learnsurge: creating effective websites
DESCRIPTION
A professional website is essential for growing your business and staying connected to your current customers. Join Diana Silveira and learn how you can create your website with minimal technical skills and money using Open Source Software like Joomla and WordPress. This LearnSurge program will also help you learn what information is essential and what information you should not include on your new webpage and how to secure your web address before launching your web presence. Recording available through: www.learnsurge.comTRANSCRIPT
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CREATING EFFECTIVE WEBSITES
PRESENTER
DIANA SILVEIRA
NOVARE LIBRARY SERVICES
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AGENDA
• ANATOMY OF A WEBSITE
• BEST PRACTICES FOR WEB DESIGN
• TRENDS TO CONSIDER
• OPEN SOURCE & FREE SOFTWARE
• QUESTIONS
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BEST PRACTICES
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INFORMATION TO INCLUDE
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BASICS
• WHO
• WHAT
• WHY
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CONTACT
WHERE
• FOOTER/HEADER
• ABOUT US
HOW
• CONTACT FORM
• PHONE
• SOCIAL MEDIA
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MENU• WHAT SERVICE DO YOU
PROVIDE?
• HOW MANY MENUS?
• HOW DEEP SHOULD YOUR MENU BE?
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SHOULD YOU HAVE A BLOG?
YES!
NO!
- Increase your SEO- Establish Your Expertise
- You can not dedicate time
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TRENDS TO CONSIDER
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COLOR
COLOR CHART FROMHTTP://JASONATHEN.COM/COLOR-MEANINGS-IN-BUSINESS/
Great color tool: http://colorschemedesigner.com/
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FONTS• NON TRADITIONAL FONTS
• GREAT SOURCE: GOOGLE FONTS
Images from http://goo.gl/xtUAo9 and http://goo.gl/3tfU21
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CALL TO ACTIONAKA HERO SECTIONS ARE ACTION BLOCKS ON YOUR FRONT PAGE –WITH A CALL TO ACTION
http://goo.gl/za1ITl
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LONG SCROLLING SITESINFINITE SCROLL PAGES CREATE THE EXPERIENCE OF MANY SOCIAL MEDIA SITES
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FOCUS ON MOBILE• RESPONSIVE DESIGN • APPS
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RESPONSIVE WEBSITE BENEFITS
• SITE WILL REFORMAT FOR PHONES AND TABLETS
• IS NOT DEVICE DRIVEN, WORKS IN A BROWSER
• LOWER COST
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APP BENEFIT
Click icon to add picture
• UTILIZES NATIVE POWER OF PHONE
• EASY TO DOWNLOAD AND SAVE
• CAN GENERATE REVENUE
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MORE – VIDEO & PHOTOS
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DROPPING THE SIDEBAR
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FULL IMAGE LANDING PAGES
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SOFTWARE OPTIONS
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WORDPRESS
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WORDPRESS• .ORG V .COM
• OPEN SOURCE
• BASED ON THEMES & PLUGINS
• EASY TO IMPLEMENT AND MANAGE
Sample Site: http://playground.novarelibrary.com/
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EXTENSIONS
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ADDITIONAL TIPS
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GOOGLE ANALYTICS
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TEST IN ALL MODERN BROWSERS• INTERNET EXPLORER
• GOOGLE CHROME
• MOZILLA'S FIREFOX
• APPLE’S SAFARI
• AND MOBILE DEVICES
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QUESTIONS
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CONTACT DIANA [email protected]
877-816-9638SLIDESHARE.NET/DEE987
Upcoming LearnSurge Programs:
The Basics of Running a Small Business
May 14, 2014
3D Printers, Pens and TrendsJune 4, 2014