Lean Day London (the best bits)

The History Lesson

Start with learnAsk yourself these 3 questions before starting your next project

1. What do I want to learn?

2. What do I need to measure to learn that?

3. What do I need to build to measure to learn that?

Declare your assumptions and then run tests against these

Identify where you might be making risky assumptions

….fail fast

We believe that [doing this/building this feature/creating this experience] for [these people/personas] will achieve [this outcome].

Now for the important bit….

We will know this is true when we

see [this market feedback, quantitative measure, or qualitative insight].

Write a hypothesis

Our concept of MVP is way too

BIG

What is the least amount of work we can do to see if we’re wrong or right?

Do just enough to learn

How these guys did it

http://youtube.com/v/szr0ezLyQHY

Ten top take-aways

1. Start with user needs

2. Declare your assumptions

3. Write your hypotheses

4. Test early and often

5. Validate your hypotheses quickly

6. Do less - you can always go leaner

7. Don’t design of build things people don’t want

8. Be comfortable with moving from doubt to certainty

9. When doing user research, be open to the possibility that

you are wrong

10.Have a short feedback loop