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Leveraging Social Media Kiruba Shankar CEO, Business Blogging www.Kiruba.com

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Presentation made by Kiruba Shankar, CEO of Business Blogging Pvt Ltd, a social media consultancy, at PRCAI Knowledge Series on New Media. Being shared under Creative Commons license.

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Page 1: Leveraging Social Media

Leveraging Social Media

Kiruba Shankar

CEO, Business Blogging

www.Kiruba.com

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Profile Yourself

If you regularly ... your profile is:

blog, podcast, tweet Creator

write reviews Critic

tag objects, use RSS Collector

update your profile Joiner

read blogs Spectator

do none of the above Inactive

Think about the ways you participate.Think about the ways you participate.

Page 31: Leveraging Social Media

Profile Example Goal Tools

Creator amplify word of mouth blogs

Critic product development wikis

Collector market research RSS

Joiner public relations social network

Spectatorcanary in the coalmine

brand monitoring

Inactive getting started search

Find your comfort level for participating.Find your comfort level for participating.


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