leveraging social media - 01/20/2012
DESCRIPTION
This presentation about leveraging social media is from a workshop I lead at Catawba Valley Community College via the Small Business Center on 01/20/2012TRANSCRIPT
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Slide 1 of…this might take a while :-)
Lee Yount, Jr.January 20th, 2012
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TIPSClaim your vanity URL
Leverage the power of LinkedIn Groups
Link your Twitter account to LinkedIn
Turn your LinkedIn Profile into a resume at http://resume.linkedinlabs.com/
Recommend people that you have worked with
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Objective: Create a Team with no more than 5 People
and no less than 3 people
Time Out!
Time: 57sec
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Objective: Name Your TeamTime: 30 sec.
Time Out!
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Is your content answering the…
who whatwhen
whyhow
where
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>800 Million Active Users
~130 Friends/User>250 Million Active Users on Mobile Device
Average User creates 90 pieces of content per month
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Since 2008
2,600+ Fans/Likes
NewsJob Openings
Emergency InformationTwitter/YouTube/Flickr Integration
Events
Parks, Library, Animal Services,Meals on Wheels Pages
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Objective: 5 Items to Post on Organization’s
Facebook Page
Time Out!
Time: 5 min
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Since October 2008
900+ Followers
35+ Lists 1600+ Tweets
@catawbacounty
News/Jobs/Events/etc.
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Since April 2009
700+ Followers
45+ Lists1400+ Tweets
@catcoem
Preparedness/Emergency Info.
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Since March 2009
1000+ Followers
2300+ Tweets
@hickorytaproom
Lunch & Dinner Specials/Events
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Examples of Relevant Tweets
http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg
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http://www.aksysgames.com
Example of not-so-relevant
Tweet
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http://www.facebook.com/twitter
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Objective: 3 Tweets with hashtag #cvccsm
Time Out!
Time: 5 minRemember your max number of 140 characters
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Management Tools
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Hootsuite
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Since January 2009
100,000+ Views
30 Sets3,521 Photos
News/Events/etc.
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Objective: 2 Titles of Sets
What would be in those sets?
Time Out!
Time: 2 min
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22,000+ Views
101 Videos34 Subscribers
Since May 2009
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KNOW YOUR AUDIENCE
SHORT AND TO THE POINT
DON’T BE AFRAID TO ENTERTAIN
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Objective: 2 Video Ideas
Time Out!
Time: 1:53 min.
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What is Foursquare?
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Check in at the places you visit
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Find a TipLeave a Tip
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It’s Good to be…
Mayor!
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Badges and Points
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Real-LifeDiscounts
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Real-LifeDiscounts
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Venue Stats
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Objective: 2 Tips for venues in your area
Time Out!
Time: 2 min
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Future Present Trend - Mobile
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QuickResponseCodes
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http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/
http://mashable.com/2010/06/10/internet-week-qr-codes/
Quick Response Codeall the cool kids say:
QR CodeOr
QRC
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Where have you seen Quick Response Codes?
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Objective: 3 Places you could use a QRC
What would be behind the QRC?
Time Out!
Time: 3 min
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Is your content answering the…
who whatwhen
whyhow
where
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Have an official voice
http://the-universality-of-cheese.blogspot.com/
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http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg
…or others will have one for you.
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People are looking for thecorrect information quickly…Are you meeting the need?
http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg
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Thank You.
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Lee Yount, Jr.@leeyounthttp://www.leeyount.com