LOCATION3 MEDIA

A DIGITAL MARKETING PARTNER BUILT TO INCREASE YOUR BRAND’S FINDABILITY AND PERFORMANCE.

Through strategic design, search marketing expertise, social media optimization and the application of analytics, we increase your brand’s findability to raise awareness and generate response across all digital platforms. Whether your goals include lead generation, engagement or commerce, our team of analysts, strategists and creative technologists will design a customized campaign to optimize your brand’s findability and maximize your return.

AGENCY HISTORY

Founded in 1999 and located in the heart of Denver, Location3 has a

staff of over 70 full-time employees who service global, national and

local brands. More than half of our client base has worked with us for

at least three years, as we improve the findability and performance of

every client with whom we partner.

Industry Recognition

Inc. 5000 Top Company (2007, 2008, 2009, 2010, 2011)

DMA International ECHO Award Winner (2007, 2008, 2010)

Business Marketing Association Gold Key Award Winner (2007, 2011)

Search Engine Strategies Award Winner (2008)

OMMA Online Creativity Award Winner (2009)

American Marketing Association Peak Award Winner (2007, 2008,

2009, 2010)

Telly Award Winner (2011)

Top 50 Colorado Companies To Watch (2010)

Denver Business Journal Best Places To Work (2007, 2009)

FINDABILITY EXPERTS

One of only 13 agencies* in the U.S. awarded both Google Analytics and Web

Optimizer certifications

1 of only 9 agencies in the U.S. awarded Microsoft AdExcellence “Preferred

Agency” status

Official Member of the Yahoo! Web Analytics Consultant Network

*Certifications as of September, 2011

FINDABILITY EXPERTS

One of only 14 agencies* in the world awarded the Google Premier SMB

Partner certification under Local Search Traffic, a division of Location3 Media.

As a part of this exclusive program LST is focused on franchises and multi-unit

business systems which sets us apart from many of the other partners.

*Certification as of December, 2011

SPECIALIZING IN LOCAL DIGITAL MARKETING SOLUTIONS

Location3 provides local store digital marketing(LSDM) to over 100,000 multi-unit retail and

franchise locations nationwide, ensuring the seamless and efficient integration of corporate and

store level digital marketing strategies.

LSDM Solutions

• Local Map Listings

• Franchisee PPC Management

• CMS for Local Store Websites and Landing Pages

• Local SEO

• Location-Based Check In Services

• Online Review Management

• Mobile Marketing

• Social Media

• Local Call-Tracking and Analytics Platform

• On-Demand Reporting Dashboard

THE COMPANY WE KEEP

FINDABILITY SOLUTIONS

Analytics PPC Display Local Mobile SEO Social Content Design

ANALYTICS THE FOUNDATION

The measurement, collection, analysis and reporting

of site data for purposes of understanding and

optimizing performance is the single most essential

action we can take to maximize your ROI.

The practice of analytics involves coding,

mathematics and statistics, and above all, critical

thinking. Successful web analytics take complex

data and turn it into actionable insights that answer

tough questions and improve performance.

ANALYTICS THE FOUNDATION OF EVERY PROGRAM

PEOPLE + PLATFORM Media Agent™ is a proprietary data

management platform built by

Location3 that serves as the

centralized home for all client

campaigns.

Media Agent™ allows our campaign

managers to efficiently build and

launch campaigns, analyze data and

optimize campaigns in one interface

with the goal of exceeding the

campaign’s Key Performance

Indicators.

Optimization formulas are constantly

updated by in-house statisticians in

conjunction with PhD experts in

statistics.

ATTRIBUTION BEYOND THE LAST CLICK

Attribution analysis (or multi-channel analysis) is the process of

evaluating all of the media channels that lead a website visitor to

convert. The goal of attribution is to give a more accurate picture of how

all of the different media channels (PPC, SEO, Social Media, etc.)

impact a single conversion.

Many analytics practices give too much credit to the last click made

before a conversion. However, more often than not visitors use different

channels in different stages of the conversion funnel. Attribution

analysis is necessary in order to have an accurate, big-picture

understanding of how visitors come to your site and convert.

At Location3 Media, our attribution services include a customized traffic

collection process and deep analysis of the multi-channel conversion

paths developed by Ph.D. statisticians. As a result, our clients can

better understand customers’ media consumption, attribute to different

channels more accurately and achieve better multi-channel marketing

return on investment.

PAID SEARCH

PAID SEARCH ADS DRIVE 89% INCREMENTAL TRAFFIC VS. ORGANIC ALONE

Today, Paid Search has evolved beyond the lines of Google and Bing and is

now expanding to become part of the social media and mobile marketing

explosion. YouTube is now the second largest searched site behind Google,

and 23 million people are projected to search brands on Facebook in 2011.

Advertisers often wonder whether search ads cannibalize their organic traffic.

In other words, if search ads were paused, would clicks on organic results

increase, and make up for the loss in paid traffic?

Google statisticians recently ran over 400 studies and determined that on

average, the incremental ad clicks percentage across verticals is 89%. This

means that a full 89% of the traffic generated by search ads is not replaced by

organic clicks when ads are paused.

Recognized throughout the industry as a pioneer in Paid Search, Location3

currently runs PPC campaigns on nearly every continent around the globe.

MULTI-LOCATION PPC

Not only do we work to ensure

brand compliance across

franchisees, but also customize

reporting interfaces to your

brand.

We take an individually-tailored

approach on a store by store

level, while still ensuring best

practices are met.

Placeholder

Program Implementation

Keywords:

Keywords can be

customized to

individual locations

to focus on specific

products and

services

Targeting: Geo-

targeting to local

buyers within an

approved market

Budget Assessment:

Impacts visibility

which is why we

careful determine

these up front

Ad Copy: Pre-qualifies

traffic to the landing

page

Landing Page: To enhance every step of the conversion

path, you must consider the layout and design of the

landing page. We can eliminate the guesswork

Optimization:

Continuous evaluation

and optimization by

experienced

professionals to

maximize ad spend

Reporting: On-demand reporting

portal available with full

transparency into KPI’s and ROI

CUSTOM CAMPAIGNS

MARKETING TERRITORY COMPLIANCE

L3M location-targets your franchisees’ ads according to

your marketing territory requirements.

Using IP addresses, search engines can determine

where searchers are located and map this to our

specifications.

The result is that your franchisees comply with marketing

regulations and spend money on the searchers that

matter.

S

E W

N

REAL TIME REPORTING SUITE

Our proprietary reporting suite takes

campaign data and turns it into easily-

readable intelligence so franchisees can

see how their campaigns are progressing.

An award-winning interface cleanly

features important campaign metrics.

Franchisees are supported with helpful

video-FAQs to better understand

reporting.

BEST IN CLASS SERVICE, SUPPORT AND EDUCATION

While we do use many smart software tools to

manage your campaigns, we don’t fully trust robots

enough to utilize them as account managers.

In an age when almost anything can be automated, we’re

sticking with real, live people who have a direct line and pick

up when you call.

Taking the automation out of this process means that you get

the best results for your business.

We also attend national conventions and other system wide

events for 1:1 training with your team.

LOCAL MAP LISTINGS

MORE ACCURATE LISTINGS

We work continuously to ensure your locations show

up-to-date, accurate information.

Before our service, we find many business listings

populated with inaccurate profile information.

This is usually because most untouched listings began

as a product of offshore data entry.

On average, our clients come to us with a 75%

accuracy score, and within 90 days we improve their

score to 95% accuracy.

.

ENHANCED LISTING CONTENT

Enhanced content makes your listings more attractive to

searchers.

This content includes:

Images

Videos

Coupons

Social sites

Listing

verification

PROPRIETARY REPORTING SUITE Location3’s proprietary reporting suite provides the tools necessary to catalog, analyze and measure

incoming local traffic.

AccuracyAgent –By comparing verified client

data against current search results we can

proactively identify and adjust any inaccuracies

across the local search landscape.

PositionAgent–This report provides a detailed

look into location-specific performance, showing

position trends for your keywords.

Analytics Report –Provides ROI

specific to map listing efforts

through custom segmentation and

by tracking traffic sources,

keyword performance and

conversions.

Executive Summary –We provide

a high-level look at overall

performance to ensure that even

the busiest of clients remain up to

date on map listing performance.

DISPLAY

50% OF INTERNET USERS PERFORM A SEARCH IN RESPONSE TO A DISPLAY AD

Advertisers tend to separate their digital advertising - they think of search

advertising for performance marketing and turn to display for branding. But the

reality is that search advertising coupled with display advertising yields better

results than when used independently.

Display Media Solutions

Audience Targeting/Re-Targeting

Network Display Advertising

Facebook Display Advertising

Mobile Display Advertising

Ad Serving and Trafficking

Ad Unit and Landing Page Design and Production

Rich Media and In-stream Video

Source: Yahoo!, 2011

MOBILE SOLUTIONS

9 OUT OF 10 SMARTPHONE SEARCHES RESULT IN AN ACTION

79% use smart phones for shopping related activities

74% of users have made a purchase as a result of using a smart

phone

95% of mobile users search for local information

88% of mobile searchers take action within the same day

Mobile Solutions

Mobile Search Campaigns

Mobile Display Campaigns

Mobile Website Development

Location-Based Check-In Services

QR Codes/Digimarc™ Codes

SMS Campaigns

Source: Google/Ipsos 2011 Study; The Mobile Movement: Understanding Smartphone Users

89% OF CONSUMERS USE A SMARTPHONE EVERYDAY YET 79% OF BRANDS DO NOT HAVE A MOBILE WEBSITE

How does the mobile search mindset differ from that of a desktop search mindset?

• Less information, less time

• Searching for very specific information (e.g. location, price, coupon)

• Desire tailored, local content

• With the growth of Voice Search technology, not all mobile users

are searching with keywords

The results of Location3 mobile websites for our clients:

• 100% increase in time spent on our clients’ sites

• 50% reduction in bounce rate

• 100% increase in conversions from search campaigns

Source: Google/Ipsos 2011 Study; The Mobile Movement: Understanding Smartphone Users

LOCATION-BASED SERVICES USER BASE WILL GROW TO MORE THAN 526 MILLION GLOBALLY IN 2012.

Users can connect with friends, leave tips for others

and get reviews.

Business can engage with customers, increase

customer loyalty and generate new business.

Location3 has a direct relationship with Foursquare to

assist our clients in data distribution, developing

comprehensive promotional LBS campaigns and most

importantly, reporting and data analysis.

Source: Gartner, 2011

THE WORLD OF SEO

Search engine’s algorithms continually evolve to expand the signals they consider - as well as the verticals and

media types they include - as they prioritize rankings to deliver the most relevant organic results. SEO today

calls for much more of a talented generalist than a pointed specialist, requiring your SEO partner to be both

savvy and proficient at all facets of technical SEO implementation, as well as content development and

distribution.

SEO Solutions

Link-building

Site Enhancements

Content Development & Distribution

Local SEO Pages

Social Media Integration

Reporting/Analytics

CREATIVE TECHNOLOGISTS

THE WORLD OF SEO

SEO

Improve Traffic Metrics Browse Rate, Time On Site, Etc.

Compete In Vertical Results Local/Maps, Video, Blogs, News, Images

Diversify Link/Traffic Resources Natural Links, Strong Anchor Text, Link Location

Add + Improve Content Virality, Sharing, Topic Relevance, Keyword Targeting

Target The Right Keywords High Volume, Low Competition, Strong ROI

Incent User-Generated Content Contributes to SEO/Social Signals and Long Tail

Optimize Social Signals Increase Followers/Friends, Tweets/Shares/+1’s/Votes,

Engagement on Social Platforms

Grow Brand Awareness Press, Source Diversity, Social Mentions

Improve Accessibility No Errors, Good Redirects, Load Speed

IT IS NO LONGER POSSIBLE TO IGNORE THE GROWTH OF YOUR SOCIAL CONNECTIONS AS A PART OF YOUR SEO STRATEGY

Social activity on Facebook, Twitter

and Google+ is factored into organic

search engine results on Google and

Bing.

Marketers utilizing social media report

an average 27% conversion rate for

organic search traffic, while those not

using social media reported a 17%

rate.

Source: Marketing Sherpa, 2010

SOCIAL MEDIA SOLUTIONS

IN 2011, 23 MILLION PEOPLE WILL USE SOCIAL MEDIA TO RESEARCH BRANDS*.

And social networkers are 67% percent more likely to make a

purchase than general searchers.

Social Media Solutions

Conversation Discovery and Social Asset Audit

Content Strategy, Development and Distribution

Brand Reputation Management

Training and Guideline Development for Local Market Compliance

Franchise Social Media Management Platform

Social Asset Development

Custom Facebook Pages and Twitter Profiles

Facebook Parent-Child Page Integration

Online Review Management

Social Display Advertising

Location-Based Check In Services

*+20% from 2010. Source: Comscore; “The Faces of Social Media”, Knowledge Networks, 2011

CONTENT SOLUTIONS

CONTENT SOLUTIONS

Blogs Newsletters Whitepapers Press Releases Photography Images Webinars Promotions Social Media Applications Mobile and Tablet Applications QR Codes Infographics Video

VIDEOS ARE 53 TIMES MORE LIKELY THAN TEXT PAGES TO APPEAR ON THE FIRST PAGE OF SEARCH RESULTS.

In fact YouTube is now the second most searched

site behind Google.

In partnership with London-based wireWAX,

Location3’s proprietary video-tagging technology

offers our clients the ability to create performance-

based, transactional videos that are fully shoppable

and optimized for social media engagement.

Location3 manages all aspects of video concepting,

writing and production.

Source: Forrester, 2011

CREATIVE SERVICES

EMOTION DRIVES ACTION

And emotion comes from the soul. We believe that the soul of your brand – the very thing that drives your company, product design, customer service and overall value - is the single greatest differentiator that your brand must call upon to increase your findability, to drive brand performance, and ultimately, to win the hearts and minds of your customers.

DESIGN PHILOSOPHY

We believe that data dictates design. We believe that creativity, usability and technology can and must work in harmony. We believe that our clients need website management tools (CMS) that are scalable and user friendly. We believe that every website should be optimized for search using SEO best practices and industry-leading

experience. We believe that every website should be optimized for maximum social media engagement. We believe that websites should be built with web standard code, ensuring web content is accessible to tablet and smartphone users by default.

AS THE WORLDS OF DESIGN, CONTENT AND SEO COLLIDE, FINDABILITY REQUIRES A CHOREOGRAPHED EFFORT. And enhanced performance requires design to not

only be user-centric, but to be optimized for multi-

channel engagement.

Design Solutions

Website Design

Mobile Websites

Landing Pages

Ad Units

Rich Media

Copywriting

REPLACING CREATIVE SUBJECTIVITY WITH ANALYTICS

Location3 uses a variety of landing

page optimization technologies,

including heat mapping and Google

Website Optimizer (among others).

All of the technology employed helps

eliminate guesswork by revealing

actual performance data on two or

more versions of landing page

designs. From here, we recreate and

retest landing pages to ensure the

most efficient and productive page

designs are being deployed.

LOCATION3 YOUR DIGITAL MARKETING PARTNER

Findability + Performance = Quantifiable Results “Best In Class” Industry Certifications and Technology People, not just a Platform Creative Technologists Cross-channel Capabilities Vertical Experience Average 4:1 ROI for every client we partner with

WHY LOCATION3

Tim Miller

Director of Sales

tmiller@location3.com

720.763.3150

Location3.com

@Location3

facebook.com/Location3Media

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