Lesson Learnt from Field Visit

Group 3

Dan Kwian Pottery

Lessons Learnt from Field Visit May 22, 20121ContentsGroup membersBrief introduction of Dan Kwian Pottery ClusterThe best practices we have learnt from company Type of improvements 2Group MembersMr. Hoang Cong Minh

Ms. Mai Dieu Huyen

Mr. Aung Zaw Myint

Mr. Vannitha PhommavongMr. Aung Myo

Mr. Phetanong InsarnMs. Ek Sopheara

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Brief introduction of Cluster Name: Dan Kwian PotteryEstablished : Early 2005Members: 40Products/Services: (1) Pottery (Handicraft) such as: Flower pot house, Light blub house, Peak cook house, Fish house, heart furnace. (2) Tourism (Home Stay)Location: Dan Kwian, Chokchai District, Nakhon Ratchasima Provice

4Brief introduction of Cluster (cont) Source of founds: Initial financial supported by the government -- no longer financial support nowSelf-financing: Sales commission fees (5% of the total sales) from members

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MarketThe current and potential market: domestic and international marketExport members: 10The total sales amount: Approx. 625containers/yearExport amount: 80% of total sales, amounting to 500 containers/yearExport location: USA, Canada, Japan and EUDomestic market: 20%, accounting for 125 containers

6Best Practice of Dan KwianGood cooperation and relationshipGovernment supportJob creation for the local peopleDynamic leader and good managementCultureCommon standard for the raw materialNo copy rights product differentiation7

Improvement needed for Dan KwianSubstitute wood by the rice huskDesign centre (R&D)Assign the cluster for buying the raw material and packagingApply fair trade system for the clusterBuild up the common logo and slogan8

Competition with Dan Kwian ClusterComprehensive value chain: Raw material, processing, and export)Reinvest the commission fee to other additional activities such as training and R&DDesign products by attaching the culture to make the product differentiationHigh value added productsSet up the quality control systemDevelopment plan (sales and marketing, management, and budget)Business trip and market surveyDevelop the domestic market9

10Set up the export consortia to build the export network (including the market promotion)Promote products through internet and website

Competition with Dan Kwian Cluster

Thank for your attention!11