linkedin marketing strategy
DESCRIPTION
TRANSCRIPT
LinkedIn Marketing Strategy
Fisher LaishramWSG Systems Corp.
Agenda
• Outbound & Inbound Marketing• What is Linkedin? We all know it… or do we?
• Why Linkedin?
• WSG Marketing Strategies
Outbound Marketing
Inbound Marketing
What is LinkedIn?
• 8.5 million professionals, 130 industries• 89,000 are CEO, and nearly half a million others
occupy another job in the C-suite• All 500 of the Fortune 500 are represented• 1 new member every second• Average user belongs to at least 3 to 4 groups• The average LinkedIn user is 39 and makes $139,000
a year
Why LinkedIn?
• Free!!! most of it • Not >professional site• GLOBAL market reach• Increase VISBILITY of WSG “the brand”• Reaching the “Right People” • Generate traffic• Facilitate introduction• Experts opinions • Competitors/Industry health
Why LinkedIn?
WSG Marketing Strategy (1/2)
Mantra: “We are not SALESMAN …..We are EXPERTS”
Getting the basic RIGHT!!!
WSG Marketing Strategy (2/2)
Brand Visibility
Network
Recommend
Answers Services Search Groups
Marketing Sessions
Competitors OR
Industry
New Market &Opportunities
owner
Linkedin Crowd
Polls Events Presentation Buzz
Summary
• Brand Visibility• Expert Positioning• Announces Product & Services• Service Recommendations• Potential Clients• Responding to Service Request• Right Contact
Any Question?
Thank you for your attention!!!!