creating effective websites
DESCRIPTION
This presentation was given during the Utah Valley University Entrepreneurial Conference in April 2009. This Presentation describes certain elements that should be reviewed to create an effective website strategy.TRANSCRIPT
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CREATING EFFECTIVE WEBSITES
building success out of virtual nothing
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What to LearnPhysical Interaction with Virtual
Purpose Driven Design
Characterize Customers
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Virtual World Meets Physical
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Physical Body Reacts Subconsciously
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Visual Stimuli Evokes Similar Reactions
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Is It Just Bad Layout Design?
Poor Layout Design
Poor Color Scheme
Poor Text/Information
Poor Graphics/Images
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The Guttenburg Principle
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The New Eyeflow
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Best Placement for Readership
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Avoid Certain Color Combinations
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Choose a Color Scheme with Purpose
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What is Your Website’s Purpose?To Get Customers into Your Store?
To Capture Contact Information?
To Sell a Product?
To Have Customers Contact You?
To Promote Yourself as an Expert?
To Gain Credibility as a Business?
To Provide a Useful Service?
To Exist?
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Every Page Should Evoke an Action … or ReactionYahoo.com Google.Com
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Amazon.com
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PopCapGames.com
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HighRiseHQ.com
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RotoRooter.com
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LegacyLocker.com
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MarketingSuccessInstitute.com
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BusinessCatalyst.com
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Always Remember AIDAAttention
Interest
Desire
Action
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Not Everyone Is EqualProtectors (SJ) The Overseer (ESTJ)The Supporter (ESFJ)The Examiner (ISTJ)The Defender (ISFJ)
Creators (SP) The Persuader (ESTP)The Entertainer (ESFP)The Craftsman (ISTP)The Artist (ISFP)
Intellectuals (NT) The Chief (ENTJ)The Originator (ENTP)The Strategist (INTJ)The Engineer (INTP)
Visionaries (NF) The Mentor (ENFJ)The Advocate (ENFP)The Confidant (INFJ)The Dreamer (INFP)
Myers-Briggs
Extraverted or Introverted Sensing or iNtuition Thinking or Feeling Judging or Perceiving
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Understanding the Protector (SJ)43 % of all People
40% of Males46% of Females
Career Matches• Auditor • Accountant • Scientist • Researcher • Police • Administrator • Marketer • Librarian
reliable, diligent, industrious, persevering
motivated to maintain security
require tasks be completed correctly
require people behave appropriately
not driven by impulse, but rather by concrete fact
quick to provide a solution, provided the need is justified
attention to detail
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Understanding the Creator (SP)35.5% of all People
36.5% of Males34.5% of Females
Career Matches• Driver • Marketer • Paramedic/EMT • Social Worker • Detective • Project Manager • Child Care • Military • Scientist • Mechanic
laid back, open-minded and love to feel alive
primarily driven by sensation
flexible and aesthetically-aware
"here and now" people that go where their senses lead
makes an effort not to miss an opportunity
have a tendency toward athletics
have a tendency toward creating or crafting
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Understanding the Intellectual (NT)10 % of all People
15.5% of Males4.5% of Females
Career Matches• Scientist • Computer
Programmer • Judge • Teacher/Professor • Lawyer/Attorney • Psychologist • Engineer • Systems Analyst • Photographer
analytical, intellectual, independent and complex
introspective, logical and on a quest for knowledge
practical and unsentimental in problem solving situations
actions are precise and follow a systematic course
abstract, theoretical and technically adept
naturally inventive
strong attention to detail
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Understanding the Visionary (SP)11.5% of all People
8% of Males15% of Females
Career Matches• Psychologist/
Counselor • Writer • Musician • Actor • Artist • Teacher/Professor • Social Worker • Church Worker • Human Resources
imaginative, creatively inclined and passionate
introspective, intuitive and highly idealistic
desire to contribute goodness and meaning to others lives
despise conflict
will do everything to ensure loved ones get along
effective through insightful and encouraging nature
have tendency toward creating or crafting
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How to Strategize for PersonalitiesBy Creating a Script for Sale you can strategize about how your clientele will reach the final sale
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Final Thoughts and Ideas
Planning Will Create the Sale
Different People Need Different Tactics
Focused Purpose on Pages Create Opportunities
Aesthetics Cause Subconscious Decisions
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Have Fun!