leveraging innovation - 7x24 exchange international · 2011. 9. 27. · leveraging innovation...

November 13-16, 2011 | Arizona Biltmore | Phoenix, AZ

LEVERAGINGINNOVATION

End-To-End Reliability | Mission Critical Facilities

2011 FallConFerenCewww.7x24exchange.org

Register before October 14th to have a chance to win one of three new SONY Tablet S

7x24 11F_CnfBrch_9fx.q8_7x24 11Fall 9/20/11 5:30 PM

WHAT IS7X24EXCHANGE? The 7x24 Exchange is the leading knowledgeexchange for those who design, build, operate andmaintain mission critical enterprise informationinfrastructures. We are a not-for-profit organizationseeking to promote dialog among industryprofessionals to address the many challenges facingowners and operators of these facilities. In additionto the ever present challenge of maintaining andimproving end-to-end reliability; addressing thechallenges of energy efficiency and sustainability andthe potential for increased regulatory oversight havebecome a major focus of our membership.

The organization was founded on the assumptionthat professionals involved with data center uptimeand operational issues often work in isolation whendealing with strategic, technical, budgetary,regulatory, and career issues. This often results inexpensive, time consuming, and, sometimes, painfultrial and error efforts. 7x24 Exchange memberswork together to advance the state-of-the-art bysharing best practices, lessons learned, and evolvingstrategies to address the challenges of infrastructurereliability and industry leading energy efficiency.Armed with this information members are enabled toproactively communicate, to technical peers, non-technical team members, clients and corporatemanagement, the solutions necessary to driveoperational efficiency and protect their companies’information lifelines.

THE GOAL OF

7X24EXCHANGECONFERENCESThe field of mission critical operations continues toevolve. Before its founding in 1989 as theUninterruptible Uptime Users Group, learning how todeal with reliability and operational issues largelyresulted from individual trial and error. Continuing thisrandom rate of reliability improvement increasinglyrestricts the potential productivity of the large andrapidly growing investments in computer andcommunication infrastructure. Adding to thechallenge has been the rapid growth in energydemand and the ever increasing cost of energy. With7x24 operations now more common, how muchhigher will availability requirements be in five years?How much will these facilities cost to operate? Howwill environmental and regulatory concerns impactoperations? How can cost effective, reliableresponses be assured? Addressing, and, hopefully,answering these and related strategic questions,7x24 Exchange conferences provide stimulatingdiscussion forums. Collectively, we know much aboutthe future options and alternatives available. With the7x24 Exchange, that knowledge can be shared. Allprogram elements aim to increase the reliability andavailability of an enterprise’s informationinfrastructure by presenting case studies, new ideas,techniques, equipment and tools. Open dialoguebetween attendees and presenters is encouragedthroughout. Further, by involving the many specialists

from end-users to service providers to equipmentmanufacturers in both formal and informal sessions,the experience is rewarding and enjoyable for all.This conference is designed for anyone involved with7x24 infrastructures – IT, data center, disasterrecovery and network/telecommunication managers;computer technologists; facility or building managers,supervisors and engineers. Vendors, consultants, oranyone concerned with uninterrupted access tocritical information also will find the conference ofvalue. Attendees and their organizations benefit fromthe conference because proactive plans andcooperation from diverse corporate functions areneeded to improve reliability. By promoting a dialogueand clarifying the synergies among functions, pastconferences have enabled teams of attendees froma given organization to better communicate thecritical importance of a proactive approach tocontinuous uptime. Attendees are also able toparticipate in breakout sessions and network withother professionals in similar companies/industrieswith like problems. Conference attendees benefit inthree ways: professional development andadvancement; increased recognition of theirfunction’s importance; and exposure to new ideas,contacts and resources. CEU credits are alsoavailable.

First-time attendees often discover that manycompanies face similar, if not identical, technical andorganizational challenges in their quest for higheravailability levels. 7x24 Exchange conferencesprovide insights into what is being planned andexecuted by others to mitigate or eliminate downtimerisks. Recommended changes can then be justified,both on their practical merits and in the context ofbusiness cases that have been successfulelsewhere.

WHAT ISA TUTORIALSESSION? 7x24 Exchange has been offering tutorials sessionsfor many years. These tutorials are designed todeliver value to a broad range of participants.Whether your need is advanced training on a specifictopic of the day or a refresher course on fundamentalconcepts, there is a tutorial that will meet your need.Almost all of the 7x24 Exchange general sessionpresentations are geared towards those with anadvanced understanding of the concepts that will bepresented. The tutorials are intended to complementthe Monday through Wednesday general sessionpresentations and help each attendee deepen theirlevel of comprehension.

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Questions? call 646.486.3818 www.7x24exchange.org

2011 Fall ConFerenCe

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SUNDAYNOVEMBER 1310:30 A.M. – 9:00 P.M.Registration

10:00 A.M. – 1:00 P.M.ASHRAE: Greening of Your DataCenter: Deploying Wider TemperatureLimits, Free CoolingThere are plenty of opportunities to save energy indata centers. Data centers are using an increasingamount of the total energy used by commercialfacilities. However, these increases have a downsidein that they have caused a significant increase in thepower required and the heat dissipated by thecomputing equipment, such that it is becoming verydifficult to power and cool these systems in datacenters or telecommunications rooms. Thisworkshop examines the best practices for datacenter energy efficiency by focusing on thermalguidelines for data processing and usingtechnologies such as free cooling. Participants willgain an understanding of equipment environmentspecifications while learning methods for measuringperformance and developing means to evaluateeffectiveness of data center cooling.

Strategies for optimizing the air temperature shouldbegin with control of the supply air temperature asopposed to return air. The new 2011 ASHRAEenvironmental envelopes will be described. At themicro-level, IT equipment heat dissipation iscontrolled by board level thermal managementdevices (fans & heat sinks) such that the inlet airtemperatures to the equipment becomes thedetermining factor for keeping equipment withinthermal operating tolerances. In addition, supply airbypass into the return airstream and thermalgradients across the height of the rack structurefurther distance return air temperature from efficientsupply air performance. Relocating control

components from a return airlocation to the supply will allowdischarge air temperatures to be optimized based on both ITequipment cooling requirementsand mechanical refrigerationenergy consumption. Increasedsupply air temperatures to the ITequipment may also extend the number of hours of freecooling/economizer availability.These oppor tun i t ies canencompass simplistic system architectures usingremote dry coolers or more complex systems withcentral chilled water plants.

Attending this workshop will help attendees to makean immediate impact on data center energyconsumption.

Roger R. Schmidt, P.E.IBM Fellow and Past ChairASHRAE TC 9.9

Don BeatyPresidentDLB Associates andPast ChairASHRAE TC 9.9

2:30 P.M. – 5:00 P.M.Fluid Mechanics 101: Fundamentals ofCooling Airflow in a Data CenterThis tutorial session will introduce basic concepts ofair velocity, airflow rate, pressure, and temperaturedistribution as applied to raised-floor data centers.You will be shown why the flow distribution throughthe perforated tiles is usually not uniform. It isgoverned by the air velocity and pressure variationunder the raised floor. By calculating this variation,you can predict the airflow coming out of eachperforated tile.

Such a calculation allows you to study the effect ofvariables such as: layout of the CRAC units and theperforated tiles, the height of the raised floor, andthe presence of obstructions under the raised floor.

Once the flow rates through the perf tiles aredetermined, the next step is to calculate,in the above-floor space, the airvelocity and temperature as the

air moves through the server racks and back to theCRAC units. Many examples will be presented todevelop an understanding of the physical processesand to draw practical conclusions.

The tutorial will show how to create a computationalmodel of a data center layout and calculate thecorresponding airflow and temperature distribution.

Suhas V. Patankar, Ph.D.Professor of Mechanical EngineeringUniversity of Minnesota and PresidentInnovative Research, Inc.

6:00 P.M. – 9:00 P.M.Welcome ReceptionSPONSORED In Part By:

Join us for a buffet reception with open baraccompanied by entertainment. This is an excellentopportunity to dialogue with conference presenters,meet new people, network, welcome first timeattendees, renew old acquaintances, and meet theboard members.


MONDAYNOVEMBER 147:00 A.M.Registration & BreakfastCheck in, pick up your name badge, conferencematerials and enjoy a hot buffet breakfast.

8:00 A.M.Welcome and Opening RemarksBob Cassiliano, 7x24 Exchange chairman, will openthe conference, provide an overview, review meetinglogistics and address general housekeeping items.

8:30 A.M.Conference Keynote: Leadership ThatLeaves a Legacy…In a military career that spanned almost fourdecades, culminating in his assignment as theprincipal military advisor to two Presidents, and withalmost ten years of corporate leadership experience,General Hugh Shelton speaks about leadershipprinciples that will enable individuals in any professionto leave a positive leadership legacy. One of theleading military figures of our time, General Sheltonserved two terms as Chairman of the Joint Chiefs ofStaff under Presidents Bill Clinton and George W.Bush. Shelton was the chief architect of the militaryresponse to the September 11th terrorist attacks,and has served in numerous capacities for the armyduring the Vietnam and Persian Gulf Wars. ACongressional Gold Medal honoree who was alsoknighted by Queen Elizabeth, General Sheltonspeaks with superlative expertise and authority onnational defense, security issues, and crisismanagement. A highly respected military speaker,he guides audiences through the world’s hot spots,and addresses the challenges facing America andher allies. General Shelton recently released WithoutHesitation: The Odyssey of an American Warrior,which Amazon calls “a powerful, unvarnishedmemoir.” His book, Secrets of Success, acompilation of interviews with men and womenfocused on values-based leadership, was releasedin 2009.

General Hugh SheltonFourteenth Chairman ofthe Joint Chiefs of Staff

9:30 A.M.Refreshment Break

10:00 A.M.PANEL: The Hunt for TalentWhen speaking of successful data centeroperations, all too often the focus is on the latesttechnologies and practices. We often forget that toget things done you need people with vision,leadership skills, and the tenacity to execute. Thispanel of industry leaders will discuss the peoplequalities they believe are essential to the success ofa data center operation.

Moderator:Dave OharaData Center MemeGreen M3

Panelists:Mike ManosSenior Vice President, Technical OperationsAOL

Jack Glass, P.E.Director – Data Center PlanningCiti Technology Infrastructure

Joe KavaSenior Director – Data CentersGoogle

11:00 A.M.The Green Grid: Data Center MaturityModelThe Green Grid has developed the Data CenterMaturity Model (DCMM) and supporting white paperto outline capability descriptors by area such thatusers can benchmark their current performance,determine their levels of maturity, and identify theongoing steps and innovations necessary to achievegreater energy efficiency and sustainability, bothtoday and into the future. The maturity modeltouches upon every aspect of the data centerincluding power, cooling, compute, storage andnetwork. The levels of the model outline current bestpractices and a 5-year roadmap for the industry.

Harkeeret SinghGlobal Head of Energy & Sustainable TechnologyThomson Reuters andEMEA Technical Work Group Chair andAdvisory Council MemberThe Green Grid

12:00 P.M.Lunch and Networking

12:00 P.M.End User Xchange ForumDesigned to encourage in-depth discussion anddebate on the latest challenges in data centerplanning, design and operation, topics will include:trends in infrastructure design resiliency, energyefficient design and operational practices, capacityplanning and management, and the day-to-daychallenges in managing data center operations. Themoderator will guide the discussion with the use ofPowerPoint slides and handouts; however, the realstar of this session will be you, the end user! Bringyour appetites, but more importantly, be ready toengage your peers for an exciting interactivediscussion on the latest challenges of our industry.Don’t forget those business cards as this will be agreat opportunity to meet your peers in the industry!

Moderator: David SchirmacherChief Strategy OfficerFieldview Solutions and Vice President7x24 Exchange

1:30 P.M.AOL: Managing Disruption – A DataCenter Love StoryWith an onslaught of new technologies, approaches,regulation and the latest in “IT Fashion Trends” thejob of leading innovation in the Data Center isbecoming exceedingly complex. This session isfocused on assisting the data center professional innavigating through the technical ‘dating scene’,cutting through the clutter and developing a programthat makes sense for you.

Michael ManosSenior Vice President, Technical OperationsAOL

2:30 P.M.Create Your Own Sundae Break



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3:00 P.M.CONCURRENT BREAKOUTSESSIONSBreakout A: Understanding BatteryApplication in Today’s Data CenterBattery application is a critical factor of data center design.With all the factors involved there are a myriad of criticalquestions and decisions. A successful design andimplementation requires the cooperation of many individualsincluding users, designers and sellers. This presentation willprovide the important questions to ask when initiating yourproject, including:

• How do I determine sizing and space requirements?

• Do I need a separate room for my batteries?

• What runtime is needed for the application, including endof life projections?

• What is the difference in 100% end of life and initialbattery runtime?

• Is it 80% battery capacity or is it 80% of the runtime?

• What are the maintenance requirements/procedures including monitoring?

• How do I start up and commission the system?

• How do I analyze the project’s total cost of ownershipanalysis related to battery solutions? Specifically toscalability, life of product and space/containmentrequirements.

• How do I know my batteries are recyclable?

• Do I meet all the latest national and local coderequirements?

Doug DethmersNational UPS SalesDeka Unigy

Breakout B: Site Selection, Incentives andSustainability: A Development Lawyer’sPerspectiveSelecting a data center location with real sustainabilityfeatures and low long term TCO potential is becoming moreimportant than ever. Utility regulation, power procurementstrategy along with local incentive offerings can profoundlyimpact your ability to achieve these goals. Qualitativeassistance from legal counsel early in your site selectionprocess can help you avoid potential missteps. This session,led by a highly experienced development attorney who dealswith these and other issues, will share approaches he is usingto manage the issues you confront with site selection,incentives and sustainability.

James W. GricePartner & Leader, Project Solutions GroupSpencer Fane Britt & Browne LLP


Breakout C: The Cloud and theAvailability SpectrumThe potential of cloud computing to reducerecovery time and achieve better utilization ofresources dedicated to disaster recovery hastantalizing appeal for businesses wanting toimprove their resilience. The problem is,expectations are often misaligned with theselected technologies or the path of gettingfrom the current infrastructure to one that istruly capable of both fail-over and fail-back inthe event of an actual disaster. Progressingcompanies are often forced to learn painfullessons by piloting new systems: cloud first ordisaster recovery first? Is there a path that canembrace both? How do we find out what wedon’t know to ask? Yan Ness from OnlineTech shares the questions, challenges, andsolutions generated during Online Tech’s ownmigration from “offsite backup” to true Active-Active availability with a cloud/disasterrecovery infrastructure capable of continuity ina meaningful, realistic manner.

Yan NessCEOOnline Tech

4:10 P.M.Vendor Knowledge ExchangePlatinum and Gold partners of the CorporateLeadership Program will present informationalsessions on various products and services.

Presentations will be given by:

ABB, Caterpillar, Cummins

Power Generation, Cyberex,

PDI, S&C Electric, Schneider

Electric, Siemens, Syska

Hennessy Group


TUESDAYNOVEMBER 157:00 A.M.Breakfast & Registration

8:30 A.M.Opening RemarksBob Cassiliano will review day one highlights,recognize the conference Corporate LeadershipProgram sponsors and give a 7x24 Exchangeupdate.

9:00 A.M. KEYNOTEMTechnology: Hidden Threats to DataCenter ReliabilitySteve Fairfax and his team at MTechnology havebeen performing detailed analysis of data centerpower and cooling systems since 1996. MTechprobabilistic risk assessment tools have been usedon data center design, commissioning, operations,and upgrades. MTech’s work examining the costsand risks associated with preventative maintenanceand testing allows its clients to lower operating costswhile significantly increasing data center reliability.

In this presentation, Steve Fairfax will highlightseveral common but rarely recognized threats to datacenter uptime. These threats have been identified inmultiple reliability analyses MTech performed fordifferent clients in different locations.

One threat poses such an extraordinary hazard tocritical facility uptime that Steve feels an obligation toinform the 7x24 Exchange membership. The threatis severe, and is present in nearly all modern datacenters. Steve and the MTech team have spentmonths checking and re-checking the logic, math,and data. It’s time to let others check the work andpoint out any errors. The threat is extraordinary, theanalysis compelling.

Steve FairfaxPresidentMTechnology


10:30 A.M.Deutsche Bank: ECO Data CenterDue to Deutsche Bank’s commitment to being asenergy efficient and sustainable as possible,Deutsche Bank is pioneering new designs andmethods, and developing concepts that are new tothe banking industry, and the wider community.Deutsche Bank wanted to develop a prototype datacenter space that would achieve the highest energysavings of all their facilities. AKF Group worked sideby side with Deutsche Bank evaluating severalcooling schemes as well as developing associatedCFD models to evaluate the potential of eachscheme. Ultimately, AKF recommended a high-density, low Power Usage Effectiveness (PUE) DataCenter – a solution that is more commonly used inwide-open spaces and in climates such as thePacific Northwest or Canada. This presentation willexplain the process used and the benefits ofdesigning and building a modern air-side economizersystem in an existing building and in an urbanenvironment.

Glen Neville, P.E., LEED APDirectorCritical Systems/Energy & Utility ManagementDeutsche Bank/Jones Lang LaSalle Americas,Inc.

Robert Gibson, P.E.PartnerAKF Group LLC

11:30 A.M. EPA: Enabling Energy Savings in DataCenters with ENERGY STARThe ENERGY STAR program has an array of toolsthat data center operators can use to improve theirenergy efficiency and gain national recognition fortheir efforts. On the product side, energy efficiencyspecifications are under development to help identifyand label efficient servers, UPS systems, storagesystems, and other data center products. Whole datacenters can also apply for the ENERGY STAR labelto receive national recognition of their energyefficient status. Additionally, the ENERGY STARwebsite contains information to assist operators inidentifying facility-level energy savings. Thispresentation will include an update on ENERGYSTAR’s programs and status, plus estimated costsavings from adopting ENERGY STAR labeledproducts in data centers.

RJ MeyersData Center Product LeadUS EPA, ENERGY STAR

12:00 P.M.Lunch and Networking

1:30 P.M.Facebook: Open Compute Program(OCP)This session will cover the basics of the OCP datacenter MEP architecture, initial lessons learned fromthe first deployments, and some areas interest forfuture R&D efforts (Generator less data centerdesign and High Voltage DC distribution systemdesign)

Thomas FurlongDirector, Site OperationsFacebook, Inc.

Jay Park, P.E.Director, Data Center Design and ConstructionFacebook, Inc.

2:30 P.M.Refreshment Break

3:00 P.M.Uptime Institute: Global Data CenterConcerns Affecting the NorthAmerican MarketUptime Institute works with data center owners andoperators in countries all over Europe, the MiddleEast, Asia and Latin America. Some of thechallenges facing those data center operators areregion-specific, but some issues may impact datacenter professionals in the United States. Pitt Turner,Uptime Institute Executive Director, will presentfindings on international standards and complianceissues, innovative design solutions, and other datacenter best practices from a global perspective.

W. Pitt Turner IV, P.E.Executive DirectorUptime Institute, LLC

4:00 P.M.CONCURRENT BREAKOUTSESSIONSBreakout A: Emerging Challenges withHot/Cold Aisle Fire ProtectionHot/cold aisle energy saving designs for datacenters has created a significant amount ofconfusion regarding fire detection and suppression.



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Additionally, manufacturers of hot/cold aisle systemsadd to this uncertainty by trying to develop what theyfeel are fire protection solutions that address theseproblems. Unfortunately, most of these manufacturedriven fire protection solutions do not meet currentNFPA code requirements, nor do they have UL orFM approvals. Dealing with these unique fireprotection challenges is not difficult if one first clearlyunderstands the potential problems prior to designinga solution. You will leave this session knowing whatthe real issues are and how to specifically overcomethem.

Lee Kaiser, P.E., F.P.E.Engineering ManagerOrr Protection

Breakout B: Securing Power Systemsfrom CyberattacksCommunications networks are being widely deployedto enable the smart grid; however, they also increasea power system’s vulnerability to cyberattacks.NERC has created the CIP standards to addresshow to protect cyberassets used on the electric utilitygrid. This presentation describes how utilitiessupplying mission-critical facilities can harness theinnovation of the smart grid while defending againstcyberattacks. It touches on some examples ofthreats against control systems and whichcompliance efforts for NERC CIP are worthy ofconsideration for a broader audience. It also providesprudent, practical cybersecurity recommendations formission-critical facilities to implement in their powersystems.

Tyson SalewskeMission Critical Facilities Marketing ManagerSchweitzer Engineering Laboratory

Breakout C: Phoenix NAP Modularity:From Conception to Execution andBeyondInterested in applying modular concepts to enhanceand expand your business to new markets aroundthe country or around the globe? This presentationoutlines both the business and technical aspectssurrounding how to effectively and efficiently employa modular design strategy.

As Phoenix NAP, a premier data center facility andprimary network access point (NAP) for the Phoenix,Arizona metro region, continues to expand itsinfrastructure and business model throughmodularity, lessons learned from Phase 1 of PhoenixNAP’s expansion process will be discussed; and howits modular methodology has enabled it tosuccessfully transition into a leading IT solutionsprovider and accommodate future expansion plans.

You are invited to join this interesting conversationon the realities and opportunities modularinfrastructure concepts present to the ever evolvingglobal business marketplace.

Iam McClartyPresidentPhoenix NAP

Sam MacraneNorth American Sales ManagerDaikin-McQuay Solutions





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6:30 P.M.AN EVENING AT

This event has been made possible thanks to the following partners:

Arizona’s finest Mexican rodeo and fiesta destination!Created to keep Mexican heritage alive, its beauty, fun andflair are remembered by all who visit. The ranch, ownedand operated for over twelve years by Felix Corona ofGuadalajara, Mexico, clearly represents the family’sexperience with rodeos and horses. During a festive dinnerreception, 7x24 Exchange guests will catch a glimpse of thesun setting on the vistas of colorful cacti as you sip yourfavorite cocktail, taste tequila, visit with a cigar aficionadowhile enjoying a hand rolled cigar and participate in manyactivities that will include a variety of casino games,Mexican games and musical entertainment…

After dinner, it’s time for the Charreada. This fabulousRodeo Show highlights the most exciting portions of bothWestern Rodeo and a Mexican Charreada. The Charreada(Mexican Rodeo) consists of several different feats ofHorsemanship including Riding, Roping, Accuracy,Courage and Style. The Western portion showcases the twomost exciting events that made Rodeo great….WesternStyle Wild Bull Riding and Western Style Wild BroncoRiding.

But that’s not all folks….for those who have some cowboyin them there will also be an opportunity for 7x24 Exchangeguests to participate in a few fun filled rodeo contests onthe main stage….so don’t be shy and step right up…weknow you always wanted to ride that wild bull…

MITSUBISHI ELECTRIC

UPS Division


WEDNESDAYNOVEMBER 167:00 A.M.Breakfast

8:30 A.M.Opening RemarksBob Cassiliano will review highlights from day twoand address housekeeping items of interest.

8:45 A.M. KEYNOTEIntel: The Challenges andOpportunities of Mission CriticalComputingMission critical computing continues to be animportant strategy for IT departments throughout theworld. IT managers demand enhanced, energy-efficient performance and the ability to optimize andscale computing environments to maximize serverutilization to workload while providing headroom forgrowth. The challenges facing mission-criticalcomputing environments can feel like a rock and ahard place. The rock: exploding data volumes,expanding requirements to serve your customersonline, supporting a continuous stream of socialinteractions and mobile transactions, and the needto turn data into actionable business knowledge andwisdom. The hard place: flat budgets, inflexible andaging infrastructure, expensive maintenancecontracts, and enterprise software innovations thathave moved away from low-volume proprietaryserver hardware solutions. This session will focus onthe latest in mission critical computing fromchallenges faced by IT managers to best practicesand successful strategies. IT managers will have anopportunity to raise questions and receive candidinsights from an expert on mission critical computing.

Pauline NistGeneral Manager, Mission CriticalIntel


10:15 A.M.Optimizing Cloud Uptime: DataCenters and the Hybrid CloudThe distributed cloud computing model has manyadvantages. It enables organizations to have cloudinfrastructure at various data centers instead of onecloud at one data center. This presentation will coverthe benefits of the distributed hybrid cloud, such as:

• Defining the distributed cloud: what is it, and howdoes it differ from the traditional cloud model?

• Costs are reduced significantly since one bigInternet pipe is not needed.

• Centralized clouds vs. distributed clouds forglobal expansion: Why data needs to stay inregion, performance and latency issues andcosts.

• “Mini” clouds vs. “Big fat clouds”: which one isright for you?

• Why everyone wins with a distributed cloud model:

� Hardware suppliers are happy becausecustomers buy smaller pipes at more facilities

� End users receive better service because datais closer to them, less latency andperformance issues, better security

� Potential cost savings for businesses sincethey are not buying big pipes, but smallerpipes.

This presentation will also give best-practices onchoosing a distributed cloud connectivity partner:

• Strategic locations: are their cloud connectioncenters where you want to be?

• Security: are their cloud connection centers safe,SAS 70 certified, etc.?

• Connections: are their cloud connection centerscarrier neutral, cloud neutral, and give you thechoices you need to keep uptime high and serviceoptimal?

Darryl S. BrownDirector of Cloud, SaaS and MediaTelx

George KaridisChief Strategy OfficerSoft Layer

11:15 A.M.Planning the Key to Replacing CriticalCooling in a Live Data CenterSecurity concerns after 9-11 required a majorfinancial institution to overhaul and expand thecapacity of its only mega data center outside NYCity. The project required the end of life replacementof a chiller plant, all CW & Condenser piping, coolingtowers, water storage tanks and CRAH units in anoperating 91,000 sqft raised floor site outsideWashington DC. This project was high risk, since thesite was fully occupied during the construction. Thissession will detail the extensive planning for workthat was done, how risk issues were mitigated andcoordinated with the user and other difficultiesinvolved in executing the work in a live site.

William B. Holmes, P.E.Vice President of Critical InfrastructureByte Grid Holdings, LLC

William W. Sherwin, P.E.Consulting Engineer

12:15 P.M.Conference Adjourns



TWO QUICK STEPSTO REGISTRATION:

1. Conference RegistrationComplete a Conference Registration Form for each participanton-line or mail or fax a copy of the Conference RegistrationForm on next page to:

7x24 Exchange

322 Eighth Avenue, Suite 501, New York, NY 10001

Phone: 646-486-3818 | Fax: 212-645-1147

www.7x24exchange.org

To guarantee early bird rate, registrations must be received byOctober 14th.

2. Hotel ReservationsTo take advantage of 7x24Exchange’s special rates at theArizona Biltmore you can visitthe conference website atwww.7x24exchange.org tomake an online reservation, orcall 1-800-950-0086 requestgroup code 7x24 and ask forthe 7x24 Exchange Conference room rate of $209/night fora single or double plus tax. Upon arrival and departure a $6charge will be billed to each guest room for porterage/bellmangratuity and a $3 per day charge will be added for the roomattendant. The nightly resort fee has been waived for 7x24Exchange attendees. Your room rate includes guest roominternet, entry to the spa & fitness center, unlimited local calls,long distance access fees, no charge for credit card, toll freeor collect calls, Biltmore Fashion Park shuttle and newspapereach morning.

Please Note: Room reservations are available on a first come,space-available basis. Space permitting, this block will beavailable until October 21, 2011. Register for the conferenceand make your hotel reservations early, as this block will likelysell out. Previous 7x24 Exchange conference room blockshave sold out. 7x24 Exchange is not responsible for matchingrates, finding additional rooms or providing transportation oncethis block is sold out. 7x24 Exchange makes every effort toreserve the appropriate number of room nights for attendees.In the event of a sellout 7x24 Exchange will recommendnearby accommodations.

VENDOR/CONSULTANTPOLICIES & PROCEDURES

Information Tables All vendors and consultants are encouraged to participate in7x24 Exchange. However, the group is primarily driven by userinterest. Tables are provided at the conference for thedistribution of product literature, educational material and otheruseful information at no cost. Display signs are not permitted onliterature tables. Overt selling at 7x24 Exchange meetings andthe use of 7x24 Exchange membership lists for direct selling areprohibited.

Hospitality SuitesHospitality suites/demo rooms are permitted on Monday,November 14th between the hours of 6:30PM and 10:30PM.All hospitality suite hosts must be a Silver Partner of the 7x24Exchange Corporate Leadership Program (CLP). In order to berecognized by 7x24 Exchange vendors must complete a suiteregistration form.

As always, hosting a hospitality suite gives vendors direct accessto the conference attendees and provides the opportunity topromote products and services in an enjoyable relaxedenvironment. If you are interested in hosting a suite on Monday,November 14th please contact Brandon Dolci at 646-486-3818x108 before October 14th.

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2011 FALL CONFERENCEREGISTRATION FORM:Name:

(Informal Name/nickname for badge)

Position/Title

Company

Address

City State Zip

Phone Fax

E-mail

CONFERENCE FEES:Early Bird Discount After

END USERS through October 14th October 14th

Member: $1,200 $1,400

Non-member: $1,400 $1,700

CONSULTANTS/VENDORS

Member: $1,500 $1,800

Non-member: $1,800 $2,100

PAYMENT METHOD:� Check enclosed

Charge (check one)� American Express � Visa � MasterCard � Discover

Card Number: Exp. Date:

Name (as it appears on the card)

Signature

Promotion Code:

PLEASE PRINT OR TYPE CLEARLY

RETURN THIS FORM TO: 7x24 Exchange322 Eighth Avenue, Suite 501, New York, NY 10001Phone 646-486-3818 • Fax: 212-645-1147Registration is also available online at


DO YOU PLAN TO ATTEND?

SUNDAY 10:00 A.M. – 1:00 P.M.Greening Your Data Center � Yes � No

SUNDAY 2:30 P.M. – 5:00 P.M.Fluid Mechanics � Yes � No

SUNDAY 6:00 P.M. – 9:00 P.M.Sunday Evening’s Buffet Reception � Yes � No

If yes, do you plan to bring a guest? � Yes � No

Name of guest:

A guest is a spouse/significant other, friend or an adult child (18 and over) who is not in anindustry related occupation. Co-workers or associates in the industry may not use the guestregistration category and are required to submit a separate registration form. Guests areinvited to attend the Welcome Reception, Monday Morning Keynote, Hospitality Suites, theVendor Sponsored Event and Wednesday Morning Breakfast.

MONDAY 3:00 P.M. – 4:00 P.M.Breakout A: Battery Application � Yes � No

Breakout B: Legal Issues � Yes � No

Breakout C: Cloud and Availability Spectrum � Yes � No

TUESDAY 4:00 P.M. – 5:00 P.M.Breakout A: Hot/Cold Aisle Fire Protection � Yes � No

Breakout B: Securing Power Systems � Yes � No

Breakout C: Modular Expansion � Yes � No

Vendor Sponsored Evening � Yes � No

Do you plan to bring a guest? � Yes � No

Name of guest:

Other comments, suggestions:

Do you wish to receive membership information? � Yes � No

� Check here if this is your first time attending a 7x24 ExchangeConference

� If yes, how did you hear about 7x24 Exchange?

The conference registration fee covers conference sessions and activities, handoutmaterials, Sunday’s reception, lunches and breakfasts on Monday, Tuesday and Wednesday.Participants are responsible for all other expenses, including guest meals, transportation andhotel accommodations. The dress code is business casual. Cancellations received byOctober 14th will be refunded, less a $150 handling fee. There will be no refunds afterOctober 14th. However, substitutions of company participants may be made at any time.


322 Eighth Avenue, Suite 501New York, NY 10001


PRE SORTEDFIRST CLASSU.S. POSTAGE

PAIDWILKES-BARRE, PAPERMIT NO. 413

2011 Fall Conference CorporateLeadership Program Partners (at press time)

MEDIAPARTNERS

GOLDPARTNERS

PLATINUMPARTNERS

SILVERPARTNERS

BRONZEPARTNERS

Directors and OfficersChairman of the Board ROBERT J. CASSILIANOBusiness Information Services, Inc.

PresidentWILLIAM LEEDECKEVanguard

Vice PresidentDAVID SCHIRMACHERFieldView Solutions

Vendor Representative DirectorJULI IERULLICaterpillar

DirectorCYRUS IZZOSyska Hennessy

Chapter Representative DirectorMICHAEL SITEMANJones Lang LaSalle Americas, Inc.

Administrative DirectorKATHLEEN A. DOLCI(646) 486-3818 x103

Membership & EducationTARA OEHLMANN, ED.M.(646) 486-3818 x104

ConferencesBRANDON A. DOLCI, CMP(646) 486-3818 x108


End-To-End Reliability | Mission Critical Facilities

Register online today @www.7x24exchange.org

Questions? Call 646-486-3818 x100or e-mail [email protected]

MITSUBISHI ELECTRIC

UPS Division


leveraging innovation - 7x24 exchange international · 2011. 9. 27. · leveraging innovation...

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