la petit patisserie brand guidelines
DESCRIPTION
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Brand Guidelines
LA PETIT PATISSERIE
Table of Contents
1 Introducation2 Logo3-5 Logo: Usage6 Brand Colors7 Logo Do’s8 Logo Do NOT’s9 Logo Examples
10 Typography11 Photography12 Photography Examples13 Pattern Use14 Pattern Examples15 When in Doubt...
LA PETIT PATISSERIE
Introduction Our company personality can be defined as sophisticated, trendy and upscale. These three pillars serve as a base for all design decisions made when concepting visuals for our company.
The mission of the brand appeal to the target audience and be remembered. The elegant, French style should be carried through in everything we do.
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Logo Primary Logo Primary Logo Colors
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Logo : usage Clear Space
In order to keep the integrity of the mark intact, there is a clear space designated on all four sideswhere no other text or graphics may be placed.
This is determined by the length of one petal, or half the width of the entire mark.
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Logotype Usage
The logotype must always be used in all capital letters with tracking set to zero in Didot Bold. The height of the letters must be the height of the portionof the logo that is shown above. When stacked, the logotype must be the full width of the logo above it.
Logo : usage
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LA PETIT PATISSERIE
LA PETIT PATISSERIE
Minimum Size Requirements
For printed materials, the logo may not be smallerthan 0.5 inches in width. This is to retain visibilityand recognition of the brand.
The logotype included must stay proportional to thelogo even in its smallest size.
Logo : usage
.5 inch
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LA PETIT PATISSERIE
Primary Brand Colors
Warm Gold#AA8349Pantone 4505 C
Deep Teal#154743Pantone 3435 C
Dark Brown#2C2419Pantone Black 4C
Warm Gold Light#CCB175Pantone 466 C
Deep Teal Light#207A76Pantone 7718 C
Warm Gray Light#988C7FPantone 463 C
Secondary Brand Colors
Brand Colors
Deep Teal#154743Pantone 534 C
Deep Teal#154743Pantone 188 C
Deep Teal#154743Pantone 7734 C
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Use the logoas is with approved colors
Use the logo on an imagethat retainsvisibility of logo
Use the logo onan approvedbackground color(light on dark ordark on light)
Use a subtle drop shadow to help the logopop away from the background
Scale the logoappropriately
Do’s
Use the logo in grayscalewhen appropriate
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Stretch the logo in any direction
Make the logo into an outline
Use the logo on an image thatis too distracting
Add text insidethe logo
Use the logoupside down
Put the logoon a coloredbackground that is too dark or light
Use the logo in a color that’s not approved, even secondary brand colors
Add a gradient overlay to the logo
Make the logomultiple colors, even if they are approved colors
SALE SALE
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Do NOT’s LA PETIT PATISSERIE
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ExamplesLA PETIT PATISSERIE
For use in body copy, tag lines, and descriptions For use mainly in the logo and header items
Lato Light
Lato Regular
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Lato Bold
Didot Regular
Didot Italic
Didot Bold
Typography
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Photography should reflect the overallfeeling of the brand as defined in the introduction. Images should featurethe product in a clean, mostly solidcolored background. There should be natural lighting and home made feel.
No staged photos of customers orworkers smiling for the camera.
Photography
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Examples
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This pattern was designedspecifically for the brand and is to be used, sparingly, when seen fit. Can be cropped in or zoomed out version. Can be used in grayscale. Opacity should be kept between 30-70% so that items on top are clear and readable.
May not be stretched or distorted in any way.
Pattern Use
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CONTACT
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ExamplesLA PETIT PATISSERIE
When in doubt, simply refer back to these guidelines. And remember, creative license isencouraged so don’t be afraid to try something new! If it doesn’t fit with what we want, we will let you know.
When in Doubt...
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