kinconsult manging your brand in a digital environment
DESCRIPTION
Highlights change in using media from push to pull. Gives best practices in using new media to manage your brand in a changing digital environment.TRANSCRIPT
Managing Your Brand in a Digital
Environment
SPEAKER
• 12 Years experience working in eCommerce
demand generation and online brand management
• Consulting and representation for marketers,
agencies, media companies and technology
companies in Silicon Valley
• Sold everything online from golf balls on eBay to million dollar servers on Google.
• Manage relationships with top search vendors
• Drive sales with e-mail marketing
• Drive consumer generated media through social media platforms
Kinoti Gituma, Founder & Managing Director of KinConsult
AGENDA
1. Behavior Shift
2. Brand building
evolution
3. Wake-up call
4. Guidelines & Best
Practices
5. Q&A
BEHAVIOR
• BEHAVIORS ARE
CHANGING
• A REVOLUTION
HAPPENS WHEN
SOCIETY ADOPTS
NEW BEHAVIORS
• TIME FOR YOU TO
ADOPT NEW
BEHAVIORS
WHAT IS IN A BRAND?
• GREAT BRAND = GREAT
STORY
• YOUR BRAND WILL
INCREASINGLY DEPEND
ON WHAT IS SEARCHED
FOR DIGITALLY
DIGITAL ENVIRONMENT
• Electronic environment
where dialogue takes
place
• Old media is monologue
• Shift from Push to Pull
• Battle of the 3 Screens
EVOLUTION OF BRAND BUILDING
LASER GUNSHOTGUN
COMMUNITYAUDIENCE
ENGAGEMENTSTOUCH POINTS
COMPLEXITYSIMPLICITY
AUTHENTICITYPOSING
EXPERIENCELOOK & FEEL
DYNAMICSTATIC
CONVERSATIONMESSAGE
DIALOGUEMONOLOGUE
NEWOLD
WAKE UP CALL!
1. Clever Digital Presence
2. Search Engines
3. Rich E-mail campaigns
4. Display/Banner/Content Match
5. Mobile Media
6. Consumer Generated Media
