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How to pull George Clooney – Guaranteed Kieron Matthews – Marketing Direc #kieronm

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Page 1: Kieron matthews iab

How to pull George Clooney – Guaranteed

Kieron Matthews – Marketing Director#kieronm

Page 2: Kieron matthews iab

How to pull George Clooney – Guaranteed

Kieron Matthews – Marketing Director#kieronm

Page 3: Kieron matthews iab
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How do we get noticed?

Page 5: Kieron matthews iab

What is at the heart of heart of the IAB’s social strategy?

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We started with Twitter – November 2008

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Invite them out

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Give a little present every now and then

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Maintain excellent dialogue

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Don’t go to the cinema on a first date

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Seize the moment

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If you’ve had a good experience you’ll want to share it

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Make the most of your common interests

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Recruit for double dating

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Keep a record of your date

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Ok to visit some places, but not to hang out

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Dress up for special occasions

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After a while you might hang out with his friends

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Now forget everything I’ve said

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The truth is

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And finally George

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Thank you

[email protected]