Let’s Climb to Basecamp Blair de Jong

Director, Ecommerce

Boxing Day for Canadians is like

Black Friday for Americans

The Situation

Credit: Hugh Beebower

YOU

Test ‘n Learn – Black Friday & Cyber Monday

Shopping Spree Contests

Teaser Online Flyer

Release Sale Early

Actions Taken

2.5x2012 to 2013

The Results

14%annual revenue

37%email contribution

12,000contest entries

Generate buzz as early as possible

Use contests for lead generation

Tease product or content ahead of time

Plan, plan, plan THEN execute

Take Action

Credit: www.mumbaihikers.org