Kingsmill Mushrooms

Presentation 13/11/2012

Our project Overall project at the Mill

Co-housing Office space Workshops Energy cooperative Mushrooms

Mushrooms: first concrete step

Blue Economy Concept developed by Prof. Gunter Pauli A Blue Economy business model will shift

society from scarcity to abundance "with what we have“

Tackling issues that cause environmental and related problems in new ways

Refocus the use of rare and high-energy cost resources to instead seek solutions based upon simpler and cleaner technologies

Mushrooms – what we have so far: Project

Flyer (draft)

Analysis

Business plan (draft)

ProjectGoal and mission: Our goal is to produce and sell mushrooms

that are eco-conscious and organic. They are produced from waste and do not require much resources to grow.

We want them to be the symbol of a new way of doing business, a first step in the implementation of the Blue Economy in our daily lives.

Flyer

Business Plan

Regulation (1/3) Establishments:

Cleanable Free from insects Need for personal hygiene facilities Temperature/air cleaning facilities (storage) Free from pest and animals

Regulation (2/3) Process:

Need to monitor quality and review processes regularly

Identify risks and critical zones + control Check quality of waste and seeds Keep documents about production Put lot numbers on production to ensure an easy

recall if necessary Store and get rid of waste in a hygienic way (not

in the same building as food)

Regulation (3/3) Employee:

Train employees about hygiene Ask for a doctor certificate before hiring

Packaging: Wholes to enable passage of air Scientific name on packaging Minimum fill: The container shall be well filled with

mushrooms and the product (including packing medium) shall occupy not less than 90% of the water capacity of the container. The water capacity of the container is the volume of distilled water at 20oC which the sealed container will hold when completely filled.

Needs to display info on how to store/prepare mushrooms

Risks Problem with acquiring raw material Raw material is spoiled Problem with acquiring seeds/bags Problem with seeds Problem with production (not growing) Problem with end product (mushroom is not good) Demand is not sufficient for supply Demand is too high for supply Complaints about taste Costs get too high Price is too high Increasing competition Existing competition Problem with packaging Price for bags/packaging gets too high

What we still need to do Develop the business plan further

Get more info about process

Create a logo + slogan

Contact with potential customers and suppliers Personal contact + flyer

Launch Offer discounts or free samples Put coupons + advertise in local magazines (e.g.

Gemeente Landen)

How can you help? How much should we produce at the beginning?

How much space do we need?

How can we link the different parties in the food chain (brewery – mushrooms – fish – etc)?

Where do we get waste from? What type?

Can we get detailed information about the process?