kollaboration seattle 4 sponsorship packet

SPONSORSHIP PACKAGE

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AbOut uS

Kollaboration is an annual talent competition showcase and movement produced by Asian and Pacific Islander (API) professionals and students in 14 major cities across North America to promote a strong API presence and support in entertainment and media.

Kollaboration was founded in 2000 by Executive Director Paul “PK” Kim. Under the guidance of Executive Producer Roy Choi, Kollaboration officially incorporated as a 501(c)(3) non-profit organization in 2006 and has emerged as the premier Asian and Pacific Islander talent showcase across North America.

Our mission and mantra is “Empowerment through Entertainment.” In addition to encouraging the diverse talents of Asian Pacific Islander youth, Kollaboration seeks to empower:

(1) API youth by providing them with a creative outlet and leadership training that serves as an alternative to gang-activity and delinquency for those at risk.

(2) APIfamiliesbyofferingaplatformforcommunicationthatbridgesthegapbetweenfirstgeneration parents and latter generation youth.

(3) The API community at large, by raising awareness for other critical community issues and NGOs.

It is evident that APIs are often categorized into a certain image. APIs may find it increasingly difficult to get jobs outside the “model minority” or “foreigner”

role. Such barriers often result in the lack of APIs in mainstream entertainment industries. Thus, APIs are not only unfairly portrayed but also disproportionately underrepresented in the mainstream media. Therefore, our youth are left with few visible role models and a narrowed pool of aspirations.

Through generous sponsorships, Kollaboration endeavors to bring about a paradigm shift of perceptions and to pave the way for future APIs to accomplish their goals and dreams that may be entertainment related. In contrast to our mission statement of “Empowerment Through Entertainment,” the ultimate vision for Kollaboration is “Entertainment Through Empowerment,” envisioning a future when our organization represents a movement of innovative and creative artistry with all races and ethnicities.

Founder Paul Kim was also recently invited to the White House as part of the AAPI Initiative “What’s Your Story” campaign as one of the nine Champions of Change community leaders, recognizing his work with the Kollaboration movement. Kollaboration was also honored with the 2012 API Policy Summit’s Community Impact Award.

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The initial team of staff and volunteers returned the honor in bringing a historical new organization into the Pacific Northwest. Tickets were sold out the day before the inaugural show on October 23, 2010 at the Auburn Performing Arts Center with over 1,100 in attendance.

Since then, Kollaboration Seattle has partnered with local community organizations to bring more events and stages for the API community, including benefit concerts, tours and album releases featuring artists such as Jayesslee, MC Jin, New Heights, Clara C, David Choi, Joseph Vincent, Jin Akanishi(?), Massive Monkees and several of the Kollaboration Seattle competitors. On a more global scale, Kollaboration partnered up with one of South Korea’s three biggest production companies to host their US global auditions in various local cities, including Seattle.

As a part of the local API community, Kollaboration Seattle has continued to grow its relationships with other API organizations in giving back and supporting other community events such as, International Examiner’s Community Voice Awards, ACRS Annual Walk for Rice, and From Hiroshima to Hope—an event in memory of those impacted by the Hiroshima and Nagasaki incident during the World War II. Also, with the vast network of talents, Kollaboration Seattle continues to seek to empower the future generations through various workshops and youth programs, such as Northwest Asian

Weekly’s Summer Youth Leadership Program, dance and vocal workshops at the annual Community Health Plan’s Healthy Holidays, and career workshops for Asian American students at UW Dawg Daze.

In 2012, Kollaboration also had the opportunity to work with MNET, South Korea’s largest music television network, to create a six-episode reality TV show series about the entire Kollaboration movement and broadcast to its audience throughout Asia and the US. “Kollaboration Star” followed the journey of 12 Kollaboration cities and their grand prize winners, seven of which earned the opportunity to compete in a grand finale show in Los Angeles for the chance to perform on the coveted stage of the end of the year MNET Asian Music Awards in Hong Kong. Although Kollaboration Seattle’s 2012 grand prize winner did not win the finale, both grand prize winners of 2011 and 2012 have been chosen to compete in Los Angeles in Kollaboration’s finale flagship show.

Kollaboration Seattle became the first show of its kind in the Pacific Northwest. Its strong talent showcase and community involvement has made it a historic landmark event for the API community. With such a promising start and continued efforts, this movement will grow and continue to spread the message of empowerment with each passing year.

KOllAbORAtION SEAttlE

Kollaboration Seattle was among five other cities to join the Kollaboration movement in 2010 for its 10th year and had the extreme honor of capping the year as the last show hosted by Kollaboration founder Paul “PK” Kim, who retired to pursue other endeavors.

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DEMOGRAPHICS

Attendence: 827Primary Age: 16 - 35

Kollaboration Seattle 2012 Attendance

52% 48%

Asian Americans have the highest purchasing power in the US.*Asian consumer annual buying power in the United States has reached $427 billion, representing a 59% increase since the beginning of the decade. Furthermore, Asian buying power has the second-fastest projected rate of growth.

*www.bizasiamag.com/advertising.php

18.3% are Asian andPacificIslander* in the Greater Seattle Metropolitan Area.

Chinese

Filipino

Vietnamese Asian Indian

Other Asians

Korean

Native Hawaiian/PacificIslander

Japanese

Chinese: 69,21219.6%

NativeHawaiianandOtherPacificIslander:14,4864.1%

Japanese: 20,6525.8%

Korean: 28,2988.0%

Other Asian: 38,08910.8%

Vietnamese: 38,72610.9%

Asian Indian: 43,25012.2%

Filipino: 43,84812.4% Asian Population: 353,702

Total Population: 1,931,249

* Information retrieved from the U.S. Census Bureau, 2010

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Dumbfoundead Rapper/Artist

Quest Crew America’s Best Dance Crew

Jamie Chung Hangover 2, Dragon Ball, Sucker Punch

BoA International Korean Artist

Kina Grannis Singer/Songwriter

Grace Park Battlestar Galactica, Hawaii Five-O

Shannon Lee Bruce Lee Enterprise

Justin Chon Twilight

Bobby Lee MADTV, Laugh Factory

Kelly Hu X2, Scorpion King, Cradle 2 the Grave

Niga Higa Youtube Sensation

David Choi Singer/Songwriter

Drunken Tiger Korean Hip Hop Artist

Fanny Pak America’s Best Dance Crew

Sung Kang Fast and Furious 3, Better Luck Tomorrow

Dave Elsewhere Dancer, You Got Served

Michelle Phan Youtube Fashion Guru

Lisa Ling Journalist

Macy Gray Grammy Award Winner

Taboo Black Eyed Peas

Kunal Nayyar The Big Bang Theory

Julia Ling Chuck

Jo Koy Comedian, Laugh Factory, Comedy Central

Joseph Kahn Music Video Director (Britney Spears, Janet Jackson)

Teddy Zee Producer, The Pursuit of Happiness, Hitch

Ken Mok Executive Producer, America’s Next Top Model

Tom Anderson Myspace

PREvIOuS SPECIAl GuEStS

Jeremy Lin New York Knicks Point Guard

Harry Shum Jr. GLEE, Step Up 3D

Far East Movement International Hip Hop Artist

John Cho Harold and Kumar, Star Trek

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2010May 3 Claws Out II

Oct 2 Preview Cafe Night

Oct 23 Kollaboration Seattle 1

2011April 23 Clara C: Loveprint Tour feat. New Heights

May 7 Claws Out 3

May 20 APA Heritage Bash 2011

June 24-25 United for Japan: Benefit Concert

Sept 25 New Heights Album Release Party


Dec 3 3rd Annual Healthy Holidays

2012Jan 28 HelloIndo Anniversary Concert

July 14 YG Global Auditions

Oct 5 Clara C & David Choi Fall Tour


HIGHlIGHt Of PASt EvENtS

Clara C United for Japan: Benefit Concert

Joey Guila & Cathy Nguyen HelloIndo Anniversary Concert

Kollaboration Seattle 1

APA Heritage Bash 2011

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KOllAbORAtION SEAttlE 3

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Ariel Yang Kollaboration Seattle 3 Grand Prize Winner

Natya Kollaboration Seattle 3 Audience Choice Award Winner

Nate Vibez Kollaboration Seattle 3 Performers

J-Pros Kollaboration Seattle 3 Performers

Hannah Hipolito Kollaboration Seattle 3 Most Creative Award

Pentatonics Kollaboration Seattle 3 Performers

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SPONSORSHIPS

Title

$10,000

Complimentary VIP Tickets 20 12 8 4 2

Full Back Page

Full Page 3/4 Page 1/2 Page -Advertisement in Program Booklets

Grand Prize

$5,000Platinum

$2,500Gold

$1,000Silver

$500

Printed Media Recognition

Social Media Recognition

Logo Placement in Promotional Videos

Sponsor Table

Title Sponsor

$1000 Grand Prize

Winner

$500 People‘s Choice Award

Stage Presentation of Prize from Company Representative

$100 Freestyle

Battle Champion

Focus Points• University of Washington

(Seattle, Bothell, Tacoma)

• Seattle University

• Seattle Pacific University

• Western Washington University

• Bellevue College

• North Seattle Community College

• Seattle Central Community College

• Shoreline Community College

• Edmonds Community College

• Green River Community College

Past Sponsors• YesStyle

• Verizon

• KAC WA

• Evergreen Lock & Key

• NAAAP Seattle

• TD Wang

• H-Mart

• Popchips

• Georgio’s Subs

• Dynamic

• Chiropractic Clinic

• Yelp

• PRC

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tItlE $10,000+

Mass Media• Show titled, “Kollaboration Seattle 4 Brought to

you by [Company Name]”

• Full listing and recognition on all digital and printed press releases, news updates, and announcements

• Logo on official Kollaboration Step & Repeat Backdrop

• Exclusive section on Kollaboration Seattle website

• 5 second video and link at the beginning of all Kollaboration Seattle videos

• Recognition on posters (1000+) as Title Sponsor

• Weekly social media updates about Title Sponsor on social media outlets

Show Experience• 2 minutes of video commercial time to be aired

during the show

• Banner placement at foot of stage as well as possible product placement

• Full color, full page advertisement on the back of the program (1000+ printed)

• Acknowledgement from MC as Title Sponsor throughout the duration of the show

Sponsorship Experience• Best seats in the house

• 5 minute speaking opportunity during the show

• Sponsorship table

• Exclusive access to contestants and performers before the show

• 20 VIP Tickets

Cathy Nguyen + Joseph Vincent Kollaboration 3 Guest Performer

Chapter1NE Kollaboration 3 Guest Performer

Paul “PK” Kim Kollaboration 2 Guest Host

Lions Ambition Kollaboration 3 Guest Performer

Brought to you by [Company Name]

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GRAND PRIzE $5,000+

Mass Media• Full listing and recognition on all digital and

printed press releases, news updates, and announcements

• Logo appearance and links to Grand Prize Sponsor on Facebook, Youtube, Website and all print media (posters, programs, etc.)

• Logo and link at the end of all Kollaboration Seattle videos

• A special message shout out on all social media outlets

Show Experience• 1 minute of video commercial time to be aired

during the show

• Banner placement at foot of stage as well as possible product placement

• Full color, full page advertisement in the program (1000+ printed)

• Acknowledgement from MC as Grand Prize Sponsor throughout the duration of the show

Sponsorship Experience• Front House Seats

• Representative from sponsoring company will present the $1000 Grand Prize award


• 12 VIP Tickets

Kollaboration Seattle 3 Red Carpet

10

PlAtINuM $2500

Mass Media• Full listing and recognition on all digital and

printed press releases, news updates, and announcements

• Logo appearance and links to Platinum Sponsor on Facebook, Youtube, Website and all print media (posters, programs, etc.)

• Logo at the end of all Kollaboration Seattle videos

Show Experience• 30 seconds of video commercial time to be aired

during the show

• Full color, 3/4 page advertisement in the program (1000+ printed)

• Acknowledgement from MC as Platinum Sponsor throughout the duration of the show

Sponsorship Experience• Front House Seats

• Representative from sponsoring company will present the $500 Audience Choice award


• 8 VIP Tickets

Meet and Greet

Audience Freestyle Dance + Vocal Competition

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GOlD $1000

SIlvER $500

PROGRAM ADvERtISEMENtS:

IN-KIND SPONSORSHIP:

• Full listing and recognition on all digital and printed press releases, news updates, and announcements

• Logo appearance and links to Gold Sponsor on Website, Facebook, Youtube, and all print media (posters, programs, etc)

• Full color, 1/2 page advertisement in the program (1000+ printed)

• Sponsor thanked and recognized during show

• 4 VIP Tickets

• Full listing and recognition on all digital media

• Logo appearance and links to Silver Sponsor on Website, Facebook, and Youtube

• Logo placement in the program (1000+ printed)

• Sponsor thanked and recognized during show

• 2 VIP tickets

• $100 Quarter-page ad

• $200 Half-page ad

• $350 Full-page ad

As a 100% volunteer and non-profit organization, we greatly appreciate your help in meeting our wide variety of needs for materials, goods and services. We are open to working with in-kind donations, which include, but are not limited to, food, drinks, gift items, and t-shirts. In kind donations with dollar values equivalent to sponsorship levels will receive the same benefits as the corresponding sponsorship package. Please contact us for more details. We look forward to working with you.

Audience Free-Style Vocal Competition

Staff and Volunteers Behind the Scene

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MARKEtING PlAN

Media Statistics (Dec 2012)

Kollaboration Seattle Facebook:

2300 Likes

Twitter: 621 Followers

Youtube: 158,000 Views, 500 subscribers

Website: 56,000 Impressions

Kollaboration Global (April 2012)

Website: 60,000 Impressions

Facebook: 17,215 Likes

Twitter: 6645 Followers

Youtube: 7.3 Million Impressions, 11,714 Subscribers

13-17 years old35-44 years old45+

5%5%5%

18-24 years old

56%25-34 years old

29%

Facebook Demographics

Your partnership with Kollaboration Seattle will not only help market your brand alongside a well-respected and nationally recognized 501(c)(3) non-profit organization, but also help increase your brand awareness as a leader in corporate diversity and commitment to the local community.

• A vast network of celebrities, artists, influential key personnels, and other local community organizations of all 14 Kollaboration cities that span across North America.

• Targeted promotional opportunities for your business or organization and its products/services to a diverse, educated, professional, and affluent audience that includes a significant percentage of the Asian and Pacific Islander population

• High return on investment through building awareness, branding and promotions/campaigns created to drive traffic to your establishment.

• Integrated marketing campaigns designed to reach a broad audience through public relations, community outreach, key partnerships, street team promotions, and online social media outlets (Facebook, Twitter, Youtube, Instagram, and our website).

• Street team promotions target high traffic areas and school campuses around the Seattle, Everett, Tacoma, and Bellevue Metropolitan areas

• Live recognition during the event

• Company logo on printed materials, website and/or Facebook

• Tax benefits: Kollaboration Seattle is a 501(c)(3) public charity and all donations are tax-deductible to the extent permitted by law.

Depending on the your level of sponsorship, your logo, advertising message, products, and/or services will gain exposure during the event’s promotional period, as well as towards the audience members and various local media outlets at the show. Kollaboration Seattle is a family friendly oriented show and its main demographics lies within the 18-35 age range as well as young people actively participating in the performing arts. This broad and diverse audience will see and appreciate your message of support at a dynamic and engaging event.

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CONtACt

CONNECt

VICTOrIA JU Executive Director [email protected]

TrUC HANG Associate Director [email protected]

ANDrEW KIM Finance Director [email protected]

www.KollaborationSeattle.org [email protected]

facebook.com/KollabSeattle

twitter.com/KollabSeattle

youtube.com/KollabSeattle

EMPOWERMENt tHROuGH ENtERtAINMENt

SPONSORSHIP fORM

YES, I am interested in sponsoring Kollaboration Seattle 2013 at the following level:

Title Level Sponsor $ _____________________________________________________

Grand Prize Level Sponsor $ _____________________________________________________

Platinum Level Sponsor $ _____________________________________________________

Gold Level Sponsor* $ _____________________________________________________

Silver Level Sponsor $ _____________________________________________________

Other - Please Describe: $ _____________________________________________________

YOUr INFOrMATION:

Name: ______________________________________________________________

Title: ________________________________________________________________

Organization: ________________________________________________________

Address: ____________________________________________________________

City: _________________________________State: _______Zip: ______________

Phone: ______________________________________________________________

Fax: ________________________________________________________________

Email: _______________________________________________________________

PAYMENT INFOrMATION:

Enclosed is my check made out to Kollaboration Seattle

Check to be mailed within the next two weeks.

PLEASE MAIL, Or EMAIL THIS FOrM TO:

VICTOrIA JU Executive Director

15919 33rd Ave SE Mill Creek, WA 98012 Phone: (425) 427-2339 Email: [email protected]

kollaboration seattle 4 sponsorship packet

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