engagement lessons learnt

Download Engagement lessons learnt

Post on 20-Aug-2015

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  1. 1. Engagement:lessons from the front line
  2. 2. Me
  3. 3. What is ACMA?
  4. 4. No More Department Store Thinking
  5. 5. Dont make this mistake
  6. 6. NoDigital White Elephants
  7. 7. Go to Where the Crowd Is
  8. 8. Old IdeaNewer Idea
  9. 9. USER ENGAGEMENTUsers want ithowever, wherever, whenever
  10. 10. Mobile,Mobile,Mobile !=
  11. 11. Plan for the Post PC world
  12. 12. Mary Meeker 2011 Internet Trends
  13. 13. It is notallabouttechnology
  14. 14. Targetedcontent
  15. 15. Based on real needs and wantsI want to be an astronaut
  16. 16. And an engaging userexperienceUseful, Delightful and Surprising
  17. 17. A journey to a new destination
  18. 18. The Gov 2.0 way Agile Beta Iterative Innovative Open Risk taking Permissive
  19. 19. Learning to play in a less certain world
  20. 20. Innovation Platform
  21. 21. engage.acma.gov.au
  22. 22. Total Cost = $5099per year
  23. 23. Lessons Learnt
  24. 24. Not everyone wants to engage! Go to where the crowd is
  25. 25. Facebook.oz = 97 % of social networking
  26. 26. Twitter: powerful channel to influentials
  27. 27. Ride the news wave
  28. 28. Real events are still powerful
  29. 29. Adoptthe new paradigms Databases Themes Workflow Frameworks Embedded Related/Semantic Distributed Cloud Taxonomy
  30. 30. Where to from here
  31. 31. Think of your social universeCRMInfluentials Casemanagement Campaign Membership visits managementFederatedsearchcampaigns ReputationEnterprisesentiment repositories EventspublishingfeedsSelf-serve websites mobile chat Socialemailmedia
  32. 32. Web as a social platform
  33. 33. Use DM tool sets Automated marketing Outreach CRM Segmentation List scoring Campaign management Community building
  34. 34. How do we get real participation?
  35. 35. Digital elites talking to each other?
  36. 36. Occupy Wall St Arab Spring Vodafail
  37. 37. Listening andREACTING!!!
  38. 38. Gov 2.0 is a one way trip