lance concannon, sysomos: simplifiying social - how marketers can manage the increasing complexity...
TRANSCRIPT
Managing complexity in social
A decade of relentless innovation
2
94,101,000
Monthly Active
Users
2006
2016
5,500,000,000+
Monthly Active Users
Driven by mobile
3
iPhone launched in 2007
iPad launched in 2010
Mobile device market
Over 1.5 billion smartphone users
Over 1 billion tablet users
Creating complexity
More users
More channels
More markets
More languages
4
More tools
More data
More options
More questions
Resourcing and governance has become harder
Brands X Channels X Markets = ?
5
Multiple stakeholders with overlapping roles
PR
Advertising
Digital
MarketingHR
Customer Service
Agencies
6
Paid, earned, and owned needs to work in harmony
Complex customer journey
Multiple brand touch points
No clear A to B to C path through the
sales funnel
Tracking and attribution is harder
Measurement and analysis becomes
more difficult – how do you know what’s
working?
7
8
9
10
The answer?
11Simplify your life
Listen AnalyzePublishEngageCurate
End tool sprawl – put everything under one roofSysomos is the only integrated platform for earned, owned, and paid that helps you get in control and stay in
control of your digital strategy at scale, with the capabilities you need most (and without the stuff you’ll never use).
Integrated Brand and Campaign across Paid, Earned, and Owned
Aggregate and Benchmark KPI’s
across accounts, brand, channels,
and markets
Measure social campaigns
and uncover media buying insights
for optimising reach, engagement,
& purchase intent.
Combining Paid, Earned, and Owned
give clear visibility for quantifying how
paid media generates more earned
media and drive traffic to own
properties
Reduce complexity – only get what you need, eliminate clutter
Customer ServiceFlexible Interface
Customised by
Job Role
15
Making marketers more efficient and effective
Research
and Listening
Customer
Engagement
at Scale
Content
and Audience
Development
Social
Management and
Governance
Real Time
Analytics and
Insights
Social Listening Visual Listening with Image Recognition Facebook Topic Insights
Owned Social Data on 9 channels Integrated Social Organic and Paid KPI’s
Our comprehensive data driven analytics approach
Results in better operational effectiveness across core marketing tasks
Sysomos is the only unified platform for earned, owned, and paid that helps you get in control and stay in control of your digital strategy at scale, with the capabilities you need most (and without the stuff you’ll never use).