LinkedIn and Much moreTRANSCRIPT
1Marketing Solutions
Marketing Solutions
Prepared by:
Nimesh SoniTribeni Gogoi
Presentation content• Introduction• Types of Marketing/Advertising and Marketing Strategy• Revenue Generation Model• Successful Stories
• Unsuccessful story• Future Scope (Scope of Marketing)• Learning
History and introduction LinkedIn is a social networking website for people in
professional occupations. Founded in December 2002
and launched on May 5, 2003, it is mainly used for professional networking. As of June 2013, LinkedIn
reports more than 225 million acquired users in more
than 200 countries and territories.
The site is available in 20 languages.
As of 2 July 2013, Quantcast reports LinkedIn has 65.6 million monthly unique U.S. visitors and 178.4 million globally.
LinkedIn filed for an initial public offering in January 2011 and traded its first shares on May 19, 2011, under the NYSE symbol "LNKD".
LinkedIn Headquarters on Stierlin Court in Mountain View, CA
LinkedIn's CEO is Jeff Weiner, previously a Yahoo!
Inc. executive. The company was founded by Reid Hoffman and founding team members from PayPal and
Socialnet.com (Allen Blue, Eric Ly, Jean-Luc Vaillant, Lee Hower, Konstantin
Guericke, Stephen Beitzel, David Eves, Ian McNish, Yan Pujante, and Chris Saccheri).
Marketing Strategy of
LinkedIn: The Only Global Social Platform Delivering Marketing Solutions in a Business Context
Promote trust and message receptivity
Deliver compelling insights and results with social media solutions
Reach the most influential, affluent and educated audiences at
scale
Quality Audience Business Context Marketing Impact
202,000,000+
registered members
7M+
Canada
74M+
USA
11M+
Brazil
3M+
Australia
50M+
EMEA
18M+
India
2M+
South Africa
3M+
DACH
4M+
Italy4M+
France
3M+
Spain
3M+
NL11M+
UK
Targeting is key to everything a company do
Function, Seniority, Location, Industry, Company Size, Education
Group affiliations
SlideShare ContentBusiness &
Mgmt Education Technology Travel
Health & Medicine Finance Consumer
Interests
NEW Targeting is key to everything company do – custom segments
Influencers
Circles of Influence: CEO, CFO, CMO, CIO/CTO
Young and Upwardly Mobile
Revenue Generation Model
High impact display media
Prominent placements above the fold
One ad on the page
Rich media enabled
Not a part of any ad network
300x250, 160x600, textlinks
Content Ads and expandable Content Ads
Leverage innovative units to distribute content to desired target audience
Connect activity across all social platforms (YouTube, Twitter, blogs, etc.)
Expandable option to showcase video
NEW SlideShare Content Ad on LinkedIn
Enhance your content distribution from SlideShare
Members can interact directly with presentation in ad unit or in expanded player on LinkedIn
Custom lead generation forms can be placed directly in presentation
Sponsored Polls
Drive member conversation
Enjoy flexibility with questions
Display dynamic ads
Ability to share virally
Sponsored inMail
Extensive targeting capabilities
Ability to share virally
Members only receive (at most) one Partner Message per 60 days
NEW Sponsored inMail Plus
Flash enabled templates
Can embed with: Videos Whitepapers Content Feeds
NEW iPad LinkedIn App advertising
NEW(ish) Followers
Drive users to follow your company
Engage with them through status updates
Ability to target specific followers with messaging
NEW LinkedIn API Integration
Personalized experience based on LinkedIn data:
• Product Finder
• Product Promoter
• Advisor Finder
• Profile Analyser
• Event Promoter
• Social Content Hub
• Matching Engine
• Many more …
SUCCESS STORIS
James Filbird is the owner of JMF International Trade Group . Filbird used LinkedIn to grow his company to $5 million in annual revenue and finds 75 percent of his business via LinkedIn. He used the site to meet and maintain relationships with like-minded professionals. Using LinkedIn to develop his network consistently leads to new business opportunities for his American-owned, China-based consulting firm.
Brett McGrath started IndiEngage at the beginning of October, intending to break down all the silos that exist within the live music experience. LinkedIn is valuable to McGrath because it enables him to generate buzz before the product is launched. It is a free relationship management, marketing and networking tool. He uses it as his digital rolodex.
SCOPE OF
Bibliography
• http://www.ragan.com/SocialMedia/Articles/24_professional_success_stories_from_LinkedIn_43873.aspx
• http://www.wikipedia.org/wiki/LinkedIn
• http://www.slideshare.net/BlakeBoznanski/linked-in-marketing-solutions-2013-v2
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