Engagement lessons learnt

Download Engagement lessons learnt

Post on 20-Aug-2015

1.298 views

Category:

Business

1 download

Embed Size (px)

TRANSCRIPT

<ol><li> 1. Engagement:lessons from the front line </li><li> 2. Me </li><li> 3. What is ACMA? </li><li> 4. No More Department Store Thinking </li><li> 5. Dont make this mistake </li><li> 6. NoDigital White Elephants </li><li> 7. Go to Where the Crowd Is </li><li> 8. Old IdeaNewer Idea </li><li> 9. USER ENGAGEMENTUsers want ithowever, wherever, whenever </li><li> 10. Mobile,Mobile,Mobile != </li><li> 11. Plan for the Post PC world </li><li> 12. Mary Meeker 2011 Internet Trends </li><li> 13. It is notallabouttechnology </li><li> 14. Targetedcontent </li><li> 15. Based on real needs and wantsI want to be an astronaut </li><li> 16. And an engaging userexperienceUseful, Delightful and Surprising </li><li> 17. A journey to a new destination </li><li> 18. The Gov 2.0 way Agile Beta Iterative Innovative Open Risk taking Permissive </li><li> 19. Learning to play in a less certain world </li><li> 20. Innovation Platform </li><li> 21. engage.acma.gov.au </li><li> 22. Total Cost = $5099per year </li><li> 23. Lessons Learnt </li><li> 24. Not everyone wants to engage! Go to where the crowd is </li><li> 25. Facebook.oz = 97 % of social networking </li><li> 26. Twitter: powerful channel to influentials </li><li> 27. Ride the news wave </li><li> 28. Real events are still powerful </li><li> 29. Adoptthe new paradigms Databases Themes Workflow Frameworks Embedded Related/Semantic Distributed Cloud Taxonomy </li><li> 30. Where to from here </li><li> 31. Think of your social universeCRMInfluentials Casemanagement Campaign Membership visits managementFederatedsearchcampaigns ReputationEnterprisesentiment repositories EventspublishingfeedsSelf-serve websites mobile chat Socialemailmedia </li><li> 32. Web as a social platform </li><li> 33. Use DM tool sets Automated marketing Outreach CRM Segmentation List scoring Campaign management Community building </li><li> 34. How do we get real participation? </li><li> 35. Digital elites talking to each other? </li><li> 36. Occupy Wall St Arab Spring Vodafail </li><li> 37. Listening andREACTING!!! </li><li> 38. Gov 2.0 is a one way trip</li></ol>