Aims of the class

Part I

Key vocabulary – practice

Units: 13-15: Marketing, Corporate Advertising and Business Media

(marketing, korporativno oglašavanje i poslovni mediji)

Marketing Planning Overview Date

Units: 13-15: Marketing, Corporate

Advertising and Business Media (marketing,

korporativno oglašavanje i poslovni mediji)

Keyword translation into Serbian 1. marketing mix (4Ps product, price, place,

promotion) = marketinški miks: proizvod (product), cena (price), distribucija (place) i promocija (promotion)

2. target audience = ciljana publika 3. product advertising = reklamiranje proizvoda 4. corporate advertising = korporativno oglašavanje 5. brand image = imidž brenda 6. media = mediji (novine, radio, televizija…) 7. publish = objaviti 8. press = štampa 9. data (Lat.) = podaci; datum (Sg. Lat. rarely in use) =

podatak (jedn. lat. ređe u upotrebi) 10. broadcast = emitovati 11. networks = mreže

media

marketing mix

product advertising

brand image

target audience

publish

corporate advertising

broadcast

press

networks

data

• 4 Ps: product, price, place, promotion. • the specific group to which advertising is

directed. • making a product or service known to a

wider audience. • generating positive publicity for companies. • a picture which company wants to present

to the public. • television, radio, newspapers, magazines,

the internet and direct mail. • to prepare and issue (a book, a magazine)

for sale. • all the media and agencies that print,

broadcast, or gather and transmit news. • facts that can be analyzed, information. • to transmit programs from a radio or

television station. • a group of transmitting stations linked by

wire or microwave relay so that the same radio or television program can be broadcast by all; an organization that provides the programs for these stations.

Units 13-15. Matching exercise.

Match the words with their definitions.

Answer the questions:

1. What methods of advertising are the best? Why?

2. Which different techniques can companies use for market research?

Case Study: cleaning up Luton (Studija slučaja: očistimo Luton - grad u

Engleskoj) Source: Meteoralimited.com Problem Chewing gum litter Unclean. Dirty. Solution Gum Targets used by council Result 75,000 pieces of gum collected first year. 33% reduction in gum litter at sites Cleaning cost reduced by 50% Positive press coverage for Luton

Aims of the class

Part II

Language focus: gerund (-ing) / to infinitive (gerund i /ili infinitiv), articles (članovi), modal verbs (modalni glagoli)

Mock exam – probni ispitni test

*

*Teorija, knjiga Engleski poslovni jezik

(Marković, M. Milošević J.), str. 32-35

*

* infinitive with to/infinitive without to: to work vs. work

*Verbs that go with infinitive WITH TO:

*afford, agree, choose, decide, forget, manage, learn, plan, promise, seem, tend (… u knjizi Engleski poslovni jezik, str. 32)

*Verbs that go with infinitive WITHOUT TO:

*after modals (You should meet her!)

* let, make, see, hear, feel

*had better/would rather (I would rather stay with him.)

*

*- ing

*Gerund (-ing) is used after these verbs: admit, appreciate, avoid, consider, delay, enjoy, finish, suggest, risk (… u knjizi Engleski poslovni jezik, str. 33)

*He suggested entering new markets.

*after prepositions: by, when, after, before… (… u knjizi Engleski poslovni jezik, str. 34)

*We succeeded by taking a risk.

*to look forward to/ to succeed in/ to insist on/ to feel like/ to be good at (… u knjizi Engleski poslovni jezik, str. 34)

*no use/ have difficulty/ no good

*

*Glagoli iza kojih može da se upotrebi i gerund (-ing) i infinitiv (to infinitive), ali dolazi do promene u značenju: begin, love, remember, hate, like, stop, try

(… u knjizi Engleski poslovni jezik, str. 32)

*He stopped smoking. – GERUND (-ing)

(Prestao je da puši.)

He stopped to smoke. – INFINITIVE WITH TO

(Zastao je da zapali cigaretu.)

* Vežba br. 44, str. 83-84, Engleski poslovni

jezik

Infinitive with to or Gerund? *Complete the sentences with the correct form.

1) We must ( inform, to inform, informing ) you that your payment is

overdue.

2) We have ( work, to work , working ) overtime.

3) Do you mind ( open, to open, opening ) the window?

4) Catherine managed ( find, to find, finding ) an important customer.

5) We look forward to ( hear, hearing ) from you soon.

6) Jane is busy ( write, to write, writing ) invitations for our company's

anniversary celebration.

7) Could you let me ( finish, to finish, finishing ) my sentence?

8) It is hard ( keep, to keep, keeping ) certain customers.

9) Let me begin by ( tell, to tell, telling ) you something about our

company's history.

10) We risk ( lose, to lose, losing ) a lot of money.

Articles (Članovi) – basic usage

Teorija: knjiga Engleski poslovni jezik, str. 20-21 A, AN – NEODREĐENI ČLAN

• UZ BROJIVU IMENICU U JEDNINI • a company • NAZIVI ZANIMANJA • He is a professor. • I am an economist. I am a professional economist. • a university professor? • a week, a year, such a/what a

THE – ODREĐENI ČLAN • UZ VEĆ POZNATU IMENICU (pomenutu drugi put) • the company I work in... • the first, the second... • The Earth, the Sun, the English language • the rich, the old, the unemployed • the most expensive, the friendliest • The Times, the Economist, the Washington Post • The EU, the Netherlands, the UK, the USA, the UN IZOSTAVLJANJE ČLANA • Ø Time is money. Ø Cars are expensive. • Ø Loyalty to one's company is very important. • at work, by bus, on foot, in town • in 2015

The A, An and The Exercise – answers Rešenja 51. zadatka (a, an ili the)

1 the time 2 a new printer 3 an elephant 4 the boss 5 an exciting movie 6 a boiled egg 7 Have a nice day. 8 the oranges 9 An apple ... 10 An avalanche… 11 A huge ape… 12 the way to the post office 13 on the floor 14 Samantha's bought a new car. It's the red one (imenica precizirana, tj. pomenuta drugi put), parked next to that motorbike. 15 a different colour 16 ... such a nice day 17 The River Thames 18 an eagle

Modal verbs, basic meanings – modalni glagoli, osnovna značenja Teorija o modalnim glagolima: Engleski poslovni jezik, str. 37

Modal verbs - solutions, rešenja zadatka br. 49, str. 85-86, Engleski poslovni jezik

1. You could run faster if you weren't so lazy. 2. You must not (mustn’t) leave the class before 1 o’clock. 3. You should behave well in front of guests. Stop being silly. 4. You look tired. You should have some sleep. 5. You failed in your final test. You should have studied harder. 6. May / Can I borrow your pen? 7. We shouldn't / should not watch TV so much. 8. We could not climb those mountains when we were kids. 9. The project may finish in two years time. 10. Stop smoking! You really should not smoke. 11. Sami can't / can not lift that heavy table. He is too weak. 12. Muneera may / might come to the party, but nobody is sure. (might = less than 50%) 13. Laila could not swim when she was one year old. 14. It’s too cold. I will close the window. 15. It can/ may/ might rain in the desert sometimes, but you can't depend on it. 16. If I had enough money, I could travel with my friends but now I can't. 17. I ought to study well for the exam. 18. I wish I could buy a new car but I do not have any money. 19. I have no time. I must leave now. My parents are waiting for me. 20. He must finish his project soon, or they will fire him.